浠栨槸鍙屽瓙搴�

>A society without trust isn鈥檛 a society: it鈥檚 a collection of people who are continuously afraid of each other.

鈥斺�斻�妏ayoff銆�

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鏈�杩戠湅瀹屼簡涓�鏈珼an Ariely鐨勬柊涔︺�妏ayoff銆嬶紝杩欐槸涓�鏈杩颁汉鍔ㄦ満鐨勪功璺熶綔鑰呬箣鍓嶇殑椋庢牸涓�鑷达紝涓嶅仠鍦板仛鍚勭蹇冪悊灏忓疄楠岋紝鏈�缁堝彂鐜颁竴浜泃rick銆傝涔﹀悗鐨勬挄鎵紝璁╀汉鑳芥洿濂藉湴鐞嗚В娑堝寲锛屼簬鏄湁浜嗕笅鏂囥��

#market

鎴戞瘯涓氱殑绗竴浠藉伐浣滄槸鍦ㄤ竴瀹禣TA鏃呮父缃戠珯锛屾瘡澶╅兘鏈変笂涓囨満绁ㄨ鍗曚粠杩欓噷鍞嚭锛屽叕鍙镐簬鏄細璁剧珛涓撲汉璐熻矗銆庡仛琛ㄣ�忥紝绠�鍗曡锛屽氨鏄妸涓�澶╃殑鏈虹エ鏁版嵁锛屾瘮濡傚嚭绁ㄩ噺锛屼笅鍗曢噺锛岄��绁ㄩ噺锛屽鏉備竴鐐瑰憿浼氭湁锛屾敮浠樼巼锛屾祻瑙堢巼锛屼笅鍗曠巼绛夛紝妯悜鍥寸粫鏁翠釜缃戠珯锛岀旱鍚戝張鍒嗘瀽鐢ㄦ埛鍘嗗彶琛屼负锛岃繖鏍锋潵鍋氬嚭涓�涓�庤〃鍗曘�忋��

姣忓ぉ閮戒細鏈夎繖涔堜竴涓汉锛屾暣鐞嗕竴澶╃殑鏁版嵁锛屾妸缃戠珯鎵�鏈夌殑鏁版嵁鏁寸悊鎴愩�庤〃銆忥紝鐒跺悗鍙戠粰鍏ㄥ叕鍙告瘡涓�涓汉銆傛棩澶嶄竴鏃ワ紝杩欎簺鏁版嵁椤圭洰娌″彉锛岀敋鑷充骇鍑虹殑鍏紡涔熷嚑涔庢鏃犲彉鍖栵紝閭d釜璐熻矗杩欎釜琛ㄥ崟鐨勪汉锛屾瘡澶╂棭涓婃潵锛屾櫄涓婅蛋锛屽仛浜嗕竴娆″張涓�娆°��

鏈変竴澶╋紝鎴戜笂闈㈤偅涓嚩宸村反鐨勬�荤洃绐佺劧鎷夌潃鎴戣窡鎴戣锛�**浣犺寰楄繖浜涖�庤〃鍗曘�忔湁浜虹湅鍚楋紵**

鎴戣锛屾病鏈夊惂銆�

鍗冪瘒涓�寰嬶紝姣棤鏂版剰銆�

閭d綘瑙夊緱鏁村ぉ鍋氳繖浜涜〃鍗曠殑浜猴紝鍒板簳鍦ㄥ仛浠�涔堬紵

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鑷粠銆婂浗瀵岃銆嬩綔鑰呬簹褰撴柉瀵嗘彁鍑轰簡灏嗕竴涓鏉傜殑鐢熶骇椤圭洰鎷嗚В涓轰竴涓張涓�涓妭鐐癸紝璁粌浜烘寜鐓ц繖鏍蜂竴涓妭鐐规潵瀹屾垚宸ヤ綔锛屽彧鍋氳嚜宸辫繖涓�閮ㄥ垎锛屾棤闇�鍏虫敞鍒汉锛岀敓浜ф晥鐜囦究鎻愬崌鍒颁簡鍓嶆墍鏈湁鐨勯珮搴︼紝甯傚満缁忔祹寰椾互鐩涜銆�

妯″紡閲岀殑姣忎竴涓汉閮戒技涔庤涓�绉嶅己澶х殑纾佸満鍌湢锛岃�岀鍦哄姏浼间箮鍖呭惈鐫�涓�绉嶅偓鍖栧墏锛岃兘澶熸縺鍔辩潃浜轰滑鐢ㄤ竴鐢熸椂鍏夋矇娴稿叾涓��

鏃堕棿涓�璺冩潵鍒颁簡2017骞寸殑涓浗锛屽湴澶勪竴绾垮煄甯傜殑鑰佺牬灏忔ゼ鎴夸环鏍奸娑紝閫佸鍗栫殑灏忓摜绌跨潃绾㈤粍钃濈殑涓夊師鑹茬潃瑁呭娉㈠湪鎷ュ牭鐨勮閬擄紝鍧愬湪鍦伴搧閲岀殑涓婄彮鏃忔嬁鍑篿phone鎵嬫満鍒风潃寰俊鏈嬪弸鍦堛��

灏卞儚鏄井瑙傜粡娴庡鍘熺悊閲屾墍璁茶堪鐨勫唴瀹逛竴鏍凤細

>This view holds that the labor market is a place where individuals exchange work for wages (regardless of how meaningless the labor is) and that people typically don鈥檛 really care what happens to their work as long as they are fairly compensated for it.

#motivation

鍒板簳鍦ㄥ仛浠�涔堬紵鎹竴鍙ヨ瘽璇存槸锛屼负浠�涔堣鍋氳繖鏍蜂竴涓�庤〃鍗曘�忥紝鍔ㄦ満鏄粈涔堬紵

浣滆�呮槸鏉滃厠澶у蹇冪悊瀛︽暀鎺圖an Ariely鈥斺�斾竴涓湪鑷繁17宀佹椂琚伀鐑т激浜嗗ぇ閮ㄥ垎鐨偆鐨勭敺浜恒�傚湪coursera涓婄殑涓�闂ㄨ绋嬮噷鍙互鐪嬪埌Dan Ariely鐨勮劯锛屽潙鍧戞醇娲硷紝鍍忔槸琚攧澶村嚳浜嗗崈涓囬亶鐨勬偿宸翠竴鏍枫��

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鐢变簬琚儳浼よ繃锛屾浘缁忔湁涓�涓梾浜哄灞炴潵鎵惧埌Dan锛岃闂儳浼ゅ悗鐨勬不鐤楁儏鍐碉紝鏈熸湜Dan鍙互鍒板尰闄㈤紦鍔辩梾浜恒�侱an鐑績鍦伴厤鍚堬紝鍙灞炰竴鐩存湡鏈汥an璇翠竴浜涢紦鍔辩梾浜虹殑璇濓紝绫讳技浜庯紝浣犵湅鐪嬫垜锛屼笉鐢ㄦ媴蹇冿紝鏈潵浼氬ソ璧锋潵鐨勫反鎷夊反鎷夈��

鍙疍an鍗存棤娉曡鍑哄彛锛屽洜涓哄彧瑕佷粬鐭ラ亾锛岀儳浼ゅ悗涓夊勾閲岋紝姣忎竴澶╅兘闇�瑕佽В寮�缁峰甫锛屾挄涓嬩竴浜涙鑲夛紝鐩村埌鐨偆娴佽锛岀劧鍚庡啀涓婅嵂锛岃9涓婃柊鐨勭环甯︺�傝�屽嵆渚垮嚭闄㈠骞达紝Dan涔熷繀椤昏鍙嶅鎷夋壇鍏宠妭澶勭揣缁风殑鐨偆锛屼互纭繚鑲岃倝鐨勭伒娲汇�傝繃鍘荤棝鑻﹀嚑涔庤Dan鎯充竴姝讳簡涔嬨��

浜庢槸锛岀珯鍦ㄧ梾搴婃梺鐨凞an鍛婄煡浠栧疄鎯咃細浣犳案杩滈兘涓嶅啀浼氬拰杩囧幓涓�鏍蜂簡锛屾湭鏉ョ殑娌荤枟涔熶細闈炲父鐥涜嫤锛屼綘鍙兘闇�瑕佹崲涓�绉嶇敓娲绘柟寮忋��

Dan浜庢槸鎻愬嚭涓�涓棶棰橈細鏀拺鎴戜滑鍘诲畬鎴愪竴涓簨鎯呯殑motivation鏄粈涔堬紵

浠栫寽鎯充簡涓�涓叕寮忥細

>motivation=money+efforts+family+dream+X+Y+Z鈥︹�︼紵

#money

浜庢槸锛孌an璺戝埌鍥犵壒灏旂殑宸ュ巶璐熻矗缁勮鑺墖鐨勫憳宸ラ噷锛屽仛浜嗚繖涔堜竴涓疄楠岋紝浠栧喅瀹氱粰宸ヤ汉浠彂鏀緋izza浼樻儬鍒革紝鐜伴噾锛堥搴︽瘮pizza澶х殑澶氾級锛屼互鍙婅�佹澘鐨勭煭淇¤〃鎵綔涓哄鍔辨縺鍔卞憳宸ワ紝鏈�缁堣绠楀摢浜涘伐浜哄畬鎴愩�庤姱鐗囩粍瑁呭搧銆忔暟閲忔渶澶氥��

鍥犵壒灏旂殑HR棰勬祴鏄細鐜伴噾>pizza浼樻儬鍒�>鐭俊琛ㄦ壃

缁撴灉鍑烘潵鍗存槸锛氱煭淇¤〃鎵�>pizza浼樻儬鍒�>鐜伴噾

浜猴紝骞朵笉濡備粬浠墍鎯宠薄鐨勯偅鏍凤紝鍏虫敞閲戦挶銆�

>The problem is that each of these could require more expenditure of time, money, and effort, and it seems like your CEO doesn鈥檛 see the value in investing more in this project simply because he doesn鈥檛 understand the value of investing in your motivation.

鍙綋涓嬬殑璁稿鍏徃锛屾垜浠彲浠ョ湅瑙侀偅浜汣EO浠厜椴滀寒涓藉湴鎶婂勾缁堝锛岃偂绁ㄦ爣姒滃湪鎷涜仒鍚簨涓婏紝鑰岃繖涓�鍒囩湡鐨勮兘璁╀汉engage鍒板伐浣滀腑鍚楋紵

#efforts

鐢╨abor鎹㈡潵浜嗕竴鍫唖tuff锛屾埧瀛愶紝杞﹀瓙锛岃繕鏈夋姭鍦ㄦ垜浠韩涓婄殑鍚嶇墝琛f湇锛岄姘达紝鍖呭寘锛屼互渚胯浜轰滑娓稿垉鏈変綑鍦版父琛屽湪浠ョ墿璐ㄤ綔涓哄熀纭�鐨勭ぞ浼氭皼鍥翠箣涓嬨�傝繖浼间箮鍙樻垚浜嗕竴绉嶅崟鏇插惊鐜殑榄斿拻銆傝�宔fforts缁欐垜浠甫鏉ョ殑锛岄櫎浜嗚柂姘村閲戜箣澶栵紝杩樻湁浠�涔堬紵

Dan鍦ㄥ彟涓�涓績鐞嗗疄楠岋紝璁╀竴浜涘悓瀛﹂�氳繃鍚勭鏂规硶鍋氥�庢姌绾稿姩鐗┿�忥紝鍏朵腑涓�缁勬姌绾告槸鏈夎鍒欒鏄庣殑锛屽彟澶栦竴缁勫氨鏄粈涔堣鏄庝篃娌℃湁锛岀粨鏋滐細

* 鏈夎鏄庣殑缁勶細鎶樺嚭鏉ョ殑鍔ㄧ墿鏇村姞濂界湅

* 娌℃湁璇存槑缁勶細鑺变簡鏇村鏃堕棿锛屾姌鍑烘潵鐨勫姩鐗╁嵈涔熷緢涓�

鍚屾椂锛屽疄楠岄個璇峰悇涓鑹茬殑浜烘潵銆庤喘涔般�忚繖浜涗綔鍝侊細

- 娌℃湁鍙備笌杩囨姌绾哥殑浜轰粯璐癸紝濂界湅鐨勪綔鍝侊紝鎰挎剰缁欐洿楂樼殑浠锋牸

- 鑰屽弬涓庤繃瀹為獙鐨勪汉锛屼负鑷繁鐨勬姌绾镐綔鍝侊紝鎰挎剰浠樺嚭鏇撮珮鐨勪环鏍�

- 鐩歌緝浜庢湁璇存槑鍜屾病鏈夎鏄庣殑涓ょ粍锛屾病鏈夎鏄庣殑浜烘効鎰忎负鑷繁鐨勪綔鍝佷粯鍑烘洿楂樼殑浠锋牸

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灏界瀹㈣浜嬪疄涓婏紝浜轰滑鐨勪骇鍑哄氨鏄鏍囧噯鍖栫殑琛¢噺鐨勶紝浠庢牎鍥殑鑰冭瘯鍒嗘暟锛屽埌鍏徃鐨勮柂姘达紝姣忎釜浜虹殑efforts琚揩鎸夌収涓�涓�庨噺灏恒�忔潵瀹氫箟锛屽彲浠庝笂闈㈢殑瀹為獙鎴戜滑鐪嬪埌锛�**浜鸿嚜宸卞苟闈炶繖鏍疯涓猴紝浠栦滑寰堢弽鎯滆嚜宸辩殑鍔姏锛屽苟涓旇瀹氬競鍦哄簲璇ヤ负杩欎簺鍔姏浠樺嚭鏇撮珮鐨勪环鏍笺��**

鍚庢潵锛孌an寮�濮嬬被姣斾竴涓粯鍑哄姫鍔涘法澶х殑浜嬫儏鈥斺�旂敓鍏诲悗浠c��

濡傛灉鏈変竴澶╀綘甯︾潃鑷繁鐨勫皬瀛╁幓鍏洯鐜╄�嶏紝涓�涓潰鍠勭殑闃垮Ж璺熶綘鐨勫皬瀛╁緢寮�蹇冨湴鐜╀簡涓�灏忔椂锛屼复杩戠粨鏉熶究闂埌锛岃闂綘鐨勫皬瀛╁崠澶氬皯閽憋紵鎴戣窡浠栦滑鐜╁緱澶紑蹇冧簡锛屾垜鎯充拱鍥炲銆傛鏃朵綘涓�瀹氫細璁や负杩欎釜浜烘槸鐤瓙銆傚瀛愬湪鐖舵瘝鐪间腑鍑犱箮鏄棤浠风殑锛屼綘灞呯劧璁╂垜鍗栨帀浠栵紵

鏉板嚭鐨勬渚嬪綋灞炲疁瀹讹紝褰撴垜浠槑鏄庡彲浠ヤ粯璐硅喘涔颁竴涓垚鍝佺殑鏃跺�欙紝涓轰粈涔堝亸鍋忚椤惧缁勮锛�

>IKEA came up with a brilliantly diabolical idea: the company would offer boxes of Bionicle-like furniture parts and make customers assemble the pieces by themselves, with only the help of their bitterly impossible-to-understand instructions.

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涓嶄粎浠呭姝わ紝鎴戜滑涔版埧瀛愶紝涔拌溅瀛愶紝涔拌嚜宸辩殑琛f湇锛屼负浠�涔堣繖浜涘叕鍙搁兘浼氭彁渚涘嚭鏁颁笉娓呯殑娆惧紡锛屽瀷鍙凤紝鏈川涔熼兘鏄笂闈㈢殑瀹為獙鎵�鍛婄煡鎴戜滑鐨勶細

>And every time we choose a new color for our shoes, we personalize them even more.

>The more effort we put into the design, the more likely we are to enjoy the end product.

#identity

鍦ㄤ竴浜涜繘鍖栧績鐞嗗閲岃鐐归噷鏇剧粡鏈変汉鎻愯繃锛屼汉绫诲拰鍔ㄧ墿涓�鏍锋湁銆庨鍦版剰璇嗐�忥紝杩欐槸浜虹被褰㈡垚閮ㄨ惤涓轰簡缁存寔绋冲畾鐨勪竴绉嶆柟寮忥紝褰撴湁鏁屼汉鍏ヤ镜鎴戜滑鐨勯鍦燂紝鎴戜滑灏嗗仛鍑哄弽鎶椼�傝�屼负浜嗚浠栦汉鎰忚瘑鍒般�庨鍦般�忥紝浜轰滑渚块渶瑕乸ersonalize杩欑墖鍦熷湴锛岃繖灏卞儚鏄簬灏忕嫍鏉ヨ锛屽湪鍦颁笂鎾掍竴娉″翱銆�

涓嶇璁╀汉鎰熷埌鐤戞儜锛屾槸鍚﹀埌浜嗙幇浠gぞ浼氾紝銆庨鍦版剰璇嗐�忛�愭鍙樺寲涓恒�庝釜鎬с�忥紝浜洪渶瑕佷笉鏂湴鍒╃敤鍚勭銆庣墿璐ㄤ骇鍝併�忔潵瀵硅嚜宸辫繘琛屻�庢爣姒溿�忥紝浠ユ鏉ヨ璇嗛偅浜涗笌鑷繁鐩镐技鐨勪汉锛屽舰鎴愭洿澶х殑銆庝釜鎬ч鍦般�忥紝鑰屾嫆缁濋偅浜涜窡鑷繁鏍兼牸涓嶅叆鐨勪汉銆�

鑰岄偅浜涘晢瀹讹紝椤洪椤烘按鍦板埄鐢ㄨ繖涓�鐨勭壒璐紝渚垮彲浠ヨ禋寰楃泦婊¢挼鐩堛��

![](https://timgsa.baidu.com/timg?image&quality=80&size=b9999_10000&sec=1488599574144&di=02509daf442aeff2fd1402e8689dc63b&imgtype=0&src=http%3A%2F%2Fs16.sinaimg.cn%2Fmw690%2F001Uf32rzy6IWoLy2Lldf%26690)

#meaning

鍛ㄤ簲鏅氶珮宄帮紝鍦ㄥ寳浜タ浜屾棗鍦伴搧绔欑湅涓�娆′笅鐝紝浣犳垨璁镐細闂彞锛岃繖浜涗汉绌剁珶鏄浠�涔堥┍鍔ㄧ潃鍓嶈繘锛屼汉浠┒绔熸槸涓轰簡浠�涔堣�屾潵锛岃�屾椿鐫�锛�

![](https://ss0.bdstatic.com/70cFuHSh_Q1YnxGkpoWK1HF6hhy/it/u=1961143125,4012381091&fm=21&gp=0.jpg)

鍙堟垨鑰咃紝娲荤潃锛屾湰韬氨宸茬粡鏄竴涓剰涔変簡銆�

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