>A society without trust isn鈥檛 a society: it鈥檚 a collection of people who are continuously afraid of each other.
鈥斺�斻�妏ayoff銆�
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鏈�杩戠湅瀹屼簡涓�鏈珼an Ariely鐨勬柊涔︺�妏ayoff銆嬶紝杩欐槸涓�鏈杩颁汉鍔ㄦ満鐨勪功璺熶綔鑰呬箣鍓嶇殑椋庢牸涓�鑷达紝涓嶅仠鍦板仛鍚勭蹇冪悊灏忓疄楠岋紝鏈�缁堝彂鐜颁竴浜泃rick銆傝涔﹀悗鐨勬挄鎵紝璁╀汉鑳芥洿濂藉湴鐞嗚В娑堝寲锛屼簬鏄湁浜嗕笅鏂囥��
#market
鎴戞瘯涓氱殑绗竴浠藉伐浣滄槸鍦ㄤ竴瀹禣TA鏃呮父缃戠珯锛屾瘡澶╅兘鏈変笂涓囨満绁ㄨ鍗曚粠杩欓噷鍞嚭锛屽叕鍙镐簬鏄細璁剧珛涓撲汉璐熻矗銆庡仛琛ㄣ�忥紝绠�鍗曡锛屽氨鏄妸涓�澶╃殑鏈虹エ鏁版嵁锛屾瘮濡傚嚭绁ㄩ噺锛屼笅鍗曢噺锛岄��绁ㄩ噺锛屽鏉備竴鐐瑰憿浼氭湁锛屾敮浠樼巼锛屾祻瑙堢巼锛屼笅鍗曠巼绛夛紝妯悜鍥寸粫鏁翠釜缃戠珯锛岀旱鍚戝張鍒嗘瀽鐢ㄦ埛鍘嗗彶琛屼负锛岃繖鏍锋潵鍋氬嚭涓�涓�庤〃鍗曘�忋��
姣忓ぉ閮戒細鏈夎繖涔堜竴涓汉锛屾暣鐞嗕竴澶╃殑鏁版嵁锛屾妸缃戠珯鎵�鏈夌殑鏁版嵁鏁寸悊鎴愩�庤〃銆忥紝鐒跺悗鍙戠粰鍏ㄥ叕鍙告瘡涓�涓汉銆傛棩澶嶄竴鏃ワ紝杩欎簺鏁版嵁椤圭洰娌″彉锛岀敋鑷充骇鍑虹殑鍏紡涔熷嚑涔庢鏃犲彉鍖栵紝閭d釜璐熻矗杩欎釜琛ㄥ崟鐨勪汉锛屾瘡澶╂棭涓婃潵锛屾櫄涓婅蛋锛屽仛浜嗕竴娆″張涓�娆°��
鏈変竴澶╋紝鎴戜笂闈㈤偅涓嚩宸村反鐨勬�荤洃绐佺劧鎷夌潃鎴戣窡鎴戣锛�**浣犺寰楄繖浜涖�庤〃鍗曘�忔湁浜虹湅鍚楋紵**
鎴戣锛屾病鏈夊惂銆�
鍗冪瘒涓�寰嬶紝姣棤鏂版剰銆�
閭d綘瑙夊緱鏁村ぉ鍋氳繖浜涜〃鍗曠殑浜猴紝鍒板簳鍦ㄥ仛浠�涔堬紵
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鑷粠銆婂浗瀵岃銆嬩綔鑰呬簹褰撴柉瀵嗘彁鍑轰簡灏嗕竴涓鏉傜殑鐢熶骇椤圭洰鎷嗚В涓轰竴涓張涓�涓妭鐐癸紝璁粌浜烘寜鐓ц繖鏍蜂竴涓妭鐐规潵瀹屾垚宸ヤ綔锛屽彧鍋氳嚜宸辫繖涓�閮ㄥ垎锛屾棤闇�鍏虫敞鍒汉锛岀敓浜ф晥鐜囦究鎻愬崌鍒颁簡鍓嶆墍鏈湁鐨勯珮搴︼紝甯傚満缁忔祹寰椾互鐩涜銆�
妯″紡閲岀殑姣忎竴涓汉閮戒技涔庤涓�绉嶅己澶х殑纾佸満鍌湢锛岃�岀鍦哄姏浼间箮鍖呭惈鐫�涓�绉嶅偓鍖栧墏锛岃兘澶熸縺鍔辩潃浜轰滑鐢ㄤ竴鐢熸椂鍏夋矇娴稿叾涓��
鏃堕棿涓�璺冩潵鍒颁簡2017骞寸殑涓浗锛屽湴澶勪竴绾垮煄甯傜殑鑰佺牬灏忔ゼ鎴夸环鏍奸娑紝閫佸鍗栫殑灏忓摜绌跨潃绾㈤粍钃濈殑涓夊師鑹茬潃瑁呭娉㈠湪鎷ュ牭鐨勮閬擄紝鍧愬湪鍦伴搧閲岀殑涓婄彮鏃忔嬁鍑篿phone鎵嬫満鍒风潃寰俊鏈嬪弸鍦堛��
灏卞儚鏄井瑙傜粡娴庡鍘熺悊閲屾墍璁茶堪鐨勫唴瀹逛竴鏍凤細
>This view holds that the labor market is a place where individuals exchange work for wages (regardless of how meaningless the labor is) and that people typically don鈥檛 really care what happens to their work as long as they are fairly compensated for it.
#motivation
鍒板簳鍦ㄥ仛浠�涔堬紵鎹竴鍙ヨ瘽璇存槸锛屼负浠�涔堣鍋氳繖鏍蜂竴涓�庤〃鍗曘�忥紝鍔ㄦ満鏄粈涔堬紵
浣滆�呮槸鏉滃厠澶у蹇冪悊瀛︽暀鎺圖an Ariely鈥斺�斾竴涓湪鑷繁17宀佹椂琚伀鐑т激浜嗗ぇ閮ㄥ垎鐨偆鐨勭敺浜恒�傚湪coursera涓婄殑涓�闂ㄨ绋嬮噷鍙互鐪嬪埌Dan Ariely鐨勮劯锛屽潙鍧戞醇娲硷紝鍍忔槸琚攧澶村嚳浜嗗崈涓囬亶鐨勬偿宸翠竴鏍枫��
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鐢变簬琚儳浼よ繃锛屾浘缁忔湁涓�涓梾浜哄灞炴潵鎵惧埌Dan锛岃闂儳浼ゅ悗鐨勬不鐤楁儏鍐碉紝鏈熸湜Dan鍙互鍒板尰闄㈤紦鍔辩梾浜恒�侱an鐑績鍦伴厤鍚堬紝鍙灞炰竴鐩存湡鏈汥an璇翠竴浜涢紦鍔辩梾浜虹殑璇濓紝绫讳技浜庯紝浣犵湅鐪嬫垜锛屼笉鐢ㄦ媴蹇冿紝鏈潵浼氬ソ璧锋潵鐨勫反鎷夊反鎷夈��
鍙疍an鍗存棤娉曡鍑哄彛锛屽洜涓哄彧瑕佷粬鐭ラ亾锛岀儳浼ゅ悗涓夊勾閲岋紝姣忎竴澶╅兘闇�瑕佽В寮�缁峰甫锛屾挄涓嬩竴浜涙鑲夛紝鐩村埌鐨偆娴佽锛岀劧鍚庡啀涓婅嵂锛岃9涓婃柊鐨勭环甯︺�傝�屽嵆渚垮嚭闄㈠骞达紝Dan涔熷繀椤昏鍙嶅鎷夋壇鍏宠妭澶勭揣缁风殑鐨偆锛屼互纭繚鑲岃倝鐨勭伒娲汇�傝繃鍘荤棝鑻﹀嚑涔庤Dan鎯充竴姝讳簡涔嬨��
浜庢槸锛岀珯鍦ㄧ梾搴婃梺鐨凞an鍛婄煡浠栧疄鎯咃細浣犳案杩滈兘涓嶅啀浼氬拰杩囧幓涓�鏍蜂簡锛屾湭鏉ョ殑娌荤枟涔熶細闈炲父鐥涜嫤锛屼綘鍙兘闇�瑕佹崲涓�绉嶇敓娲绘柟寮忋��
Dan浜庢槸鎻愬嚭涓�涓棶棰橈細鏀拺鎴戜滑鍘诲畬鎴愪竴涓簨鎯呯殑motivation鏄粈涔堬紵
浠栫寽鎯充簡涓�涓叕寮忥細
>motivation=money+efforts+family+dream+X+Y+Z鈥︹�︼紵
#money
浜庢槸锛孌an璺戝埌鍥犵壒灏旂殑宸ュ巶璐熻矗缁勮鑺墖鐨勫憳宸ラ噷锛屽仛浜嗚繖涔堜竴涓疄楠岋紝浠栧喅瀹氱粰宸ヤ汉浠彂鏀緋izza浼樻儬鍒革紝鐜伴噾锛堥搴︽瘮pizza澶х殑澶氾級锛屼互鍙婅�佹澘鐨勭煭淇¤〃鎵綔涓哄鍔辨縺鍔卞憳宸ワ紝鏈�缁堣绠楀摢浜涘伐浜哄畬鎴愩�庤姱鐗囩粍瑁呭搧銆忔暟閲忔渶澶氥��
鍥犵壒灏旂殑HR棰勬祴鏄細鐜伴噾>pizza浼樻儬鍒�>鐭俊琛ㄦ壃
缁撴灉鍑烘潵鍗存槸锛氱煭淇¤〃鎵�>pizza浼樻儬鍒�>鐜伴噾
浜猴紝骞朵笉濡備粬浠墍鎯宠薄鐨勯偅鏍凤紝鍏虫敞閲戦挶銆�
>The problem is that each of these could require more expenditure of time, money, and effort, and it seems like your CEO doesn鈥檛 see the value in investing more in this project simply because he doesn鈥檛 understand the value of investing in your motivation.
鍙綋涓嬬殑璁稿鍏徃锛屾垜浠彲浠ョ湅瑙侀偅浜汣EO浠厜椴滀寒涓藉湴鎶婂勾缁堝锛岃偂绁ㄦ爣姒滃湪鎷涜仒鍚簨涓婏紝鑰岃繖涓�鍒囩湡鐨勮兘璁╀汉engage鍒板伐浣滀腑鍚楋紵
#efforts
鐢╨abor鎹㈡潵浜嗕竴鍫唖tuff锛屾埧瀛愶紝杞﹀瓙锛岃繕鏈夋姭鍦ㄦ垜浠韩涓婄殑鍚嶇墝琛f湇锛岄姘达紝鍖呭寘锛屼互渚胯浜轰滑娓稿垉鏈変綑鍦版父琛屽湪浠ョ墿璐ㄤ綔涓哄熀纭�鐨勭ぞ浼氭皼鍥翠箣涓嬨�傝繖浼间箮鍙樻垚浜嗕竴绉嶅崟鏇插惊鐜殑榄斿拻銆傝�宔fforts缁欐垜浠甫鏉ョ殑锛岄櫎浜嗚柂姘村閲戜箣澶栵紝杩樻湁浠�涔堬紵
Dan鍦ㄥ彟涓�涓績鐞嗗疄楠岋紝璁╀竴浜涘悓瀛﹂�氳繃鍚勭鏂规硶鍋氥�庢姌绾稿姩鐗┿�忥紝鍏朵腑涓�缁勬姌绾告槸鏈夎鍒欒鏄庣殑锛屽彟澶栦竴缁勫氨鏄粈涔堣鏄庝篃娌℃湁锛岀粨鏋滐細
* 鏈夎鏄庣殑缁勶細鎶樺嚭鏉ョ殑鍔ㄧ墿鏇村姞濂界湅
* 娌℃湁璇存槑缁勶細鑺变簡鏇村鏃堕棿锛屾姌鍑烘潵鐨勫姩鐗╁嵈涔熷緢涓�
鍚屾椂锛屽疄楠岄個璇峰悇涓鑹茬殑浜烘潵銆庤喘涔般�忚繖浜涗綔鍝侊細
- 娌℃湁鍙備笌杩囨姌绾哥殑浜轰粯璐癸紝濂界湅鐨勪綔鍝侊紝鎰挎剰缁欐洿楂樼殑浠锋牸
- 鑰屽弬涓庤繃瀹為獙鐨勪汉锛屼负鑷繁鐨勬姌绾镐綔鍝侊紝鎰挎剰浠樺嚭鏇撮珮鐨勪环鏍�
- 鐩歌緝浜庢湁璇存槑鍜屾病鏈夎鏄庣殑涓ょ粍锛屾病鏈夎鏄庣殑浜烘効鎰忎负鑷繁鐨勪綔鍝佷粯鍑烘洿楂樼殑浠锋牸
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灏界瀹㈣浜嬪疄涓婏紝浜轰滑鐨勪骇鍑哄氨鏄鏍囧噯鍖栫殑琛¢噺鐨勶紝浠庢牎鍥殑鑰冭瘯鍒嗘暟锛屽埌鍏徃鐨勮柂姘达紝姣忎釜浜虹殑efforts琚揩鎸夌収涓�涓�庨噺灏恒�忔潵瀹氫箟锛屽彲浠庝笂闈㈢殑瀹為獙鎴戜滑鐪嬪埌锛�**浜鸿嚜宸卞苟闈炶繖鏍疯涓猴紝浠栦滑寰堢弽鎯滆嚜宸辩殑鍔姏锛屽苟涓旇瀹氬競鍦哄簲璇ヤ负杩欎簺鍔姏浠樺嚭鏇撮珮鐨勪环鏍笺��**
鍚庢潵锛孌an寮�濮嬬被姣斾竴涓粯鍑哄姫鍔涘法澶х殑浜嬫儏鈥斺�旂敓鍏诲悗浠c��
濡傛灉鏈変竴澶╀綘甯︾潃鑷繁鐨勫皬瀛╁幓鍏洯鐜╄�嶏紝涓�涓潰鍠勭殑闃垮Ж璺熶綘鐨勫皬瀛╁緢寮�蹇冨湴鐜╀簡涓�灏忔椂锛屼复杩戠粨鏉熶究闂埌锛岃闂綘鐨勫皬瀛╁崠澶氬皯閽憋紵鎴戣窡浠栦滑鐜╁緱澶紑蹇冧簡锛屾垜鎯充拱鍥炲銆傛鏃朵綘涓�瀹氫細璁や负杩欎釜浜烘槸鐤瓙銆傚瀛愬湪鐖舵瘝鐪间腑鍑犱箮鏄棤浠风殑锛屼綘灞呯劧璁╂垜鍗栨帀浠栵紵
鏉板嚭鐨勬渚嬪綋灞炲疁瀹讹紝褰撴垜浠槑鏄庡彲浠ヤ粯璐硅喘涔颁竴涓垚鍝佺殑鏃跺�欙紝涓轰粈涔堝亸鍋忚椤惧缁勮锛�
>IKEA came up with a brilliantly diabolical idea: the company would offer boxes of Bionicle-like furniture parts and make customers assemble the pieces by themselves, with only the help of their bitterly impossible-to-understand instructions.
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涓嶄粎浠呭姝わ紝鎴戜滑涔版埧瀛愶紝涔拌溅瀛愶紝涔拌嚜宸辩殑琛f湇锛屼负浠�涔堣繖浜涘叕鍙搁兘浼氭彁渚涘嚭鏁颁笉娓呯殑娆惧紡锛屽瀷鍙凤紝鏈川涔熼兘鏄笂闈㈢殑瀹為獙鎵�鍛婄煡鎴戜滑鐨勶細
>And every time we choose a new color for our shoes, we personalize them even more.
>The more effort we put into the design, the more likely we are to enjoy the end product.
#identity
鍦ㄤ竴浜涜繘鍖栧績鐞嗗閲岃鐐归噷鏇剧粡鏈変汉鎻愯繃锛屼汉绫诲拰鍔ㄧ墿涓�鏍锋湁銆庨鍦版剰璇嗐�忥紝杩欐槸浜虹被褰㈡垚閮ㄨ惤涓轰簡缁存寔绋冲畾鐨勪竴绉嶆柟寮忥紝褰撴湁鏁屼汉鍏ヤ镜鎴戜滑鐨勯鍦燂紝鎴戜滑灏嗗仛鍑哄弽鎶椼�傝�屼负浜嗚浠栦汉鎰忚瘑鍒般�庨鍦般�忥紝浜轰滑渚块渶瑕乸ersonalize杩欑墖鍦熷湴锛岃繖灏卞儚鏄簬灏忕嫍鏉ヨ锛屽湪鍦颁笂鎾掍竴娉″翱銆�
涓嶇璁╀汉鎰熷埌鐤戞儜锛屾槸鍚﹀埌浜嗙幇浠gぞ浼氾紝銆庨鍦版剰璇嗐�忛�愭鍙樺寲涓恒�庝釜鎬с�忥紝浜洪渶瑕佷笉鏂湴鍒╃敤鍚勭銆庣墿璐ㄤ骇鍝併�忔潵瀵硅嚜宸辫繘琛屻�庢爣姒溿�忥紝浠ユ鏉ヨ璇嗛偅浜涗笌鑷繁鐩镐技鐨勪汉锛屽舰鎴愭洿澶х殑銆庝釜鎬ч鍦般�忥紝鑰屾嫆缁濋偅浜涜窡鑷繁鏍兼牸涓嶅叆鐨勪汉銆�
鑰岄偅浜涘晢瀹讹紝椤洪椤烘按鍦板埄鐢ㄨ繖涓�鐨勭壒璐紝渚垮彲浠ヨ禋寰楃泦婊¢挼鐩堛��
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#meaning
鍛ㄤ簲鏅氶珮宄帮紝鍦ㄥ寳浜タ浜屾棗鍦伴搧绔欑湅涓�娆′笅鐝紝浣犳垨璁镐細闂彞锛岃繖浜涗汉绌剁珶鏄浠�涔堥┍鍔ㄧ潃鍓嶈繘锛屼汉浠┒绔熸槸涓轰簡浠�涔堣�屾潵锛岃�屾椿鐫�锛�
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