如何全面有效地针对一个市场搜索品牌 Search Brands Effectively

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阿连之前发表过一篇文章关于如何应对搜索瓶颈。方法是尝试从别人关注较少的市场出发，寻找最优质的品牌买家，这不失为一个好办法。但阿连今天要跟大家分享的是另外一种方法，是针对你认为有潜质，但是品牌跟进比较饱和的市场，以应对所谓的瓶颈期。
I had an article about dealing with bottleneck of searching. It's a good idea to start from a market that few people focus on, looking for the best brand buyers. But I’d like to share with you another way which is to deal with the so-called bottleneck by focusing on potential market but with most brands .

按照传统的思维，无非就是通过搜索引擎输入关键字，找到相关的目标网站或者网商，通过网商找到品牌等等。
According to traditional thinking, the general method is that by inputting keywords in search engine to find related target site or online stores, and then find out brands and so on.

其实阿连今天的方法只是在此方法上进行一些改进，但效果确实比较明显的。众所周知，网店上能够找到很多品牌，但是不同的网店能找到不同的品牌，也许你会说当然，这我早就想到了。但是你是否熟悉所有的网店？另外，每一个网店不同的时期更新后的品牌，你可有留意？也许你又会说，这太麻烦了，不方便。但是如果你学会管理自己的搜索信息，做好记录，管理起来，其实一点都不麻烦。阿连习惯自己建立档案，记录每个市场行业内的重要电商网站，不同时期出现的新品牌信息等等，定期回顾，定期更新记录，这反而节省我二次搜索的时间，更加全面地搜索所有的品牌。
In fact, I just put forward an improved method basing on the above way but has obvious effect. As is known to all, many brands can be found on online store and different stores contains different brands. You may say that you know that clearly. But are you familiar with all stores? In addition, do you pay attention to the updated brands? Maybe you would say, it is quite inconvenient. But if you learn to manage your own search information, making a record, it is not complicated. I used to establish my own archives, recording key business sites of each market and new brands information during different period and so on, reviewing and updating record regularly so as to save my time to search and I can search all brands comprehensively.

上述只是方法其一，阿连今天主要要跟大家分享的重磅信息是如何找到最优质的“新”品牌。这里所说的新品牌不是传统意义上指的你新跟进的客户，而是新开始做你们产品的公司或集团。相信大家都比较有兴趣想知道如何找到此类客户。
The above is just one method. What useful way I am about to share is how to find the best quality of “new” brands which is not in the traditional sense of customers you newly follow up with but those companies or groups who newly run your products. You must be interested in the way to find them.

第一种最直接的方式是先了解这个国家比较大的集团，然后再了解他们是否涉足相关的行业，可以通过About us和group companies, Industry等了解，如果是知名度比较大的企业，也可以通过百度了解。虽然你会说这种方法比较麻烦，但是就像中国一样，如果是比较大的集团公司，他们的业务肯定遍布各行各业，如果恰巧是对口的公司，那么他们的采购量也是相应比较可观的。如果是刚开展对口业务的公司，合作下来也是非常稳定的。很多情况是客户没有开展我们的产品，但是如果你能够找到关键的负责人，推荐他们作为新项目，如果客户感兴趣，那效果将会更加明显。对你们公司的印象也会更深。
The first one is the most direct way: get to know the relatively large groups in this country, and to check whether they run related industry through About Us or group companies, Industry and so on. If they are famous, you can search on Baidu. Complicated as it is, but the same as China, if they are large groups, their business certainly across all walks of life. If it happens to be a counterpart of the company, then their purchase volume is relatively considerable. You will have stable cooperation partnership if they just to carry out the business. Many of the cases are that they don’t run our products but if you can find the key person, recommending them as a new project, there will be more obvious effect once they are interested in it. Furthermore, you’ll leave deep impression on him.

第二种更有效的方法是找同类产品的品牌。很多情况我们会局限于一种思维就是专注于我们自己的产品，但我们必须明白，任何一家大型企业，并不可能每一个产品都是最出名的，如果我们把目光局限了，那看到的市场肯定也小了。况且同类的产品那么多，我们找到对应的品牌也就多了，很多时候这种客户也是没有做我们的产品，但有那么一部分客户，他们可能已经酝酿开展这个项目很久了，或者恰巧想开这个项目了，而这时候你的推进将会大大催进他们开展的步伐，这时候也是竞争对手最少的时候，合作的可能性也大大增加了。
The second more effective way is to find the brands which run similar products. In many cases we are confined to a thinking of focusing on our own products, but we must understand that not all products of one big company are the most famous. Hence, we just focus on small market once we limit ourselves, furthermore, related brands can be easily found among massive products. Lots of customers don’t run our products but some may prepare for it for long time, or just plan to start it and this time, you will greatly push forward the pace of their development. On this occasion, due to the least competitors, the possibility of cooperation will be greatly increased.

方法并不是统一的，只要在平时的跟进开拓当中不断总结，将会有更多更有效的方法等待大家。
There is no defined method indeed. You must find more effective way as long as you keep summarizing in the process of following up with customers.

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