2018-05-23 Up and away: Chinese tourism

Up and away:联想到鸟儿飞起并四散起伏的状态。中国旅游业的上涨以及某些方面下降（eg.cruise line）

第二届德国柏林国际旅游交易会（Internationale Tourismus-Börse Berlin）于2018年5月16日在中国上海世博展览馆隆重开幕，聚焦于中国出境游市场 B2B 领域。

Up and away: Chinese tourism

① Today the world's largest travel show, ITB Berlin, opens its second event in China.

② Some 15,000 attendees from travel firms across the globe are expected to descend on Shanghai, where the gathering is taking place.

some:an expression used especially when this seems a large number or amount.

eg.She gained some 25 pounds in weight during pregnancy.

across the globe/world 全球范围内

descend on/upon: if a large number of people descend on a person or a place, they come to visit or stay, especially when they are not very welcome.

eg.Millions of tourists descend on the area every year.

③ Airlines, hotels and travel agents are eager to grab a slice of China's booming outbound travel market.

outbound: moving away from you or away from a town, country etc.

eg.outbound traffic/the outbound flight

grad a slice/bite of...

booming market/economy

④ The number of Chinese going abroad on holiday has rocketed in the past decade, from 41m a year to over 130m.

⑤ That number is likely to rise further still.

⑥ The chief executive of Ctrip, a travel giant based in Shanghai, predicts that the number of Chinese who hold passports will double by 2020.

⑦ But it is easy to get burned riding this tourism dragon.

get/be burned

-be emotionally hurt by someone or something

eg.Take things slowly – don't get burned again.

-to lose a lot of money

eg.The company got badly burned in the dot.com collapse.

⑧ Western cruise lines—which have launched a flotilla of ships to chase a Chinese market that was growing at 80% a year—are hurting now that passenger numbers are forecast to shrink by 15% in 2018.

Words & Expressions

飙升 rocket/surge/soar/escalate

上升 increase/rise/climb/grow/double

下降 descend/shrink