CGMA-E2-Part2 business strategy

Key points:

1, business strategy definition(SD)

2, how to build SD

3, the models

一：Definition

1, SD characteristics

A, Impact on corporate’s prosperity and survival of future

B, Fit the environment or not(satisfy owner&investor and other interest parties, product&service, risk, long term to have come out, uncertainty)

2, SD’s level ( corporate, business, functional)

二：How to build SD

1, Sequence: analysis, choice SD, implement SD

2, How: strategy planning&strategy management

3, Models and tools

A, SWOT

B, Ansoff (Market&product)

C, Michael Porter (lower cost, difference, focus)

4, Approaches to strategy (external&internal)

5, Resource & competence