Chapter 1

Skinner's operant conditioning

Skinner (Harvard)

which insured this approach would dominate psychology for decades to come.

Operant conditioning--- behavior is strengthened by the presentation of positive reinforcement (food and social approval or withdrawal of negative reinforcement such as a shock or social rejection  )

Kind of behavior approach

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They are some researchers who were not toeing the strict behavior line.

Edward chance Tolman  university of California at Berkeley

---  behavior to infer mental processes.

cognitive map rat and maze experiment (1948). Maze layout

Ironically

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The rebirth of the Study of the mind

Inspiration from computer

Flow diagrams for the mind

Describe the mind process

Cognitive science is based on how machine mimic people

Broadbent's filter model

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conferences on artificial intellect and  informatoin theory

Artificial intelligence --- making a machine behave in ways that would be called intelligent

Information processing approach