【特约专访】Store that will sell popular items from Amazon coming to Lawrence堪萨斯州的跨境电商线下折扣店?

前些天我跟大家提及到堪萨斯州的本地媒体找到我做了个专访。


这不,上线了,给大家围观看看。时间紧张,没来得及翻译。。


原文链接:Store that will sell popular items from Amazon coming to Lawrence

Store that will sell popular items from Amazon coming to Lawrence

Posted by Chad Lawhorn

May 19, 2017 at 11:40 a.m.

Kids don’t watch TV anymore, and the reason is obvious: You can’t fit a 52-inch flatscreen in your pocket. Given that, there may be a whole generation confused about those “As Seen on TV” stores in the mall. What the younger generation may understand, though, is a “As Seen on Amazon” store. Lawrence is getting such a store.

The store won’t be named “As Seen on Amazon,” but that is the concept behind the soon-to-open UniDoor store, which will be located in The Malls Shopping Center near 23rd and Louisiana. Operators of the store will monitor what are popular sellers on Amazon and then stock those items in their store.

【插花:老美没能理解我们的本意,我们本质上是把跨境电商线上的库存以异常优惠的价格提供给本地的消费者】

I’m not sure I completely understand how the retailer operates, but it appears that the key to the business is the ownership group has deep connections with a a host of companies in mainland China. Here’s a news flash for you, a lot of stuff sold on Amazon comes from China.

Rice Cheng is one of the chief buyers for the company, and was at the store when I stopped by earlier this week.

【插花,这里说的就是本米】

“We have strong connections with thousands of sellers on Amazon,” Cheng said.

UniDoor often creates consignment arrangements with the sellers, meaning UniDoor doesn’t have to buy all the inventory, which means it can stock a wide range of items. And talk about wide ranging. I could buy a hover board, decorate it with LED light strands, get a pair of new shoes, and buy a makeup kit to cover the inevitable scars from the hover board crash without ever leaving one corner of the store.

添加阿米微信:chenguiliang1979  跟他亲密互动,说说你的跨境小秘密问问他的商贸小见解

二货联盟:创办于2016年,专注通过海外仓储it系统线下自营卖场、渠道、网站进行库存二货及新品零售批发的跨境电商折扣奥特莱斯outlet。

美国邮立达有限公司:创办于2013年的专业海外仓储、FBA海空运头程物流仓配服务商

海运空加派,当然首选美国邮立达

In other words, the store has an eclectic mix of items. There are a number of electronics, including Bluedio earphones, high-tech digital watches, computer cables and accessories, and other such items. But the store on this particular day also had some clothing, shoes, purses, toys, hover boards, LED lighting, makeup kits and a bunch of other items.

What items the store will have in the future is tough to know. Cheng said the inventory will change significantly with the season and with what is popular on Amazon.

As for how the store ended up in Lawrence, I’m not entirely sure. Cheng said Lawrence was deemed to be a good community and that the store hopefully will appeal to the large college-age population.

If you are like me and have read how Amazon is eating the lunch of brick-and-mortar retailers, you may be wondering why Amazon sellers are interested in having their products in a brick-and-mortar store. Cheng said there are a surprising number of companies that don’t want to put all their eggs in the Amazon basket. Selling on Amazon isn’t necessarily cheap, with some of the fees, commissions and other items that retailers must pay. Plus, some companies remain convinced that some consumers want to touch and see an item for themselves before they buy it.

Plus, it is worth noting that Amazon is building brick-and-mortar stores. They aren’t anything like UniDoor, and I don’t think we’ll see an Amazon store in The Malls shopping center anytime soon, even though there is space available. But the idea that brick and mortar retail is dying may not be quite right. Rather, it may be that the industry — courtesy of giants like Amazon — may be preparing to completely change it through technology. This relativelyrecent article by The New York Timesquotes several sources about what Amazon is working on. Think of stores with so much technology that cashiers aren’t even needed. That would change the viability of brick and mortar retail in a big way, plus create a lot of new questions for the employment market.

But look what has happened: The idea of a store run by robots has gotten me off topic. (It won’t work, by the way. The robots and the cash registers will spend all their time flirting, and the lines will get way too long.) As for UniDoor, look for the store to open in the next week or two, Cheng said. Much of the store was stocked while I was there, but some interior sprucing up was still underway. The store is in the far southwest corner of the shopping center, where Hume Music used to be years ago.

作者对于亚马逊这样的线上巨头对线下商贸的冲击还是持保留意见。

文章末的评论更精彩:

特朗普总统上台后,老美对美国制造回归是充满着期待。可事实还是很残酷的,亚马逊上中国卖家无论从数量、质量还是经营的手法已经越来越出色。中美友善,互通有无才是王道。

况且,中国越来越多的企业已经直接在美国本土进行投资建设,比如我们,我们就是直接在当地创造了近10个全新岗位。我们每开始一个新的卖场,直接就创造最少3个工作岗位。

你说,跨境出口电商还不从线上走到线下,或者是,从线下走到线上吗?


【特约专访】Store that will sell popular items from Amazon coming to Lawrence堪萨斯州的跨境电商线下折扣店?_第1张图片

你可能感兴趣的:(【特约专访】Store that will sell popular items from Amazon coming to Lawrence堪萨斯州的跨境电商线下折扣店?)