公司的app比较敏感，我觉得我整天工作有一半是用来跟苹果审核那边扯皮/(ㄒoㄒ)/，想想我应该记录下来。
首包审核，且有苹果内购，踩坑开始了。
第一次被拒
2017年6月6日 下午1:35
发件人 Apple
Hello Developer,
Call Ticket: 1727560
We have been trying to reach you to discuss the review results for your app, and have been unsuccessful on the number we have in our systems.
Please provide us updated phone contact information for you or an alternate team member and the best times to reach you.
Alternatively, please feel free to contact me at +1-408-783-3183 between 11AM-8PM Pacific Standard Time so we can discuss your app.
回复一下联系方式，通常第二天就会打电话过来。
第二次被拒
Guideline 2.1 - Performance - App Completeness
We discovered one or more bugs in your app when reviewed on iPhone running iOS 10.3.2 on Wi-Fi connected to an IPv6 network.
In-App Purchase results in an error.
Next Steps
To resolve this issue, please run your app on a device while connected to an IPv6 network (all apps must support IPv6) to identify any issues, then revise and resubmit your app for review.
If we misunderstood the intended behavior of your app, please reply to this message in Resolution Center to provide information on how these features were intended to work.
Fornewapps, uninstall all previous versions of your app from a device, then install and follow the steps to reproduce the issue. Forupdates, install the new version as an update to the previous version, then follow the steps to reproduce the issue.
Resources
For information about supporting IPv6 Networks, please reviewSupporting IPv6 DNS64/NAT64 Networksand About Networking.
Guideline 3.1.1 - Business - Payments - In-App Purchase
We noticed that your app enables the purchase of content, services, or functionality in the app by means other than the in-app purchase API, which is not appropriate for the App Store.
Specifically, your app enables points, or intermediate currencies, without using the in-app purchase API. Additionally, please note that the cost of the points or the intermediate currency cannot be included in the purchase price of the app.
Next Steps
While the payment system that you have included may conduct the transaction outside of the app, if the purchasable content, functionality, or services are intended to be used in the app, they must be purchased through IAP, within the app - unless it is of the type referenced in guideline 3.1.3 of the App Store Review Guidelines.
中午接到了苹果审核的电话，然后就发邮件了。
总结一下要点：
1.购买按钮点击没反应，其实是苹果内购服务器反馈慢，对于这部分，我们没改代码，就回复邮件说明一下。
2.购买虚拟产品，只能有苹果内购的方式。就是去掉那个打钩的图标，让人无语的小苹果。
第三次被拒
Guideline 2.3.7 - Performance - Accurate Metadata
Your app name or subtitle to be displayed on the App Store includes keywords or descriptors, which are not appropriate for use in these metadata items.
总结一下：
标题有描述性的语句，常见的问题，推广部总爱蹭热点词，改改标题，感觉上线有望。
第四次被拒
Guideline 1.1.6 - Safety - Objectionable Content
Your app's metadata contains misleading content or content that is intended to deceive users.
Specifically, your app's marketing materials mislead users to believe your app allows users to purchase lotteries.
Please note that adding a disclaimer to the app description is not sufficient if the rest of the metadata and the app are misleading.
You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.
Additional Information
We want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful.
Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process is a direct violation of section 3.2(f) of the Apple Developer Program License Agreement. Continuing to violate the Terms & Conditions of the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.
If you believe we have misunderstood or misinterpreted the intent of your app, you may submit an appeal for consideration or provide additional clarification by responding directly to this message in Resolution Center in iTunes Connect.
app名字比较敏感，说我们名字，描述与app功能不符合，感觉要进入黑名单的节奏，好，改名字，改图标。。。
/(ㄒoㄒ)/~~
第五次被拒
Guideline 2.3 - Performance - Accurate Metadata
We were unable to locate some of the features described in your metadata.
-直播
Next Steps
If these features are located in your app, please reply to this message in Resolution Center to provide information on how to locate them.
Alternatively, please revise your app to ensure that these features are fully implemented or revise your app description, release notes, and screenshots to remove all references to the features.
Since your iTunes Connect status isRejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
NOTE: Please be sure to make any metadata changes to all app localizations by selecting each specific localization and making appropriate changes.
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requires users to register with personal information to purchase non account-based in-app purchase products, which does not comply with the App Store Review Guidelines.
Please see attached screenshots for details.
Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality.
To resolve this issue, please make it clear to the user that registering will enable them to access the content from any of their iOS devices and provide them a way to register at any time, if they wish to later extend access to additional iOS devices.
Please note that although guideline 3.1.2 of theApp Store Review Guidelinesrequires an app to make subscription content available to all the iOS devices owned by a single user, it is not appropriate to force user registration to meet this requirement; such user registration must be made optional.
上次被拒苹果审核认为情节恶劣/(ㄒoㄒ)/~~，提交审核，一个星期后，才回复。
1.找不到直播功能，描述跟截图真实，这是必须的，只不过我们产品，最近的确没有直播。╮(╯_╰)╭
2.这个困惑很久，购买产品强迫用户填写个人信息？？？于是回复邮件询问一下。
苹果回复
Regarding the 5.1.1 concern, we notice the application does not contain sufficient account based features that require users to log in to access IAP content. For example, guest users should be able to purchase IAP without logging into the app.
不登录也能够购买。
后续：
我们真的做了一个游客系统，就是第一次打开App就自动生成一个游客用户，这个功能只对苹果审核员开发，你懂得 ^^。
然后审核通过了。
参考资料：http://www.jianshu.com/p/8d33953a3e3f