John Cryan 面临危机，重振士气 pt.1

Deutsche Bank's CEO Wants to Make It Very Clear to His Employees That Their Company Is Not in Trouble

Dear Colleagues,

You will have seen speculation in the media that a few of our hedge fund clients have reduced some activities with us. That is causing unjustified concerns. We should consider this in the context of the bigger picture: Deutsche Bank overall has more than 20 million clients.

I understand if you feel concerned by the extensive coverage on this issue. Our bank has become subject to speculation. Ongoing rumours are causing significant swings in our stock price.

It is our task now to prevent distorted perception from further interrupting our daily business. Trust is the foundation of banking. Some forces in the markets are currently trying to damage this trust.

Deutsche Bank has strong fundamentals. Let me mention some of the most important facts at this point:

心得笔记:

用设计过的语言来描述事件的背景——承认大家的情绪——揪出引发大家情绪的原因——指明大家现在要做的事情——把矛头指向市场上的势力，组织起员工的力量一致对外，天意无可说，人祸犹可为——举出一些 facts 回击市场上的 unjustified speculations

【举例分析】

It is our task now to prevent distorted perception from further interrupting our daily business. Trust is the foundation of banking. Some forces in the markets are currently trying to damage this trust.

这是非常聪明的一句话！

CEO画外音是：“我们的困境是因为有人故意搞我们！”

分析：如果一件事的发生是天意，那我们无力应对；但如果一件事的发生是人为的、是有人故意整我们的，那我们就会想要去“do something”。CEO这么一说，就把员工们的“人心惶惶”转变成了“同仇敌忾”，“我们绝对不能被搞！”，进而想要一起做点什么来自救。

（CEO目的达成）

接下来鼓动员工一起干活：我们德意志银行是有很强的根基的，现在让我来给大家说几个最重要的事实：

沟通技巧

【语言是现实情况的美图秀秀】

withdraw（撤掉）——reduce（减少）

10（比较多的数量）——a few of（模糊数量）

通过对比控制事件大小（a few of 和 more than 20 million）

模糊client的界限（hedge fund client 和 散户client）

邮件用语

reduce some activities with us

We should consider this in the context of the bigger picture

We have strong fundamentals

Let me mention some of the most important facts at this point:

背景语料

speculation 推测、担忧

hedge fund 对冲基金

become subject to 替换 suffer （Our bank hasbecome subject tospeculation.）

causing swings 引发波动

日常语言点

causing unjustified concerns 引起了未经证实的担忧

overall 总共

extensive coverage 铺天盖地的报道

feel concerned by

distorted perception 被扭曲的事实