视频广告技术介绍

About Video Advertising

VAST: Digital Video Ad Serving Templateと言う動画広告の規格の一種である
VMAP: Digital Video Multiple Ad Playlistと言う動画広告の規格の一種で、広告再生タイミングのスケジュール付きタイプのVASTのような存在です
VPAID 2.0: Digital Video Player-Ad Interface Definition、動画広告のインタラクティブに関するプロトコルで、VASTなどと合わせて動きます。「動画上からいいね！／Tweetさせる」「いくつかの動画の中から、好きな動画を選んで再生させる」といったもっとリッチな表現も可能になる。

Video Ad Serving Template (VAST): VMAP says there is a pre-roll, VAST describes that pre-roll.
- From IAB's standards: "The Video Ad Serving Template (VAST) includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition (“XSD”) for developers. It is meant to accommodate the majority of current practices within the online digital video advertising business."
Video Multiple Ad Playlist (VMAP): Describes the prerolls, midrolls, postrolls, and non-linear ads for a video and when they should be shown.
- From IAB's standards: "The IAB Video Multiple Ad Playlist (VMAP) specification is an XML template that video content owners can use to describe the structure for ad inventory insertion when they don’t control the video player or the content distribution outlet."
Video Player Ad-Serving Interface Definition (VPAID): VPAID is like VAST for interactive ads.
- VPAID: From IAB's standards" "The Video Player Ad-Serving Interface Definition (VPAID) establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experience."
- A simple VPAID example would be where a short intro video is displayed and if you mouse over More Info text a longer video would play.

Google IMA：VAST向き、Googleの広告SDKで、DFP・Google AdSense・any VAST-compliant ad serverに広告をリクエスト・トラッキング・解析ことができます。
Google's IMA SDKs: Google is a major player in video advertising and has defined the Google Interactive Media Ads (IMA) SDKs that enable publishers to display linear, non-linear, and companion ads in videos and games. The SDKs allow developers to make video ad requests to DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server. The IMA3 plugin for Brightcove Player integrates Brightcove Player with Google's Interactive Media Ads (IMA) version 3 for HTML5 and Flash. This allows you to request and track ads for your Brightcove Player.