wordpress插件_2020年5个最佳WordPress电子商务插件比较

wordpress插件

Are you looking to build an online store? Want to know which is the best WordPress eCommerce plugin?

您是否要建立在线商店？ 想知道哪个是最好的WordPress电子商务插件？

Choosing the right eCommerce plugin is crucial for your business because a better platform means more opportunity for growth. Often users end up losing money because they didn’t do proper research when choosing the eCommerce platform to start their store.

选择合适的电子商务插件对您的业务至关重要，因为更好的平台意味着更多的增长机会。 通常，用户最终会亏损，因为他们在选择电子商务平台来开设商店时没有进行适当的研究。

In this article, we will compare the 5 best WordPress eCommerce plugins for 2020. We will also explain their pros and cons to help you find which eCommerce plugin is right for your business.

在本文中，我们将比较5个2020年最佳的WordPress电子商务插件。我们还将解释它们的优缺点，以帮助您找到适合您业务的电子商务插件。

在您网站的WordPress电子商务插件中寻找什么？ (What to Look for in a WordPress eCommerce Plugin for Your Site?)

There are plenty of WordPress eCommerce plugins in the market. But not all of them have the right set of features for your use-case.

市场上有很多WordPress电子商务插件。 但是并非所有这些工具都具有适合您的用例的功能集。

For example, some eCommerce plugins are made for selling digital goods like eBooks, photos, music, etc. Others are better suited for selling physical products that need shipping.

例如，某些电子商务插件专门用于销售电子产品，例如电子书，照片，音乐等。其他插件更适合于销售需要运输的实物产品。

If you want to run a drop-shipping business, then you’ll need an eCommerce solution that provides better support for drop-shipping.

如果您要经营托运业务，则需要一个电子商务解决方案，该解决方案为托运提供更好的支持。

Basically, you need to consider what you will be selling and what kind of features you would need to efficiently run your online store.

基本上，您需要考虑要销售什么以及有效运行在线商店所需的功能。

Apart from that, following are some of the most important factors you need to look for when choosing an eCommerce platform.

除此之外，以下是一些在选择电子商务平台时需要寻找的最重要的因素。

• Payment solutions – Your eCommerce plugin should have support for your preferred payment gateways by default or through an extension. 付款解决方案 –默认情况下或通过扩展，您的eCommerce插件应支持您首选的付款网关。
• Design and customization – Your store’s design is your customer’s first interaction with your business. Make sure there are plenty of templates and easy customization options available设计与定制 –商店的设计是客户与企业的首次互动。 确保有足够的模板和简单的自定义选项
• Apps and integrations – Check out integrations available for third-party apps like 应用程序和集成 -检查适用于第三方应用程序的集成，例如email marketing services, CRM software, 电子邮件营销服务 ，CRM软件， accounting software, etc. You’ll need those tools to manage and grow your ecommerce business more effeciently. 会计软件等。您将需要那些工具来更有效地管理和发展您的电子商务业务。
• Support options – Make sure that there are support options available. Good support can save you a lot of money in the long run.支持选项 –确保有可用的支持选项。 从长远来看，良好的支持可以为您节省很多钱。

您需要什么来经营电子商务网站？ (What Do You Need to Run an eCommerce Website?)

Ecommerce websites are resource intensive, so the first thing you will need is the best WordPress hosting that you can afford.

电子商务网站是资源密集型的，因此您需要的第一件事就是可以负担得起的最佳WordPress托管 。

If you’re on a budget, then you can start with Bluehost. The Ecommerce plan comes with SSL Certificate which you need to collect payments securely, dedicated IP, and a dedicated support line. They also install WooCommerce by default, which is the most powerful WordPress Ecommerce plugin (as you’ll find out later in this article).

如果预算有限，则可以从Bluehost开始。 电子商务计划随附SSL证书(您需要安全地收集付款)，专用IP和专用支持热线。 他们还默认安装WooCommerce，这是功能最强大的WordPress电子商务插件(您将在本文后面找到)。

If budget is not an issue, and you want the best performance, then we recommend using a managed WordPress hosting provider like WPEngine.

如果预算不是问题，并且您想要最佳性能，那么我们建议使用托管的WordPress托管提供程序，例如WPEngine 。

Next, you will need to choose a domain name for your website. Here is our guide on how to pick the right domain name for your eCommerce site.

接下来，您将需要为您的网站选择一个域名。 这是我们的指南， 说明如何为您的电子商务网站选择正确的域名 。

Lastly, you will need to choose essential business plugins that you will need such as OptinMonster which help you reduce shopping cart abandonment and increase sales.

最后，您需要选择所需的基本业务插件 ，例如OptinMonster ，这些插件可以帮助您减少购物车放弃并提高销量。

Having that said, let’s take a look at the best WordPress eCommerce plugins.

话虽如此，让我们看看最好的WordPress电子商务插件。

最佳WordPress电子商务插件-竞争者 (Best WordPress Ecommerce Plugins – The Contenders)

Now that you know what to look for in an eCommerce platform and what you need to get started, here are our top picks for the best eCommerce platform for WordPress users.

既然您知道在电子商务平台中要寻找的内容以及开始所需的知识，以下是我们为WordPress用户提供的最佳电子商务平台的首选。

1. WooCommerceWooCommerce
2. BigCommerce大商务
3. Easy Digital Downloads轻松数字下载
4. MemberPress会员新闻
5. ShopifyShopify

Let’s take a look at each one of them and compare their pros and cons.

让我们看看它们中的每一个，并比较它们的优缺点。

1. WooCommerce (1. WooCommerce)

WooCommerce is the most popular WordPress eCommerce plugin. It is also the most popular eCommerce platform in the world. WooCommerce was acquired by Automattic (the company behind WordPress.com blog hosting service) in 2015.

WooCommerce是最受欢迎的WordPress电子商务插件。 它也是世界上最受欢迎的电子商务平台。 WooCommerce于2015年被Automattic( WordPress.com博客托管服务背后的公司)收购。

There is a large number of addons and themes available for WooCommerce. They also have a passionate developer community behind it. Recently several hosting companies have started creating specialized WooCommerce hosting solutions.

有许多插件和主题可用于WooCommerce。 他们背后还有一个热情的开发者社区。 最近，一些托管公司已开始创建专门的WooCommerce托管解决方案。

使用WooCommerce的优点 (Pros of Using WooCommerce)

Here are some of the advantages of using WooCommerce as your WordPress eCommerce plugin:

以下是将WooCommerce用作WordPress电子商务插件的一些优点：

Extensions and Themes – There are hundreds of extensions and themes available for WooCommerce, which makes it easy for you to add new features to your eCommerce site. Large collection of themes means you have tons of options when choosing your site’s design and layout.

扩展程序和主题 – WooCommerce提供了数百种扩展程序和主题，使您可以轻松地向电子商务站点添加新功能。 大量的主题意味着您在选择网站的设计和布局时可以有很多选择。

Supports Both Digital and Physical Goods – With WooCommerce, you can sell physical as well as digital downloads (such as ebooks, music, software, and more).

同时支持数字商品和实物商品 –使用WooCommerce，您可以出售实物和数字下载内容(例如电子书，音乐，软件等)。

Sell Affiliate or External Products – Using WooCommerce, you can add affiliate or external products to your site. Affiliate marketers can create product sites and provide users a better experience.

销售会员或外部产品 –使用WooCommerce，您可以将会员或外部产品添加到您的站点。 联盟营销人员可以创建产品站点并为用户提供更好的体验。

Complete Inventory Management – WooCommerce comes equipped with tools to easily manage your inventory or even assign it to a store manager.

全面的库存管理 – WooCommerce配备了可轻松管理您的库存甚至将其分配给商店经理的工具。

Payment and Shipping Options – WooCommerce has built-in support for popular payment gateways, and you can add many other payment options using extensions. It can also calculate shipping and taxes.

付款和运输选项 – WooCommerce对流行的付款网关具有内置支持，您可以使用扩展添加许多其他付款选项。 它还可以计算运费和税金。

Support and Documentation – There is excellent documentation available online for WooCommerce. Apart from documentation, there is knowledge base, help desk, and community forums available.

支持和文档 – WooCommerce在线提供了出色的文档。 除文档外，还提供知识库，服务台和社区论坛。

使用WooCommerce的缺点 (Cons of Using WooCommerce)

Too Many Options – WooCommerce is very easy to use, but the number of options available on the settings page can be quite intimidating for a new user.

选项太多 – WooCommerce非常易于使用，但是设置页面上可用选项的数量对于新用户来说可能是非常令人生畏的。

Finding Addons – There are lots of addons available for WooCommerce, sometimes a user may not find the right addon for features that they need.

查找附件– WooCommerce有许多可用的附件，有时用户可能找不到所需功能的正确附件。

Theme Support – WooCommerce works with any WordPress theme, but it is not always as easy to setup or good looking with all themes. You need a WooCommerce ready theme to take full advantage of its features without too much hassle.

主题支持 – WooCommerce可与任何WordPress主题一起使用，但并非总是那么容易设置或具有所有主题的外观。 您需要一个WooCommerce就绪主题才能充分利用其功能，而不会带来太多麻烦。

Scalability – As your store gets larger, you will need to move to a managed hosting provider like WP Engine to scale your WooCommerce store.

可扩展性 –随着商店的扩大，您将需要移至WP Engine之类的托管托管提供商，以扩展WooCommerce商店。

WooCommerce is the perfect choice for any kind of eCommerce website. It has a large community of developers and users, a lot of addons and themes, excellent support for multilingual websites, and best free and paid support options.

WooCommerce是任何电子商务网站的理想选择。 它拥有大量的开发人员和用户社区，有许多插件和主题，对多语言网站的出色支持，以及最佳的免费和付费支持选项。

2. BigCommerce (2. BigCommerce)

BigCommerce is a fully hosted eCommerce platform that offers seamless integration with WordPress. This allows you to use a scalable eCommerce platform while using WordPress to manage your content and run your website.

BigCommerce是一个完全托管的电子商务平台，可与WordPress无缝集成。 这使您可以在使用WordPress来管理内容和运行网站时使用可扩展的电子商务平台。

It has a powerful integration plugin for WordPress which makes it very easy to embed your products in WordPress. It automatically creates the sign in, cart, account, and other important pages for you.

它具有适用于WordPress的功能强大的集成插件，可轻松将您的产品嵌入WordPress。 它会自动为您创建登录，购物车，帐户和其他重要页面。

Let’s take a look at some of the advantages and disadvantages of using BigCommerce as your WordPress eCommerce platform.

让我们看一下使用BigCommerce作为WordPress电子商务平台的一些优点和缺点。

使用BigCommerce的优点 (Pros of Using BigCommerce)

• High scalability – It includes all the features you will need with enterprise grade security, high performance, and easy scalability. 高可扩展性 –它包括企业级安全性，高性能和易扩展性所需的所有功能。
• Less Maintainence – Keeping your eCommerce engine separate from other content makes it easier to run your WordPress site. 更少的维护 –将您的电子商务引擎与其他内容分开，可以更轻松地运行WordPress网站。
• Sell across Multiple Channels – You can use it to sell not only on your website but also on other channels like Facebook, Instagram, and Amazon. 跨多个渠道销售 –您不仅可以使用它在您的网站上销售，而且可以在其他渠道(如Facebook，Instagram和Amazon)上销售。
• No transaction charges – Unlike some other eCommerce platforms, it does not charge you on each transaction. You can choose from dozens of top payment gateways and only pay the payment service provider.不收取任何交易费用 -与某些其他电子商务平台不同，它不会就每笔交易向您收费。 您可以从数十个顶级付款网关中进行选择，而仅需向付款服务提供商付款。

使用BigCommerce的缺点 (Cons of Using BigCommerce)

• Limited Integrations – BigCommerce integrates with all the top third-party apps and tools. However, its app store is still growing, and you may not find an integration for some less popular apps.有限集成 – BigCommerce与所有顶级第三方应用程序和工具集成。 但是，其应用程序商店仍在增长，您可能找不到一些不那么受欢迎的应用程序的集成。
• Yearly Sales Threshold – They have a yearly threshold on sales for each plan. If you reach that threshold then you are upgraded to the next plan. This may increase costs as your business grows.
• 年度销售阈值 –每个计划的年度销售阈值。 如果达到该阈值，则将升级到下一个计划。 随着业务的增长，这可能会增加成本。

BigCommerce is an incredibly powerful yet very easy to use eCommerce platform. It is a SaaS eCommerce platform, but with their BigCommerce WordPress plugin you can have the best of both worlds.

BigCommerce是一个功能强大但非常易于使用的电子商务平台。 这是一个SaaS电子商务平台，但是使用他们的BigCommerce WordPress插件，您可以两全其美。

It takes away the pains of scaling your hosting requirements as your business grows. At the same time, you don’t have to worry about security, performance, or finding extensions for SEO and caching.

随着企业的发展，它消除了扩展托管需求的烦恼。 同时，您不必担心安全性，性能或查找SEO和缓存的扩展。

BigCommerce is a rising contender in WordPress for headless eCommerce. It takes care of technology infrastructure, so you can focus on growing your business.

BigCommerce是无头电子商务中WordPress不断上升的竞争者。 它照顾技术基础架构，因此您可以专注于发展业务。

3.轻松的数字下载 (3. Easy Digital Downloads)

Easy Digital Downloads allows you to easily sell digital downloads online using WordPress. It is very easy to use and comes with powerful features to create beautiful and functional digital goods store.

Easy Digital Downloads允许您使用WordPress轻松在线销售数字下载。 它非常易于使用，并具有强大的功能来创建美观而实用的数字商品商店。

We use Easy Digital Downloads to sell our software like WPForms and MonsterInsights.

我们用简单的数字下载销售我们的软件，如WPForms和MonsterInsights 。

使用简易数字下载的优点 (Pros of Using Easy Digital Downloads)

Designed To Sell Digital Goods – Easy Digital Downloads is built from the ground up to sell digital downloads. Unlike eCommerce plugins that can be used to sell all kind of products, EDD provides a far better experience for selling digital goods.

专为销售数字商品而设计 –轻松数字下载是从头开始构建的，用于出售数字下载。 与可以用于销售各种产品的电子商务插件不同，EDD为销售数字商品提供了更好的体验。

Easy To Use – Easy digital downloads is very easy to use, from the start you would instantly figure out how to add products and display them. This is really useful for the first timers.

易于使用 –轻松的数字下载非常易于使用，从一开始，您就可以立即了解如何添加产品和显示它们。 这对于初学者确实很有用。

Extensions – There are hundreds of extensions available for Easy Digital Downloads including addons for payment gateways, marketing platforms and services.

扩展 –数百种可用于Easy Digital Downloads的扩展，包括用于支付网关，营销平台和服务的插件。

Themes – Easy Digital Downloads works with almost any WordPress theme, however if you have not choosen a theme yet, then Easy Digital Downloads has themes built specifically for the plugin.

主题 – Easy Digital Downloads几乎可以与任何WordPress主题一起使用，但是，如果您尚未选择主题，则Easy Digital Downloads拥有专门为该插件构建的主题。

Awesome Support – The plugin is very well documented, and you have free support forums, videos, tutorials, and even an IRC chatroom. There is also a priority support option for premium users.

很棒的支持 –该插件的文档非常详尽，您可以免费获得支持论坛，视频，教程甚至IRC聊天室。 对于高级用户，还有一个优先支持选项。

使用简易数字下载的缺点 (Cons of Using Easy Digital Downloads)

Digital Downloads Only – As the name suggests, Easy Digital Downloads makes it easier to create eCommerce sites for digital goods. But if you want to sell non-digital goods along with digital downloads then it will become quite complicated.

仅数字下载 -顾名思义，“轻松数字下载”使创建数字商品的电子商务站点变得更加容易。 但是，如果您想与数字下载一起销售非数字商品，那么它将变得相当复杂。

Selling External Products – If you want to add an external product or an affiliate product to your EDD store, then you will need to install a third-party add on for it.

销售外部产品 –如果要向EDD商店添加外部产品或会员产品，则需要为其安装第三方插件。

When it comes to selling digital products online, we believe that Easy Digital Downloads is the best plugin to do that. We have used Easy Digital Downloads with great success, not only on client sites but also on a few of our own projects.

当谈到在线销售数字产品时，我们认为Easy Digital Downloads是做到这一点的最佳插件。 我们不仅在客户站点上，而且还在我们自己的一些项目中使用Easy Digital Downloads取得了巨大的成功。

4. MemberPress (4. MemberPress)

MemberPress is allows you to sell subscription based digital products and services. It is the best WordPress membership plugin with tons of integration options. It can even integrate with WooCommerce.

MemberPress使您可以出售基于订阅的数字产品和服务。 它是具有大量集成选项的最佳WordPress会员插件 。 它甚至可以与WooCommerce集成。

Let’s take a look at pros and cons MemberPress.

让我们看一下MemberPress的优缺点。

使用MemberPress的优点 (Pros of Using MemberPress)

Sell Subscription Based Products – Allows you to easily sell subscription based products, membership plans, pay per view content, and more.

销售基于订阅的产品 –使您可以轻松销售基于订阅的产品，会员计划， 按次付费内容等。

Powerful Access Rules – Powerful access control allows you to define user access levels and content restrictions. Only users with permissions will be able to access restricted content.

强大的访问规则 –强大的访问控制使您可以定义用户访问级别和内容限制。 只有具有权限的用户才能访问受限制的内容。

Powerful Extensions – You can integrate it to your WooCommerce store or LearnDash LMS. There are tons of extensions to connect MemberPress with third-party services.

强大的扩展功能 –您可以将其集成到WooCommerce商店或LearnDash LMS。 有大量的扩展程序可将MemberPress与第三方服务连接起来。

使用MemberPress的缺点 (Cons of Using MemberPress)

Limited Payment Options – MemberPress only supports PayPal, Stripe, and Authorize.net.

有限的付款选项 – MemberPress仅支持PayPal，Stripe和Authorize.net。

Yearly Pricing – Pricing plans are available on yearly terms alone.

年度定价 –定价计划仅按年度提供。

MemberPress is the perfect eCommerce plugin to sell subscription based products, sell courses, or build a membership website. It is beginner friendly and can be easily extended with addons which allows you to take your eCommerce website in any direction you want.

MemberPress是一个完美的电子商务插件，可以销售基于订阅的产品，销售课程或建立会员网站 。 它是初学者友好的，并且可以轻松地通过附加组件进行扩展，从而使您可以将电子商务网站导向任何您想要的方向。

5. Shopify (5. Shopify)

Shopify is a fast growing eCommerce platform that handles everything for you. Shopify isn’t a plugin but it’s an all in one solution that’s completely hassle free. See our guide on Shopify vs WooCommerce for detailed side-by-side comparison of the two platforms.

Shopify是一个快速发展的电子商务平台，可以为您处理所有事情。 Shopify不是插件，但它是一款完全免费的多合一解决方案。 有关这两个平台的详细并排比较，请参阅我们的Shopify与WooCommerce指南。

Let’s look at the Pros and Cons of Shopify.

让我们看一下Shopify的优缺点。

使用Shopify的优点 (Pros of Using Shopify)

Super Easy for Beginners – No need to worry about the technical aspects of an eCommerce store such as setting up SSL, integrating with different payment gateways, handling shipping, worrying about taxes, etc. Shopify handles it all.

初学者超级轻松 –无需担心电子商务商店的技术方面，例如设置SSL ，与不同的支付网关集成，处理运输，担心税费等。Shopify可以处理所有这些。

Supports Both Digital and Physical Goods – Whether you’re selling physical goods like shirts or digital downloads like music, Shopify can handle it all.

支持数字商品和实物商品 –无论您出售的是衬衫等实物商品还是音乐等数字下载商品，Shopify都可以处理。

Complete Inventory Management – Shopify comes with an inventory editor and bulk importer combined with an order tracker which makes managing inventory a breeze.

完整的库存管理 – Shopify配备了库存编辑器和批量导入器以及与订单跟踪器结合使用，可轻松管理库存。

Payment and Shipping Options – Shopify makes it easy for you to accept credit card both online and in person. Their shipping system streamline your fulfillment process with direct integration with popular providers like USPS.

付款和运输选项 – Shopify使您可以轻松地在线和亲自接受信用卡。 他们的运输系统与USPS等热门提供商直接集成，从而简化了您的履行流程。

Facebook Store and Buyable Pins – Shopify integrates with everything. Whether you want to create a Facebook store or create buyable Pins on Pinterest, you can do it all with Shopify.

Facebook商店和Buy Pins – Shopify与所有内容集成。 无论您要创建Facebook商店还是在Pinterest上创建可购买的Pins，都可以通过Shopify完成。

使用Shopify的缺点 (Cons of Using Shopify)

Monthly Platform Fee – Shopify charges you a monthly fee to use their platform which is comparable to purchasing hosting and individual addons using the other plugins in this list.

每月平台费用 – Shopify会向您收取使用其平台的每月费用，这与使用此列表中的其他插件购买主机和单个插件是相当的。

Shopify Payments – Shopify encourages you to use their payment platform which is powered by Stripe and is a very good option for beginners. However if you want to overcomplicate things and use external systems, then Shopify charges you an additional fee.

Shopify Payments – Shopify鼓励您使用由Stripe提供支持的支付平台，对于初学者来说是一个很好的选择。 但是，如果您要使事情复杂化并使用外部系统，则Shopify会向您收取额外费用。

If you want to have a powerful platform without having to deal with technical issues, then Shopify is the solution for you. While the monthly fee sounds bad at first, the hassle-free approach and peace of mind are definitely worth it because it allows you to focus on what you do best, your business!

如果您想拥有一个功能强大的平台而不必处理技术问题，那么Shopify就是您的解决方案。 虽然月费起初听起来很糟糕，但毫无麻烦的方法和省心的方法绝对值得，因为它使您可以专注于自己擅长的业务！

Shopify does not have a native integration with WordPress. BigCommerce #2 solution in our list gives you everything Shopify offers while offering a seamless integration with your WordPress site.

Shopify没有与WordPress的本机集成。 我们列表中的BigCommerce＃2解决方案为您提供Shopify提供的所有功能，同时提供与WordPress网站的无缝集成。

结论–最好的WordPress电子商务插件是： (Conclusion – The Best WordPress eCommerce Plugin is:)

If you want maximum control, flexibility, and features, then WooCommerce is the best solution for you.

如果您想要最大程度的控制，灵活性和功能，那么WooCommerce是您的最佳解决方案。

If you don’t want to manage all the technical stuff, then BigCommerce is the best option for you. It allows you to use a SaaS eCommerce platform side by side with WordPress as your content management system.

如果您不想管理所有技术资料，那么BigCommerce是您的最佳选择。 它允许您与WordPress一起使用SaaS电子商务平台作为内容管理系统。

If you are just selling digital goods, then Easy Digital Downloads could be the best option for you.

如果您只是销售数字商品，那么Easy Digital Downloads可能是您的最佳选择。

That’s all we hope this article helped you find the best WordPress eCommerce plugins for your site. You may also want to see our comparison of 5 best drag and drop WordPress page builders.

这就是我们希望本文能帮助您找到适合您站点的最佳WordPress eCommerce插件的全部。 您可能还想看看我们对5种最佳拖放WordPress页面构建器的比较 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/plugins/best-wordpress-ecommerce-plugins-compared/

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