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SitePoint播客＃85：回到未来

Episode 85 of The SitePoint Podcast is now available! This week your hosts are Patrick O’Keefe (@iFroggy), Stephan Segraves (@ssegraves), Brad Williams (@williamsba) and Kevin Yank (@sentience). They are joined by special guest Kristen Holden (@kholden), author of the SEO Business Guide.

SitePoint Podcast的第85集现已发布！本周的主持人是Patrick O'Keefe( @iFroggy )，Stephan Segraves( @ssegraves )，Brad Williams( @williamsba )和Kevin Yank( @sentience )。 SEO业务指南的作者特邀嘉宾Kristen Holden( @kholden )也加入了他们的行列。

下载此剧集 (Download this Episode)

You can also download this episode as a standalone MP3 file. Here’s the link:

您也可以将本集下载为独立的MP3文件。这是链接：

~~SitePoint Podcast #85: Back to the Future~~ (MP3, 49.4MB, 53:54)
~~SitePoint Podcast＃85：回到未来~~ (MP3，49.4MB，53:54)

剧集摘要 (Episode Summary)

Here are the topics covered in this episode:

以下是本集中介绍的主题：

Google Engineer Builds Facebook Disconnect (TechCrunch)
Google工程师建立了Facebook断开连接(TechCrunch)
Extensions Finally Arrive in Opera 11 (SitePoint)
扩展最终到达Opera 11(SitePoint)
Is hiding text with CSS to improve accessibility bad for SEO? (456 Berea Street)
用CSS隐藏文本以提高可访问性是否对SEO不利？ (伯里亚街456号)
2010 Google Holiday Relevancy Algorithm Update? (SEO Book)
2010 Google假期相关性算法更新？ (SEO书)

Browse the full list of links referenced in the show at http://delicious.com/sitepointpodcast/85.

浏览http://delicious.com/sitepointpodcast/85中显示的参考链接的完整列表。

主持人聚光灯 (Host Spotlights)

Kevin: A Pixelated World: Pixel Art Websites
凯文：像素化世界：像素艺术网站
Patrick: Back to the Future 25th Anniversary
帕特里克：回到未来25周年
Brad: MapCrunch / Sears for Zombies
布拉德： MapCrunch / Sears for Zombies
Stephan: Scrabb.ly – a massively multiplayer online crossword puzzle
斯蒂芬： Scrabb.ly –大型多人在线填字游戏

显示成绩单 (Show Transcript)

Kevin: October 29, 2010. A Google engineer disconnects from Facebook; extensions come to Opera 11; and a dramatic drop in traffic hints at a major Google algorithm change. I’m Kevin Yank and this is the SitePoint Podcast #85: Back to the Future.

凯文： 2010年10月29日。一名Google工程师与Facebook断开连接；扩展到Opera 11；流量的急剧下降暗示了Google算法的重大变化。我是Kevin Yank，这是SitePoint播客＃85：回到未来。

It is a cast of thousands on the SitePoint Podcast here today. We’ve got our usual co-hosts, Patrick, Brad, Stephan, how’s it going?

今天，这里的SitePoint播客上有成千上万的演员。我们有我们通常的共同主持人，帕特里克，布拉德，斯蒂芬，现在怎么样？

Stephan: It’s going well.

史蒂芬：一切顺利。

Patrick: It’s going well.

帕特里克：一切顺利。

Kevin: I feel so far away from you right now.

凯文：我现在离你很远。

Brad: I miss you guys.

布拉德：我想你们。

Patrick: It’s all downhill from here.

帕特里克：从这里到那里都是下坡路。

Kevin: Yeah, we had our live broadcast at BlogWorld Expo I guess two weeks ago now, though it went out on the feed for our regular listeners last Friday, and got some really good feedback. I’ve been told by several people that the noise wasn’t too bad, it felt active, it felt like they were right there with us, and speaking from my own part it was great to have you guys right there, we could use hand gestures and everything. It felt like we were more in sync than ever.

凯文：是的，我猜是在两周前，我们在BlogWorld Expo上进行了现场直播，尽管上周五我们的常规收听者都收看了它，并获得了一些非常好的反馈。几个人告诉我，声音还不错，感觉很活跃，感觉好像他们就在我们身边，从我自己的角度讲，很高兴你们在那里，我们可以使用手势和一切。感觉我们比以往任何时候都更加同步。

Patrick: It was a lot of fun.

帕特里克：这很有趣。

Kevin: Yeah. But we have to move past that, we’re back to our usual MO here of Skyping across the world, but I do have someone right next to me and that is Kristen Holden. Hi Kristen.

凯文：是的。但是我们必须超越这一点，我们回到了在世界各地进行Skyping的常规MO，但是我旁边确实有一个人，那就是克里斯汀·霍尔登。嗨，克里斯汀。

Kristen: How you doing Kev?

克里斯汀：你过得怎么样？

Kevin: Kristen is the author of SitePoint’s about to be released SEO Business Guide. Kristen, why don’t you tell us a bit about that product and what went into it.

凯文：克里斯汀(Kristen)是即将发布的SitePoint的SEO业务指南的作者。克里斯汀(Kristen)，您为什么不告诉我们有关该产品以及它所包含内容的信息。

Kristen: Sure, okay. Well, this is sort of the book’s designed around the premise that web developers and small business owners should be able to do SEO for themselves, so it’s sort of designed with that in mind where people can, you know, it’s a natural add-on for every kind of person who’s already involved in the Internet and wants to invest in their own business, so we sort of try and teach people the basics, move through to some more advanced topics and sort of tell them how to run their own business and add that on as a service. So that’s sort of the way it works, and it works from basics to advanced, how to run your business and hopefully setting people up to earn some more revenue from an add-on service.

克里斯汀：好的，好的。好吧，这是本书在围绕Web开发人员和小型企业所有者应该能够自己进行SEO的前提下设计的，因此，考虑到人们可以自然而然地添加内容，这种设计是在一定程度上实现的。对于已经参与Internet并希望投资自己的业务的每个人，我们将尝试教给人们一些基础知识，介绍一些更高级的主题，并告诉他们如何开展自己的业务，将其添加为服务。这就是它的工作方式，它从基础到高级，从运作方式到业务运作，并希望使人们适应从附加服务中获得更多收入的方式。

Kevin: Right, and I’ve seen the preview copy floating around the office, this is one of SitePoint’s kits so it’s one of these big, glossy binders.

凯文：是的，我已经在办公室周围看到了预览版，这是SitePoint的工具包之一，因此是这些大而有光泽的活页夹之一。

Kristen: Yeah, correct; a bunch of templates and all that kind of stuff involved as well, email templates, PowerPoint templates, all this kind of stuff to actually go out there and do it.

克里斯汀：是的，是的。一堆模板以及所有涉及的东西，电子邮件模板，PowerPoint模板，所有这些东西实际上都可以在那里执行。

Kevin: So not available in stores, you’d have to order that one directly from us, and that is going on sale I think we’re announcing it next Tuesday, but if you’re sneaky and you look at the show notes you will find a link to get in early and get one of the first copies if you’re especially keen to check that out. We’ve got a couple of SEO related stories later in the show, and Kristen I’m sure you’ll be chiming in on that but feel free to chat about anything you like here on the show.

凯文：所以在商店没有，您必须直接向我们订购一个，这将在销售中，我想我们将在下周二宣布它，但是如果您偷偷摸摸，请查看展览记录上的内容，如果您特别想检查一下，将会找到一个链接，可以尽早进入并获得第一份副本。在节目稍后的部分中，我们有一些与SEO相关的故事，克里斯汀(Kristen)我敢肯定您会对此感兴趣，但可以在节目中随意谈论您喜欢的任何内容。

Kristen: Okay, great.

克里斯汀：好的，很好。

Kevin: We’ve got our first story which is a Google engineer who has written in his spare time, I understand, an extension for Chrome called Facebook Disconnect. Brad, this is your story, why don’t you take us through it.

凯文：我们有第一个故事，我是Google工程师，他在业余时间写了Chrome的扩展程序Facebook Disconnect。布拉德，这是你的故事，你为什么不带我们经历它。

Brad: Yeah, that’s right, Kevin, so Google engineer Brian Kennish decided he was basically tired of every website he visited passing data back to Facebook. So as you know every website that has a Facebook ‘Like’ button or a Facebook Connect or any type of Facebook embed essentially is passing data back to Facebook about you. So Brian was tired of it so he built a pretty cool extension for Chrome that actually prevents the sending of all data back to Facebook, and I installed it and ran it and it’s actually pretty slick, I was impressed at how well it worked. Did you guys get a chance to check it out, for the Chrome users that is?

布拉德(Brad)：是的，凯文(Kevin)，因此Google工程师布莱恩·肯尼什(Brian Kennish)决定，他对访问的每个网站都将数据传回Facebook基本上感到厌倦。因此，您知道，每个具有Facebook“赞”按钮或Facebook Connect或本质上嵌入的任何类型的Facebook的网站都将有关您的数据传递回Facebook。因此Brian对此感到厌倦，于是他为Chrome构建了一个非常酷的扩展程序，实际上阻止了所有数据发送回Facebook。我安装并运行了它，它实际上非常漂亮，它的工作原理给我留下了深刻的印象。你们有机会针对Chrome用户进行检查吗？

Patrick: We know who that was aimed at.

帕特里克：我们知道那是针对谁的。

Kevin: I’m not sure there are any other Chrome users here. Kristen’s running Chrome here.

凯文：我不确定这里是否还有其他Chrome用户。克里斯汀(Kristen)在这里运行Chrome。

Kristen: I use Chrome but I haven’t checked it out yet, guys.

克里斯汀：我使用的是Chrome，但我还没有检查过。

Kevin: Brad, what do you think of the extension?

凯文：布拉德，您如何看待扩展名？

Brad: It’s pretty neat because it’s as simple as it could be. From what I’ve read he wrote this in one day, very basic, you install it, there’s no options; the only way to get to it is through the extension manager and it’s either on or off. And basically if it’s on it will just hide everything, it will stop the calls if there’s a ‘Like’ button present in the Header of a site or really anywhere on the site it will hide it, it won’t even show it. A lot of the sites that have these big ‘see what your friends are saying on Facebook’, these big boxes like TechCrunch and CNN, they’re just big white blank areas now, so it essentially just hides everything, but it does allow you to go to Facebook.com so it doesn’t block you completely, it just blocks data being passed to Facebook. So it’s certainly an interesting idea.

布拉德：这很整洁，因为它是如此简单。从我读到的内容来看，他一天之内就写了这本书，很简单，安装起来就没有办法了。到达它的唯一方法是通过扩展管理器，它可以打开或关闭。基本上，如果位于该标题上，它将仅隐藏所有内容，如果某个站点的标题中或站点上任何地方的“赞”按钮都将其隐藏，它将停止呼叫，甚至不会显示它。许多拥有这些大型网站的网站“可以看到您的朋友在Facebook上说的是什么”，诸如TechCrunch和CNN之类的大型网站，现在它们只是白色的空白区域，因此它实际上只是隐藏了所有内容，但是它确实允许您进入Facebook.com，这样就不会完全阻止您，而只是阻止将数据传递到Facebook。因此，这肯定是一个有趣的想法。

Kevin: There are a few extensions like this floating around that people use to block various aspects of their web experience. I know I use ClickToFlash to prevent Safari from loading Flash movies by default, and then you build up a white list of sites where you actually don’t mind the Flash they use, and if there’s a Flash movie sitting in the page you want to see on the page you just click it, that’s a great extension that’s available for a few browsers. This one it doesn’t really have that; does it leave an empty box on the page or do those elements just not exist?

凯文(Kevin)：有一些这样的扩展，人们用来阻止他们的Web体验的各个方面。我知道我使用ClickToFlash来阻止Safari默认加载Flash电影，然后您建立了一个白名单站点，您实际上并不介意它们使用的Flash，并且如果要在页面中放置Flash电影，只需在页面上单击即可看到它，这是一个很好的扩展，可用于一些浏览器。这个真的没有那个。是在页面上留下一个空白框还是这些元素不存在？

Brad: Yeah, it literally would just turn into like a white box. Assuming because the styles are set up to size that box but that’s how it works.

布拉德：是的，从字面上看，它会变成一个白色的盒子。假设因为样式设置为该框的大小，但这就是它的工作方式。

Patrick: We need more white space, so install that.

帕特里克：我们需要更多的空白，所以安装它。

Kevin: (Laughs) White space is better than Facebook space. I think a few people would be smiling in irony at this that a Google engineer for a Google browser is worried about Facebook having too much information about you. I know that’s something we worry about, that Google has too much information about us.

凯文：(笑)空白空间比Facebook空间要好。我想有些人会对此讽刺而笑，因为Google浏览器的Google工程师担心Facebook拥有太多有关您的信息。我知道这是我们担心的事情，因为Google有太多关于我们的信息。

Brad: And he was very clear that he said nobody at Google asked him to do this, he basically did it on his own time, so this is definitely not sanctioned by Google but he’s one of their employees and they’re not telling him not to do it, so.

布拉德：他很清楚，他说过Google没人要求他这样做，他基本上是在自己的时间做的，因此，这绝对不受Google的认可，但他是他们的雇员之一，他们没有告诉他不要这样做。做到这一点，所以。

Kevin: Do any of you guys use any other sort of blocking plugins that take pieces out of web pages or force web pages to be displayed with or without things you like?

凯文：你们中的任何人是否使用任何其他种类的阻止插件，这些插件会从网页中删除碎片，或者强迫网页显示您喜欢或不喜欢的东西？

Patrick: No, I honestly don’t block a single thing. I have fundamental disagreements with the idea of ad blockers in general, so I would never use, but speaking of other elements…

帕特里克：不，老实说，我不会阻止任何事情。一般而言，我对广告拦截器的想法存在根本分歧，因此我将永远不会使用，只说其他元素……

Kevin: Tell us about that.

凯文：告诉我们。

Patrick: Well, no, I just think it’s, well, for me there’s a concern ethically as far as obviously websites where you enjoy their content. Most people need to make money and most people can’t dedicate their lives to something they cannot gain some sort of remuneration from. So, yeah, that’s my kind of belief on that; if I am visiting a website then they should be able to monetize that visit, that’s kind of my belief, but other than that I don’t block anything, I don’t really have any trouble with really any elements on the page, Facebook doesn’t bother me. I’ve talked about how I don’t like to have everything up in the Cloud, but I’m not quite to the paranoia where Facebook fan page boxes bother me. I’m kidding, that’s a joke.

帕特里克：恩，不，我只是认为，恩，对我来说，从道德上讲，只要您喜欢其中包含其内容的网站，就存在担忧。大多数人需要赚钱，大多数人无法将自己的生命奉献给无法从中获得某种报酬的事物。所以，是的，这就是我的信念；如果我正在访问一个网站，那么他们应该能够从该访问中获利，这是我的信念，但是除了我什么都不会阻止之外，我对页面上的任何内容(Facebook)都没有遇到任何麻烦不会打扰我。我说过我不希望将所有内容都存储在云中，但是我不太喜欢Facebook粉丝页面框困扰我的偏执狂。我在开玩笑，这是个玩笑。

Kristen: I’d say I’m the same as that to be honest.

克里斯汀：说实话，我和我一样。

Kevin: Oh, yeah?

凯文：哦，是吗？

Kristen: I run enough plugins for my SEO stuff that I don’t really want to bog my browsers down with a bunch of blocking apps and whatever else.

克里斯汀：我为我的SEO程序运行了足够多的插件，我真的不想让浏览器陷入一堆阻塞应用程序之类的问题。

Kevin: Hmm. Well, Kristen, several people here at the SitePoint office run extensions that block JavaScript, just blanket, and these extensions that say just like the ClickToFlash plugin that I use that says, look, I will allow JavaScript on a case-by-case basis. And I know in your profession, things like Google Analytics are vital, and if this culture arose that plugins like this came into the mainstream to the point where a significant percentage of mainstream users were blocking stuff like JavaScript it would be very hard to start to be collecting reliable analytics.

凯文：嗯。好吧，克里斯汀，SitePoint办公室的几个人运行了阻止JavaScript的扩展程序，只是一揽子程序，这些扩展程序就像我使用的ClickToFlash插件所说的那样，看起来，我将逐个允许JavaScript。。而且我知道在您的职业中，像Google Analytics(分析)这样的工具至关重要，如果这种文化兴起，使得这样的插件成为主流，以致大部分主流用户都在阻止JavaScript之类的东西，那么就很难开始了。收集可靠的分析数据。

Kristen: Absolutely, but I think that the classic case is that people that have, you know, there’s all the Facebook paranoia which generally a lot of developers have, to be honest, that’s a pretty good section of people, but every average person you talk to doesn’t care, sort of thing; I really can’t see these kinds of applications going beyond the sort of scope of people who are really heavily into developing websites, to be honest, just from a poll of people I know, I guess.

克里斯汀：当然，但是我认为经典案例是所有人都有Facebook的偏执狂，老实说，很多开发人员都拥有这个偏执狂，但是每个普通人说话不在乎，某种事情；坦白地说，我真的看不到这类应用程序超出了那些真正致力于开发网站的人群的范围，仅从我认识的一群人中得出。

Kevin: So, this story that we read about this is on TechCrunch, and you mentioned, Brad, I think, that TechCrunch uses one of these Facebook boxes. They’re a little clever in the story; they tested it “on, uh, Huffington Post and found that it worked” (laughter).

凯文：所以，我们读到的这个故事在TechCrunch上，您提到Brad，我认为TechCrunch使用了其中一个Facebook盒子。他们在故事中有点聪明。他们“在《赫芬顿邮报》上测试了它，发现它起作用了”(笑声)。

Patrick: Right. They include a screenshot obviously; you have to go to the site to get all of the humor here, but yes.

帕特里克：对。它们显然包括屏幕截图；您必须转到该站点以获取所有幽默，但是可以。

Kevin: (Laughs) Moving on, we’re talking about browser extensions here, and Opera has announced the next version of the Opera browser will have extensions as well, so we can look forward to blocking our Facebooks and Flash movies in Opera as well very soon. Guys, it’s been a little while since we talked about Opera, and I don’t know, what’s your take on it? I asked you guys to take a look at the current version of Opera in preparation for this show; any surprises when you did?

凯文：(笑)继续，我们在这里谈论浏览器扩展，Opera宣布下一版Opera浏览器也将具有扩展，因此我们也期待在Opera中屏蔽我们的Facebook和Flash电影很快。伙计们，自我们谈论Opera以来已经有一段时间了，我不知道，您对此有何看法？我请你们看一下最新版本的Opera，为这场演出做准备。做的时候有什么惊喜吗？

Stephan: I downloaded the Alpha, I guess it’s 11, Opera 11.

史蒂芬：我下载了Alpha，我猜它是11，Opera 11。

Kevin: Oh, of 11? You’re way ahead of me, I’m still in 10.63.

凯文：哦，十一岁吗？您遥遥领先于我，我仍然处于10.63。

Stephan: I downloaded 10.63 first and then downloaded the Alpha on a different machine, and I like it, I think there’s a lot going on in the screen though, like there’s a lot of stuff that it seems frivolous compared to say Chrome or even Safari; I think there’s just so much—

斯蒂芬：我先下载了10.63，然后又将Alpha下载到了另一台机器上，我喜欢它，但我认为屏幕上还是有很多事情发生，比如与Chrome甚至是Safari相比，似乎有很多琐碎的东西; 我认为有太多……

Patrick: Every time you highlight a link there’s that box that pops up, right, it’s like a flashing, you go over links and that bottom left area is constantly flashing.

帕特里克(Patrick)：每次突出显示一个链接时，都会弹出一个框，向右，就像闪烁一样，您浏览链接，并且左下方区域不断闪烁。

Stephan: Yeah, yeah, it kind of bugs me because it draws my attention to it instead of what I’m doing. I don’t know, I mean it was fast but there’s little things that would just annoy me if I used it all the time I think. So I tried to use it all day today, Kevin, I tried to be a good researcher and use it all day long, and I got so sick of it around 3:00 o’clock I just said, ah, you can’t do this anymore. So, switched back to Chrome.

斯蒂芬：是的，这很困扰我，因为它引起了我的注意，而不是我在做什么。我不知道，我的意思是速度很快，但是如果我一直使用它，几乎没有什么事情会惹恼我。所以我今天整天都在尝试使用它，凯文，我试图做一个好研究者并整天使用它，而我在3:00左右就厌倦了它，我只是说，嗯，你不能再做一次。因此，请切换回Chrome。

Brad: Yeah, it may not be as exciting but I was impressed at how fast it installed. I mean I literally clicked install and, boom, it was done and popped right up; I thought it was pretty impressive.

布拉德：是的，可能没有那么令人兴奋，但是它的安装速度让我印象深刻。我的意思是我确实点击了安装，然后繁荣完成，然后弹出。我认为这非常令人印象深刻。

Stephan: Yeah, it was pretty fast.

斯蒂芬：是的，速度非常快。

Brad: And then I realized that was one of the points on their blog post for 11 Alpha was about the installer was rebuilt, but it was noticeably faster, it was actually crazy how fast it installed.

Brad：然后我意识到这是他们11 Alpha博客文章的重点之一是关于安装程序的重建，但是安装速度明显更快，安装速度如此之快实在是太疯狂了。

Patrick: Yeah, I played around with it too and I installed some extensions, which are sort of the buzz thing. Now I tried one extension that allows you to edit a website like it’s a text editor, like you can just edit the page, right. So I went to the podcast site and changed a few podcast title headlines around and whatnot, “Patrick O’Keefe is the greatest podcast host ever”, it’s the new title on our first post. But, no, I tried also Facebook Chat and I found that it was dropping messages when I tried to chat with people on Facebook, so that experience wasn’t all that great. But, I think it is attractive looking, it’s visually appealing, it does seem quick, but I guess I kind of agree with the point that Craig Buckler makes on SitePoint Blogs with Can Opera Raise its Marketshare?, what is kind of the killer Opera thing. For me browsers have always been a “well if I’m liking this one and I don’t see something that’s huge and shiny over there I’m just gonna stick with this one.” That’s why I didn’t change from IE for a long time until I changed to Firefox, because I liked Firefox’s development tools and some of the add-ons; there was enough there where I said finally, okay, I want to move over, so now I’m a Firefox user. But if you’re comfortable in your browser like I think a majority of people are, and we had that survey we talked about where, I don’t know, what was it eight percent knew what a browser was? I think people will stick with what they have unless there’s some huge giant feature there, I just don’t see that with Opera, but Opera’s always kind of been a niche browser anyway.

帕特里克(Patrick)：是的，我也玩过它，并安装了一些扩展程序，这很流行。现在，我尝试了一个扩展程序，该扩展程序使您可以像编辑文本一样编辑网站，就像您可以直接编辑页面一样。因此，我去了播客站点，并更改了一些播客标题的标题，但“ Patrick O'Keefe是有史以来最伟大的播客主持人”，这是我们第一篇博文中的新标题。但是，不，我也尝试了Facebook Chat，但发现当我尝试与Facebook上的人聊天时，它正在丢弃消息，因此这种体验并不是很好。但是，我认为它看起来很吸引人，它在视觉上很吸引人，看上去确实很快，但是我想我有点同意Craig Buckler在SitePoint Blogs上发表的观点与Opera是否能提高其市场份额？，什么是歌剧的杀手级东西。对我来说，浏览器一直是“如果我喜欢这个，那我看不到那巨大而闪亮的东西，我会坚持使用它。” 这就是为什么我很长一段时间都没有从IE更改到更改为Firefox的原因，因为我喜欢Firefox的开发工具和一些附加组件。最后我说的话已经够了，好吧，我想继续前进，所以现在我是Firefox用户。但是，如果您喜欢浏览器，就像我认为大多数人一样，并且我们进行了这项调查，那么我们谈论的是什么，我不知道，百分之八的人知道浏览器是什么？我认为人们会坚持使用自己拥有的功能，除非那里有一些巨大的巨大功能，我只是没有看到Opera的功能，但是Opera一直都是小众浏览器。

Kevin: Well, Opera’s certainly trying with the features. As you say, with the window, especially when you first open it it’s just festooned with widgets of all sorts of mysterious icons that you could spend a week exploring the Opera browser and still not see every feature in there is what it feels like sometimes. And I do have to congratulate them that despite the number of features it is amazingly fast. Down to the— There’s a big argument going on in the comment thread to that blog post by Craig Buckler that you mentioned, Patrick, over just which browser is ahead of which. But the fact that cases are able to be made on each side it’s coming down to like micro benchmarks to try and judge these things. It speaks very well of Opera that it can hold its own against browsers developed by huge companies like Google, like Microsoft, like Apple, and it’s right up there. And whereas browsers like Chrome they seem to be chopping back on features and simplifying mercilessly in order to focus on that speed; Opera seems to be able to prioritize speed and features at the same time. So if you want a browser that has as many features as possible without sacrificing speed Opera is there, but for me it’s less about the number of features that are in the browser, it’s that one feature that you absolutely must have that needs to be in there, and that’s going to be different from person to person. That’s why the extensions API is so important.

凯文：好吧，Opera肯定会尝试这些功能。就像您说的那样，在窗口中，尤其是第一次打开窗口时，它充满了各种神秘图标的小部件，您可能需要花一周的时间浏览Opera浏览器，而仍然看不到其中的每个功能，有时候感觉就像是。我确实要向他们表示祝贺，尽管功能众多，但速度惊人。一直到—在您提到的克雷格·巴克勒(Craig Buckler)的那篇博客文章的评论线程中，有一个很大的争论，那就是帕特里克(Patrick)，关于哪个浏览器领先于哪个浏览器。但是事实的确如此，但事实却恰恰是微观基准测试和判断这些事情。它很好地说明了Opera，它可以抵御Google之类的大公司开发的浏览器，像Microsoft这样的大公司，而Apple就是这样。而且，虽然像Chrome这样的浏览器，他们似乎正在削减功能并毫不留情地简化以专注于这种速度。 Opera似乎能够同时确定速度和功能的优先级。因此，如果您希望浏览器具有尽可能多的功能而不牺牲Opera的速度，但是对我来说，浏览器中功能的数量就更少了，这是您绝对必须拥有的一个功能在那里，每个人的情况都会有所不同。这就是扩展API如此重要的原因。

Brad: Did anyone else notice that the extensions URL actually includes both the words ‘add-ons’ and ‘extensions’? You’ve got to wonder if that was intentional.

布拉德：还有其他人注意到扩展URL实际上包括“附加组件”和“扩展”这两个词吗？您必须怀疑这是否是故意的。

Kevin: Well, it’s a bit like that in Firefox as well, you know, there are add-ons for Firefox and one type of add-on is an extension, so I guess they’re probably using the same naming convention there.

凯文：好吧，Firefox也有点类似，您知道，Firefox有一些附加组件，一种附加组件是扩展，所以我想它们可能在使用相同的命名约定。

Patrick: I did really like how they did the top of the design though, the whole, the tabs and how it fits tightly with that little menu button, I think that’s really attractive and a great use of space.

帕特里克(Patrick)：我确实很喜欢他们如何完成设计的顶部，整体，选项卡以及它如何与那个小菜单按钮紧密配合，我认为这确实很吸引人，并且很好地利用了空间。

Kevin: I’ve made that all go away (Laughter).

凯文：我已经保证一切都消失了(笑声)。

Patrick: Even that.

帕特里克：即使那样。

Kevin: I spent five minutes basically customizing Opera so that there’s as little on the screen as possible and there’s still too much. I have to agree there’s a lot going on. The tabs, the tab thumbnails, especially, when you allow it to open up, it’s a very glossy, gorgeous sort of experience. But again, it’s something that looks great in a screenshot but is it something you want to be using day in and day out, whereas browsers like Chrome are going for the minimal approach that seems to be catching a lot more, I don’t know, user love. For the developers these extensions are built in the same way as Firefox extensions are; they’re built using web technology so HTML5, CSS, JavaScript, if you know that stuff you can read the API docs and you can build extensions for this browser.

凯文：我花了五分钟基本上对Opera进行了自定义，这样屏幕上的内容就越少越好。我必须同意有很多事情要做。选项卡，选项卡缩略图，特别是当您允许它打开时，这是一种非常光彩的华丽体验。但是同样，它在屏幕快照中看起来很棒，但是却是您想要日复一日使用的东西，而像Chrome这样的浏览器将采用一种似乎可以捕捉更多东西的最小方法，我不知道，用户喜爱。对于开发人员而言，这些扩展的构建方式与Firefox扩展相同。它们是使用网络技术构建的，因此可以使用HTML5，CSS，JavaScript，如果您知道这些内容，则可以阅读API文档，还可以为此浏览器构建扩展。

Brad: You know one very minor feature I notice, and honestly I’m not sure if this is an Opera 11 feature or if it was also in 10, but I thought it was really slick, and basically when you open up a new tab, you know, you click a link and open into a new tab, it actually when the tab finishes loading a little blue dot will appear on the tab, and at first I wasn’t sure what exactly that was but it basically means the page is finished loading. So you’re not clicking over to the tab until you know its done loading, so you’re not wasting your time waiting for it to load; I thought that was really slick.

布拉德：您知道我注意到一个非常小的功能，说实话我不确定这是Opera 11的功能还是10中的功能，但是我认为它真的很漂亮，而且基本上是在您打开一个新标签时，您知道，您单击一个链接并打开一个新标签页，实际上，当该标签页加载完毕时，标签页上会出现一个小蓝点，起初我不确定到底是什么，但这基本上意味着该页面完成加载。因此，在您知道该标签已完成加载之前，您无需单击该标签，因此您不会浪费时间等待它加载；我认为那真的很滑。

Kevin: It’s also like an unread indicator I think. So if you open a whole bunch of tabs in the background you can see which ones you’ve read.

凯文：我想这也像是一个未读的指标。因此，如果您在后台打开一大堆选项卡，则可以看到已阅读的选项卡。

Brad: And it goes away when you view it, yeah, I thought that was pretty slick. I mean a lot of times I’ll open tabs and I’ll click on them thinking they’re loaded and they’re not and I’m sitting there waiting a few seconds while they finish loading. So it’s a pretty neat little feature.

布拉德：当您观看时，它消失了，是的，我认为那很漂亮。我的意思是很多次我会打开选项卡，然后单击它们以认为它们已加载，而没有加载，我坐在那里等待几秒钟，直到它们完成加载。因此，这是一个非常简洁的小功能。

Kristen: There’s a plugin I use for Firefox which is very similar to that which has red for viewed, blue for unread, sort of whatever kind of tabbing, a visual way of viewing tabs which I find quite useful. So that’s pretty similar to that.

克里斯汀：我有一个用于Firefox的插件，它非常类似于红色，用于查看，蓝色用于未读，任何类型的制表符，一种可视化的查看选项卡的方式，我觉得非常有用。因此，这非常相似。

Kevin: So, in this blog post Craig Buckler says, “What would Opera have to do in order to raise its market share?” And he suggests just off the top of his head if Opera were to focus on tablets and become the browser that provides the best experience for tablets, tablet PCs, all of the iPad competitors that are no doubt coming out this Christmas and early next year, he says Opera should be front and center on those devices and if they did that they might be able to make a noticeable dent in the market. What do you guys think about that?

凯文：因此，在此博客文章中，克雷格·巴克勒(Craig Buckler)说：“ Opera必须做什么才能提高其市场份额？” 他建议，如果Opera要专注于平板电脑，并成为为平板电脑，平板电脑以及所有iPad竞争对手提供最佳体验的浏览器，毫无疑问，这些竞争对手无疑将在今年圣诞节和明年年初问世，他说，Opera应该在这些设备上处于领先和中心地位，如果这样做的话，它们可能会在市场上引起明显的打击。你们对此怎么看？

Brad: It’s not a bad idea. I mean I remember when Opera came out for the Wii, I really thought that was probably one of the most noticeable things that had happened for Opera to be the only browser on the Wii gaming console, and that could’ve been another market that they could have dominated and could have been the browser that’s across all the gaming consoles, but it seems like they’ve kind of stuck on the Wii and that’s been it.

布拉德：这不是一个坏主意。我的意思是，我记得Opera出品Wii时，我真的认为这可能是Opera成为Wii游戏机上唯一的浏览器而发生的最引人注目的事情，而这可能是他们所追求的另一个市场。可能占据主导地位，可能是所有游戏机中都使用的浏览器，但似乎它们卡在了Wii上，仅此而已。

Kevin: Yeah. And that’s something that Opera developer relations dude, I’m sorry I don’t have his exact title in front of me, but Chaals chimed in on this comment thread, this massive comment thread that followed on from his post, if you’re passionate about browsers and especially about Opera you need to be in this thread, but Chaales chimed in and said that they’ve been focusing on all sorts of devices, not necessarily tablets, although it is on their radar, but he mentions TV specifically. He also mentions auto browsers, so browsers in cars and browsers in airplane entertainment systems; these sorts of things they’re finding a great market for Opera. Now it’s not the kind of thing, these are the kind of applications that get Opera in the minds of consumers, but certainly the Wii is, and I agree the Opera experience on the Wii it’s a very nice browser, it certainly– I enjoyed using it more than the browser on my Playstation 3.

凯文：是的。这就是Opera开发人员关系的一个笨拙之处，对不起，我现在还没有他的确切头衔，但是Chaals参与了这个评论主题，这个巨大的评论主题来自他的帖子，如果您是对浏览器特别是Opera充满热情，您需要参与其中，但是Chaales插话说，他们一直专注于各种设备，不一定是平板电脑，尽管这已经在他们的雷达上了，但是他特别提到了电视。他还提到了自动浏览器，也就是汽车中的浏览器和飞机娱乐系统中的浏览器。这些东西正在为Opera寻找巨大的市场。现在已经不是问题了，这些都是使Opera在消费者心中的应用程序，但是Wii肯定是，而且我同意Wii上的Opera体验，这是一个非常不错的浏览器，它肯定是–我喜欢使用它比我的Playstation 3上的浏览器更多。

Patrick: (Laughs) I found that funny, sorry.

帕特里克：(笑)我觉得很有趣，对不起。

Kevin: (Laughs) What, you don’t browse on your game console, Patrick?

凯文：(笑)什么，您没有在游戏机上浏览，帕特里克？

Patrick: No, I’m behind the times; I’m not even in the Cloud.

帕特里克：不，我落后于时代。我什至不在云端。

Kevin: (Laughs) Well, it’s a wonderful — especially that comment from Chaals, it’s a really good read to hear what they’re doing. Other things to point out about Opera is that they have huge market share on mobile phones, especially in countries where smartphones like iPhones and Android phones are not the norm, all of the sort of previous generation of phones, the best browser you can get for them, and invariably the browser that people install, is either Opera Mobile of Opera Mini, especially Opera Mini because it does the server side compression thing; a really great browser. But I was trying to think about what Opera could do in order to sway me on the desktop because that does feel like the missing component in what they’re doing, and I want to see them succeed there because they do obviously put so much work into their product, it is amazingly fast, its user interface has been radically revamped in Opera 10, and it’s as standards compliant as anything you’ll find out there, and yet its miniscule market share at least when you look at it worldwide… I think the extensions are a great start because I also, Stephan, spent the day yesterday trying to use Opera as my primary browser, and the main things I missed were my Evernote and 1Password extensions. Opera does a great job of syncing all of your passwords with other Opera browsers, but as soon as you go cross browser, cross device you run into trouble there. So, I’m looking forward to a 1Password extension for Opera 11 which will no doubt come about now that that’s easy for the developers to do. But, I don’t know; what else, what could Opera do to differentiate themselves that other browsers aren’t focusing on?

凯文：(笑)好吧，这真是太好了-特别是Chaals的评论，这是一本非常好的读物，听听他们在做什么。关于Opera的其他要指出的是，它们在手机上拥有巨大的市场份额，尤其是在iPhone和Android手机等智能手机不是标准的国家/地区(所有上一代手机)，都是您可以获得的最佳浏览器它们，以及人们安装的浏览器，都是Opera Mini的Opera Mobile，尤其是Opera Mini，因为它执行服务器端压缩；一个非常出色的浏览器。但是我试图思考Opera可以做什么，以便在桌面上吸引我，因为那确实感觉他们正在做的事情中缺少的组件，我希望看到他们在那里取得成功，因为他们显然做了很多工作在其产品中，它的运行速度惊人得惊人，其用户界面在Opera 10中得到了彻底的改进，并且与您在任何地方都能找到的一样，它都符合标准，但至少在全球范围内，它的市场份额还是很小的……我认为扩展是一个不错的开始，因为斯蒂芬昨天也花了一天的时间尝试使用Opera作为我的主要浏览器，而我错过的主要内容是我的Evernote和1Password扩展。 Opera在将所有密码与其他Opera浏览器同步方面做得很好，但是一旦跨浏览器跨设备，您就会在此遇到麻烦。因此，我期待着Opera 11的1Password扩展，毫无疑问，既然开发人员很容易做到这一点。但是，我不知道。还有什么，Opera可以做什么以区别其他浏览器不关注的自己？

Stephan: I don’t know, it’s a browser, you know, I mean how much more can you do?

史蒂芬：我不知道，这是一个浏览器，你知道，我的意思是你还能做什么？

(Laughter)

(笑声)

Patrick: View websites here! Now the only place you can view websites, Opera.com!

帕特里克：在这里查看网站！现在是您唯一可以浏览网站的地方Opera.com！

Kevin: Right. I don’t know, their user interface style suggests to me that they want to be the glossy…

凯文：对。我不知道，他们的用户界面风格向我暗示了他们想变得光彩照人……

Patrick: The cool kid.

帕特里克：很酷的孩子。

Kevin: There’s a lot going on in the Opera browser window, especially as it comes configured by default, maybe they should embrace that; when you load a web page things just kind of appear as they load, you know, maybe they could do some sort of, have things fade in or animate into the page as the page loads, that would be cool.

凯文： Opera浏览器窗口中发生了很多事情，尤其是默认配置时，也许他们应该接受这一点。当您加载网页时，事情只是在加载时就出现了，您知道，也许他们可以做一些事情，使事情随着页面加载而淡入或动画到页面中，这很酷。

Stephan: So that they could become the Microsoft of web browsers?

斯蒂芬：这样他们就可以成为网络浏览器的微软了吗？

Kevin: (Laughs) What do you mean Microsoft?

凯文：(笑)你是什么意思微软？

Stephan: No, just the fluff stuff, you know, why do we need this, I don’t know, some of the stuff in Windows 7 before I turned it off I had to think to myself why did they do this. So, I see what you’re saying but would you rather have that, do you think that’s really going to encourage people to download that browser? I don’t know, I think that speed is a huge thing and I think that Opera definitely has that going for them along with Chrome, so why not just stick to that and really increase the speed. I mean it’s already super fast, so I would keep up that, maybe simplify it a little bit, maybe add a little feature here and there that regular users would like and that’s about it. Keep working on the speed because that was the thing that got me today, even like Brad said the install speed was super quick and browsing a website was really fast.

史蒂芬：不，只是绒毛，你知道，为什么我们需要这个，我不知道，在我将其关闭之前，Windows 7中有一些东西，我不得不自己想一想他们为什么这么做。因此，我明白您在说什么，但您希望得到它，您认为这真的会鼓励人们下载该浏览器吗？我不知道，我认为速度是很重要的事情，我认为Opera肯定会和Chrome一起为他们服务，所以为什么不坚持下去并真正提高速度。我的意思是它已经非常快了，所以我会继续做下去，也许会对其进行一点简化，或者在这里和那里添加一些普通用户想要的功能，仅此而已。继续保持速度，因为那就是今天让我着迷的事情，即使Brad表示安装速度非常快，而且浏览网站的速度也非常快。

Patrick: I don’t know much about Opera so maybe they already do this, but I mean maybe they should just embrace their smallness, I mean you don’t have to necessarily be the largest market share player, but if they embrace that smallness and make themselves the most accessible browser to people who want to offer suggestions and feedback. It’s not always easy to get a suggestion to, you know, people at IE or maybe Firefox because they have so many things to think about with the larger market share, but Opera might be able to embrace the smaller community and play that up and love the people you have and go from there. They might already be doing that but that’s just an idea.

帕特里克(Patrick)：我对Opera不太了解，所以也许他们已经做到了，但是我的意思是也许他们应该只拥抱他们的小家伙，我的意思是您不必一定是最大的市场份额参与者，但是如果他们喜欢那个小家伙并使其成为想要提供建议和反馈的人们最容易访问的浏览器。向IE或Firefox的人提出建议并不总是那么容易，因为在更大的市场份额中他们有很多事情要考虑，但是Opera可以拥抱较小的社区并发挥自己的作用和热爱你拥有的人，然后从那里去。他们可能已经在这样做了，但这只是一个主意。

Kristen: Has anybody else been playing with Chrome Instant in your browser?

克里斯汀：有人在您的浏览器中玩过Chrome Instant吗？

Kevin: You mean Google Instant Search?

凯文：您是说Google即时搜索？

Kristen: Instant Search but directly from within Chrome.

克里斯汀：即时搜索，但直接在Chrome中进行。

Kevin: No, I saw the announcement of that. Brad, you would’ve seen that I suppose.

凯文：不，我看到了这一消息。布拉德，我想你会看到的。

Brad: Um, no, I haven’t. I didn’t know that was coming.

布拉德：嗯，不，我没有。我不知道那会发生。

Kristen: It’s actually on Beta already on PC so at home I’ve been using it quite often.

克里斯汀：实际上它已经在PC上处于Beta版，因此在家里，我经常使用它。

Kevin: Oh, so it’s just the Beta.

凯文：哦，那只是Beta。

Kristen: Yeah.

克里斯汀：是的。

Kevin: Alright, tell us how it works.

凯文：好的，告诉我们它是如何工作的。

Kristen: Well, pretty much as Google Instant, as you type it predicts what you’re trying to type and will conduct that query straight away and show you results.

克里斯汀：好吧，就像Google即搜即得一样，当您键入内容时，它会预测您要键入的内容，并将立即进行该查询并显示结果。

Kevin: So the page just like with Google Instant Search the search results page in your browser window is updating as you type?

凯文：那么，就像Google Instant Search一样，该页面在您输入时也会更新吗？

Kristen: And local search as well, so it searches your computer and history if you want it to at the same time but instantly.

克里斯汀：以及本地搜索，因此，如果您希望同时一次又立即地搜索计算机和历史记录，它将进行搜索。

Kevin: So how does this work if you’re looking at a web page in your browser and you’re using it to read something that you are then basing your search query on as you type it into the search box.

凯文：那么，如果您正在浏览器中查看网页，并且正在使用它来读取某些内容，然后在将其输入搜索框时将其作为搜索查询的基础，那么这将如何工作？

Kristen: There’s a few things like that which need to be ironed out I think, so yeah, it does sort of overwrite at the moment.

克里斯汀：我认为有些事情需要解决，是的，目前确实有些覆盖。

Kevin: Right. Interesting.

凯文：对。有趣。

Kristen: It’s very cool functionality once you sort of — I’ve become used to Google Instant from a browser perspective so for me it’s actually quite handy.

克里斯汀：这是一种非常酷的功能-从浏览器的角度来看，我已经习惯了Google即搜即得，因此对我来说实际上非常方便。

Kevin: I was saying last time we talked about Google Instant Search that it wasn’t working for me here in Australia.

凯文(Kevin)：我是说上次我们谈论Google Instant Search时，它不适用于澳大利亚。

Kristen: You had to be logged in I think.

克里斯汀：我认为您必须先登录。

Kevin: Yeah, even then, I logged in, I enabled it, it wasn’t working; but then I went to the United States for BlogWorld Expo last week and I saw it, and let’s just say I didn’t like it.

凯文：是的，即使如此，我仍然登录，启用了它，但是它没有用。但是上周我去了美国参加BlogWorld Expo时，我看到了它，而我们只是说我不喜欢它。

Patrick: The whole reason for coming.

帕特里克：来的全部原因。

Kevin: (Laughs)

凯文：(笑)

Patrick: Researching Google Instant.

帕特里克：研究Google即搜即得。

Kevin: I had to see it!

凯文：我必须看！

Kristen: It takes a bit of getting used to, to be honest, and it’s sort of a bit up in the air about there’s been some research around whether it’s affecting people the way they search or not. To me it’s more of a mental thing, I see the predicted query and sometimes it affects what I think I’m searching for, you know, in my brain, my train of thought changes somewhat.

克里斯汀：说实话，这需要一点时间来适应，而且关于它是否影响人们的搜索方式的研究还有些悬而未决。对我来说，这更像是精神上的事情，我看到了预测的查询，有时它会影响我认为我正在寻找的内容，你知道，在我的大脑中，我的思维方式有所变化。

Kevin: Yeah.

凯文：是的。

Kristen: But, yeah, it will be interesting to see how it plays out.

克里斯汀：但是，是的，看到它如何发挥作用将很有趣。

Kevin: Hmm-mm. So our next story, and we’re into these search stories here, this is something that I saw a couple of weeks ago and I knew Kristen was going to be on so I wanted to save it. And this is from our friend Roger Johansson over at 456 Berea Street, he asks, Is hiding text with CSS to improve accessibility bad for SEO? He’s well known as an accessibility sort of web standards nut, and in those circles it is common practice to include in your HTML markup headings that are just there as labels for screen reader users. And then in your CSS you kick those headings off the left of the page so they are not visible for users who are browsing the Web and viewing it with their eyes in their browser. And he said he got some advice or read some advice saying that this was a bad thing for SEO because Google was going to identify that that text was being hidden with CSS and would penalize if not completely blacklist your site as a result. Now this was a concerning thing for him to read because I know I do the exact same thing, this is common practice for web designers who want to go the extra mile for accessibility. What’s your take on this Kristen?

凯文：嗯。因此，我们的下一个故事以及我们在此处涉及的搜索故事，是几周前我所看到的，我知道Kristen将会继续存在，因此我想保存它。他问，这是来自我们朋友罗杰·约翰逊(Roger Johansson)在Berea街456号，他问道：用CSS隐藏文本以改善可访问性是否对SEO不利？他是众所周知的一种可访问性的Web标准坚果，在这些圈子中，通常的做法是在您HTML标记标题中包含这些标题，这些标题用作屏幕阅读器用户的标签。然后，在CSS中，将这些标题从页面的左侧移开，这样，对于正在浏览Web并用眼睛在浏览器中查看的用户来说，它们是不可见的。他说，他得到了一些建议或阅读了一些建议，说这对SEO来说是一件坏事，因为Google会识别出该文本已被CSS隐藏，如果不完全将您的网站列入黑名单，将会受到惩罚。现在，这对于他来说是一件令人担忧的事情，因为我知道我做的完全相同，这对于想要为可访问性付出更多努力的网页设计师来说是常见的做法。您对此克里斯汀的看法如何？

Kristen: I’ve just read through the article quickly now and I think that this — the person commenting is probably thinking of the way it used to be when you put white text, white background, stuff keywords and all this kind of stuff where it actually did get penalized. This kind of stuff I’ve never seen a penalty applied for it, they’re smarter than that, it’s not a really simple thing. They don’t just look at your page, they sort of look at the layout of your page where content is, why the content’s there, if it’s hidden, if it’s hidden for a reason it’s different obviously. If things are going to pop up they’re technically hidden half the time as well, and there’s absolutely no issue with doing stuff like this I don’t think; Google’s pretty good at knowing what’s for accessibility and what’s for trying to spam your searches and stuff content in there really.

克里斯汀：我现在已经快速阅读了这篇文章，我想这是一个评论者-可能是在考虑将白色文本，白色背景，填充关键字以及所有此类填充放置在其中的方式确实受到了惩罚。这种东西我从来没有见过要为此付出任何代价，它们比这还聪明，这不是一件真正简单的事情。他们不仅查看您的页面，还查看内容所在页面的布局，原因为何内容在那里，是否隐藏，是否由于明显不同的原因而隐藏。如果事情突然发生了，那么从技术上讲它们也被隐藏了一半，做这样的事情绝对没有问题，我认为，这是不可能的。 Google非常擅长了解什么是可访问性以及什么是试图在其中真正发送垃圾邮件和填充内容。

Kevin: Yeah, he goes on to cite the closest thing he could come to finding like official word for this in Google’s documentation, and this is in their article Hidden Text and Links on their Webmaster Central site. They say, “If your site is perceived to contain hidden text and links that are,” and here’s the important part, “deceptive in intent your site may be removed from the Google Index and will not appear in search results pages. When evaluating your site to see if it includes hidden text or links look for anything that’s not easily viewable by visitors of your site; are any text or links there solely for search engines rather than visitors.” So, yeah, I think they’re saying, look, we reserve the right to make a judgment call, but we are making a judgment call.

凯文：是的，他继续在Google的文档中引用了他可能会找到的最接近官方术语的东西，这就是他们在网站站长中心网站上的文章“ 隐藏的文字和链接 ”。他们说：“如果您的网站被认为包含隐藏的文字和链接，”这是重要的部分，“意图欺骗您的网站可能会从Google索引中删除，并且不会出现在搜索结果页面中。在评估您的网站以查看其是否包含隐藏的文本或链接时，请查找网站访问者不容易查看的任何内容；是仅用于搜索引擎而非访问者的任何文本或链接。” 所以，是的，我想他们是在说，看，我们保留作出判决的权利，但我们正在作出判决的权利。

Kristen: Exactly.

克里斯汀：是的 。

Kevin: And it’s going to be obvious the difference between a heading that’s there to stuff the page with keywords versus a heading that’s there to say, you know, this is the navigation bar, this is the content area, that sort of thing. Brad, do you use sort of off-left positioned headings like this in your design work when you’re doing a WordPress Theme?

凯文：很明显，用关键字填充页面的标题与要说的标题之间的区别是，导航栏，内容区域和类似的东西。布拉德，当您做WordPress主题时，是否在设计工作中使用了这样的左偏标题？

Brad: I do similar things, in fact, I was working on a site today where we have the same type of set up but it’s for basically a newsletter signup overlay that shows up after a period of time when a visitor’s on a website, and it’s essentially inside the newsletter code and all the text and content is inside a div that’s hidden by default with CSS. So it did bring up an interesting question, I mean I had heard of this too four or five, six years ago back when people were doing a lot of the black hat stuff with it, but from everything I’ve heard as long as you’re, like you said, as long as you’re not doing something malicious and intentionally deceptive then you should be okay. So, I’ve never really had an issue with it.

布拉德：我做类似的事情，实际上，我今天在一个网站上工作，我们的网站设置类型相同，但是基本上是一个新闻通讯注册叠加层，它会在访问者访问网站一段时间后显示，它基本上在新闻稿代码中，所有文本和内容都在div ，默认情况下，该div被CSS隐藏。所以确实提出了一个有趣的问题，我的意思是说，六年前，当人们用黑帽做很多事情时，我已经听说过这个太过五，五年了。就像您说的那样，只要您不做恶意和故意欺骗的事情，那么您就可以了。因此，我从来没有真正遇到过问题。

Kevin: There’s a decent comment thread on this post as well that references a couple of YouTube videos from Google’s Matt Cutts who generally talks about their anti-spam sort of measures and stuff like that. And it’s interesting reading especially because, you know, if you think this through it really would make no sense for Google to be that black and white with it, so to speak, because there are so many web design techniques now that rely on hidden text, I’m talking about image replacement would be the most common one where you want to replace your headings with images that provide a more stylized sort of presentation of that same text, whether it has some sort of visual treatment applied to it that you could only do in Photoshop or whether you’re just trying to use some font that isn’t available on the Web just yet. And those techniques hide text routinely. It’s not malicious; it’s not misleading; it’s certainly not to gain the system, but if Google were automatically detecting text that was not visible on the page these would run afoul of it as well. The Web is just too complicated and subtle for that sort of black and white ruling, and I think Google is smart enough to recognize that.

凯文(Kevin)：这篇文章中还有一个不错的评论线程，其中引用了来自Google的马特·卡茨(Matt Cutts)的一些YouTube视频，他们通常在谈论他们的反垃圾邮件措施和类似的东西。这很有趣，尤其是因为您知道，如果您认为通过它进行阅读，对于Google而言，将它变成黑白是没有意义的，可以这么说，因为现在有很多Web设计技术都依赖隐藏文本，我说的是图像替换将是最常见的一种，其中您希望用图像替换标题，以提供相同文字的更具风格化的表示方式，无论是否对其进行了某种视觉处理only do in Photoshop or whether you're just trying to use some font that isn't available on the Web just yet. And those techniques hide text routinely. It's not malicious; it's not misleading; it's certainly not to gain the system, but if Google were automatically detecting text that was not visible on the page these would run afoul of it as well. The Web is just too complicated and subtle for that sort of black and white ruling, and I think Google is smart enough to recognize that.

Kristen: A lot of Google’s patents around the spam kind of stuff or what weight they give to certain things rely on what’s called a reasonable surfer kind of thing, like if someone’s reasonably likely to see it or click on it or whatever, and it sort of analyzes that based on the position and what it looks like and the colors they’ve used, like if the colors match or if they contrast to each other, and you know there’s a whole bunch of things. And this kind of stuff if there was, all things being equal, if one person had this and one person didn’t maybe it might give a little tiny boost having those extra words in there or something, but it’s almost completely irrelevant I’d say, and there’s no penalties that would be applied.

Kristen: A lot of Google's patents around the spam kind of stuff or what weight they give to certain things rely on what's called a reasonable surfer kind of thing, like if someone's reasonably likely to see it or click on it or whatever, and it sort of analyzes that based on the position and what it looks like and the colors they've used, like if the colors match or if they contrast to each other, and you know there's a whole bunch of things. And this kind of stuff if there was, all things being equal, if one person had this and one person didn't maybe it might give a little tiny boost having those extra words in there or something, but it's almost completely irrelevant I'd say, and there's no penalties that would be applied.

Kevin: Do you have a sense, Kristen, as to whether there is any automated blacklisting or delisting going on or does it rely on someone making a complaint and then Google investigating it?

Kristen: No, no, there’s automated penalties that will get applied, you generally won’t get blacklisted though, I think once it gets to the point of blacklisting it gets escalated a bit. But, you know, you can get a ranking penalty for doing something wrong, and generally there might be seven positions for one thing or 20 for another, and you’re sort of — that’s the way as an SEO professional you can work out what the penalty is that’s been applied, like if you did something wrong all the rankings drop by a pretty standard number is the way it always has gone. Up until Caffeine that was; I haven’t really seen a lot of stuff, a lot of penalties recently, but that being said, well, apart from the algorithm update supposedly that’s coming with the next article we’re talking about.

Kristen: No, no, there's automated penalties that will get applied, you generally won't get blacklisted though, I think once it gets to the point of blacklisting it gets escalated a bit. But, you know, you can get a ranking penalty for doing something wrong, and generally there might be seven positions for one thing or 20 for another, and you're sort of — that's the way as an SEO professional you can work out what the penalty is that's been applied, like if you did something wrong all the rankings drop by a pretty standard number is the way it always has gone. Up until Caffeine that was; I haven't really seen a lot of stuff, a lot of penalties recently, but that being said, well, apart from the algorithm update supposedly that's coming with the next article we're talking about.

Kevin: Yeah, let’s talk about that speaking of penalties, SitePoint’s been struggling for the past couple of weeks to identify the source of a dramatic drop in blog traffic that we’ve seen on our site, and it came right after we migrated the SitePoint Blogs to a new server infrastructure which changed the domain they were served from from www.sitepoint.com to www.sitepoint.com. Our developers did a lot of work and preparation to make sure that all the redirects were in place so that we would drop as little, if any, Google juice in this migration as possible. We expected a small dip but what we saw instead was a massive drop of at least a third of our traffic to those blogs if not more. And when we looked into our analytics it seems clear that Google was penalizing us for something. We spent time on working on improving the performance, we spent time chasing our tails making sure that the redirects were working, but what we discovered in the end was that it doesn’t look like it was our fault, right Kristen?

Kevin: Yeah, let's talk about that speaking of penalties, SitePoint's been struggling for the past couple of weeks to identify the source of a dramatic drop in blog traffic that we've seen on our site, and it came right after we migrated the SitePoint Blogs to a new server infrastructure which changed the domain they were served from from www.sitepoint.com to www.sitepoint.com. Our developers did a lot of work and preparation to make sure that all the redirects were in place so that we would drop as little, if any, Google juice in this migration as possible. We expected a small dip but what we saw instead was a massive drop of at least a third of our traffic to those blogs if not more. And when we looked into our analytics it seems clear that Google was penalizing us for something. We spent time on working on improving the performance, we spent time chasing our tails making sure that the redirects were working, but what we discovered in the end was that it doesn't look like it was our fault, right Kristen?

Kristen: It looks like it was sort of a perfect storm of random things that happened at the same time, a bit of a coincidence. So there’s the fact that we moved from /blogs to blogs., obviously it’s a big change from an SEO perspective, that can take a while to re-index everything. There was also a few performance issues when we first moved obviously. Things were running a bit slow, that’s now been fixed, but then more recently a lot of people, or the last three or four days especially, there’s been a lot of people complaining about none of their blog posts being indexed.

Kristen: It looks like it was sort of a perfect storm of random things that happened at the same time, a bit of a coincidence. So there's the fact that we moved from /blogs to blogs., obviously it's a big change from an SEO perspective, that can take a while to re-index everything. There was also a few performance issues when we first moved obviously. Things were running a bit slow, that's now been fixed, but then more recently a lot of people, or the last three or four days especially, there's been a lot of people complaining about none of their blog posts being indexed.

Kevin: Yeah, it wasn’t just us. There’s some really massive sites out here who’ve seen drops of — the story here at seobook.com cites a figure of a 60 to 85% drop?

Kevin: Yeah, it wasn't just us. There's some really massive sites out here who've seen drops of — the story here at seobook.com cites a figure of a 60 to 85% drop?

Kristen: Yeah, I mean we’re talking about sites like CNN as well here where they were posting stuff and it wasn’t being indexed as well, so I mean there’s no official word that comes out that says it would affect the kind of stuff we’re talking about, but it seems like it’s too much of a coincidence, that it is something which affects indexing of blogs and obviously we’ve just moved so we’re relying on everything to be re-indexed so this definitely hasn’t helped. And like SEO Book here says there’s a bunch of examples, and if you read through some of the webmaster sites around there’s hundred and hundreds and hundreds of different sites complaining; most of the people are complaining that their blogs have gone from being indexed within 30 seconds of posting a new post to six hours, which obviously isn’t huge, but if you think about that on scale if every single site is taking 100 times longer to get indexed, the links that come from those sites are taking extra long and it sort of flows on, and I think it’s sort of everything ground to a halt. But it’s supposedly been fixed, I’ve seen from a couple of posts in the Google help forums, one of their engineers came out and said that they’ve fixed the issue, it may take a few days to start to flow through, but what it highlighted for me is how used to everything happening right away everyone is these days, you know, like when your site goes from being indexed in 20 seconds to being indexed in six hours and you’re outraged about it that shows how much we rely on people like Google being fast and working all the time. And as part of this post as well he’s theorized as well that it’s in the past it’s always sort of preceded a big algorithm update and they generally tend to do big updates around the holiday season as well, so this could actually be something of an actual shift in they way they’re categorizing some things as well.

Kristen: Yeah, I mean we're talking about sites like CNN as well here where they were posting stuff and it wasn't being indexed as well, so I mean there's no official word that comes out that says it would affect the kind of stuff we're talking about, but it seems like it's too much of a coincidence, that it is something which affects indexing of blogs and obviously we've just moved so we're relying on everything to be re-indexed so this definitely hasn't helped. And like SEO Book here says there's a bunch of examples, and if you read through some of the webmaster sites around there's hundred and hundreds and hundreds of different sites complaining; most of the people are complaining that their blogs have gone from being indexed within 30 seconds of posting a new post to six hours, which obviously isn't huge, but if you think about that on scale if every single site is taking 100 times longer to get indexed, the links that come from those sites are taking extra long and it sort of flows on, and I think it's sort of everything ground to a halt. But it's supposedly been fixed, I've seen from a couple of posts in the Google help forums, one of their engineers came out and said that they've fixed the issue, it may take a few days to start to flow through, but what it highlighted for me is how used to everything happening right away everyone is these days, you know, like when your site goes from being indexed in 20 seconds to being indexed in six hours and you're outraged about it that shows how much we rely on people like Google being fast and working all the time. And as part of this post as well he's theorized as well that it's in the past it's always sort of preceded a big algorithm update and they generally tend to do big updates around the holiday season as well, so this could actually be something of an actual shift in they way they're categorizing some things as well.

Kevin: So what does that mean for those of us who aren’t — those of us who SEO is important to what we do but we don’t do SEO around the clock, what are we likely to see here?

Kevin: So what does that mean for those of us who aren't — those of us who SEO is important to what we do but we don't do SEO around the clock, what are we likely to see here?

Kristen: I’d say we’re likely to see things bounce back, it may — usually when they do one of these updates it’s generally not a positive thing, it’s not like oh, okay, these things are worth more, they generally have eliminated a whole subsection of the way people do SEO and say that this is bad. So, the value from that particular technique may be lost, so some sites I’ve seen reporting ranking drops from say a position one to page three for some of these massive terms they’ve ranked for for years.

Kristen: I'd say we're likely to see things bounce back, it may — usually when they do one of these updates it's generally not a positive thing, it's not like oh, okay, these things are worth more, they generally have eliminated a whole subsection of the way people do SEO and say that this is bad. So, the value from that particular technique may be lost, so some sites I've seen reporting ranking drops from say a position one to page three for some of these massive terms they've ranked for for years.

Kevin: And these would be sites who have found some way of making their sites particularly attractive to Google. Would you say that someone who’s, you know, they’re just producing valuable content, they have no specific focus on SEO techniques so to speak, are they likely to see themselves penalized in an algorithm update?

Kevin: And these would be sites who have found some way of making their sites particularly attractive to Google. Would you say that someone who's, you know, they're just producing valuable content, they have no specific focus on SEO techniques so to speak, are they likely to see themselves penalized in an algorithm update?

Kristen: I think that for the most case those kinds of people would generally not be penalized. I mean if all you’re doing is creating good content, everything’s natural, there’s a 99% chance you’re going to be fine. And that’s why whenever I do things with any of the businesses in this building it’s always as white hat as it gets; it’s not worth risking that one little bit dodgy thing that potentially I’ve seen people’s sites get de-indexed altogether for one stupid little thing that’s happened. That being said, even a competitor I’ve seen people where their competitors have done something to their site, something of an off-page thing like buying a link to them or something and their site has been penalized and they have to try and get back in to the index. So, yeah, it’s difficult, but if people are just writing good content, doing the things the right way, worrying about their site architecture, getting the word out there, there’s no problems at all I wouldn’t think. In fact, those sites would get a higher preference in any algorithm update. The updates generally tend to be that they want people to be manipulated in the search results less I guess you could say is a good way to put it.

Kristen: I think that for the most case those kinds of people would generally not be penalized. I mean if all you're doing is creating good content, everything's natural, there's a 99% chance you're going to be fine. And that's why whenever I do things with any of the businesses in this building it's always as white hat as it gets; it's not worth risking that one little bit dodgy thing that potentially I've seen people's sites get de-indexed altogether for one stupid little thing that's happened. That being said, even a competitor I've seen people where their competitors have done something to their site, something of an off-page thing like buying a link to them or something and their site has been penalized and they have to try and get back in to the index. So, yeah, it's difficult, but if people are just writing good content, doing the things the right way, worrying about their site architecture, getting the word out there, there's no problems at all I wouldn't think. In fact, those sites would get a higher preference in any algorithm update. The updates generally tend to be that they want people to be manipulated in the search results less I guess you could say is a good way to put it.

Kevin: Brad, how do you approach SEO when you’re building WordPress based sites for people, or is that something you expect them to tackle separately after you’ve given them the site?

Kevin: Brad, how do you approach SEO when you're building WordPress based sites for people, or is that something you expect them to tackle separately after you've given them the site?

Brad: I like to include at least a basic understanding of it, and my level of SEO expertise goes about as far as like title and meta tags, and a lot of it is accessibility in my opinion; when you’re adding content to your site and you think about creating things and making them accessible, adding descriptions to your alt tags, adding title tags, describing your links, adding proper title and meta tags, I mean I think that just those little things can go a really long way so I always like to train our clients in how to do simple things like that that aren’t too advanced where they can still do them on a daily basis.

Brad: I like to include at least a basic understanding of it, and my level of SEO expertise goes about as far as like title and meta tags, and a lot of it is accessibility in my opinion; when you're adding content to your site and you think about creating things and making them accessible, adding descriptions to your alt tags, adding title tags, describing your links, adding proper title and meta tags, I mean I think that just those little things can go a really long way so I always like to train our clients in how to do simple things like that that aren't too advanced where they can still do them on a daily basis.

Kevin: So this algorithm update is it something we‘ll be sure has happened or is it just something has, oh well, you know, we’ve done a few searches and the rankings look significantly different than they did last week so we’re going to guess there was an algorithm update.

Kevin: So this algorithm update is it something we'll be sure has happened or is it just something has, oh well, you know, we've done a few searches and the rankings look significantly different than they did last week so we're going to guess there was an algorithm update.

Kristen: It is more of a guessing game to be honest at the start. There’s been some major updates over the years where Google’s come out and said, yeah, we did change it, yeah, that’s right.

Kristen: It is more of a guessing game to be honest at the start. There's been some major updates over the years where Google's come out and said, yeah, we did change it, yeah, that's right.

Kevin: Caffeine was a bit like that.

Kristen: Caffeine sort of didn’t really affect rankings too much.

Kristen: Caffeine sort of didn't really affect rankings too much.

Kevin: It was more they are able to do it all a lot faster but they’re doing the same thing.

Kevin: It was more they are able to do it all a lot faster but they're doing the same thing.

Kristen: Yeah, so if you’ve got a good link building campaign going now and your site’s got popularity recently the results of that flow are much faster to your website obviously because the index is basically realtime. Some of the things that have happened throughout the years like the Google Mayday update and whatever have just, you know, people get slapped, they go from position one to nowhere and they don’t know why and blah, blah, blah. So, it’s more of a case where reverse engineering with these kinds of updates and eliminating the factors that it’s not. I’m sure a lot of SEO people are scrambling because I know I’ve had a few meetings recently where people weren’t happy about what’s going on obviously.

Kristen: Yeah, so if you've got a good link building campaign going now and your site's got popularity recently the results of that flow are much faster to your website obviously because the index is basically realtime. Some of the things that have happened throughout the years like the Google Mayday update and whatever have just, you know, people get slapped, they go from position one to nowhere and they don't know why and blah, blah, blah. So, it's more of a case where reverse engineering with these kinds of updates and eliminating the factors that it's not. I'm sure a lot of SEO people are scrambling because I know I've had a few meetings recently where people weren't happy about what's going on obviously.

Kevin: (Laughs) But hopefully I guess what they’ve seen for the past couple of weeks may have been a temporary glitch and now we’re waiting to see where it settles and how different that was from where it was before.

Kevin: (Laughs) But hopefully I guess what they've seen for the past couple of weeks may have been a temporary glitch and now we're waiting to see where it settles and how different that was from where it was before.

Kristen: With our case in particular, with the SitePoint Blogs, I think that we’re also looking on too short a timeline as well, so we’ve made a massive change and it’s been about three weeks, I’ve talked to a few friends in the industry recently who did very major changes and they said it took about two months to get back to where they were beforehand, and then from month two onwards they’ve got about a 30, 40% increase in traffic under what it was. So, two to three weeks I don’t think is long enough for us to really know what the problem is with all this other stuff happening at the same time to be honest.

Kristen: With our case in particular, with the SitePoint Blogs, I think that we're also looking on too short a timeline as well, so we've made a massive change and it's been about three weeks, I've talked to a few friends in the industry recently who did very major changes and they said it took about two months to get back to where they were beforehand, and then from month two onwards they've got about a 30, 40% increase in traffic under what it was. So, two to three weeks I don't think is long enough for us to really know what the problem is with all this other stuff happening at the same time to be honest.

Kevin: Yeah.

凯文：是的。

Kevin: Well, thanks for that insight. We don’t get to talk about SEO very much here on the Podcast so it was fun to discuss. Listeners if you have any SEO questions that you’d like to bounce off of Kristen feel free to chime in to the comment thread for this show, I’ll make sure Kristen’s in there checking that out.

Kevin: Well, thanks for that insight. We don't get to talk about SEO very much here on the Podcast so it was fun to discuss. Listeners if you have any SEO questions that you'd like to bounce off of Kristen feel free to chime in to the comment thread for this show, I'll make sure Kristen's in there checking that out.

Kristen: Or they can also jump on the Facebook page for SitePoint at the moment because I know Sarah is running some question stuff through there as well.

Kevin: Oh, great, excellent. Yes, I did my Q&A on the Facebook page for SitePoint a few weeks ago and that was a lot of fun, so yeah, definitely get in there and have a chat with Kristen. Guys, we’re going to go to our host spotlights here, and I think I’ll lead it off. I am actually going to kind of cop out here and pick a SitePoint blog post as my spotlight just because I completely geeked out when I saw it, I had no idea this post was going up and you know I would be spotlighting it whether it was on SitePoint or not. This is a blog post by Jennifer Farley our design blogger entitled A Pixilated World: Pixel Art Websites. I love pixel art and I suspect I’m not the only geek who loves pixel art. I don’t know what it is but it seems to be a common fetish in our circles, and especially the sort of isometric 3-D looking pixel art.

Kevin: Oh, great, excellent. Yes, I did my Q&A on the Facebook page for SitePoint a few weeks ago and that was a lot of fun, so yeah, definitely get in there and have a chat with Kristen. Guys, we're going to go to our host spotlights here, and I think I'll lead it off. I am actually going to kind of cop out here and pick a SitePoint blog post as my spotlight just because I completely geeked out when I saw it, I had no idea this post was going up and you know I would be spotlighting it whether it was on SitePoint or not. This is a blog post by Jennifer Farley our design blogger entitled A Pixilated World: Pixel Art Websites . I love pixel art and I suspect I'm not the only geek who loves pixel art. I don't know what it is but it seems to be a common fetish in our circles, and especially the sort of isometric 3-D looking pixel art.

Kristen: It looks like SimCity.

Kevin: Yeah, my favorite screenshot in this blog post which covers a whole bunch of different websites that feature pixel art as their primary content, my favorite one is a pixel art map of Hong Kong by a guy named Edushi, and if you look at this it’s really amazing. Not only has he rendered the main city of Hong Kong entirely in isometric picture artwork, but he has presented it using a Google Maps sort of interface so you can actually switch between three dimensional map, two dimensional map and satellite map, and you’ve got the little inlaid large scale map that you can drag around the thing; it’s basically Google Maps done as pixel art. And I think if Google were to ask the pixel art people of the world to start rendering all sorts of major cities and they added a secret hidden layer to Google Maps like that they’d have my fandom for life. This is an amazing—

Kevin: Yeah, my favorite screenshot in this blog post which covers a whole bunch of different websites that feature pixel art as their primary content, my favorite one is a pixel art map of Hong Kong by a guy named Edushi, and if you look at this it's really amazing. Not only has he rendered the main city of Hong Kong entirely in isometric picture artwork, but he has presented it using a Google Maps sort of interface so you can actually switch between three dimensional map, two dimensional map and satellite map, and you've got the little inlaid large scale map that you can drag around the thing; it's basically Google Maps done as pixel art. And I think if Google were to ask the pixel art people of the world to start rendering all sorts of major cities and they added a secret hidden layer to Google Maps like that they'd have my fandom for life. This is an amazing—

Kristen: It would have taken awhile to do that.

Kevin: yeah, it’s just an amazing project and I could stare at it for hours. Am I the only one here who likes pixel art? … It seems so.

Kevin: yeah, it's just an amazing project and I could stare at it for hours. Am I the only one here who likes pixel art? … It seems so.

Patrick: No, I’m there with you. I’ve got your back Kevin.

Patrick: No, I'm there with you. I've got your back Kevin.

Kevin: Oh, Thank you Patrick. What’s your pick Patrick?

Kevin: Oh, Thank you Patrick. What's your pick Patrick?

Patrick: So, we’re recording this on October 26, 2010, and 25 years ago to the very day, October 25, 1985, that was the day that Marty McFly hopped into the DeLorean and—

Patrick: So, we're recording this on October 26, 2010, and 25 years ago to the very day, October 25, 1985, that was the day that Marty McFly hopped into the DeLorean and—

Kevin: Aw, I am so there with you! I’m changing my spotlight.

Kevin: Aw, I am so there with you! I'm changing my spotlight.

Patrick: Well, see that’s why I had to get it out before someone like Stephan maybe found that and said I have the best one ever. No, see, so it was 25 years ago to the day that he took his first journey through time to save his friend Doc Brown and so my spotlight is Back to the Future. They just released today the 25th Anniversary DVD and Blu-ray on Blu-ray for the first time, and the website which is bttfmovie.com and the accompanying Facebook page have a lot of cool links and images and photos from some press events that the cast has done getting back together, Michael J. Fox, Christopher Lloyd, etcetera. And so I’m feeling real nostalgic right now.

Patrick: Well, see that's why I had to get it out before someone like Stephan maybe found that and said I have the best one ever. No, see, so it was 25 years ago to the day that he took his first journey through time to save his friend Doc Brown and so my spotlight is Back to the Future. They just released today the 25th Anniversary DVD and Blu-ray on Blu-ray for the first time, and the website which is bttfmovie.com and the accompanying Facebook page have a lot of cool links and images and photos from some press events that the cast has done getting back together, Michael J. Fox, Christopher Lloyd, etcetera. And so I'm feeling real nostalgic right now.

Kevin: I love Back to the Future, that series of movies is my favorite, collectively my favorite film of all time. I love that.

Stephan: Patrick were you even alive when that movie was released? (Laughter)

Stephan: Patrick were you even alive when that movie was released? (笑声)

Patrick: Actually, well that’s the thing, it’s 25, I’m 25, it was a great year (laughter). But no, yeah, I was less than one year old when it was released which was actually in July of ’85, so it’s also 25 years since the film came out, but in October of ’85 I was almost one.

Patrick: Actually, well that's the thing, it's 25, I'm 25, it was a great year (laughter). But no, yeah, I was less than one year old when it was released which was actually in July of '85, so it's also 25 years since the film came out, but in October of '85 I was almost one.

Kevin: I remember 1985 when it came out and loved the movie and seeing the ‘To be continued…’ at the end of that film and then I remember the long wait until number two, like it was not a case of they had the production of all three movies planned from the beginning as you would see today. A trilogy of movies was unusual back then and they kind of just, I think they must have had a different ending in mind but they saw the movie coming together so well they went let’s just chuck a ‘To be continued’; in the end there.

Kevin: I remember 1985 when it came out and loved the movie and seeing the 'To be continued…' at the end of that film and then I remember the long wait until number two, like it was not a case of they had the production of all three movies planned from the beginning as you would see today. A trilogy of movies was unusual back then and they kind of just, I think they must have had a different ending in mind but they saw the movie coming together so well they went let's just chuck a 'To be continued'; in the end there.

Patrick: Yeah, they actually filmed the second and third movies back to back.

Kevin: Yes, so the second and third came out really quickly but it was a long wait before they came. And I remember loving the first movie so much that every year after I was like will this be the year that we’ll get to see the sequel. Ah, I love those films.

Patrick: And apparently there’s also a new video game in the works from Telltale Games that has Christopher Lloyd providing voice work so that should be pretty cool as well.

Patrick: And apparently there's also a new video game in the works from Telltale Games that has Christopher Lloyd providing voice work so that should be pretty cool as well.

Kevin: Yes, I got that email; I am so down for that. Patrick, we have to talk Back to the Future. Brad, what is your obviously less interesting spotlight (laughter).

Brad: Well, when you set me up like that!

Stephan: What a buzzkill, geez.

Kevin: (Laughs)

凯文：(笑)

Patrick: You guys can only hope, hope to get half as good!

Brad: You know what, just because of that I’m taking a two-fer, I got two spotlights.

Brad: You know what, just because of that I'm taking a two-fer, I got two spotlights.

Kevin: Alright, alright, let’s see it.

Kevin: Alright, alright, let's see it.

Brad: So my first one is a really cool website called Mapcrunch.com and it’s a really simple concept, essentially it just loads random street view images from all over the world. You can filter by continent, you can filter by country or you can just click Go and it will bring up a random shot. You can keep clicking Go to bring up different shots, you can put it in slideshow mode to bring up a new street view shot every few seconds, and I actually landed on after four or five clicks I landed in Antarctica, which I had no idea street view was ever there, but I’m sitting here looking at penguins and a bunch of guys in very heavy jackets walking around taking pictures for street view.

Brad: So my first one is a really cool website called Mapcrunch.com and it's a really simple concept, essentially it just loads random street view images from all over the world. You can filter by continent, you can filter by country or you can just click Go and it will bring up a random shot. You can keep clicking Go to bring up different shots, you can put it in slideshow mode to bring up a new street view shot every few seconds, and I actually landed on after four or five clicks I landed in Antarctica, which I had no idea street view was ever there, but I'm sitting here looking at penguins and a bunch of guys in very heavy jackets walking around taking pictures for street view.

Kristen: They released that a few weeks ago; I remember doing a press article about it. Now they’re on every continent, it was like a land grab, Bing hadn’t done it yet.

Kristen: They released that a few weeks ago; I remember doing a press article about it. Now they're on every continent, it was like a land grab, Bing hadn't done it yet.

Brad: It’s the most basic concept but it’s strangely addicting because you just keep clicking around and you’re hitting all these different countries and just seeing these very random areas, whether it’s a neighborhood or you’re out in the country or you’re on a freeway, it’s a really cool way to kind of look through Google’s Street View.

Brad: It's the most basic concept but it's strangely addicting because you just keep clicking around and you're hitting all these different countries and just seeing these very random areas, whether it's a neighborhood or you're out in the country or you're on a freeway, it's a really cool way to kind of look through Google's Street View.

Kevin: I have landed in some sort of field of yellow flowers. Not sure where I am. Oh, maybe that’s where everyone starts. What’s number two Brad?

Kevin: I have landed in some sort of field of yellow flowers. Not sure where I am. Oh, maybe that's where everyone starts. What's number two Brad?

Brad: Number two in the spirit of one of my favorite holidays or my favorite holiday which is Halloween, Sears.com launched a kind of funny silly website, or section on their website, so if you go to sears.com/zombies and pull it up there’s an entire section of the website dedicated to selling products to zombies. So they have the laundry machines with the tagline ‘brain stains be gone’ and refrigerators with the tagline ‘keep it cool’ and they show a brain in the refrigerator and accessories with a severed hand, so it’s actually pretty gory and over the top but it’s pretty clever and fun.

Brad: Number two in the spirit of one of my favorite holidays or my favorite holiday which is Halloween, Sears.com launched a kind of funny silly website, or section on their website, so if you go to sears.com/zombies and pull it up there's an entire section of the website dedicated to selling products to zombies. So they have the laundry machines with the tagline 'brain stains be gone' and refrigerators with the tagline 'keep it cool' and they show a brain in the refrigerator and accessories with a severed hand, so it's actually pretty gory and over the top but it's pretty clever and fun.

Kevin: What is this?

Brad: It’s definitely a good probably a social media exercise they’re trying out I guess.

Brad: It's definitely a good probably a social media exercise they're trying out I guess.

Kevin: Yeah! Sears is, wow, I would not have thought Sears would be this…

Patrick: I like the tagline, ‘Afterlife. Well spent.’, which is kind of the Sears slogan if you don’t know that, well spent, so afterlife well spent.

Patrick: I like the tagline, 'Afterlife. Well spent.', which is kind of the Sears slogan if you don't know that, well spent, so afterlife well spent.

Kevin: Yeah. “Find something your zombie will love and drool over for ages.” (laughter) This is great. Someone has a little too much time on their hands I’d say, but congratulations to them for trying it. I would not have thought Sears was hip enough to try this sort of thing. My impression of the Sears brand has been very conservative, so cool to see them doing that.

凯文：是的。 “Find something your zombie will love and drool over for ages.” (laughter) This is great. Someone has a little too much time on their hands I'd say, but congratulations to them for trying it. I would not have thought Sears was hip enough to try this sort of thing. My impression of the Sears brand has been very conservative, so cool to see them doing that.

Patrick: Yeah, some agency banked a lot of billable hours on this one.

Kevin: Oh, yeah. Last but not least, Stephan, what’s your spotlight?

Kevin: Oh, yeah. Last but not least, Stephan, what's your spotlight?

Stephan: I have a worldwide Scrabble crossword game called Scrabb.ly and it’s S-C-R-A-B-B.L-Y, and as long as they don’t tick off the Libyans I guess that site will be around for a while.

Stephan: I have a worldwide Scrabble crossword game called Scrabb.ly and it's SCRABB.LY, and as long as they don't tick off the Libyans I guess that site will be around for a while.

Kevin: I’m loading it in Opera 10 as we speak.

Kevin: I'm loading it in Opera 10 as we speak.

Stephan: It’s basically just a giant Scrabble game. They call it a crossword puzzle which kind of makes sense but it’s definitely Scrabble. So you score points, play words, and it’s just worldwide so people are just playing all kinds of words.

Stephan: It's basically just a giant Scrabble game. They call it a crossword puzzle which kind of makes sense but it's definitely Scrabble. So you score points, play words, and it's just worldwide so people are just playing all kinds of words.

Kevin: Holy crap!

Stephan: Yeah, it’s huge.

Stephan: Yeah, it's huge.

Kevin: This is more impressive than the Hong Kong pixel art. It’s very similar though, you feel like you’re scrolling around a world map but it’s a giant Scrabble game.

Kevin: This is more impressive than the Hong Kong pixel art. It's very similar though, you feel like you're scrolling around a world map but it's a giant Scrabble game.

Stephan: Exactly. Yeah, it’s neat.

史蒂芬：是的 。 Yeah, it's neat.

Kevin: Oh, my girlfriend will be wasting several nights on this, she is a Scrabble nut.

Stephan: I’m sure if someone plays the word ‘sex’ or something over it will get banned— but didn’t we have this discussion, two weeks ago?.

Stephan: I'm sure if someone plays the word 'sex' or something over it will get banned— but didn't we have this discussion, two weeks ago?.

Patrick: You sound like you actually tried.

Stephan: No, no.

Kevin: (Laughs) I like the instructions, step four is get as many points as you can, step five is don’t tell Hasbro (laughter).

Kevin: (Laughs) I like the instructions, step four is get as many points as you can, step five is don't tell Hasbro (laughter).

Kristen: They’ve been pretty good at suing every Facebook application which tried to mirror one of their games recently so, you know, I’m sure this won’t last long.

Kristen: They've been pretty good at suing every Facebook application which tried to mirror one of their games recently so, you know, I'm sure this won't last long.

Kevin: It will be amazing to see how big it gets before they get shut down.

Kristen: Before they buy them or they shut down, yeah.

Stephan: It’s neat though, it’s a neat concept. And it’s fun.

Stephan: It's neat though, it's a neat concept. 这很有趣。

Kevin: That brings us to the end of another show. Wow, just a massive show, five people; this may be our first five person show guys. Our hosts this week, Patrick, Brad, Stephan, who the heck are ya?

Patrick: I’m Patrick O’Keefe for the iFroggy Network, ifroggy.com, you can find me on Twitter @ifroggy. Also, I will be on the road, again at another conference, on November 6th at PodCamp Topeka in Topeka Kansas, that podcamptopeka.org, and also IndieConf in Raleigh North Carolina on November 13th, so if you’re in those areas, Raleigh or Topeka, definitely let me know and we’ll meet up.

Patrick: I'm Patrick O'Keefe for the iFroggy Network, ifroggy.com, you can find me on Twitter @ifroggy . Also, I will be on the road, again at another conference, on November 6th at PodCamp Topeka in Topeka Kansas, that podcamptopeka.org , and also IndieConf in Raleigh North Carolina on November 13th, so if you're in those areas, Raleigh or Topeka, definitely let me know and we'll meet up.

Kevin: What are those conferences? PodCamp, is that about podcasts?

Patrick: PodCamp is a un-conference, there are multiple PodCamps held around the country and I would assume around the world, it was started by Chris Brogan and Christopher Penn as a low-cost, usually free un-conference type event about social media and new media, and PodCamp Topeka is again on November 6th and it’s five dollars, and I am actually going to be keynoting my first keynote there, so looking forward to getting out to Kansas for the first time and meeting some people. And IndieConf is for independent web professionals, so, you know, a lot of people listening, and thanks Kevin.

Patrick: PodCamp is a un-conference, there are multiple PodCamps held around the country and I would assume around the world, it was started by Chris Brogan and Christopher Penn as a low-cost, usually free un-conference type event about social media and new media, and PodCamp Topeka is again on November 6th and it's five dollars, and I am actually going to be keynoting my first keynote there, so looking forward to getting out to Kansas for the first time and meeting some people. And IndieConf is for independent web professionals, so, you know, a lot of people listening, and thanks Kevin.

Kevin: No problem, I look forward to hearing that, I hope that is made available online because I’d love to hear that keynote you deliver. Brad, who are you, where are you?

Kevin: No problem, I look forward to hearing that, I hope that is made available online because I'd love to hear that keynote you deliver. Brad, who are you, where are you?

Brad: Brad Williams from Webdev Studios, you can check out my blog strangework.com, and Twitter @williamsba and I am not keynoting anywhere, so, sorry.

Brad: Brad Williams from Webdev Studios, you can check out my blog strangework.com , and Twitter @williamsba and I am not keynoting anywhere, so, sorry.

Kevin: Brad, they can’t hold a WordCamp without you, you’re the hub of WordCamps.

Kevin: Brad, they can't hold a WordCamp without you, you're the hub of WordCamps.

Brad: Actually, I’m co-organizing WordCamp Philly which is this Saturday, though obviously the Podcast will come out the day before, but if you have nothing to do and you’re in the Philly area come on out, we’d love to have you.

Brad: Actually, I'm co-organizing WordCamp Philly which is this Saturday, though obviously the Podcast will come out the day before, but if you have nothing to do and you're in the Philly area come on out, we'd love to have you.

Kevin: And last but not least, Stephan?

Stephan: I’m Stephan Segraves, my blog is badice.com and my Twitter name is @ssegraves.

Stephan: I'm Stephan Segraves, my blog is badice.com and my Twitter name is @ssegraves .

Kevin: And our special guest this week, Kristen Holden, Kristen tell us about the SEO Business Guide and where people can find it before it goes on sale.

Kristen: Okay, so at the moment it’s online at sitepoint.com/kits/seo1, and I mean they can go there now and add it to their cart really, even though it’s not officially on sale.

Kristen: Okay, so at the moment it's online at sitepoint.com/kits/seo1 , and I mean they can go there now and add it to their cart really, even though it's not officially on sale.

Kevin: Oh, it’s not officially but if you order it we’ll ship it now.

Kevin: Oh, it's not officially but if you order it we'll ship it now.

Kristen: Yeah, exactly, we’re not going to — if you wanted to bit early that’s fine really.

Kristen: Yeah, exactly, we're not going to — if you wanted to bit early that's fine really.

Kevin: Yeah. And thanks for coming on. You do work across the entire SitePoint group, so SitePoint, 99designs, Flippa.

凯文：是的。 And thanks for coming on. You do work across the entire SitePoint group, so SitePoint, 99designs, Flippa.

Kristen: Yeah, and a couple of the new products coming up very soon as well, obviously, which I’m working on with you. So, yeah, we can’t talk about that yet. I’ll be on SitePoint Blogs and writing articles and stuff, so that’s where I can be found causing controversy with my couple blog posts recently.

Kristen: Yeah, and a couple of the new products coming up very soon as well, obviously, which I'm working on with you. So, yeah, we can't talk about that yet. I'll be on SitePoint Blogs and writing articles and stuff, so that's where I can be found causing controversy with my couple blog posts recently.

Kevin: You are a controversial guy Kristen.

You can follow me on Twitter @sentience and SitePoint @sitepointdotcom, visit us at sitepoint.com/podcast to leave comments on this show and to subscribe to receive every show automatically.

You can follow me on Twitter @sentience and SitePoint @sitepointdotcom , visit us at sitepoint.com/podcast to leave comments on this show and to subscribe to receive every show automatically.

The SitePoint Podcast is produced by Carl Longnecker and I’m Kevin Yank. Thanks for listening, bye, bye.

The SitePoint Podcast is produced by Carl Longnecker and I'm Kevin Yank. Thanks for listening, bye, bye.

Theme music by Mike Mella.

Theme music by Mike Mella .

Thanks for listening! Feel free to let us know how we’re doing, or to continue the discussion, using the comments field below.

Thanks for listening! Feel free to let us know how we're doing, or to continue the discussion, using the comments field below.

翻译自: https://www.sitepoint.com/podcast-85-back-to-the-future/

SitePoint播客＃85：回到未来

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