Elementary ‐ The Office ‐ Driving Sales (C0010)

Elementary ‐ The Office ‐ Driving Sales (C0010)

A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?
好吧, 各位。我们今天举行这次会议是因为我们必须对我们的销售做点什么, 我们现在就需要这样做!我需要具体的解决办法。你打算如何推动销售..。罗杰？
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
事实上，我们是市场上最贵的，所以也许我们需要降低价格来与竞争对手竞争。
A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
降低我们的价格吗?不是很有创意。斯旺将不会同意这样做的。这是什么想法?天啊。有人有更好的计划吗?娜塔莉?
C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
嗯，也许是一个促销。可以买一送一，或者类似这样的。
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
什么？这是一回事。坏主意。真是个坏主意。该死的大家加油，再想想！CEO马上就会过来。
D: Do we have any ideas yet?
我们还有什么想法吗？
C: Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive.
是的，斯旺先生，我们正在考虑一个买一送一的促销来获得更大的竞争力。
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
买一送一促销?恩，我喜欢这样的。听起来我们应该考虑一下。
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
是的,没错。这正是我所想的!事实上，这是个好主意!我很高兴我们想到了这一点。很有创意。

Key Vocabulary

单词或短语	性质	解释
concrete solutions	phrase	a real or specific solution to a problem
drive sales	Preposition	increase sales
in the market	phrase	in the industry
to match the competitors	principle verb, infinitive	betheasgoodasor better than others companies in the same industry
will never fly	phrase	will not work, will not be approved
promotion	phrase	something done to make people aware of a product
be here any minute	phrase	will arrive very soon
to consider	principle verb, infinitive	thinking about
brilliant	Adjective	excellent

Supplementary Vocabulary

单词或短语	性质	解释
competitive	Adjective	as good as or better than others of the same type
win sales	phrase	make sales successfully
sales strategy	phrase	plans for a company’s sales activities
sales cycle	phrase	the process a customer goes though when deciding to buy a product
to outsell	principle verb, infinitive	to sell more than others
customer loyalty	phrase	when a customer buys the same brand over and over