流利说商务英语学习笔记Level5 Unit2 Part 3 Market Research Basics

不太擅长的商科，我硬着头皮学，总会有一些收获。这篇文章生词没有多少，但是第一次听起来却没有那么顺畅。原因是一些搭配没有见过，领域也比较陌生。

Market Research Basics

市场研究基础

Market Research is the gathering and analysis of market data. It provides insights into industry shifts and consumer preferences. Here is how market research is commonly conducted.
市场调研是对市场数据进行收集和分析。它为产业迭代、用户喜好提供深刻见解。下面讲述市场研究通常是怎样开展的。

Identify research objectives: Before conducting market research, researchers should first identify their objectives. These state what the researchers aim to discover or accomplish. Having objectives guides the collection, analysis, and interpretation of data.
确定研究对象：在开展市场研究之前，研究者首先要确定他们的调研目标。这些表明了研究者想要发现或者完成的目标。有了研究目标后，就能够为数据的收集、分析和解释提供指导。

Develop a research plan: Once research objectives have been established, a research plan will be developed. It includes what kind of data to examine as well as methods for collecting data.
制定研究计划：一旦研究目标确立了，研究计划就可以制定了。它包括了要调查数据的种类，还有收集数据的方法。

Collect data: Data collection is the systematic of gathering and measuring of data. After a plan has been developed, researchers will begin to collect data. Depending on the research objectives, they may use questionnaires, interviews, focus groups, and direct observation.
收集数据：数据收集是系统性地收集、计算数据。当计划制定之后，研究者要开始收集数据。根据研究目标，他们可能会用问卷调查、采访、焦点小组和直接观察的方法。

Analyze and interpret the data: Once researchers have gathered data, they will analyze and interpret it. Through analysis, researchers can discover trends and relationship within the data. After data has been analyzed, researchers will draw conclusions based on it.
分析和解释数据：当研究者收集了数据之后，他们会分析解释它。通过分析，研究者可以发现数据内部的趋势和关系。数据分析完之后，研究者会根据它们得出结论。

Create a research report and take action: After a research report has been finished, it will be presented. Researchers will summarize their methods, present their conclusions and recommend their next course of action.
建立研究报告和采取行动：研究报告完成后，它会被展示出来。研究者会总结方法、陈述结论和建议下一步行动。

Words and Expressions

insight 深刻见解 eg. I provide insights into the iOS industry shifts by translating essays.
draw conclusions 得出结论 eg. I draw the conclusion that many people cannot forecast the future and recommend the next course of action.