策略思考卡01〈独特价值主张 Unique Selling Proposition〉

〈独特价值主张 Unique Selling Proposition〉
创新策略思考卡 No.01

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独特价值主张

独特价值主张，是产品与服务中的关键差异因素，从而帮助产品功能开发的优先级，以满足客户和市场的需求。以下问题可以帮助你定义你的独特价值主张。

检查清单

为什么客户应该购买或使用你的产品服务而不是竞争对手的？
什么情况下客户必须要使用你的产品服务？
你要如何让客户说“我现在必须这样做，我不能再推迟了”？
有哪些信息是我们必须让客户知道而客户却不知道的？
客户有多紧急需要(想要)你的产品服务？
客户不使用你的产品与服务的风险和痛苦是什么？
你要帮助客户解决什么问题？
客户期待使用你的产品服务能得到什么样的结果？

Unique Selling Proposition

USP, or unique selling proposition, is the key differentiating factor in products and services, which helps to prioritize product function development to meet the needs of customers and the market. The following questions can help you define your unique value proposition.

Checklist

Why should customers buy or use your products and services instead of competitors?
Under what circumstances must customers use your products and services?
How do you get customers to say "I must do this now, I can't postpone it anymore"?
What information is we must let customers know but customers do not know?
How urgent do customers need (want) your product service?
What are the risks and pains of customers not using your products and services?
What problem do you want to help customers solve?
What kind of results do customers expect from using your products and services?

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