话不多说，以下是苹果的拒绝文案
一、提交后被调查
Hello,
Thank you for submitting your app for review.
We need additional time to evaluate your submission and Apple Developer Program account. Your submission status will appear as "Rejected" in App Store Connect while we investigate. However, we do not require a revised binary or additional information from you at this time.
If we notice any issues that require your attention, we will let you know via App Store Connect. If we find no issues with your submission or account, the submission will be approved.
If you have not heard back from us after 7 business days from the date you received this message and would like to inquire about the status of our review, you may file a request via the Apple Developer Contact Us page.
Best regards,
App Store Review
感谢您提交您的应用以供审核。
我们需要更多时间来评估您的提交和 Apple Developer Program 帐户。 在我们调查期间，您的提交状态将在 App Store Connect 中显示为“已拒绝”。 但是，我们目前不需要您提供修改后的二进制文件或其他信息。
如果我们发现任何需要您注意的问题，我们将通过 App Store Connect 通知您。 如果我们发现您的提交或帐户没有问题，提交将被批准。
如果您在收到此消息之日起 7 个工作日后仍未收到我们的回复，并且想查询我们的审核状态，您可以通过 Apple 开发者联系我们页面提出请求。
此致，
应用商店评论
二、4.3被拒 Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of theApp Store Review Guidelines.
- Ensure your app is compliant with all sections of theApp Store Review Guidelinesand theTerms & Conditionsof the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to theConfiguring Web Applicationssection of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review theTerms & Conditionsof the Apple Developer Program to learn more about our policies regarding termination.
解决办法：4.3从2018年开始，就很难，建议删除此APP，重新设计新UI，代码重新换一种思路，重新写，有条件换开发者账户，没有条件就旁边重新创建一个新的app，目前我4个App被4.3，其中2个是第二次更新版本的时候被4.3，修改后就过了1个，另外在旁边创建过了一个，删除放弃了2个。
三、封号，下架
Hello,
Upon further review of the activity associated with your Apple Developer Program membership, we have determined that your membership, or a membership associated with your account, has been used for dishonest or fraudulent activity. Given the severity of the issues we identified, all apps associated with your Apple Developer Program account have been removed from the App Store and your account has been flagged for removal.
Specifically, we found that one or more apps in your account engaged in concept or feature switch schemes, in direct violation of section 3.2(f) Apple Developer Program License Agreement, which states:
"You will not, directly or indirectly, commit any act intended to interfere with any of the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, TestFlight, Xcode Cloud, Ad Hoc distribution, or the Program (e.g., submitting fraudulent reviews of Your own Application or any third party application, choosing a name for Your Application that is substantially similar to the name of a third party application in order to create consumer confusion, or squatting on application names to prevent legitimate third party use). Further, You will not engage, or encourage others to engage, in any unlawful, unfair, misleading, fraudulent, improper, or dishonest acts or business practices relating to Your Covered Products (e.g., engaging in bait-and-switch pricing, consumer misrepresentation, deceptive business practices, or unfair competition against other developers)."
Because your account has been flagged for removal, any earnings payments are paused. Transferring your apps to another Apple Developer Program account or creating new accounts after receiving this message may result in the termination of the new or associated accounts.
If you would like to appeal this termination decision to the App Review Board, you must do so within 30 calendar days. When submitting your appeal, be sure to select "I would like to appeal an app rejection or app removal" from the drop-down menu on the Contact the App Review Team page and provide a written statement that includes the following:
- A thorough explanation of the issues we identified
- Specific steps you will take to prevent its recurrence
- New information clarifying these issues, if you disagree with our findings
Otherwise, your Apple Developer Program membership will be terminated. If you have questions, contact us.
Best regards,
App Store Review
就是虚假，欺骗，A/B 面，审核是A，审核通过是B。
总结下个人上架的内容，然后大家可以一起讨论下
1、新注册的账户，注册后创建包名和App，过2-3个月提交app，注册人是新人（之前从未从事过互联网行业），付款688是支付宝或微信，国内账户
2、电脑+手机+网络环境，设备都是 新买的，没有连过任何相关的网络，换地点打包。
3、UI设计，每一款包，都是UI新设计的图，没有抄袭其他app，可能部分设计页面单一相似，类型是 社交 类app。
4、代码 有时候用 frame ,有时候用 Masonry ，有时候用xib，部分代码用的Swift，类名，方法名，控件名，资源名，我都是用拼音+英文+app名字 +字母，反正就是比较长。 包体大小30M以内，无支付，无隐藏功能，无开关
5、后台服务器域名都是独一无二的ip地址
提交后，还是遇到 被调出的情况，然后过了7个工作日回复，回复后 要么4.3，要么14天封号，如此循环，
实在是不清楚，苹果调查账户的依据是什么，期间我还电话跟美国审核人员沟通过，得到的回复 还是那些官方的话术，代码或UI或功能 与苹果商店其他app相似，建议设计一款独一无二的产品，期待您的下次提交