Emma’s Best is a small butgrowinghealth food company. Emma’s Best是一个很小但是正在成长的保健食品公司。
It was started in 1995 by a married couplewhowere tired of working for large companies.它是一对厌倦了大公司工作的夫妇于1995年创立的。
The two founders were Ed and Emma Smith,both health-consciousvegetarians.两位创始人是Ed and Emma
Smith，他们都是注重健康的素食主义者。
Despitethe risks , Ed and Emma wanted to start their own business.尽管有风险，他们还是想自己创业。
They knew it would be hard work ,but theyweredeterminedto try.他们知道这是个艰苦的工作，但是他们决心尝试。
Their plan was tocreate a busness that provided health food to busypeople .他们的计划是创建一个为忙碌的人们提供健康食品的企业。
They wanted to be something they could beproud of.他们希望这是他们可以自豪的事情。
When they started the company ,organicfood was becoming more popular.当他们创立这家公司时，有机食品越来越受欢迎。
People were becoming more food consciousand worried about food safety.人们食品意识越来越强，也越来越担心食品安全。
In fact ，people were willingto pay higher prices for food that wasfree of harmful chemicals。实际上，人们愿意为无有害化学物质的食品支付更高的价格。
In addition ，an
increasing number of peoplehad little time to go shoping and cook at home.另外，越来越多的人几乎没有时间购物在家做饭。
They wanted meals that were healthy but easy to prepare.他们想要健康但是容易准备的菜。
There were very frozen meals available at
the time ,and none of them were vegetarian or organic.当时几乎没有冷冻食品，也没有素食和有机食品。
There was a gap in the market市场上有一个缺口
Ed and Emma immediately saw the opportunity
and launched their first product.他们俩立刻看到了机会，推出了他们第一个款产品。
It was a frozen pasta meal with a mix of
vegetables and a delicious cream sauce。这是一顿冷冻的意大利面餐，搭配蔬菜和美味的奶油沙司。
The market response wasenthusiasticand profitable beyond their expectations.市场反应热烈并且超出盈利预期
Their product was an instant success.他们的产品一举成功了。
To their surprise ,it was soon being eaten
by millions of people ,not only vegetarians or those interested in organic
foods.令他们吃惊的是，它很快被数百万人吃掉，不仅是素食者，还有对有机食品感兴趣的人
It was being bought because it was easy toprepare and it tasted good. And ofcourse it was healthy.它被买走是因为它容易准备，味道也好，当然它是健康的。
Other productsfollowed in rapid succession.其他产品接踵而至。
As a result ,at the end of 5 years ,the
company was producing over 100 frozen meals.因此，在5年时间里，该公司生产超过了100份冷冻食品。
Since then they have increased the number
of meals to over 150,including pizzas ,sandwiches and snacks.从那时起，他们增加了150多顿饭，包括比萨、三明治和小吃
Their foods are carried by nature food
stores and supermarkets throughout North America.他们的食品由北美各地的天然食品商店和超市提供。