上架被拒---dating类应用遭遇4.3

历经一个月半月开发的项目，通过最终的测试验收

9月9号晚上12提交审核
9月10号晚上7点，项目进入审核
9月10号晚上9点，APPStore回复4.3，如下：

Your app primarily features dating features. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.
While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam.
Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

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查看邮箱，收到APPLE如下回复：

Changes needed.

Thank you for submitting ****(appName) for review. During our review, we noticed a few things that you'll need to address before your app can be approved for the App Store.

Understand the Review >To find out why your app wasn't approved, go to Resolution Center in iTunes Connect. Keep in mind that there may be more than one reason why your app was rejected. It's also possible that we need more information about your app.

If you have a question about your app's review, send us a message in Resolution Center. If you would prefer to speak over the phone, just let us know in your message, and we'll schedule a call.
Visit Resolution Center >

Address the Issue >After you understand the review, you'll need to make the necessary changes to fix the issue. If you need help making these changes, you can get advice from fellow developers and Apple experts in the Developer Forums. If you have a technical question that can't be answered in the Developer Forums, you can request code-level technical support by visiting the Code-Level Support page in your account on the Apple Developer website.

Resubmit Your App >Sometimes, we just need some additional information about your app, or your app's metadata needs to be edited. If this is the case, you don't need to resubmit your app. Simply make the changes and send us a message in Resolution Center when you're done.

If other changes need to be made, you'll need to resubmit. After you do, we'll typically respond within 48 hours, unless your app requires extra attention.
After we've completed the review, we'll update your app's status and let you know.
Best regards

总结：APPLE回复邮件内容很泛泛，未指出明确问题；Resolution Center回复指出的问题很明确，针对问题解决！

9月14号下午1点，在Resolution Center回复：希望通过电话沟通一下关于APP审核的事情，在回复内容中留下联系方式，耐心等待APPLE审核人员联系！

9月15号下午4点30，收到APPLE在回复，如下：

Hello,
We appreciate your response and have scheduled a call with an Apple representative to discuss your app’s review.
To ensure we have the correct contact information, please verify the phone number listed in the App Review Information section of this app’s Version Information page in App Store Connect is up-to-date.
Please note that our representatives are experiencing an unusually high volume of call requests and we will do our best to contact you as soon as possible. We look forward to helping you address the issues we found in our review and apologize in advance for any delay in speaking with us.
Best regards,
App Store Review

Tip：苹果收到电话沟通的申请，已安排电话联系；并确保APP审核信息中预留电话是最新的，保持电话畅通，等待电话联系

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9月16号上午10点收到苹果审核人员的电话，电话中沟通了20分钟，沟通了当前APP遭遇4.3的原因，以及提及一些改进方案！挂断电话后，收到如下回复：

Thank you for your time during our call today.
As we discussed, your app was found to be out of compliance with App Store Review Guidelines 4.3.

Guideline 4.3 - Design - Spam

Your app primarily features dating features. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.
While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam.

Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
If you have any further questions, please write to us via Resolution Center in iTunes Connect or feel free to contact me at +1-408-974-**** between 11AM - 8PM Pacific Standard Time. Thank you.
Best regards,
Vincent
App Store Review

通过电话沟通，总结了dating类app上架的要点：

1.苹果商店dating类app已经饱和，不再接收新的社交类APP(功能独特的除外)
2.现在的社交类新提审APP，苹果都会当作个案来审核
3.因为目前开发帐号是个人开发者帐号，审核人员提到被拒还因为APPLE认为个人开发者账号不具备能力运营出高质量的APP，后期的用户量庞大，监管以及运营需要公司规模来运营
4.没有任何特色的APP不再接受! 功能要完善，质量要高，亮眼功能，着重强调不要再做传统的社交
5.以上要求必须得一步到位，不能通过迭代的方式达到(质量、设计、体验、视觉感、创新等方面)要求
6.付费聊天的功能太普遍了