Facebook says its ability to serve ads to iPhone users will be significantly curtailed by Apple's latest software update.
Facebook表示，苹果最新的软件更新将大大削弱其向iPhone用户投放广告的能力。
's new operating system, iOS 14, places additional restrictions on user data that make it harder to serve them with targeted ads, said in a Wednesday. The biggest impact from the changes will be on , Facebook's service that allows advertisers to target users even when they're using non-Facebook apps. Facebook did not reveal how much of its business the service comprises, but cited tests showing that removing personalization led to a more than 50% drop in revenue from the Audience Network.
周三说，iOS的新操作系统iOS 14对用户数据施加了额外的限制，这使得使用目标广告为用户提供服务变得更加困难。所做的更改所带来的最大影响将是Facebook的服务，该服务使广告商即使在使用非Facebook应用程序时也可以定位用户。 Facebook并未透露该服务包含多少业务，但引用的测试显示，删除个性化会导致Audience Network的收入下降超过50％。
Facebook says it will stop collecting identifiers for advertisers on devices that use iOS 14 and limit the data apps can collect using its services, making it harder for advertisers to track Apple users.
Facebook表示，它将停止在使用iOS 14的设备上收集广告商的标识符，并限制应用程序可使用其服务收集的数据，这将使广告商更难追踪Apple用户。
"This is not a change we want to make, but unfortunately Apple's updates to iOS14 have forced this decision," Facebook said, adding that the update "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future."
Facebook说：“这不是我们要进行的更改，但不幸的是，苹果公司对iOS14的更新已迫使这一决定。”他补充说，该更新“可能会使Audience Network在iOS 14上效率低下，因此无法在iOS 14上提供它未来的iOS14。”
Apple's operating system is the second most popular in the world behind Google-owned Android. The company in June, and a full rollout of the new operating system is expected in the fall.
苹果的操作系统是仅次于Google拥有的Android的全球第二大流行操作系统。该公司将于6月发布，预计将在秋季全面推出新操作系统。
Facebook said it works with more than 19,000 developers and publishers around the world and paid out "billions of dollars" as part of advertising partnerships last year.
Facebook表示，它与全球超过19,000名开发商和发行商合作，并在去年作为广告合作伙伴关系的一部分，支付了“数十亿美元”。
Apple did not immediately respond to a request for comment on Facebook's announcement.
苹果没有立即回应Facebook的置评请求。
Advertising accounts for the vast majority of Facebook's business, and the company's ad targeting practices have . Apple, meanwhile, has repeatedly touted its commitment to .
广告占了Facebook业务的绝大部分，并且该公司的广告定位做法也是如此。同时，苹果公司一再宣称对它的承诺。
Facebook said it is awaiting further guidance from Apple on the changes.
Facebook表示，正在等待苹果公司对这些变化的进一步指导。
"We stand in strong support of the developer community and will share updates as we learn more about Apple's policy and what actions publishers can take," the company said.
该公司表示：“我们将为开发人员社区提供强有力的支持，并将在我们进一步了解Apple的政策以及发行商可以采取的行动时分享更新。”
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