最近上传了一个新的APP，是跟电子处方有关的，奇葩的是这次没接到电话，纯邮件沟通，拖了一个星期，审核通过了。
以下是沟通过程总结：
第一次被拒，理由通常是一样的
通常第一次被拒，理由都是一样的，说是账号主体问题，是指APP内部的没有显示开发者账号主体的名称，被认为说提供服务的不是开发APP的这家公司，有侵权的嫌疑。从后续沟通看，这其实不是重点。
上午5:02，发件人 Apple
Guideline 5.2.1 - Legal - Intellectual Property
The seller and company names associated with your app do not reflect the name of the medical institution in the app or its metadata, as required by Guideline 5.2.1 of the App Store Review Guidelines.
Next Steps
Your app must be published under a seller name and company name that reflects the name of the medical institution. If you have developed this app on behalf of a client, please advise your client to add you to the development team of their Apple Developer account. If your client does not yet have an Apple Developer account, they can enroll in the Apple Developer Program through the Apple Developer portal.
Note that submitting documentation showing permission to publish this app on behalf of the content owner or institution will not resolve this issue. This app must be submitted under the content owner’s own Apple Developer account.
To request a fee waiver for nonprofit organizations, accredited educational institutions, or U.S.-based government entities, follow the steps outlined on the Apple Developer Program Membership Fee Waivers page.
Once created, you cannot change your seller name or company name in App Store Connect. For assistance with changing your company name or seller name, you will need to contact us. Select Membership and Account to request an update to your Apple Developer account information.
Please see attached screenshot for details.
翻译：
准则5.2.1 - 法律 - 知识产权
根据App Store审核指南的指南5.2.1的要求，与您的应用相关联的卖家和公司名称没有反映应用中医疗机构的名称或其元数据。
下一步
您的应用必须以反映医疗机构名称的卖家名称和公司名称发布。 如果您代表客户开发了此应用程序，请建议您的客户将您添加到其Apple Developer帐户的开发团队。 如果您的客户还没有Apple Developer帐户，他们可以通过Apple Developer门户注册Apple Developer Program。
请注意，提交代表内容所有者或机构发布此应用程序的权限的文档无法解决此问题。 此应用必须在内容所有者自己的Apple Developer帐户下提交。
要申请非营利组织，认可的教育机构或美国政府机构的费用减免，请按照Apple开发者计划会员费豁免页面上列出的步骤进行操作。
创建后，您无法在App Store Connect中更改卖家名称或公司名称。 如需更改公司名称或卖家名称的帮助，您需要与我们联系。 选择会员和帐户以请求更新Apple Developer帐户信息。
有关详情，请参阅随附的屏幕截图。
鉴于之前的经验，申请要客服电话。
回复：
Do you have a customer service telephone number?
Chinese customer support
第二天上午1:47，发件人 Apple
Guideline 2.1 - Information Needed
We have started the review of your app, but we are not able to continue because we need additional information about your app.
Next Steps
To help us proceed with the review of your app, please provide detailed information to the following questions. （回答下面的问题）The more information you can provide upfront, the sooner we can complete your review.
1. If users create an account to use your app, are there fees involved?
2. Who is the target audience of your app?
3. Is this app intended for internal employees of one company only?
4. What is the relationship between the developer and the company using this app?
5. In which country and/or region will this app be distributed?
6. How do users receive a username / password?
7. Is this a platform for different doctors to provide medical consultations for the patients?
Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.
Guideline 2.1 - Information Needed
We have started the review of your app, but we are not able to continue because we need access to a video that demonstrates the current version of your app:in use on a physical iOS device.
Please ensure the video you provide shows a physical iOS device (not a simulator). Specifically, please demonstrate the background audio and background voip feature(s) while the users do not use the app since your app declares support for audio and voip in the UIBackgroundModes key in your Info.plist.
Next Steps
To help us proceed with the review of your app, please provide us with a link to a demo video in the App Review Information section of App Store Connect and reply to this message in Resolution Center.
To provide a link to a demo video:（提供一个演示视频）
- Log in to App Store Connect
- Click on "My Apps"
- Select your app
- Click on the app version on the left side of the screen
- Scroll down to "App Review Information"
- Provide demo video access details in the "Notes" section
- Once you've completed all changes, click the "Save" button at the top of the Version Information page.
翻译：
准则2.1 - 所需信息
我们已开始审核您的应用，但我们无法继续，因为我们需要有关您的应用的其他信息。
下一步
为了帮助我们继续审核您的应用，请提供以下问题的详细信息。您可以提前提供的详细信息，我们越早完成您的审核。
1.如果用户创建帐户以使用您的应用程序，是否涉及费用？
2.谁是您应用的目标受众？
3.此应用程序仅适用于一家公司的内部员工吗？
4.使用此应用程序的开发人员与公司之间的关系是什么？
5.此应用程序将在哪个国家/地区分发？
6.用户如何收到用户名/密码？
7.这是不同医生为患者提供医疗咨询的平台吗？
在解决方案中心使用所请求的信息回复此邮件后，我们可以继续您的审核。
准则2.1 - 所需信息
我们已开始审核您的应用，但由于我们需要访问展示您应用当前版本的视频，因此我们无法继续：在物理iOS设备上使用。
请确保您提供的视频显示的是物理iOS设备（不是模拟器）。 具体来说，请在用户不使用应用程序时演示背景音频和背景voip功能，因为您的应用程序声明支持Info.plist中的UIBackgroundModes键中的音频和voip。
下一步
为了帮助我们继续审核您的应用，请在App Store Connect的App Review Information部分向我们提供演示视频的链接，并在解决方案中心回复此消息。
提供演示视频的链接：
登录App Store Connect；
点击“我的应用”；
选择你的应用；
单击屏幕左侧的应用程序版本；
向下滚动到“App Review Information”；
在“备注”部分中提供演示视频访问详细信息；
完成所有更改后，单击“版本信息”页面顶部的“保存”按钮。
这时候开始说细节了，说明有希望了。逐一回答就可以了。
回复：
1. If users create an account to use your app, are there fees involved?
Answer:This is free.（尽量避开收费话题，以苹果的调性，他会说你要收费怎么不用苹果支付啊？避不开就说用的第三方的）
2. Who is the target audience of your app?
Answer:Consumers of cooperative pharmacies
3. Is this app intended for internal employees of one company only?
Answer:No.
4. What is the relationship between the developer and the company using this app?
Answer: Company staff
5. In which country and/or region will this app be distributed?
Answer: China
6. How do users receive a username / password?
Answer:We assign accounts to cooperative pharmacist staff.
7. Is this a platform for different doctors to provide medical consultations for the patients?
Answer: yes
加上演示视频链接
上午7:06 发件人 Apple
Guideline 2.1 - Information Needed
This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:（可能违反以下几条）
1.1.6 - Include false information, features, or misleading metadata.
2.3.0 - Undergo significant concept changes after approval
2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
3.2.1 - Do not come from the financial institution performing the loan services
4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources
5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used
Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in App Store Connect to verify this app’s compliance.
Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.（需要额外时间审核）
Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.
Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.
翻译
准则2.1 - 所需信息
此类应用已被确定为可能违反以下一个或多个App Store审核指南的应用。 具体来说，这些类型的应用程序经常:(可能违反以下几条）
1.1.6 - 包括虚假信息，功能或误导性元数据。
2.3.0 - 批准后进行重大概念变更
2.3.1 - 具有隐藏或未记录的功能，包括重定向到赌博或彩票网站的隐藏“切换”
3.1.1 - 使用应用内购买以外的付款机制来解锁应用中的功能或功能
3.2.1 - 不要来自执行贷款服务的金融机构
4.3.0 - 是另一个应用程序的副本或与另一个应用程序明显相似
5.2.1 - 不是由拥有并负责提供应用程序提供的任何服务的法人实体提交的
5.2.3 - 未经这些来源的明确授权，促进非法文件共享或包括从第三方来源保存，转换或下载媒体的能力
5.3.4 - 对于使用该应用程序的所有位置，没有必要的许可和权限
在我们继续进行审核之前，请确认此应用不违反上述任何指南。 您可以在解决方案中心或App Store Connect中的应用程序审阅信息部分回复此邮件，以验证此应用程序的合规性。
鉴于此类应用程序违反上述指南的趋势，此审核将需要额外的时间。 如果我们发现此应用程序违反这些指南，则该应用程序将被拒绝并从App Store中删除，并可能导致Apple Developer Program帐户被终止。（需要额外时间审核）
如果您选择在未确认此应用程序合规性的情况下重新提交此应用程序，则此应用程序的下一次提交仍需要更长的审核时间。 此外，在我们收到您的确认后，此应用才有资格获得加急审核。
由于您的App Store Connect状态是Metadata Rejected，因此我们不需要新的二进制文件。 要修改元数据，请访问App Store Connect以选择您的应用并修改所需的元数据值。 完成所有更改后，请在解决方案中心回复此邮件，我们将继续审核。
开始扣帽子了，根本不存在上面说的问题，淡定，逐一反驳。
回复：
1.1.6 - Include false information, features, or misleading metadata.
NO
2.3.0 - Undergo significant concept changes after approval
No
2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
No
3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
No
3.2.1 - Do not come from the financial institution performing the loan services
No
4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
No
5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
No
5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources
No
5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used
No
过了一个周末，审核通过了！啊哈！
总结几点：
1.苹果回复邮件的时间一般是你发邮件的第二天，而且是凌晨几点，毕竟有时差，打电话估计是行不通了；
2.不要被他的一堆条款给吓着，第一次回复的就是找个理由而已，抱着肯定能过的心态积极回复；
3.苹果官方说的那些问题，其实不是要你提供什么资质，营业许可证之类的，就是要你把功能说清楚就可以了；
4.以上邮件也可以看出来，其实我们并没有提供什么额外的信息，就提供了一个演示视频，把功能演示了一遍；