《原则》-第五章（从幕后走到台前）

GOING FROM BELOW THE RADAR TO ABOVE IT

Success is a double-edged sword—as I learned after weanticipated the financial crisis and Bridgewater and I began to receiveunwanted public attention. Our unusual performance, our unusual way of lookingat economics and markets, and our unusual culture made us a continuing subjectof interest. I wanted to stay under the radar so I avoided interacting with thepress. That didn’t stop the press from writing about me and Bridgewater, whichthey typically did in a sensationalistic way—either painting me as a superheroinvestor who walked on water or as a leader of a cult, and sometimes both.

Getting a lot of attention for being successful is abad position to be in. Australians call it the “tall poppy syndrome,” becausethe tallest poppies in a field are the ones most likely to have their headswhacked off. I didn’t like the attention and I especially didn’t like the mis- characterizationsof Bridgewater as a cult, because I felt it was hurting our ability torecruitgreat people. Atthe same time, I realized that because we didn’t let the media see how we trulyoperated inside Bridgewater, those sensational portrayals were unavoidable.

So I decided in late 2010 to make public my Principles—whichexplained exactly what we were doing and why. I put it on our website so itcould be read freely and understood by people outside the company.

Doing that was a hard decision, but it turned out tobe a great one. Most people got it and many beyond Bridgewater benefited fromreading them. More than three million people have downloaded Principles; someeven had it translated into their own languages at their own expense. I’vereceived a large number of thank-you notes from people who said that reading Principleshad changed their lives.

译文：

成功是一把双刃剑—就在我推测到经济危机后，桥水基金和我开始受到不必要的公众关注。我们不同寻常的表现，我们看待经济和市场的非凡的视角，我们的不寻常的文化让桥水成了持久的兴趣之源。我本想躲在雷达之下以避开压力下的内耗。那并不能阻止关于我和桥水的文章的压力，通常那些都是以一种轰动方式进行—要么把我写成一个投资的超级英雄可以在水上行走或者文化的领导者，或者有时是两者的结合。

因为成功取得大量的关注将桥水置于不好的处境。澳大利亚管着叫“大罂粟花综合症，” 因为一片地里最高的罂粟花总是最有可能被打掉头的那个。我不喜欢这种关注，尤其我不喜欢这种非性格描写桥水成为一种文化，因为我感觉它会伤害到我们招募那些伟大的人。同时，我意识到那些因为我们不允许媒体参观桥水内部是如何运作的，那些轰动的描述都是不可避免的。

所以我决定2010年晚些时候公开我的原则—准确解释我们在做什么以及为什么。我把这些放在网站上以便于大家能自由阅读并被公司之外的人理解。

那样做是非常艰难的决定，但证明是一个伟大的决定。大多数人得到原则，很多桥水基金之外的人从中受益。超过300万人下载了原则；一些人甚至自费将他翻译成他们自己的文字。我从哪些阅读原则并改变了他们的生活的人那里收到了大量的致谢信息。

读后感：

一朝成名天下知，桥水和雷达利奥显然不喜欢被人关注，受人瞩目。也不想让大家知道，他们只想默默的发财，打枪的不要。在这个信息发达的时代，一旦被人发现就很难在返回安静了，所以作者公布了他的原则。很好，但是国内看不到这些原则，至少是看不到更新的原则，我们只能通过书籍来看过时的信息，好在这些原则可以用很久，经得起时间和环境的考验。

谢谢达利奥。