products and pricing

types of products
1.consumer products
2.industrial products
development of new products
1.generating new product ideas
2.screening
3.development
4.testing
5.commercialization
product life cycle
1.introduction
2.growth
3.maturity
4.decline
pricing
pricing objectives
1.profit-oriented objectives
2.sales-oriented objectives
3.follow-the leader objectives
who sets the price?
break-even analysis
pricing strategies
1.skimming strategy
2.penetration strategy
3.loss leader pricing strategy
4.odd pricing strategy
5.price lining strategy
nonpricing strategies
1.add value
2.education customers
3.establish realationships