英语沙塔|经济学人精读|打卡狂潮，年轻人不同的旅游观

本文节选自《经济学人》2019.08.17期的一篇文章，介绍了现代打卡狂潮的社会现状。

本文共节选5段，建议大家先自主阅读原文，再学习精读笔记。

文末会总结此次学习写作可以使用的词句，读者也可自己总结。会定期将内容进行总结，做成word分享，希望大家也能坚持学习

Social media have transformed tourism worldwide. Instead of having fun, some people nowflock to remote strawberry farms or Icelandic fjords to take photos to impress their friends on Instagram. Foreign-operated social-media sites, including Instagram, are blocked in China. Butdomestic ones are hugely popular. Douyin, launched in 2016, has 230m monthly active users. Unlike users of Instagram, who mainly browse feeds of pictures posted by people they follow, Douyin’s fans commonly use the app to watch hot-trending videos posted by users they do not know under categories such as “food” and “scenicspots”.

transform tourism worldwide： transform有变形的意思，如transformer，即变形金刚，这里的transform意为“转变成”，是某种性质发生改变。这里指的是把旅游业全球化。【词汇积累】

flock to ……：蜂拥至……【词组积累】

Icelandic fjord：Icelandic冰岛的，fjord海湾

impress their friends：给……留下深刻的好印象。例如人们旅游拍照后发朋友圈，分享自己的精彩时刻，就可以使用这个词。【词汇积累】

be blocked in：被屏蔽、封锁。【词组积累】

domestic ones：国内的网站，ones用来代替前面的sites，避免重复。

hugely popular：十分受欢迎。【搭配】

monthly active users：每月活跃用户，如the number of monthly active users每月活跃用户数。【词汇积累】

browse feeds of pictures：这里的feed不是饲料的意思，feed在这里是现代用法，it refers to the list of pictures or statuses on the front page of a social media site, such as Facebook or Instagram. For example, if I'm on facebook, I scroll down the page and all the different posts from people I see are my "feed". For Instagram, I scroll down the page and see pictures from the different people I am following. This is my "Instagram feed", it's basically just the content I see from everyone on my social media page. 从这里来看，feed指的是社交网站首页上的一列照片或一系列社会问题。文中很明显指的是Instagram上人们所关注的那些人发布的照片内容。【熟词僻义】

hot-trending videos：热门视频【词汇积累】

under categories such as ……：在例如……等分类下。【词组积累】

scenicspots：景点

社交媒体使得旅游业全球化。现在，一些人更愿意蜂拥至偏远的草莓园或冰岛海湾拍照，并发到Instagram上，跟自己的朋友分享自己的精彩时刻。国外运营的社交网站，包括instagram，在我国石碑封锁的。但国内的网站则十分流行。2016年上市的抖音，月活跃人数达2.3亿人。Instagram上的用户主要浏览自己关注的人发布的照片，与之不同的是，抖音上的用户更多的是观看他们所关注的那些类别下，自己不认识的用户发布的热门视频，如“食物”和“旅游景点”。

Uploading a picture or video from a photogenic spot to sites such as Douyin and Kuaishou is known in China as daka, meaning “punching the card”. The word is also used to refer to the practice of registering your presence at a location that has already become hot, such as Hongyadong. The aim is not to produce a well-crafted video or beautiful photograph, but simply to show that you have also been to the places that are popular. The beauty of the attraction is less important than the fact that people are flocking there to daka.

photogenic spot：photogenic上镜的，上相的，这里指的是适合于摄影的地点。【词汇积累】

is known in China as daka：is known意为为……所熟知，指的是前面整句话（把照片或视频上传）在中国被称作打卡。

the practice of sth or doing sth：做某件事，实践某件事【词组积累】

register your presence at a location：register有注册登记的意思，如在宾馆注册登记，这里register one’s presence at a location有种“齐天大圣，到此一游”的意味在里面，指记录自己到此一游。【词组积累】

produce a well-crafted video or beautiful photograph：制作精良的视频或精美照片，well-crafted即制作精良的。produce可以与video和photograph搭配，即制作视频与照片。【词汇积累】

上传一个景色秀丽景点的一张照片或一段视频到网站上，例如抖音和快手，在中国称之为daka，意思是“打卡”。这个词也被用来指人们来到一个热门的景点，如洪崖洞，并记录自己到此一游的行为。其目的并不是制作一段精美的视频或者照片，但只是简单地想表明自己也来过这个热门景点。景点的优美并没有人们去打卡来的重要。

A subculture has developed of young people who embrace daka as a lifestyle. So- called daka zu—“daka tribes”—can be found roaming Chongqing and other cities, checking in at as manyhot locations as possible within a single day. Guides can be found online, to show the most efficient ways to achieve this. Douyin users can use the app to create “daka videos”: super-speedslideshows of themselves at dakasites.

subculture：亚文化，the behaviour and beliefs of a particular group of people in society that are different from those of most people【词汇积累】

embrace daka as a lifestyle：把打卡当作一种生活方式。embrace指的是欣然接受，乐意采纳especially when it is done with enthusiasm。【词组积累】

daka tribes：tribe意为种族，部落，打卡族可以用tribe这个词来表示【词汇积累】

roam：闲逛 to walk or travel around an area without any definite aim or direction

check in at hot locations：check in也有登记、报道的意思，和上文的register one’s presence ata location中的register有异曲同工之妙。【词组积累】

slideshows：幻灯片显示。

dakasite：打卡地点

那些把打卡当中生活方式的年轻人发展出了一种亚文化。在重庆以及其他城市，可以发现所谓的daka zu—“打卡组”—在这些地方闲逛，在一天内尽可能打卡越多的热门景点越好。导游可以在网上找到，提供最高效的方式实现这个目的。抖音用户可以使用APP制作“daka 视频”：他们自己在打卡地点的高速幻灯片展示。

Riding the tide Just as shops and restaurants in other countries try to attract customers with decorations that might be a backdrop for Instagrammable pictures, those in China try to make themselves as daka-friendly as possible: a coffee shop in Beijing built inside a shipping container, for example. Having enjoyed a surge of Douyin-inspired custom for as little as a month or so, some businesses close up shop and move elsewhere to capture another wave.

ride the tide：引领潮流，ride骑乘，tide本意是潮汐，还有潮流和趋势的意思，骑乘着潮流，即引领潮流。【词组积累】

backdrop：陪衬景物。

instagrammable pictures：Ins风的照片【词汇积累】

daka-friendly：适宜打卡的

shipping container：集装箱

a surge of Douyin-inspired custom：surge有激增，大量的意思这里，Douyin-inspired：意为受到抖音启发的，a surge of Douyin-inspired custom意为一阵因抖音引起的习惯。【词组积累】

引领潮流，就像其他国家的商店和餐馆通过布置装饰品，使背景适合拍摄Ins风照片，来吸引顾客。那些在中国的店则试图使他们自己尽量适合旅客们打卡。例如，一个北京的咖啡店把自己建在一个集装箱内。享受过抖音带来的影响短短一个月左右，一些公司关掉了商店，并转到其他地方，去捕捉另外的潮流。

微信公众号：英语沙塔

The daka craze may have practical origins. China’s young urban professionals have littlevacation time. In their first year at a company, employees can expect at most one day of vacation (other than public holidays). They are routinely expected to work overtime for no pay. So workers need to make the most of their limited leisure time. Douyin captures the mood with its slogan: “Make every second count.”

The daka craze：craze意为疯狂，狂热，狂潮，意为打卡狂潮【词汇积累】

practical origins：现实渊源【词汇积累】

vacation time：休假时间

routinely：常常，惯常地

work overtime：加班工作

make the most of their limited leisure time：make the most of意为充分使用，充分利用。【词组积累】

captures the mood：capture有刻画、描述的意思，to succeed in accurately expressing a feeling, an atmosphere, etc. in a picture, piece of writing, film/movie, etc.尤其是表达了某种感觉和气氛。这里capture the mood即表达了人们的心情【词组积累】

打卡狂潮或许有现实渊源。中国的年轻职业人员很少有休假时间。他们在公司的第一年，职员最多只能有一天休假（除了公休日）。他们通常都被期待无薪加班。因此，工薪阶层需要充分利用他们有限的休闲时间。抖音通过口号：“使每秒都有意义”，抓住了人们的心情。

总结