Unit 6 New product development

重要词汇：

entrepreneurial skills [,?ntr?pr?'n?:ri?l] adj. 企业家的，创业者的；中间商的

make a little profit

a decent ['di:s?nt] early-morning cup of tea to commuters [乘车上班族]

commute to my marketing job at BBC

decide to grap the opportunity

the cost of establishing a bar is prohibitive [too expensive]

opt for 选择 she opted for a mobile tea-bar service

build a reputation of quality

infuse [in'fju:z（茶叶、草药等）被泡] the tea in hot water 开水泡

business soar

have yet 还没有 The product has yet to take off 【become a popular product】 in the US.

niche product: a product only bought by a small, specialised group of customers. A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. e,g: I think we have found a niche in the toy market...

product the right tea recipe ['resipi 食谱,方法]  through experimentation

The projected 【projected or estimated】turnover [ income, taking] for 2011 is $$$ 预计收入多少

China Mobile charges monthly fee of 20yuan each

found [创立] her own company

promote a new product; some promotional metholds