Yahoo CEO Set To Install Top-Down Management

上任还不到六周，雅虎公司(Yahoo Inc.)首席执行长巴尔茨(Carol Bartz)正在酝酿一场范围涉及全公司的重组，彰显出这位雅虎新掌门对自上而下的管理手段的认同。知情人士透露，重组计划意在加快公司决策过程，将此前分散在公司各个部门的某些功能──例如产品研发和市场部门──整合为一个独立的单独部门，给雅虎产品更为一致的外观。这些人士称，巴尔茨已经完成了重组计划的框架，正在敲定具体细节。他们同时表示，重组计划可能于本周宣布。Newscom雅虎首席执行长巴尔茨知情人士称，正在讨论的一种可能状况是，雅虎首席技术长巴洛夫(Aristotle Balogh)的职位可能会扩大，成为产品总监，全面负责产品战略和管理以及产品技术。目前负责雅虎美国市场广告发行和受众集团的施耐德(Hilary Schneider)将出任雅虎的北美主管。这些人士透露，雅虎欧洲亚洲和新兴市场部门将整合到一个负责人旗下；他们还提醒，这些部门的职位和管理层可能会发生变化。重组带来的具体影响（包括可能的离职）可能会在数月内逐渐宣布。知情人士称，巴尔茨已经开始搜寻诸多高层管理人士，包括寻找一位首席营销长和其他高管。巴尔茨正在复制她在软件公司欧特克(Autodesk)的成功之路。1992年加入欧特克之后，巴尔茨迅速采取措施引进新高管和更多实干领导者。来到雅虎之后，巴尔茨已经开始应对一些更为重大的战略问题。今年1月，巴尔茨组建了一个特别小组评估雅虎是否应该保留搜索业务；雅虎在这个市场的占有率目前位居次席，但远远落后于首位的谷歌(Google Inc.)。知情人士称，一些员工反馈说，这个问题取决于诸多因素，包括雅虎搜索业务能否扩大市场份额。目前雅虎还在消化去年6月管理层调整后产生的影响；当时雅虎还在前任首席执行长杨致远(Jerry Yang)和前任总裁德克尔(Susan Decker)的领导下。那个重组计划是为了给部分国际市场更多产品自主权，并意在整合部分功能，然而却因为带来了具体决策责任的混乱而遭到批评。Jessica E. Vascellaro相关阅读雅虎推出多媒体搜索广告服务 2009-02-20 本文涉及股票或公司document.write (truthmeter('2009年02月23日15:03', 'YHOO'));雅虎公司英文名称：Yahoo! Inc.总部地点：美国上市地点：纳斯达克股票代码：YHOO


Not yet six weeks into the job, Yahoo Inc. Chief Executive Carol Bartz is preparing a company-wide reorganization that underscores the new CEO's belief in a more top-down managerial approach.The plan aims to speed-up decision-making and give Yahoo products a more consistent appearance by consolidating certain functions that have previously been spread out across the company -- like product development and marketing -- into single, standalone departments, people familiar with the matter say.Ms. Bartz has completed a blueprint for the organization, these people say, and details are being finalized. The plan could be announced this week, they add.One likely scenario under discussion is that Yahoo's chief technology officer, Aristotle Balogh, would expand his role to become head of product, say people familiar with the matter. The move would put Mr. Balogh in charge of product strategy and management in addition to product technology.Hilary Schneider, currently in charge of the company's advertising, publishing and audience groups in the U.S., would become head of North America.Yahoo's European, Asian and emerging markets divisions would be consolidated under one boss, said these people, cautioning that the roles and executives tapped to fill them could change.Implications of the changes -- including likely departures -- could take months to trickle down. Ms. Bartz has initiated searches for a number of high-level executives, including a search for a chief marketing officer and other senior leaders, people familiar with the matter said.Ms. Bartz is following a pattern she set while CEO of software company Autodesk Inc. After joining that company in 1992, Ms. Bartz moved quickly to bring in new executives and more hands-on leadership.Already at Yahoo, she's begun to tackle some bigger strategic issues. In January, Ms. Bartz assembled a task force to evaluate whether Yahoo should keep its search business, which is stuck far below Google Inc. in second place, as measured by market share.Some employees have reported back that the answer depends on a variety of factors, including whether the business can gain market share, according to people familiar with the discussions.The reorganization comes as Yahoo is still digesting a management shakeup that was announced last June under Jerry Yang, the company's former CEO, and Susan Decker, its former president. That plan was designed to give some of the international markets more autonomy over their own products and to consolidate some functions, but drew criticism for creating confusion about who was responsible for certain decisions.Jessica E. Vascellaro