PayPal's Product Tour

PayPal isn't only an online payment service, it actually has a few more features that many people may not know about. Consequently, a good product tour is crucial for educating users on the product. Here's how they do it:

‍PayPal 不仅仅提供在线支付服务,它实际上有些很多人不知道的其他功能。所以,一个优秀的产品旅程对引导用户如何去使用产品是非常重要。下面是PayPal的做法

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What we like: the product tour is brief, only 5 tooltips, 4 of which are content related. Plus, users have the option to "end tour" at any point. Additionally, the tooltips are short and informative, providing insight into the purpose of the feature without burdening the user with too much information.

我们欣赏的是:产品引导过程很简单,只有5个工具提示,其中4个内容是相关的。另外,用户可以选择在任何时候中断旅程。另外,工具提示很简洁并且提供了丰富的信息但它没有传递过多的信息让用户感到压力过大。What could be better: this is a very "showy" product tour, meaning it doesn't reallyengagethe user. Encouraging users to actually use the product during the onboarding experience is a great way to boost engagement and harness retention.

更秒的是:整个引导过程非常引人注目,这意味着它本身并是真的吸引人。在引导过程中,鼓励用户实际操作使用产品是增加对用户吸引力和挽留的有效手段。

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