W8L7-8-商业基础-经典电商模式-网购微创新

1.假如你是一个移动电源/服装/化妆品/或其他商品的商家，打算去天猫或京东开个专卖店，比较一下两个平台你各自需要准备的材料和资金成本。

（1.）天猫：

企业营业执照

商标注册证

税务登记证

保证金(5~15万，有细分)

技术服务费(年费分为3万和6万，以及按销售额一定百分比缴纳）

(2.)京东：

公司注册资金50万及50万以上

公司基本信息，规模以及相关联系人

公司营业执照

组织机构代码证

一般纳税人证明

品牌资质

保证金（1~10w)

平台使用费6000

2.通过B2B平台，为老家的某家制造型企业寻找线上客户，给出使用该平台的理由。

老家的造纸工厂

（1.）用阿里巴巴，因为该网站的月度覆盖人数最多，环比增幅也处于上升状态，说明关注这个网站的人数很多，关注的人多，就更容易找到客户。当有人在百度上搜索造纸厂时，阿里巴巴的网站也会出现在很前面。点击的用户多。

3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章，按最新要求列出相关内容

（1.）en.wikipedia.org/wiki/Business-to-business 

主旨：Business-to-business(B2Bor, in some countries,BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).

A business needs the services of another for operational reasons (e.g. a food manufacturer employing anaccountancyfirm toaudittheir finances).

A business re-sells goods and services produced by others (e.g. aretailerbuying the end product from the food manufacturer).

核心单词：

business-to-consumer

Contents

（2.）www.investorwords.com/5410/B2C.html

主旨：Business-To-Consumer. A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers

核心单词：

Business-To-Consumer

Use B2C

（3.）www.quora.com/What-are-B2B-B2C-C2B-and-C2C

主旨:B2B refers to businesses that are focused on selling products or services to other companies are called B2B, or business-to-business.B2C is the type of commerce transaction in which businesses sell products or services to consumersC2C is a business model that facilitates the transaction of products or services between customers.

核心单词：:

business-to-business

business-to-consumer

consumer-to-consumer

consumer-to-business

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1.什么情况下，你会安装一个新app？什么情况下，你会推荐他人安装一个app？

（1.）在我有新的需求，需要其他的APP来满足时，或者以前的那个app不好用，我需要一个新的更好的app代替这个以前的。比如：我突然想健身了，而之前我没有这种类型的App，那么我就会去下一个新的。

（2.）如果那个app很好用，我觉得其他人也可能需要这个app时。

2.阅读一篇以上ecommerce  innovate相关英文文章，按最新要求列出相关内容

www.entrepreneur.com/article/227933

主旨：The secret to coming up with real innovations in e-commerce is to treat it like traditional.

核心单词：

trends based