2019-03-18-Why Tesla's New Model Y SUV Could Be a 'Game Changer'

原文载于FORTUNE杂志:http://www.fortune.com/2019/03/15/tesla-model-y-suv/

Why Tesla's New Model Y SUV Could Be a 'Game Changer'

By DON REISINGER March 15, 2019

原文 译文(机译+略改)
Tesla’s new crossover SUV could be just the spark the company needs to get to the next level, according to one analyst. 一位分析师表示,特斯拉(Tesla)的新款跨界SUV可能正是该公司进入下一阶段所需要的火花。
In a note to investors on Friday, Wedbush analyst Dan Ives called the new Model Y a “potential game changer.” He noted that the SUV market offers significant growth opportunities for Tesla and the vehicle’s starting price of $39,000 for the base model makes it nicely affordable in the crowded SUV market. Wedbush分析师Dan Ives在周五致投资者的报告中称,新款Y型车"可能改变游戏规则"。他指出,SUV市场为特斯拉提供了巨大的增长机会,而特斯拉基础车型的起价为3.9万美元,使其在拥挤的SUV市场上非常实惠。
“These price points were music to the ears of Tesla bulls,” Ives said. 艾夫斯说:“这些价位对看好特斯拉的人来说简直是天籁之音。”
Tesla CEO Elon Musk unveiled the long-awaited Model Y at a private event on Thursday night. The SUV comes in a variety of versions, depending on the customer’s choice of battery range and other features, like all-wheel drive. The SUV will come with seven seats, though a five-seat option will be available soon after. According to Tesla, the Model Y will ship with many of the bells and whistles you can find in its other vehicles, including its semi-autonomous driving system Autopilot and a panoramic glass roof. 周四晚,特斯拉首席执行官埃隆·马斯克在一场私人活动上发布了人们期待已久的Y型车。这款SUV有多种版本,取决于客户对电池续航里程的选择和其他功能,比如全轮驱动。这款SUV将配备7个座位,不过很快就会有5个座位可供选择。根据特斯拉的说法,Model Y将配备许多你在其他车型中可以找到的花哨功能,包括半自动驾驶系统Autopilot和全景玻璃车顶。
Tesla plans to begin Model Y production in 2020 and could begin taking pre-orders this year. 特斯拉计划在2020年开始生产Model Y,并可能在今年开始接受预订。
But it’s the Model Y’s pricing that has Ives and many Tesla supporters excited. At $39,000, the base model fits Tesla squarely in the middle of the SUV market. And at the top-end, its $60,000 Performance version helps it remain competitive with most brands. 但让艾夫斯和许多特斯拉支持者兴奋不已的是Model Y的定价。这款售价3.9万美元的基础车型正好符合特斯拉在SUV市场的定位。而在高端市场,售价6万美元的高性能版本帮助它保持了与大多数品牌的竞争力。
From top to bottom, Ives views the Model Y and its focus on the “hot SUV crossover market” as a “smart and strategic move by Musk & Co.” He added that he believes the Model Y could account for up to 20% of Tesla’s total sales within the next three years and could ultimately boost the company’s financial performance. 从顶端到基础,艾夫斯将Y型车及其对“热门SUV跨界市场”的关注视为“马斯克公司明智且具战略性的举措”。他补充说,他认为Y型车在未来三年内可能占特斯拉总销量的20%,并最终提升公司的财务业绩。
Ives is maintaining his Outperform rating on Tesla stock and assigned a $390 price target on the company’s stock. Tesla’s shares closed the day on Thursday at $288.96. 艾夫斯维持对特斯拉股票的增持评级,并将该公司股票的目标价定为390美元。特斯拉股价周四收于288.96美元。
  • SUV
    (N-COUNT) 多功能越野车 An SUV is a powerful vehicle with four-wheel drive that can be driven over rough ground. SUV is an abbreviation for (缩略=) 'sport utility vehicle'.
  • crossover
    ① (N-VAR) (尤指音乐或时尚风格上的)混合,融合 A crossover of one style and another, especially in music or fashion, is a combination of the two different styles.
    ② (N-SING) (在音乐或时尚上的)转型,改变风格 In music or fashion, if someone makes a crossover from one style to another, they become successful outside the style they were originally known for.
  • spark
    ① (N-COUNT) 火花;火星 A spark is a tiny bright piece of burning material that flies up from something that is burning.
    ② (N-COUNT) 电火花;火花放电 A spark is a flash of light caused by electricity. It often makes a loud sound.
    ③ (VERB) 发出火花;闪光 If something sparks, sparks of fire or light come from it.
    ④ (VERB) 引起(大火) If a burning object or electricity sparks a fire, it causes a fire.
    ⑤ (N-COUNT) 微量;一点点 A spark of a quality or feeling, especially a desirable one, is a small but noticeable amount of it.
    ⑥ (VERB) 触发;引发 If one thing sparks another, the first thing causes the second thing to start happening.
    ⑦ (PHRASE) 激烈争论;热烈讨论 If sparks fly between people, they discuss something in an excited or angry way.
  • investor
    (N-COUNT) 投资者;投资机构 An investor is a person or organization that buys stocks or shares, or pays money into a bank in order to receive a profit.
  • music
    ① (N-UNCOUNT) 音乐;乐曲 Music is the pattern of sounds produced by people singing or playing instruments.
    ② (N-UNCOUNT) 音乐(创作或表演)艺术 Music is the art of creating or performing music.
    ③ (N-UNCOUNT) 乐谱 Music is the symbols written on paper which represent musical sounds.
    ④ (PHRASE) 悦耳的声音;佳音;中听的话 If something that you hear is music to your ears, it makes you feel very happy.
    ⑤ (PHRASE) 承担自己行为的后果;接受批评(或惩罚) If you face the music, you put yourself in a position where you will be criticized or punished for something you have done.
  • bull
    ① (N-COUNT) 公牛 A bull is a male animal of the cow family.
    ② (N-COUNT) 雄兽;雄性动物 Some other male animals, including elephants and whales, are called bulls .
    ③ (N-COUNT) (预期股价上涨而买进股票以期不久可高价卖出获利的)买空者,多头 On the stock market, bulls are people who buy shares in expectation of a price rise, in order to make a profit by selling the shares again after a short time.
    ④ (N-COUNT) 教皇诏书;教皇训谕 In the Roman Catholic church, a papal bull is an official statement on a particular subject that is issued by the Pope.
    ⑤ (N-UNCOUNT) 胡说;废话 If you say that something is bull or a load of bull, you mean that it is complete nonsense or absolutely untrue.
  • unveil
    ① (VERB) 为…揭幕 If someone formally unveils something such as a new statue or painting, they draw back the curtain which is covering it.
    ② (VERB) 公布;推出;出台 If you unveil a plan, new product, or some other thing that has been kept secret, you introduce it to the public.
  • long-awaited
    (ADJ) 翘首以待的;期待已久的 A long-awaited event or thing is one that someone has been waiting for for a long time.
  • option
    ① (N-COUNT) 可选择的事物 An option is something that you can choose to do in preference to one or more alternatives.
    ② (N-SING) 选择;选择权 If you have the option of doing something, you can choose whether to do it or not.
    ③ (N-COUNT) (将来的)购买权,出售权;期权 In business, an option is an agreement or contract that gives someone the right to buy or sell something such as property or shares at a future date.
    ④ (N-COUNT) 选修课 An option is one of a number of subjects which a student can choose to study as a part of his or her course.
    ⑤ (PHRASE) 暂不作决定;保留选择权 If you keep your options open or leave your options open, you delay making a decision about something.
    ⑥ (PHRASE) 最容易的选择;最保险的选择 If you take the soft option, you do the thing that is easiest or least likely to cause trouble in a particular situation.
  • bells and whistles
    <非正>浮华的装饰,虚饰之物,矫饰之处;
  • panoramic
    (ADJ-GRADED) 全景的;远景的 If you have a panoramic view, you can see a long way over a wide area.
  • pricing
    (n)定价;
  • squarely
    ① (ADV) 径直;正中地 Squarely means directly or in the middle, rather than indirectly or at an angle.
    ② (ADV) 完全地;毫无疑问地 If something such as blame or responsibility lies squarely with someone, they are definitely the person responsible.
    ③ (ADV) 直截了当地;不回避地 If you face something squarely, you face it directly, without trying to avoid it.
  • performance
    ① (N-COUNT) 表演;演出 A performance involves entertaining an audience by doing something such as singing, dancing, or acting.
    ② (N-VAR) 表现;业绩;性能;运行情况 Someone's or something's performance is how successful they are or how well they do something.
    ③ (N-UNCOUNT) (汽车的)性能 A car's performance is its ability to go fast and to increase its speed quickly.
    ④ (ADJ) 性能卓越的;高性能的 A performance car is one that can go very fast and can increase its speed very quickly.
    ⑤ (N-SING) 执行;履行;做 The performance of a task is the fact or action of doing it.
    ⑥ (N-SING) 复杂的事情;麻烦事 You can describe something that is or looks complicated or difficult to do as a performance .
  • account for
    ① (PHRASAL VERB) (数量或比例上)占 If a particular thing accounts for a part or proportion of something, that part or proportion consists of that thing, or is used or produced by it.
    ② (PHRASAL VERB) 导致;解释 If something accounts for a particular fact or situation, it causes or explains it.
    ③ (PHRASAL VERB) 为…提出理由;对…作出说明 If you can account for something, you can explain it or give the necessary information about it.
    ④ (PHRASAL VERB) 对(行动、政策等)负有责任 If someone has to account for an action or policy, they are responsible for it, and may be required to explain it to other people or be punished if it fails.
    ⑤ (PHRASAL VERB) 将(钱款)列入预算 If a sum of money is accounted for in a budget, it has been included in that budget for a particular purpose.
    ⑥ (PHRASAL VERB) 杀死;消灭;打败 If you account for an enemy or opponent, you kill, destroy, or beat them.
  • ultimately
    ① (ADV) 最终;最后;终于 Ultimately means finally, after a long and often complicated series of events.
    ② (ADV) 根本上;归根结底 You use ultimately to indicate that what you are saying is the most important point in a discussion.
  • maintain
    ① (VERB) 维持;保持 If you maintain something, you continue to have it, and do not let it stop or grow weaker.
    ② (VERB) 断言;宣称;坚称 If you say that someone maintains that something is true, you mean that they have stated their opinion strongly but not everyone agrees with them or believes them.
    ③ (VERB) 保持,维持(在某一比率或水平上) If you maintain something at a particular rate or level, you keep it at that rate or level.
    ④ (VERB) 维修;保养 If you maintain a road, building, vehicle, or machine, you keep it in good condition by regularly checking it and repairing it when necessary.
    ⑤ (VERB) 供养;赡养 If you maintain someone, you provide them with money and other things that they need.
  • assign
    ① (VERB) 分派(工作);布置(作业) If you assign a piece of work to someone, you give them the work to do.
    ② (VERB) 分配;配给 If you assign something to someone, you say that it is for their use.
    ③ (VERB) 委派;派往;指派 If someone is assigned to a particular place, group, or person, they are sent there, usually in order to work at that place or for that person.
    ④ (VERB) 赋予,给予(功能或价值) If you assign a particular function or value to someone or something, you say they have it.

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