I, Steve: Steve Jobs In His Own Words | George Beahm 编著
Boyan 写在前面的话：
今天是10月5日，如果说「历史上的今天」发生过什么，我想排在前列的一定会有一件事，Steve Jobs 辞世。所以今天，发一篇乔帮主特稿。
I, Steve 这本书呢，就是把老乔生前说过的「金玉良言」统统整理了一遍。
下面，我会把一些我认为很棒的话列出来与大家分享。总共 36 条，分为「人生」、「经营」、「产品」、「管理」4 个部分。
原汁原味，不翻译哈。
（好奇心强的朋友可以猜猜为什么是 36 条，文章结尾会公布答案）
人生
NO.1
The people who are crazy enough to think they can change the world, are the ones who do.
NO.2
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
NO.3
People say you have to have a lot of passion for what you're doing. And it's totally true. And the reason is because it's so hard that if you don't, any rational person would give up.
NO.4
You've got to find what you love. And that is as true for your work as it is for your lovers.
NO.5
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do .
NO.6
The minute you have the means to take responsibility for your own dreams and can be held accountable for whether they come true or not, life is a lot tougher.
NO.7
I had been rejected, but I was still in love. And so I decided to start over.
NO.8
We'll make a whole bunch of mistakes. That's what life is about. But at least they'll be new and creative one.
NO.9
If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That's the moment that an artist really decides who he or she is. If they keep on risking failure, they're still artists.
NO.10
**We don't get a chance to do that many things, and every one should be really excellent. **Because this is our life. Life is brief, and then you die.
NO.11
Everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use.[...] Once you learn that, you'll never be the same again.
NO.12
I don't have anything against the past. I just want to** focus on the future.**
NO.13
There's a phrase in Buddhism, "beginner's mind." It's wonderful to have a beginner's mind.
经营
NO.1
Customers can't tell you about the next breakthrough that's going the happen next year that's going to change the whole industry.
NO.2
To me, **marketing is about values. **This is a very complicated world, it's a very noisy world, and we're not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
NO.3
You need a sales and marketing organization that is oriented toward educating customers rather than just taking orders, providing a real service rather than moving boxes.
NO.4
Market research can tell you what your customers think of something you show them. Or it can tell you what your customers want as an incremental improvement on what you have, but very rarely can your customers predict something that they don't even quite know they want yet.
NO.5
There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.
NO.6
**Customers can't anticipate what the technology can do. They won't ask for things that they think are impossible. But the technology may be ahead of them. **If you happen to mention something, they'll say "Of course, I'll take that. Do you mean I can have that, too?"
NO.7
Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do.
NO.8
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
产品
NO.1
We started off with a very idealistic perspective, that doing something with the highest quality, doing it right the first time, would really be cheaper than having to go back and do it again.
NO.2
We never saw ourselves in a platform war with Microsoft, I mean, maybe that's why we lost. But we always saw ourselves as trying to build the best computers we knew how to build for people.
NO.3
You've got to start with the customer experience and work back toward the technology, not the other way around.
NO.4
You just make the best product you can, and you don't put it out until you feel it's right.
NO.5
A lot of quality is communicated through a feeling that people have. They don't understand exactly why, but they know that a lot of care and love was put into the designing of the product.
NO.6
We do these things not because we are control freaks. We do them because we want to make great products, because we care about the user, and because we like to take responsibility for the entire experience rather than turn out the crap that other people make.
NO.7
Simple can be harder than complex. **You have to work hard to get your thinking clean to make it simple. **But it's worth it in the end because once you get there, you can move mountains.
NO.8
The broader one's understanding of the human experience, the better design we will have.
NO.9
Deciding what not to do is as important as deciding what to do. That's rue for companies, and it's true for products.
NO.10
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions.
管理
NO.1
It doesn't take a new person long to see that people feel fine about openly disagreeing with me. That doesn't mean I can't disagree with them, but it does mean that the best ideas win. Our attitude is that we want the best.
NO.2
We have an environment where excellence is really expected. What's really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. That's my job, to make sure everything is great.
NO.3
Don't listen to people who say it can't be done.
NO.4
Before we go in and say we know the solution, we need to understand the problem.
NO.5
My job is to say when something sucks rather than sugarcoat it.
小学数学题
1，小乔 21 岁 创立 Apple
2，老乔 56 岁 离世
问：乔帮主总共出道多少年啊？