【学习笔记】懂你英语 商务英语 Level 4 Unit 1 Part 4(II)词汇 Key Company Elements

【学习笔记】懂你英语 商务英语 Level 4 Unit 1 Part 4(II)词汇 Key Company Elements   公司关键元素

mission statement 使命宣言

A company's mission statement defines its purpose goals and vision.  公司的使命宣言定义了公司的宗旨、目标和愿景。

A good mission statement is more than just words.

Strong mission can motivate employees and attract new talent.

Their mission statement has remained unchanged for fifty years. 【跟读】

Their mission is to empower everyone to achieve their full potential and become a global citizen. 【填空】


Business strategy  经营策略

A business strategy defines how a company will achieve its goals.

It is usually decided by a leadership team that includes the company's CEO and board of directors.

A business strategy typically covers a period of three to five years.

Frequent changes in business strategy often indicate a company is unstable.   商业策略的频繁变化常常表明公司不稳定。

They said their current decline in sales would not affect their business strategy.  【填空】他们表示,目前销售额的下降不会影响他们的业务战略。

We need an innovative business strategy to increase revenue. 我们需要一个创新的商业策略来增加收入。

【选择】-What does a business strategy do?    -It defines how a company will achieve its goals.

【选择】A strong mission...      can motivate employees and attract new talent.

【选择】-How long does a business strategy usually last?    -A business strategy typically covers a period of three to five years.

【选择】-What does the mission statement describe about a company?   -A company's mission statement defines its purpose goals and vision.

【跟读】They need an innovative business strategy to increase revenue.

【跟读】Hello how are you this that their current decline in sales would not affect their business strategy.


Organizational structure   组织结构

An organizational structure determines how activities are directed within a company.【朗读】

These activities include the company's rules, responsibilities, and job functions.

If it's with another, it is likely to experience changes to its organizational structure.

The future organizational structure of the company is still under discussion.

The company adopted a new organizational structure after being acquired. 【跟读】【填空】【朗读】

【填空】If a company merges with another, it is likely to experience changes to its organizational structure.


Organizational culture   企业文化

Company culture is a system of shared values and beliefs  Within an organization.

For example, one way defines its organizational culture as wolf culture.

It encourages its employees to work together, embrace challenges, and be sensitive to market trends.

If a culture does not keep employees motivated, it may hurt a company's productivity.

The company encourages a culture of creativity and Free discussion.

Its company culture is centered on the health and well-being of employees.   【朗读】

【选择】-Why should a company invest in its culture?   -It can affect employee motivation.   (If a culture does not keep employees motivated, it may hurt a company's productivity.)

【选择】What determines how activities are directed within a company?  -organizational structure

【选择】What does an organizational structure determine?

【选择】 What defines the company's goals and vision?   -mission statement

【填空】Huawei encourages its employees to work together, embrace challenges, and be sensitive to maket trends.

【跟读】The company encourages a culture of creativity and free discussion.

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