Startup School 2019 - 002 Kevin Hale - How to Evaluate Startup Ideas pt. 1

SUS2019 YC创业课 如何评价创意

how do you evaluate whether something is worth going to?

how can I predict if an investor will like my idea?

for us at YC, the definition of a startup is a company that is designed or created to try to grow very quickly.

So if you're hoping to build something that will have tons of users, that will have huge valuations, that'll be able to attract venture funding, then the evidence that we want is evidence that shows that your company can grow quickly.

创业公司是快速增长，并有广阔市场的公司。

A startup idea is a hypothesis about why a company could grow quickly.

Startup Idea :
Problem: initial conditions
Solution: experiment
Insight: explanation

创意的本质是好问题的颠覆式解决方案。

Problem :
Popular: 1M+
Growing: 20%/year
Urgent: Right Now
Expensive: $B
Mandatory: Law Changed
Frequent: Hourly

B. J. Fogg
B = M + A + T
If you're trying to change someone's behavior, you need to have the motivation, the ability, and the trigger; they need to all happen at the same time.

SISP: Solution In Search of a Problem

Let me see what problems people have, and I will use whatever is necessary to solve them.

从问题找解决方案，而不是从技术做产品再找用途。

Insight : Unfair advantages.
Why are you going to be the fastest one to sort of grow?

Founders: 1 of 10 expert
Market: 20% / year
Product: 10X better
Acquisition: $0, by word of mouth
Monopoly: network effects

Beliefs :

1. Threshold
2. Miracle

I'm trying to figure out success will be determined by how well you can do sales, how well you can tell the story, how well you can actually convince customers, and work through a sales process.