W6L3-商业基础-产业链 W6L4-商业基础-供应链

作业1

1.我认为“微笑曲线”有现实意义。

  因为“微笑曲线”形象地揭示了“技术.品牌.营销.服务”等关键环节的创新对于提升产品附加值以及获得更多的利润的重要意义，运用“微笑曲线”分析和规划区域经济和产业发展方式，已经成为宏观经济政策的一个重要方面。

2.Structure and Types Analysis on Industrial Chain.

A fresh enterprise operating model, industrial chain, arises in the present society, which integrally connected with globalization, information and intellectualization, and under the uncertainty condition of demand, competition and technology development.

关键词：industrial chain 产业链  structure 结构  types 类型  supplier 供应商  major enterprises主要企业

http://en.cnki.com.cn/Article_en/CJFDTOTAL-DKJB200404018.htm

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作业2

1.产家直销或减少中间商会带来下列问题：

顾客不能保证该产品的质量问题，

顾客不能保证该销售队伍的素质。

产家应该适当用一些代理商，去看从出厂后，产品中间经过了多少环节，尽量的把这些环节减到最少。

2.红领集团的创新:从工厂直接下单，减少渠道环节.营销环节，而且选的产品由奢侈品代工工厂加工，相当于把具有奢侈品版式和品质的服饰或日用品直接在网上销售，把利润让给消费者。

3.What is a Supply Chain?

A supply chain is a network of retailers, distributors, transporters, storage facilities, and suppliers that participate in the production, delivery, and sale of a product to the consumer. It is typically made up of multiple companies who coordinate activities to set themselves apart from the competition.

关键词：supply chain 供应链  retailers 零售商  suppliers 供应商  distributors 分销商  transporters 运输者  consumer 消费者

What is a Supply Chain?