Have you played the “Playerunknown's Battlegrounds” ?
——the game in China
This year,"Chicken Dinner" suddenly became a hot word, because of a game named“Playerunknown's Battlegrounds” (PUBG).
The game was designedby Bluehole Studio in Korea. It's a game of escape to survive, with 100 playersinvolved in each game, and they will be placed over the battlegrounds whereeveryone has nothing. Players need to collect weapons on the battlegrounds,against other players, so that their survival to the end. And the winner we said that he had the “Chicken Dinner”. In addition to winning the G-STARPresidential Award and other five awards, the game also broke seven Guinnessrecords.
The domestic mobile game manufacturers also seized this hot spot, NetEase, millet, Tencent and other vendors began to launch several similar games in September. Netease's “Knives Out”(荒野行动), which gathered more than 15 million users a week, shows the power of such games. Netease also makes up half the size of the game in China, with " Knives Out" and "Terminator 2: Judgment day". On November 22, Tencent formally announced its cooperation with PUBG to obtain exclusive rights to operate "Playerunknown's Battlegrounds" in China.
The market trend of game in China
According to the "China Game Industry Report from January to June 2017", the Chinese gaming market as a whole still maintained its rapid growth in revenue. In terms of game users, the number of users has reached 507 million, but the growth rate of the number of game users is showing a slowing trend, indicating that the scale of Chinese game market users tends to be stable.
In the second half of this year, the type of games’ popular, will make the rapid growth of game users scale? So we need to look forward to the gaming industry report for the second half of 2017 as well as the annual report.
At present we can see the domestic game market gradually becoming more and more popular, the game also take advantage of this trend. And this kind of game is fun, good-looking, live in the meantime, this is also its popular reason.
How hot is this game?
According to the data of the Baidu index for nearly half a year, “League of Legends” (LOL) has always been gaming giant, and the heat has been high. But since early August, the index of PUBG began to exceed LOL as a whole, and the gap between the two started to widen. And only during League of Legends 2017 World Championship, the index of LOL had caught up with PUBG.
(From Baidu index)
According to the Internet bar index of SW-TECH(顺网科技), LOL in the game list has fallen to second place and the new first is replaced by PUBG. According to live site GAMOLOCO statistics, in August this year, PUBG for the first time exceeded the LOL monthly watched the top number in Twitch platforms, and this record has been kept by LOL for 34 months.
So who is playing such games?
According to data from 360 shangyi, male users make up 70 percent of the total, gamers are mainly young people, accounting for more than half of them, and nearly 80 percent of them are highly educated. In baidu index, we can see that guangdong province has the highest attention to the game, followed by jiangsu province. It can also be seen that southern city players have a larger base.
This is not a one-man game
——benefited from the Weibo and promotion of the game live.
Speaking of its success, the game's creative director, brendan green, declared in an earlier interview that the popularity of PUBG was largely attributed to the live streaming industry. In China, there are many game anchors for this game. And their live broadcast is also a kind of game promotion, which makes more and more people join in the game. In addition, Weibo has promoted the heat of such games, and in early November 2017, Chen He and Papi jiang promoted such mobile game through Weibo. Because of celebrity effect, the game became more and more popular in China.
Jd.com has released Christmas data to analyze consumers' purchases of Christmas products on jd.com's shopping platform. With the popularity of PUBG games in the second half of this year, some high-profile computer equipment such as headphones, keyboards and video cards have also become consumers' favorite Christmas products.
This game may be just a phenomenal event, but it has to be said that it does have some impact.
