W7L5-W7L6商业基础等

1.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？

    答：物流成本、人员成本、货物成本以及燃料、折旧费用等。

    降价处理、节日打折等方式

2.隐藏题(上课时发布)

3.阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容

http://www.businessdictionary.com/definition/price.html

  Price is a kind of to purchase a limited number, weight or the value of other goods or services, in business, the price is decided by the buyer willing to pay， the seller is willing to accept, the competition allowed to be charged

关键词：

ownership：所有权

manipulate：操作

Marketing：市场营销

L61.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。

小米手机商业模式画布

图片发自App

2.阅读一篇以上 business model 相关英文文章，按最新要求列出相关内容

http://www.sciencedirect.com/science/article/pii/S002463010900051X

Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs.The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. It thus reflects management's hypothesis about what customers want, how they want it, and how the enterprise can organize to best meet those needs, get paid for doing so, and make a profit

关键词：

enterprise :企（事）业单位

Established:已建立的

Explicitly:明白地，明确地

Architecture:建筑学

mechanism :机械

Payment:付款，支付

Hypothesis:假设，假说