【学习笔记】懂你英语 商务英语 Level 4 Unit 1 Part 4（III）词汇 Business Actions
To explore the market.
Before a business enters the market, it will explore it. 【跟读】
This means it will identify opportunities, research competitors and examine customer needs in the market.
Their active exploration of Asian markets has proved a huge success. 【填空】【朗读】
Before a business enter the market, it will explore it.
【填空】Exploring new markets involves identifying opportunities, researching competitors and examining customer needs.
To launch products.
A product launch is when a company introduces a new product to the market. 【填空】
It typically involves an advertising campaign and making the products available to purchase.
Apple launches always draw a lot of media attention. 【跟读】
The company revealed its new laptop at the launch event.
A product launch typically involves an advertising campaign and making the product available to purchase. 【朗读】
To invest in research.
A company invests in r and d to develop new products and remain competitive.
R＆D can be risky because it involves trying new and untested ideas. 【填空】【朗读】
Before investing in R&D a company should weigh the potential costs and benefits.
The best way for a big company to stay innovative is to invest in R & D.
【选择】-What should a company do before investing in R&D? -compare its costs to it potential benefits.
【选择】-What will the company do before entering the market? -explore it. (Before a business enter the market, it will explore it.)
【选择】What does a product launch involve? -advertising and selling the product.
To collaborate with other businesses.
Businesses collaborate together when they work on the same project.
It involves sharing resources to achieve a common objective. 【填空】【朗读】
Good management and communication are critical for collaboration.
Uniqlo has collaborated with Disney to feature printed T-shirts.【填空】
The two companies have been negotiating a collaboration.
【跟读】Businesses collaborate together achieve a common goal.
【填空】Airline alliances allow collaboration among members to provide service more effectively and efficiently.
To streamline business processes.
A business streamline its processes in order to improve efficiency.
This means simplifying or reducing steps that do not add value.
Complicated business processes can hurt a company's productivity.
They streamlined the procedure to cut the delivery time.
Management consulting companies such as McKinsey can help streamline business processes.
【选择】-What does streamlining business process help to improve? -efficiency (A business streamlined its processes in order to improve efficiency.）
【选择】-What factors are critical for collaboration? -good management and communication
【选择】Identifying opportunities in the market.
【填空】【朗读】Streamlining a business processes means simplifying or reducing steps that do not add value.
【跟读】They streamlined the procedure to cut the delivery time.
【朗读】Management consulting companies can help streamline business processes.