I. The development of China's Internet and Internet live
As of June 2017, the number of Internet users in China has reached 751 million and continued to grow. The rate of increase was steady at 5%. It is easily to see that China’s internet has increasingly developed and the group of internet users has been growing. The value of Internet has been confirmed in China.
The scale of the online live broadcasting industry will continue to expand.
In this large-profit potential internet industry, game online live is like a rising star. With the development becoming more specificIn three years, its profit has risen from 30 million to 110 million. That attracts a lot of people want to work on this field.
II. The history of online live development
III. Live broadcasting has become a new profitable profession
With the requirement of the audience to the broadcast content increasing, Anchors pursue
to show the audience the most famous game. As the chart shows that King Glory,
Battlegrounds and LOL are still top 3.
This is the distribution of the live broadcast categories of the top 10,000 anchors.
According to the top 10, 000 anchor statistics, the highest paid anchors have a weekly gift
value of 5.76 million yuan, and the lowest income of the top 10, 000 anchors is 5,900 yuan.
Of all the anchors on the list, 52 have more than 1 million yuan in gifts, and 6,077 anchors
have earned more than 10,000 yuan a week.
Take feng timo, a famous DouYu anchor whose major content is LOL, as example.
From November 28 to December 27, the total income of the 30 days of live streaming wasup to 440,000, with a total revenue of 1,410,254.2 yuan. The development of webcast bringshigh profits to the host industry, making game anchors a new industry.
IV. Conclusion
As a whole, the live broadcasting industry and even the game broadcasting industry have a
bright future. The content of the game anchors is more refined and diversified.With the
development of the game live platform and relevant content of society gradually improve, it
began to build a complete marketing and digital plan.
A growing number of successful marketing cases have sprung up across the platforms. But
specific industry rules have not yet been established, and more needs to be reviewed and
standardized by relevant departments of the state.
Data sources: Iresearch 《consulting China's game live broadcast market research report》；
China Internet network research center 《40th China Internet network development investigation report》
small gourd live broadcast platform big data
Wechat H5 presentation website link: http://kovhjc.epub360.cn/v2/manage/book/y4uvyt/
Journalism 1502 刘一璇 20151302949