当我敲下“买东西”三个字的时候,脑中浮现蜡笔小新跟麻麻一起去买东西的纠结场景,总是买东西未遂或是买了一堆无用之物,当然少不了他经典的中文配音。可是仔细看看,这样的购买结果也是我通常买东西的状况。
每天我们都在进行货物交易,小到两块钱的包子,大到一栋房子,甚至有土豪喷血立马买下的一个地中海上某个稀奇的岛屿。现在买东西真的是各种方便,一串号码,再一串密码,东西就到家了。据说早年淘宝上还有卖考拉的,不知道是不是调侃之说。而早年爷爷奶奶的老窝在乡下,小卖部就是青灰石头大块堆砌的一个屋子,支开来两扇破旧的木窗,下雨的话,还有绵绵的水从木板子上浸出来。可是挂在上面的既不健康也不美味包装口袋上还常常撂灰的零食却总是惹得小娃子们张望。傍晚时,一盏昏黄的暖光透过灯泡上粘着的蜘蛛网照出来,像是落在漆黑乡间小路的一颗黄金。那天坐着一个抽叶子烟的老头,若有似无地看着你,即使买东西,也是不动声色。不过那时候的我们,也不大记得他的表情,递过钱,接过糖就吧嗒地溜走了,恨不得马上跟小伙伴们一起炫耀。(那可是正儿八经的小伙伴的哟。)
后来有了玻璃柜子,内置的三层搁着各种零食。那时我住在镇上的一条比较热闹的街上,那时,我已经可以差不多有打酱油的年纪了。有时候会帮我娘买叫做“娇娇”的卫生巾,记得这个名字是因为当时她班上有个学生也叫这个名字,方方正正的绿色包装。就觉得好好笑,也傻不啦叽地幻想“娇娇”就是她们家产的。街头有个铺子,那里不仅有“娇娇”,还有五颜六色小花朵样子的打虫药(给小孩子吃的去体内蛔虫的),甜眯眯的,五分钱一根的薄荷糖,一毛钱或是五分钱一小坨的山楂片。
济公开味丹对上小学的我而言已经算是低级货了。那时我家正对面就是个小卖部,走三截台阶就可以在满是零食的玻璃柜前面,手里拽着五毛或者一块钱,即使只是要个果丹皮,也颇有指点江山的感觉。有时候有五块钱的巨款,可以吃糖酸角、学校门口太婆个人做的辣辣的萝卜干、紫色的香芋冰淇淋、大冰小冰随便选,白色的甜甜的粉末用盒子装起来被我们叫做“白粉”的东东、造型像香烟的棒棒糖、用小指甲盖那么大的小勺舀起来吃的细碎肉松、还有很豪华的“barbecue就是烤肉味”的小浣熊干脆面……
德阳洋洋百货开业的时候,出现了我们那里的第一个超市。大大的空间,高高的空间,白色的照耀着方方正正同样白晃晃的地板,让我和我的小姐妹们颇有趾高气昂之势地走在里面,然后精心挑选周末零食。十块钱,可以买好多东西,让三四个人吃撑得像个傻逼,还可以给芭比娃娃买点儿卖萌道具。
请原谅我,小孩子的零花钱,只够买零食和铅笔而已。到初中了,吃个零食已经不那么难了,
也有额外的零花钱,买那些无事宝经的东西,发夹呀、书签呀、跳绳呀、卡片呀、不干胶呀、沙包呀、洋娃娃的衣服呀、书呀……
再后来,能自主性地买衣服了,买个包买个鞋了买个手机;再后来,能买张去都江堰看大坝的车票了;再后来,先是给父亲买个盗版zippo后来又买了个整版zippo……再后来会出行买个纪念品送给亲朋好友了,再后来,大部分时间都不买东西直接改送红包了。现在想想,买了想买的,买了该买的,也买了压箱底的。而除了房子,我买过最贵的东西是出行,出行不是东西,常常惹出些家庭矛盾,却换来了片刻唯我独尊的自由;最便宜的是在分毫不给的时候拍下了触不及防的惨痛教训,教训也不是东西,一分一厘都是成长的代价。
说了那么多感性的买,也得说说理性的买。搬家时才发现,俺的神呀,我积攒的东西有够多的。或许是因为屌丝的出身,也都不是很么贵重什物,随时可弃之,又或许是因为文艺女青年的思维,老是有各种背后的故事让我难以割舍。于是,就这么半生不熟地闲置着,塞着柜子里,或是堂而皇之地积攒着时光的沉淀——灰尘。
人说女人的衣柜里总是少了一件衣服一双鞋子一只别的颜色的口红什么的,那么男人呢?我好朋友的男人据说经常爱买奇怪的新科技用品;我一个男性朋友喜欢买表,且微博上转发一个白菜价的T恤就是差不多是我的月薪了;我每次见我的军师兄长时,他都会抽烟,一根接着一根,或者是在买包廉价“白沙”的路上;小时候也有帮家人买烟或者打火机,你说,烟是不是日常消费频次最高的用品?哦,我忘记了condom。
男女的购买力问题,我没有做过调查,今个写这篇时没有网络没有做任何的research,所以,做市场金融分析或社会调查的同学可以帮忙普及普及。但是,不知道是不是IP被锁定,或者所浏览的页面不过尔尔,大多数页面弹出来的购物广告,大多适合女性消费者。视频弹出来的游戏页面不做定论,貌似现在女玩家也不少。
说起购物就不得不说到广告。想当初政治课上学习到“广告”一词的时,当时电视上正疯狂地播放着跳圈圈的脑百金和五颜六色的喜之郎果冻(不好意思,群主就这点儿出息,只记得吃,而恰好当时语文老师让我们写过广告的作文题目)。广告—创意—后现代主义或者日本式简约—消费文化—oh my god,购物变得眼花缭乱,一分钟之间就让人神魂颠倒,信用卡又是那么方便,以至于每次账单出来,都得愣一下这些数字是如何莫名其妙的累加。
Well,“不买无用之物”这条购物定律是很容易打破的,对于一个生活定位不够明确的人,比如我,或者是对很多事宜模棱两可的人,比如我,活生生需要加强对“欲望”和“刚需”的认识,这是need和want的区别,而我,多么希望梦想可以照进现实,或者现实充满了带着惊喜坚果的五彩MM豆。
说到梦想与现实,就忍不住多嘴——彩票。这是属于普罗大众极少一部分人一夜暴富的途径,它完美地展现了数字组合的多元魅力以及人的运气势能。“如果我中了五百万……”的假设,一定是很多人的白日梦,或者某种场合的调侃措辞。即使通货膨胀得厉害,五百万依旧对我们是一个极大的诱惑,如果有了五百万,你要如何挥霍这束梦想照进现实的奇幻之光?
关于购物,其实有很多有趣的角度和段子。即将来到现场的朋友,也就先谢谢你们用小时候被我认为是巨款的十元,“买”了一个畅聊的夜晚。
------------“买东西”相关问题,欢迎自带问题----------
十块钱安排自己一天的饮食?
购物时是否有选择纠结症?
你一定不会买什么?
失败的购买经历?
迄今最奢侈的一次购买?
你有过以物易物的经历吗?
收到礼物后是否会查看此物的价格?
你喜欢送礼物还是送红包?
最满意的一次购买?
你偏好买什么?
2013-10-29
甘蓝Lenore
When I was typing the word “shopping”, CrayonArashi’s expression crashed into my mind. There was always troublesome when hewent shopping with his dear mother. Either they bought nothing but just messedup or they messed up with a bunch of useless staff in shopping baskets. Ofcourse, I would remember his classic Chinese dubbing. But, after the expressionleft, I realized the drama shopping situation was similar as mine.
We carry out transactions in goods everyday. From two-yuan baozi to million-yuan big house. Some rich people could buya fantastic island somewhere on the Mediterranean. It is really convenient tobuy goods. A bunch of numbers, another bunch of passwords, things are on theirway home. It said Koalas were sold on Taobao in early years. Not sure it wastrue or just some ridiculous saying.
I stayed with my grandparents incountryside when I was pretty young. The commissary(not sure the word isaccurate or not) was a tiny house piled with cinerous stones, setting with twoold wooden windows. If rained, there would be drops leaching out of the planks.Though, the neither healthy nor tasty snacks with hunging-ash packages stilltempted us, all the time. After sunset, a dim warm light bulb sticking aroundby cobwebs, looked like a piece of gold just falling on the dark country road. Herewas an old man sitting, with smoking tobacco leaves. His eyesight was kinda ofempty, even while you were buying something, he was still calm. However, how couldwe care about his look? As soon as handing him the money, we took our sugar andslipped away like fish, just counldn’t wait to show off with our small buddies.
After that here came the glass cabinets, tripledivision plates inside were full of variety snacks. At that time,I was livingin a noise street, and I was old enough to help my mom to do some housework. SometimesI helped my mom to buy pads which brand named “Jiaojiao”.I remembered this namebecause there was a student in her class , who was also known as the same name.Just like the green square packaging, I felt so funny about this. Also I wasstupid enough to fantasy “Jiaojiao” pads were also produced from her family. Thesmall shop was at the corner of the street, filled with not only “Jiaojiao”(ofcourse),but also sweet colorful flower-shape candy which had pesticide effectto ascarid for kids, five-penny mint stick, one-cent or five-penny hawthornslices,etc.
Qigong Kaiwei Dan(snack name) has beenregarded as a low level in my snack babies when I was in elementary school. Infront of my house, there was a small shop. Walked three steps, and you could seethe shine and rustle of snacks through the glass. My hand grabbed fifity-centor One-Kuai, even though I was going to buy the cheapest Guodanpi(snack name),but I still felt I was holding the war flag to point the direction for themillions of fighters. When I had a large sums of money like five-kuai budget, Icould have Tangsuanjiao(snack name),spicy dry radish made by an old nanny atschool entrance, purple taro ice-cream, large or small ice packages chose asyou wish, small box filled with white sweet powder was called as special cocaine,cigarette shape lollipop, dry meat floss with fingernail size spoon, oh, howcan we forget the luxurious dry raccoon noodle with saying” barbecue is shaokaoflavor”…
When the Yangyang mall opened in Deyang,there came our first supermarket in my hometown. Large room, tall space, whitelight was shining to the white floor. My little sisters and I were walking insidelike gorgeous little princesses, what we did was picking up our weekend snacks,with all caution. Ten-yuan could make us as full as fools.
Please forgive me, child’s pin money wasonly enough snacks and pencils. When I was in junior school, having some snackis not tough anymore. I also had extra money for buy other useless staff suchas hairpins, bookmarks, cards, stickers, doll clothes, books…
Afterwards, I can buy clothes I like, can buybags, shoes, cell phones…Subsequently, I can buy the ticket to Dujiangyan. Ibought a fake zippo to my dad and bought another real zippo later. After then, Ibought souvenirs to my friends and family in the travelling. Then later, mostof time, Red envelopes was instead of buying staff. Now, when I am thinkingabout it, I bought what I should, what I want, what I never use. Beside the apartment,the most expensive thing I bought was travelling. Travelling was not anything,but it often stirred conflicts in my family. In returns, I gained a moment of freedom.The cheapest thing I bought was unpredictable painful lesson. The lesson was notanything, but it was the cost of growing up.
Lenore 10/30/2013