SEO 搜索引擎优化入门教程



搜索引擎优化入门教程

总目录

第一章 SEO 入门...................................................................................3

第二章 关键词优化.............................................................................14

第三章 网站导航与链接......................................................................20

第四章 URL 重写优化.........................................................................24

第五章 SEO 技巧.................................................................................27

第六章 SEO 工具.................................................................................30

第七章 SEO 案例分析.........................................................................37

第八章 SEO 作弊.................................................................................41

第九章 SEO 服务.................................................................................44

第十章 疑难解答.................................................................................47

附录:一句话入门SEO.......................................................................53

第一章 SEO 入门

什么是SEO

SEO 的中文意思是搜索引擎优化。人们使用搜索引擎查找自己需要的信息,那么我们作为

网站的主人,希望用户通过搜索引擎能来到自己的网站。这就需要对网站进行SEO(搜索

引擎优化)。通过总结搜索引擎的排名规律,对网站进行合理优化,使你的网站在百度和

Google 的排名提高,让搜索引擎给你带来客户。

SEO新人需要掌握哪些基本SEO技巧?

SEO 需要掌握的基本SEO 技巧如下:

导航

请确保你的网站导航都是以html的形式链接。所有页面之间应该有广泛的互联,如果无法

实现这一点,可以考虑建立一个网站地图

首页

网站的首页(homeindex 页等)应该采用文本的形式,而不是flash 等。这个文本里面要

包含你的目标关键字或目标短语。

标签

< /title></span>这是标题标签,这里面应当包含你最重要的目标关键词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">MetaTags</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">'description tag'</span>(描述标签) 和 <span style="margin:0px; padding:0px">'keywordtag' </span>(关键词标签)应包含你的目标关键字或目标<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 短语,但不要重复。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">Alt Tags</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站上重要的图片,如:<span style="margin:0px; padding:0px">logo</span>,照片,导航图片等,要加上简单的描述。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键词文本<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在你的站点中,应该有一些包含着很高关键字密度的页面。但这个办法不要使用过头,否则<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 会被搜索引擎当作是作弊而适得其反。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 向搜索引擎提交<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 请不要使用软件或自动提交服务。其实,没有必要向成千上百的搜索引擎提交你的网址。五<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 大主要搜索引擎和目录占着<span style="margin:0px; padding:0px">90%</span>的搜索流量。手动的向那几个熟悉的搜索引擎提交你的网<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 址就够了,那花不了你几分钟时间。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 友情链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和同行网站进行友情链接,内容相关、<span style="margin:0px; padding:0px">PR</span>值比自己高的站点最好。千万不要加入<span style="margin:0px; padding:0px; color:blue">链接养殖<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">场 </span>(<span style="margin:0px; padding:0px">Link Form</span>),那样会让你被搜索引擎封掉。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以上的建议,非常简短的,但对于<span style="margin:0px; padding:0px">SEO</span>菜鸟非常管用。如果你想更多的学习<span style="margin:0px; padding:0px">SEO</span>,并让自<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 己的站点成为互联网上的明星,那么你应该把<span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; color:blue">SEO</span></span><span style="margin:0px; padding:0px; color:blue">十万个为什么</span>订阅下来。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">几大搜索引擎的网站登录入口<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以下是登录几个重要搜索引擎的网站登录入口地址<span style="margin:0px; padding:0px">:</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 百度:<span style="margin:0px; padding:0px; color:blue">http://www.baidu.com/search/url_submit.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">Google</span>:<span style="margin:0px; padding:0px; color:blue">http://www.google.com/intl/zh-CN/add_url.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 中国雅虎:<span style="margin:0px; padding:0px; color:blue">http://search.help.cn.yahoo.com/h4_4.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 微软<span style="margin:0px; padding:0px">Live&Msn</span>:<span style="margin:0px; padding:0px; color:blue">http://search.msn.com.cn/docs/submit.aspx</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网易<span style="margin:0px; padding:0px">-</span>有道:<span style="margin:0px; padding:0px; color:blue">http://tellbot.yodao.com/report</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 从<span style="margin:0px; padding:0px">SEO</span>的角度,网站登录几大搜索引擎最佳的时间是:确定不会对已经生成的链接和内容<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 进行大规模改动。<span style="margin:0px; padding:0px">SEO</span>十万个为什么上线<span style="margin:0px; padding:0px">2 </span>个礼拜后<span style="margin:0px; padding:0px">PR=1</span>,搜索流量不错。第三个礼拜对<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 链接和类别进行了较大调整,曾被百度<span style="margin:0px; padding:0px">“</span>打入冷宫<span style="margin:0px; padding:0px">”</span>长达半个月,从<span style="margin:0px; padding:0px">Google </span>的流量从原来的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">100IP </span>多降到<span style="margin:0px; padding:0px">10IP</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">404 </span></span><span style="margin:0px; padding:0px; font-size:16pt">页面该怎么做?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">404 </span>页面的目的是:告诉浏览者其所请求的页面不存在或链接错误,同时引导用户使用网站<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 其他页面而不是关闭窗口离开。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很多开源系统包括<span style="margin:0px; padding:0px">CMS</span>系统、<span style="margin:0px; padding:0px">Blog </span>系统等不提供<span style="margin:0px; padding:0px">404 </span>页面或提供的<span style="margin:0px; padding:0px">404 </span>页面并未达到<span style="margin:0px; padding:0px">SEO</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 的要求,这让网站的权威性大打折扣。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">404 </span>页面该达到怎么样的效果才符合<span style="margin:0px; padding:0px">SEO </span>要求?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎通过<span style="margin:0px; padding:0px; color:blue">HTTP</span><span style="margin:0px; padding:0px; color:blue">状态码</span>来识别网页的状态。当搜索引擎获得了一个错误链接时,网站应<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 该返回<span style="margin:0px; padding:0px">404</span>状态码,告诉搜索引擎放弃对该链接的索引。而如果返回<span style="margin:0px; padding:0px">200</span>或<span style="margin:0px; padding:0px">302 </span>状态码,搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎就会为该链接建立索引,这导致大量不同的链接指向了相同的网页内容。结果是,搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎对该网站的信任度大幅降低。<span style="margin:0px; padding:0px">——</span>很多网站存在这个问题:<span style="margin:0px; padding:0px">404 </span>页面返回的是<span style="margin:0px; padding:0px">200 </span>或<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">302 </span>状态码而不是<span style="margin:0px; padding:0px">404 </span>状态码。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 正确建立<span style="margin:0px; padding:0px">404</span>页面的方法是:(仅适合<span style="margin:0px; padding:0px">Apache </span>服务器)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>在<span style="margin:0px; padding:0px">.htaccess </span>文件中加入代码: <span style="margin:0px; padding:0px">ErrorDocument404 /Error.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>建立一个简单的<span style="margin:0px; padding:0px">html404 </span>页面命名 <span style="margin:0px; padding:0px">Error.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>把 <span style="margin:0px; padding:0px">Error.html </span>放置在网站根目录<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>如果碰到困难,参考本站:<span style="margin:0px; padding:0px; color:blue">错误网页</span>、<span style="margin:0px; padding:0px; color:blue">SEO</span><span style="margin:0px; padding:0px; color:blue">十万个为什么的</span><span style="margin:0px; padding:0px; color:blue">.htaccess </span><span style="margin:0px; padding:0px; color:blue">文件</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注意:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>不要将<span style="margin:0px; padding:0px">404 </span>错误直接转向到网站首页,这将导致首页不被收录;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span><span style="margin:0px; padding:0px">/Error.html</span>前面不要带主域名,否者返回的状态码是<span style="margin:0px; padding:0px">302</span>或<span style="margin:0px; padding:0px">200 </span>状态码。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 对<span style="margin:0px; padding:0px">404</span>页面有其他疑问?进入论坛讨论:<span style="margin:0px; padding:0px; color:blue">关于</span><span style="margin:0px; padding:0px; color:blue">404 </span><span style="margin:0px; padding:0px; color:blue">页面<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">做网站该注意哪些基本要素?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以下内容参考<span style="margin:0px; padding:0px">Google</span>对网站管理员的建议,适当的地方我们已经添加注解。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 设计与内容指南<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>网站应具有清晰的层次结构和文本链接。每个网页应至少可以通过一个静态文本链<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 接打开。文本链接不同于通过<span style="margin:0px; padding:0px">javascript</span>等其他代码生成的链接。如本文下面的<span style="margin:0px; padding:0px">“</span>打<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 印<span style="margin:0px; padding:0px">”</span>即不是通过文本链接实现。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>为用户提供网站地图,列出指向网站重要部分的链接。如果网站地图上的链接超过<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 或大约为 <span style="margin:0px; padding:0px">100</span>个,则需要将网站地图拆分为多个网页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>网站应实用且信息丰富,网页文字应清晰、准确地表述要传达的内容。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:10pt; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-size:10pt; font-family:FPEF"> </span>要考虑到用户会使用哪些字词来查找您的网页,确保网站上确实包含了这些文字。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 深刻理解这一点,会让你受益匪浅。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>尽量使用文字而不是图形来显示重要的名称、内容或链接。<span style="margin:0px; padding:0px">Google</span>抓取工具无法识<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 别图形中所含的文字。特别是友情链接时,如果你是为了提供<span style="margin:0px; padding:0px">PR </span>和排名,则用文<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 字链接是重要的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>确保对 <span style="margin:0px; padding:0px">TITLE </span>和 <span style="margin:0px; padding:0px">ALT </span>标记属性的描述和表达准确无误。切记为网页的图片加上<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">ALT </span>描述,这里是你放关键词的好地方。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>检查链接是否损坏,并确保 <span style="margin:0px; padding:0px">HTML </span>格式正确。 请使用 <span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">网站管理员工具</span>时<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 刻检查自己网站的链接,如有损坏,注意删除或修正。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>如果您决定采用<span style="margin:0px; padding:0px; color:blue">动态页面</span>(即网址中包含<span style="margin:0px; padding:0px">"?"</span>字符),请注意并非所有搜索引擎的抓<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 取工具都能像抓取静态网页一样抓取动态网页。缩短参数长度并减少参数数目对动<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 态页面是有帮助的。建议采用<span style="margin:0px; padding:0px">URL </span>重写技术进行 <span style="margin:0px; padding:0px; color:blue">动态链接静态化</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>将特定网页上的链接限制在合理的数量内(少于 <span style="margin:0px; padding:0px">100 </span>个)。如本页,包含内部链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和外部链接不要超过<span style="margin:0px; padding:0px">100 </span>个。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站准备就绪之后<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>将其他相关网站链接到您的网站。 就是寻找友情链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>将网站提交给 <span style="margin:0px; padding:0px">Google</span>,网址为:<span style="margin:0px; padding:0px; color:blue">http://www.google.com/addurl.html </span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>将 <span style="margin:0px; padding:0px">Sitemap </span>作为 <span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">网站管理员工具</span>的一部分提交。<span style="margin:0px; padding:0px">Google </span>使用您的 <span style="margin:0px; padding:0px">Sitemap</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 来了解您网站的结构,并提高对您网页的抓取率。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>确保应了解您网页的所有网站都知道您的网站已处于在线状态。即指向你网站的链<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 接都需要是正常的,而非损坏。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>将您的网站提交到相关的目录,例如,<span style="margin:0px; padding:0px">OpenDirectory Project </span>和 <span style="margin:0px; padding:0px">Yahoo!</span>,以及其他<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 特定行业的专业网站。从这里了解:<span style="margin:0px; padding:0px; color:blue">DMOZ-</span><span style="margin:0px; padding:0px; color:blue">开放目录<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">SEO </span></span><span style="margin:0px; padding:0px; font-size:16pt">一般有哪些步骤或环节?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎优化<span style="margin:0px; padding:0px">SEO </span>一般有哪些步骤或环节?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>并不是简单的几个秘诀或几个建议,而是一项需要足够耐心和细致的脑力劳动。大体<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 上,<span style="margin:0px; padding:0px">SEO </span>包括六个环节<span style="margin:0px; padding:0px">:</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、关键词分析(也叫关键词定位)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这是进行<span style="margin:0px; padding:0px">SEO </span>最重要的一环,关键词分析包括:关键词关注量分析、竞争对手分析、关键<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 词与网站相关性分析、关键词布置、关键词排名预测。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、网站架构分析<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站结构符合搜索引擎的爬虫喜好则有利于<span style="margin:0px; padding:0px">SEO</span>。网站架构分析包括:剔除网站架构不良<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 设计、实现树状目录结构、<span style="margin:0px; padding:0px; color:blue">网站导航与链接</span>优化。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3</span>、网站目录和页面优化<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>不止是让网站首页在搜索引擎有好的排名,更重要的是让网站的每个页面都带来流量。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4</span>、内容发布和链接布置<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎喜欢有规律的网站内容更新,所以合理安排网站内容发布日程是<span style="margin:0px; padding:0px">SEO </span>的重要技巧<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 之一。链接布置则把整个网站有机地串联起来,让搜索引擎明白每个网页的重要性和关键词,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 实施的参考是第一点的关键词布置。友情链接战役也是这个时候展开。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5</span>、与搜索引擎对话<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在搜索引擎看<span style="margin:0px; padding:0px">SEO </span>的效果,通过<span style="margin:0px; padding:0px">site:</span>你的域名,知道站点的收录和更新情况。更好的实现<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 与搜索引擎对话,建议采用<span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">网站管理员工具</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6</span>、网站流量分析<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站流量分析从<span style="margin:0px; padding:0px">SEO </span>结果上指导下一步的<span style="margin:0px; padding:0px">SEO </span>策略,同时对网站的用户体验优化也有指导<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 意义。流量分析工具,建议采用<span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">流量分析</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>是这六个环节循环进行的过程,只有不断的进行以上六个环节才能保证让你的站点在<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎有良好的表现。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 你或许想了解下<span style="margin:0px; padding:0px">SEO </span>服务的文章:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">服务有哪些方式?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">网站被百度和</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">google </span></span><span style="margin:0px; padding:0px; font-size:16pt">封了,怎么办?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 先要确定你的网站已经被百度或<span style="margin:0px; padding:0px">google </span>封了(也有人叫<span style="margin:0px; padding:0px">K </span>了),通过日志可以获得该信息。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 菜鸟通过这里学习下怎么看日志。<span style="margin:0px; padding:0px; color:blue">我的站怎么就不被收录呀? 日志中的</span><span style="margin:0px; padding:0px; color:blue">HTTP </span><span style="margin:0px; padding:0px; color:blue">状态码都代<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">表什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站被百度和<span style="margin:0px; padding:0px">google </span>封了,怎么办?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 谷歌从来都不会人工来检查或删除某一个网站,整个建立索引和排名的过程都用自动化的程<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 序进行。如果涉及中国法律相关的内容,百度或许会采取相应办法吧。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如果被百度封掉了,目前的办法是把任何可能涉及作弊的地方调整过来,然后再次提交网址,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 接下来就是等待。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 谷歌提供了一个功能,你可以通过该功能把你的网址重新提交给谷歌,让其重新审核并收录<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 你的站点。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>登录 <span style="margin:0px; padding:0px">Google</span>网站管理员中心,选择并注册<span style="margin:0px; padding:0px">Google </span>网站管理员工具,网站管理员工<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 具控制台便会打开。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>点击工具下的请求重新审核,并按照步骤操作。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如何才能请求成功呢?<span style="margin:0px; padding:0px">SEO </span>的前辈、<span style="margin:0px; padding:0px">google </span>的软件工程师迈特<span style="margin:0px; padding:0px">.</span>卡茨<span style="margin:0px; padding:0px">(MattCutts)</span>曾在他的博<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 客提过建议。以下我只是挑重点翻译并添加我的建议,阅读原文请点击<span style="margin:0px; padding:0px; color:blue">这里</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>认真地、深刻地检查你的网站。如果有<span style="margin:0px; padding:0px">SEO </span>作弊的嫌疑,则马上清除干净;如果你<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 不是十分懂<span style="margin:0px; padding:0px">SEO</span>,则不要做一些专门针对搜索引擎的设置,这有可能让你被认为作<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 弊。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>按以上给你的地址和方式提交网址,邀请<span style="margin:0px; padding:0px">google </span>重新审核你的站点。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>这个是核心的问题<span style="margin:0px; padding:0px">——</span>什么情况下,你可以通过<span style="margin:0px; padding:0px">“</span>重新审核<span style="margin:0px; padding:0px">”</span>功能获得解决?其实,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">google </span>想知道两件事情:<span style="margin:0px; padding:0px">A</span>、任何非法的操作都已经被清理和修改;<span style="margin:0px; padding:0px">B</span>、这些错误以<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 后不会再发生。你需要在提交的表单中告诉<span style="margin:0px; padding:0px">google</span>,你认为是什么原因导致你受惩<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 罚了,后来你采取了什么方式更正。如果是你请的<span style="margin:0px; padding:0px">SEO </span>公司或个人导致你遭殃的,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 请告诉<span style="margin:0px; padding:0px">google </span>这个事实。这样会让<span style="margin:0px; padding:0px">google </span>觉得你很真诚,并无恶意。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>注意:不要问<span style="margin:0px; padding:0px">google </span>为什么封你的站点。每一个言语要礼貌和人性化。<span style="margin:0px; padding:0px">google</span>并没<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 有欠你什么,他只会帮你在网络时代大挣一笔。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 提交<span style="margin:0px; padding:0px">“</span>检讨信<span style="margin:0px; padding:0px">”</span>之后,需要多长时间才会被收录呢?这个和你站点的具体情况有关系,一般在<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2-3 </span>周。也有可能是更长时间。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">PS</span>:<span style="margin:0px; padding:0px">Google</span>不会因为你买了<span style="margin:0px; padding:0px">Adwords </span>而解封你的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 同时被百度和<span style="margin:0px; padding:0px">google </span>被封掉了,如果你的修改结果让<span style="margin:0px; padding:0px">google </span>认可了,则百度也会收录的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注意看日志哦。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">link </span></span><span style="margin:0px; padding:0px; font-size:16pt">和</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">domain </span></span><span style="margin:0px; padding:0px; font-size:16pt">的区别<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 虽然我们把这个话题写在<span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">入门</span>的类别下,但据我们在网上所查资料发现,很多人对<span style="margin:0px; padding:0px">link</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和<span style="margin:0px; padding:0px">domain </span>的区别存在误解,也就是说这个问题并不简单。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这里我们直接给出答案,不举例,不谈为什么,以更简洁明了。如果你有不同观点,请到相<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 应搜索引擎验证。或者在<span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">答疑论坛</span>给我们留言。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 最重要的一点:<span style="margin:0px; padding:0px">link </span>和<span style="margin:0px; padding:0px">domain </span>在不同的搜索引擎代表不同的含义。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">link</span>:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>百度,<span style="margin:0px; padding:0px">link </span>并不代表一个指令,只是一个普通的关键字。<span style="margin:0px; padding:0px">link:www.seowhy.com</span>搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索结果是包含这样一个关键字(<span style="margin:0px; padding:0px">link:www.seowhy.com </span>)词组的所有网页,与其他<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 普通关键词的搜索一样。并不是查找反向链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">Google</span>,查找的是反向链接,但只包含网站所有反向链接的少部分。我们推荐使用<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">网站管理员工具</span>查网站所有反向链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">Yahoo </span>, 查找的是反向链接, 但需要在域名前加 <span style="margin:0px; padding:0px">"http://" </span>, 如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">link:http://www.seowhy.com</span>注意:域名加与不加<span style="margin:0px; padding:0px">"www"</span>结果是不一样的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">domain</span>:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>百度,查网页内容中包含某关键词。如:<span style="margin:0px; padding:0px">domain:www.seowhy.com</span>搜索结果是包含<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键字词组(<span style="margin:0px; padding:0px">www.seowhy.com</span>)的所有网页。同理,<span style="margin:0px; padding:0px">domain:seo </span>指的是包含<span style="margin:0px; padding:0px">seo </span>的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 所有网页,与直接搜索<span style="margin:0px; padding:0px">SEO </span>相似。如果要查找有多少个网页内容中包含你的网址,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">domain </span>可以派上用场。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">Google</span>,<span style="margin:0px; padding:0px">domain</span>并不代表一个指令。只是一个普通的关键字。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">Yahoo</span>,与 <span style="margin:0px; padding:0px">site </span>一样。查找域名下的所有收录网页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">11 </span></span><span style="margin:0px; padding:0px; font-size:16pt">个</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">SEO </span></span><span style="margin:0px; padding:0px; font-size:16pt">最常见问题解答<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>初学者最经常会提到这些问题:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、帮我看看我的站点 <span style="margin:0px; padding:0px">XXX.XXX.com SEO </span>得怎么样?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 简单的 <span style="margin:0px; padding:0px">SEO </span>评估,我们主要从这几个方面:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>网站导航和链接是否采用 <span style="margin:0px; padding:0px">Html </span>方式实现。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>是否实现 <span style="margin:0px; padding:0px">URL </span>静态化。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词优化是否到位,包括标题的书写、关键词的设置、<span style="margin:0px; padding:0px; color:blue">关键词密度</span>控制等。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>网站结构是否合理,是否有简单的 <span style="margin:0px; padding:0px">SEO </span>技巧。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、搜索引擎一般多长时间更新一次,<span style="margin:0px; padding:0px">SEO </span>多长时间有效果?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎基本每天都更新网页数据库,隔两三天都会对每个关键词进行一次排名。一般情况<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 下,对于具体的某个关键词,其搜索结果不会突然发现巨大的变动。我们很少看到某关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 的搜索结果前<span style="margin:0px; padding:0px">10 </span>位突然都换成其他的了,除非搜索引擎进行算法修改。但对于具体某一个<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站,如果受惩罚或降权,可能一夜之间排名发生巨大变化。<span style="margin:0px; padding:0px">SEO </span>的效果,我们一般是说<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3-6 </span>个月,但也根据具体情况而变。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3</span>、域名对 <span style="margin:0px; padding:0px">SEO </span>影响大吗?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我们认为学校(<span style="margin:0px; padding:0px">.edu</span>)和政府部门(<span style="margin:0px; padding:0px">.gov</span>)的网站以及其所对应的域名会有比较高的权重。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 其他的域名后缀(<span style="margin:0px; padding:0px">.com/.cn/.org/.net/.cc </span>等)在站点刚上线一段时间内或许有点差别,但对于<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 成熟的站点, 这方面的影响不存在。域名中包含关键词,对排名有帮助, 如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">www.seowhy.com</span>中的 <span style="margin:0px; padding:0px">SEO</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4</span>、百度(<span style="margin:0px; padding:0px">Google</span>)为什么不收录我的站点?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一般情况,内容不违规的站点是都会被收录的。不收录往往是站点本身的问题,比如全站采<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 集、<span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">作弊</span>等。如果你的站点不被收录,可以通过日志查找原因。从<span style="margin:0px; padding:0px; color:blue">这里 </span>了解日志中 <span style="margin:0px; padding:0px">http</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 状态码的意义。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5</span>、你觉得 <span style="margin:0px; padding:0px">SEO </span>最重要的是什么?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎的发展应该更偏向于对内容相关性、专业性的考核和判断。所以,我的观点是,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>就是做关键词分析、关键词定位、网站内容编辑和部署。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6</span>、有什么最快提高排名的办法吗?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 采用作弊的方式可以一个时间内快速提高排名。但我建议不要作弊,因为:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>作弊导致被封掉的可能性非常大,这样成本很大。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>作弊导致整个 <span style="margin:0px; padding:0px">SEO </span>行业恶性发展,用户将因为搜索体验变差而对 <span style="margin:0px; padding:0px">SEO </span>行业产生<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 反感。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7</span>、为什么突然收录变少了?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如果是突然这样子,一般情况下,过几天会恢复。但如果你的站点是全采集的,那可能是搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎删除重复性内容。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8</span>、加入百度和 <span style="margin:0px; padding:0px">Google </span>网站联盟,有帮助吗?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 有一些帮助,特别是小站、新站。但我并不认为加入<span style="margin:0px; padding:0px">Google </span>联盟,对网站在百度的收录和<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 排名有负面影响。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">9</span>、我有多个域名,怎么做最符合 <span style="margin:0px; padding:0px">SEO</span>?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 把其他域名都转发到主域名。很多人把不同的域名都解析到同一个网站,这样导致的结果是<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 其他的域名没有对主域名起到任何作用,反而可能导致负面影响,如:让搜索引擎分不清到<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 底哪一个是主域名。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">10</span>、你觉得 <span style="margin:0px; padding:0px">SEO </span>前景如何?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>是未来网络营销最重要的部分,我非常看好这个行业的前景。目前情况下,大型网站<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如<span style="margin:0px; padding:0px">B2B </span>行业网站、<span style="margin:0px; padding:0px">B2C </span>电子商务网站的 <span style="margin:0px; padding:0px">SEO </span>需求比较旺盛。相对于企业网站,大型网站<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 对 <span style="margin:0px; padding:0px">SEO </span>的<span style="margin:0px; padding:0px">__________</span>投资回报率更高。推荐阅读:<span style="margin:0px; padding:0px; color:blue">大型行业网站为什么一定要</span><span style="margin:0px; padding:0px; color:blue">SEO</span><span style="margin:0px; padding:0px; color:blue">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">11</span>、学习 <span style="margin:0px; padding:0px">SEO </span>应该掌握哪些技术?新手怎么开始?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 简单的代码可以看懂基本就可以做<span style="margin:0px; padding:0px">SEO</span>。一般我们建议新手采用开源的网站程序,自己做<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 几个小站,学会基本的<span style="margin:0px; padding:0px">SEO </span>操作方式如:关键词定位、<span style="margin:0px; padding:0px; color:blue">关键词分析</span>、标签书写等等。三个<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 月下来观察自己站点在搜索引擎的表现,总结经验发现问题,基本可以对<span style="margin:0px; padding:0px">SEO </span>把握五分。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">日志中的</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">HTTP </span></span><span style="margin:0px; padding:0px; font-size:16pt">状态码都代表什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 作<span style="margin:0px; padding:0px">SEO </span>时,我们经常会在日志上看到类似这样的代码:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">61.135.166.232- - [31/Dec/2007:02:30:11 +0800] "GET /category21.html HTTP/1.1" 20010968</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">"-""Baiduspider+(+http://www.baidu.com/search/spider.htm)"</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">66.249.70.172- - [31/Dec/2007:03:36:10 +0800] "GET /32_10_zh.html HTTP/1.1" 20018395 "-"</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">"Mozilla/5.0(compatible; Googlebot/2.1; +http://www.google.com/bot.html)"</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这里面需要知道的,就是那个奇怪的数字<span style="margin:0px; padding:0px">“200”</span>(另外那个数字表示抓取的文件大小)。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">“200”</span>就是<span style="margin:0px; padding:0px; color:blue">HTTP </span><span style="margin:0px; padding:0px; color:blue">状态码</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>过程中最常见的<span style="margin:0px; padding:0px">HTTP </span>状态码有:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">200 - </span>服务器成功返回网页<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">404 - </span>请求的网页不存在<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">503 - </span>服务器超时<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 其他经常碰到的<span style="margin:0px; padding:0px">HTTP </span>状态码列表如下:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">HTTP </span>状态码 摘要说明<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 成功<span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">2</span>鬃 </span>成功处理了请求的状态码。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">200 </span>服务器已成功处理了请求并提供了请求的网页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">204 </span>服务器成功处理了请求,但没有返回任何内容。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 重定向<span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">3</span>鬃 </span>每次请求中使用重定向不要超过 <span style="margin:0px; padding:0px">5 </span>次。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">301 </span>请求的网页已永久移动到新位置。当<span style="margin:0px; padding:0px">URLs </span>发生变化时,使用<span style="margin:0px; padding:0px">301 </span>代码。搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎索引中保存新的<span style="margin:0px; padding:0px">URL</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">302 </span>请求的网页临时移动到新位置。搜索引擎索引中保存原来的<span style="margin:0px; padding:0px">URL</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">304 </span>如果网页自请求者上次请求后没有更新,则用<span style="margin:0px; padding:0px">304 </span>代码告诉搜索引擎机器人,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 可节省带宽和开销。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 客户端错误<span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">4</span>鬃 </span>表示请求可能出错,妨碍了服务器的处理。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">400 </span>服务器不理解请求的语法。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">403 </span>服务器拒绝请求。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">404 </span>服务器找不到请求的网页。服务器上不存在的网页经常会返回此代码。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">410 </span>请求的资源永久删除后,服务器返回此响应。该代码与 <span style="margin:0px; padding:0px">404</span>(未找到)代码<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 相似,但在资源以前存在而现在不存在的情况下,有时用来替代<span style="margin:0px; padding:0px">404 </span>代码。如果资源已永<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 久删除,应当使用<span style="margin:0px; padding:0px">301 </span>指定资源的新位置。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 服务器错误<span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">5</span>鬃 </span>表示服务器在处理请求时发生内部错误。这些错误可能是服务器本身的错<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 误,而不是请求出错。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">500 </span>服务器遇到错误,无法完成请求。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">503 </span>服务器目前无法使用(由于超载或停机维护)。通常,这只是暂时状态。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这些只是<span style="margin:0px; padding:0px">SEO </span>中常碰到的<span style="margin:0px; padding:0px">HTTP </span>状态码,你可以到<span style="margin:0px; padding:0px; color:blue">W3C </span><span style="margin:0px; padding:0px; color:blue">站点了解更多</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">大型行业网站为什么一定要</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">SEO</span></span><span style="margin:0px; padding:0px; font-size:16pt">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 对于大型行业网站,<span style="margin:0px; padding:0px">SEO </span>显得特别重要。可以简单总结四个理由:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、<span style="margin:0px; padding:0px">SEO </span>让行业网站的产品和服务更完善、提升客户满意度。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 行业网站的产品和服务是对本行业内的企业产品和服务进行归类和整合,通过类<span style="margin:0px; padding:0px">“</span>大卖场模<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 式<span style="margin:0px; padding:0px">”</span>吸引采购商,从而为合作企业带来订单。然而,在一般情况下,行业网站在建站之初的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一年内是不会有采购商的。正如沃尔玛如果没有好的选址,没有大量的宣传单,消费者怎么<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 知道它在哪?没有消费者,生产企业显然不愿意入驻。对于大型行业网站,优秀的网站策划<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和 <span style="margin:0px; padding:0px">SEO</span>,就是它的<span style="margin:0px; padding:0px">“</span>选址和宣传单<span style="margin:0px; padding:0px">”</span>。当入驻企业每天的访问量大大高于自己的企业网站,他<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 们为什么要拒绝入驻呢?当在百度和<span style="margin:0px; padding:0px">Google </span>可以很方便搜索到他们的产品,他们当然愿意<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 掏钱给行业网站。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、<span style="margin:0px; padding:0px">SEO </span>让行业网站更规范和成熟,以获得投资商信赖。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">B2B </span>模式让企业们特别是中小企业对互联网充满了希望和幻想。然而接触过<span style="margin:0px; padding:0px">B2B </span>业务的人<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 都清楚这个现象:卖家不请自来,买家千呼万唤不出来。正是为此,当我们向投资商大谈阔<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 论我们的行业<span style="margin:0px; padding:0px">B2B </span>和市场前景时,常常被<span style="margin:0px; padding:0px">“</span>毫不客气<span style="margin:0px; padding:0px">”</span>地质问:你如何推广你的站点,不会<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 告诉我,你有钱了就可以推广?如果没有人来采购,生产企业怎么掏腰包给你?并不是投资<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 商在刁难你,这是事实。还好,行业网站的福音来自<span style="margin:0px; padding:0px">SEO</span>!<span style="margin:0px; padding:0px">SEO </span>思想很容易理解,于是不<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 到一年的时间内,<span style="margin:0px; padding:0px">SEO </span>理念已受到互联网界普遍的关注。现在,你可以告诉投资商,百度<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和谷歌可以给我带来订单。就是这样。<span style="margin:0px; padding:0px">“</span>百度和<span style="margin:0px; padding:0px">Google </span>也可能把订单给别人呀?<span style="margin:0px; padding:0px">”“</span>没错,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 但我做得比别人早,比别人好!<span style="margin:0px; padding:0px">”</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3</span>、<span style="margin:0px; padding:0px">SEO </span>让行业网站不会在将来因为当初没有<span style="margin:0px; padding:0px">SEO </span>而损失惨重。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我们知道大量的大型网站在建站初期是没有优化的,包括中国的亚马逊(卓越网),而当他<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 们做到那个程度竟没有优化,他们每年是按千万级在损失。喜欢在百度搜索产品的网民或许<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 会知道百度每天为淘宝带去多少流量,如果淘宝网站的各个链接里还带着<span style="margin:0px; padding:0px">"</span>?<span style="margin:0px; padding:0px">"</span>号,那会怎么<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 样?现在是<span style="margin:0px; padding:0px">“SEO </span>的时代<span style="margin:0px; padding:0px">”</span>,没有经过系统<span style="margin:0px; padding:0px">SEO </span>的行业网站,等它的有且只有一条出路,那<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 就是后悔莫及。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4</span>、<span style="margin:0px; padding:0px">SEO </span>让行业网站的流量增加从而获得巨额收入。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>的明显结果是将使行业网站的流量大增,依靠这个流量只是和网站联盟广告(<span style="margin:0px; padding:0px">Google</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">Adsense </span>或百度主题等)都足以维持一个大型网站的日常运营开支。行业网站的潜能是<span style="margin:0px; padding:0px; color:blue">长尾<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">效应</span>,系统的<span style="margin:0px; padding:0px">SEO </span>可以让这个潜能得以发挥,从而带来巨额效益。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 顺便发一个广告:如果你缺少一位高级<span style="margin:0px; padding:0px">SEO </span>优化师,欢迎你<span style="margin:0px; padding:0px; color:blue">了解我们</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 你或许还对这个话题感兴趣:<span style="margin:0px; padding:0px; color:blue">找</span><span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">服务时提的错误问题和要求<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">百度为什么不收录我的站点?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎为什么不收录我的站点?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎进行网站索引和排名过程是完全程序自动化的,所以:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>搜索引擎不会因为一些细小的网站错误而直接删除你的站点,如:某个页面出现乱<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 码。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>搜索引擎不会因为主观问题而删除你的站点,如:网页上出现对百度不友好的言词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>你的情况绝不是特例,其他的网站也会出现你这个情况。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>只要符合搜索引擎的索引条件,一般情况下是会被收录的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 对于新站,百度一般需要一周到一个月的时间才能在搜索结果上展示,<span style="margin:0px; padding:0px">Google </span>则是<span style="margin:0px; padding:0px">3 </span>天到<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一周。一般情况下,你从<span style="margin:0px; padding:0px; color:blue">搜索引擎网站登录入口</span>提交网址两天后,可以在网站日志里看到搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎机器人或百度蜘蛛过来爬取网页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如果原来被收录了,而突然在搜索结果中消失了,则可能网站被封掉了。怎么办呢?请阅读,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">百度给站长的建议<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">二级域名如何绑定一级目录?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 二级域名绑定一级目录其实很简单。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>在 <span style="margin:0px; padding:0px">DNS </span>域名管理后台域名转发里,设置二级域名转发至你的目标一级目录。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>提交后,在主机记录列表会添加一个你刚才提交的二级域名,其指向的<span style="margin:0px; padding:0px">IP </span>地址与主<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 域名不同。比如,新网互联指向的是:<span style="margin:0px; padding:0px">124.42.122.46</span>。这个是正确的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>不管你使用的虚拟主机,还是独立服务器。只要主域名可以正常访问即可,不需要<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在虚拟主机或独立服务器上再设置二级域名。(<span style="margin:0px; padding:0px">DNS </span>中设置完就可以通过二级域名<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 访问了)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 相关常识:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 什么是二级域名?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如:<span style="margin:0px; padding:0px">bbs.seowhy.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 什么是一级目录?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如:<span style="margin:0px; padding:0px">http://www.seowhy.com/bbs/</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 为什么要这样转发?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 二级域名比一级目录好看、好记、好写、好传播。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 为什么要采用二级域名转发,而不是直接指向?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>我们翻译过<span style="margin:0px; padding:0px">MAtt </span>的一篇文章<span style="margin:0px; padding:0px; color:blue">子域名与子目录<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>从<span style="margin:0px; padding:0px">SEO </span>的角度,如果你的水平不是很高,采用子目录比二级域名相对好点<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>很多虚拟主机不支持二级域名指向<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何设置首选域?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 两种方法设置首选域:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span><span style="margin:0px; padding:0px">301 </span>重定向的方法设置首选域。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:Courier">o </span>使访问<span style="margin:0px; padding:0px">seowhy.com/</span>的时候就会自动转到 <span style="margin:0px; padding:0px">www.seowhy.com</span>。在<span style="margin:0px; padding:0px">.htaccess </span>文件里写<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 上以下代码:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span> <span style="margin:0px; padding:0px">RewriteEngine on</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteCond%{http_host} ^mydomain.com [NC]</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteRule^(.*)$ http://www.mydomain.com/$1 [L,R=301]</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:Courier">o </span>该方法可以让用户和所有搜索引擎都采用首选域。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>通过<span style="margin:0px; padding:0px">Goole </span>网站管理员工具设置首选域。 (仅适合<span style="margin:0px; padding:0px">Google</span>)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:Courier">o </span>在网站管理员工具控制台中选择工具,然后点击设置首选域。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:Courier">o </span>请下列三个选项中选择第一个或第二个(建议第一个):<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span> 将<span style="margin:0px; padding:0px">__________</span>网址显示为 <span style="margin:0px; padding:0px">http://www.yoursite.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span> 将网址显示为 <span style="margin:0px; padding:0px">http://yoursite.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span> 不设置关联性<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注:网站首选域确定下来后,在以后的<span style="margin:0px; padding:0px">SEO </span>工作中,比如友情链接等,要采用首选域。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 相关文章:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 了解首选域的概念:<span style="margin:0px; padding:0px; color:blue">Preferred domain-</span><span style="margin:0px; padding:0px; color:blue">首选域<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">301 </span>重定向详情:<span style="margin:0px; padding:0px; color:blue">301 </span><span style="margin:0px; padding:0px; color:blue">重定向怎么进行</span><span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化设置?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:22pt; color:blue">第二章 关键词优化<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">什么是长尾关键词?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 分析网站的搜索流量和关键词,我们发现:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>对于一般小型网站,<span style="margin:0px; padding:0px; color:blue">目标关键词</span>带来的流量占网站总搜索流量的绝大部分。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>存在于网站目录页、内容页的关键词也会带来流量,但为数不多。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站上非目标关键词但也可以带来搜索流量的关键词,称为长尾关键词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 长尾关键词具有的特征如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>比较长,往往是<span style="margin:0px; padding:0px">2-3 </span>个词组成,甚至是短语。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>存在于内容页面,除了内容页的标题,还存在于内容中。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>搜索量非常少,并且不稳定。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>长尾关键词带来的客户,转化为网站产品客户的概率比目标关键词低很多。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>存在大量长尾关键词的大中型网站,其带来的总流量非常大。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 举个例子如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 本站(<span style="margin:0px; padding:0px">www.seowhy.com</span>)的每篇文章、每个目录都策划了关键词,正是这些长尾关键词构<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 成本站的主要流量。数目比例在<span style="margin:0px; padding:0px">60%</span>左右。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注:大中型行业网站<span style="margin:0px; padding:0px">SEO </span>的主要技巧就在于对长尾关键词的策划。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">大型行业网站为什么一定要</span><span style="margin:0px; padding:0px; color:blue">SEO</span><span style="margin:0px; padding:0px; color:blue">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">提高关键词排名的</span><span style="margin:0px; padding:0px; color:blue">28 </span><span style="margin:0px; padding:0px; color:blue">个</span><span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">怎么看关键词优化得好不好?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一般情况下,我们看一个站点关键词优化得怎么样,主要通过以下几点:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>站点的规模,以及由此决定的关键词定位。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>关键词在站点的分布情况。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词扩展的挖掘和利用。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>首页、目录页、内容页的标题标签是否书写规范。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5.Description Tag-</span>描述标签、关键词标签、<span style="margin:0px; padding:0px">ALT-</span>代替属性 等是否合理利用。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>关键词密度以及关键词在网页上的位置。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. </span>关键词的字体、特殊性。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8. </span>是否存在关键词叠加、隐藏文本和链接等作弊行为。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">写网页内容需要注意些什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">提高关键词排名的</span><span style="margin:0px; padding:0px; color:blue">28 </span><span style="margin:0px; padding:0px; color:blue">个</span><span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">写网页内容需要注意些什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网页内容是写给谁看的?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这个问题不是客户问我的,而是我提出的。对这个问题的理解和把握,可以看出你对<span style="margin:0px; padding:0px">SEO</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 的认识程度。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 或许很多网站设计者会毫不犹豫地说:<span style="margin:0px; padding:0px">“</span>网页内容,当然是给用户看的呀<span style="margin:0px; padding:0px">”</span>。其实,这是第一<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 代网站建设的思维,已经落伍了很多年。第三代<span style="margin:0px; padding:0px">SEO </span>网站建设思想指出:网页内容,不只<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 是给用户看,更是给搜索引擎看。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网页内容要写给用户看,你需要:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>懂得广告学思维:让不同类型的用户在你的站点上都能找到他们喜欢看的信息,用<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 户认同的信息更容易赢得信任。从而使用户成为你的客户。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>越短越好:用户的时间都很宝贵,他们从来不会那么认真看一个陌生站点的内容,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 正如我们对其他站点的态度那样。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>内容要有主次重点。<span style="margin:0px; padding:0px">SEO </span>十万个为什么的文章都带有黑体文字,就是这个目的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>美工、图片、动画等等,引导用户随你的思维进行。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网页内容写给搜索引擎看,你需要:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>确定网页的关键词,然后频繁出现在文章内。比如讲述<span style="margin:0px; padding:0px">“</span>减肥方法<span style="margin:0px; padding:0px">”</span>的网页,就不要<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在网页内掺和着<span style="margin:0px; padding:0px">“</span>瘦身办法<span style="margin:0px; padding:0px">”</span>或者<span style="margin:0px; padding:0px">“</span>瘦身方法<span style="margin:0px; padding:0px">”</span>字眼,而应该把这些词汇都写为<span style="margin:0px; padding:0px">“</span>减肥方<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 法<span style="margin:0px; padding:0px">”</span>。如果你细心的话,你会发现<span style="margin:0px; padding:0px">SEO </span>十万个为什么在这方面做得从不含糊。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>每个网页的关键词不要超过<span style="margin:0px; padding:0px">3 </span>个,让内容围绕着关键词展开。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词要出现在标题、<span style="margin:0px; padding:0px">meta keywords</span>、<span style="margin:0px; padding:0px">meta description </span>中。至关重要!<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>关键词重点突出。给关键词加黑体、斜体、或者放入<span style="margin:0px; padding:0px">H1 </span>之间。至关重要!<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>适当的时候,把一些关键词连向权威的专业站点。比如,你的网页讲述<span style="margin:0px; padding:0px">SEO </span>相关的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 内容,那么把<span style="margin:0px; padding:0px">SEO </span>作为<span style="margin:0px; padding:0px; color:blue">链接锚文本</span>连向<span style="margin:0px; padding:0px">SEO </span>十万个为什么会让搜索更确信网页内<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 容主题。(别忘了权威两个字)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>网页内容页面通过链接锚文本的形式互相连接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">关键词密度多少比较好?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很多<span style="margin:0px; padding:0px">SEO </span>前辈都回答过这个问题。答案分别是:<span style="margin:0px; padding:0px">2-8%</span>、<span style="margin:0px; padding:0px">3-7%</span>、低于<span style="margin:0px; padding:0px">10%</span>、<span style="margin:0px; padding:0px">5%</span>左右,你自<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 己选一个吧。关键词密度是一个模糊的概念而不是绝对。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键词密度并不是越高越好,下面的解释,你或许会明白关键词密度意味着什么?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎的工作流程大概是这样的:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>对网页进行索引。这是<span style="margin:0px; padding:0px; color:blue">Robot </span>的工作,搜索机器人很勤奋,所以被收录是最简单的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 事情了。(但却有不少人老是在埋怨:<span style="margin:0px; padding:0px; color:blue">我的站怎么就不被收录呀?</span>)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>按关键词对网页进行分类归档。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>对某个关键词归档内的所有网页进行排序。这里涉及到域名<span style="margin:0px; padding:0px">PR </span>值、<span style="margin:0px; padding:0px; color:blue">链接锚文本</span>等<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 等方面。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>对于热门的关键词,结果的第一页生成静态页面。(不明白这点的,跳过)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 其中第二点,搜索引擎把网页内容的中符合关键词密度标准的词,确定为该网页的关键词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 所以,关键词密度意味着什么?如果没有确定好关键词密度,则不可能有第三点的排名。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如果你要了解网页内的写法,推荐这篇文章:<span style="margin:0px; padding:0px; color:blue">写网页内容需要注意些什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">目标关键词是什么意思?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 目标关键词,指经过<span style="margin:0px; padding:0px; color:blue">关键词分析</span>确定下来的网站<span style="margin:0px; padding:0px">“</span>主打<span style="margin:0px; padding:0px">”</span>关键词,通俗地讲指,网站产品和服<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 务的目标客户可能用来搜索的关键词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一般情况下,目标关键词具有这些特征:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>目标关键词一般作为网站首页的标题。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>目标关键词一般是<span style="margin:0px; padding:0px">2-4 </span>个字构成的一个词或词组,名词居多。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>目标关键词在搜索引擎每日都有一定数目的稳定搜索量。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>搜索目标关键词的用户往往对网站的产品和服务有需求,或者对网站的内容感兴趣。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>网站的主要内容围绕目标关键词展开。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">如何进行关键词分析?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何进行关键词分析?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">关键词怎么确定?</span>从这篇文章,我们可以大体了解选择关键词的基本思路:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>选择符合自己实力的关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>不选择流量太低的关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 现在我们详细解剖关键词分析的过程:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>了解行业概况<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>行业关键词集合<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词竞争性分析<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>关键词发展规划和流量预计<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>确定目标关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 了解行业概况<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>搜索行业主关键词,搜索结果前<span style="margin:0px; padding:0px">5 </span>页的网站基本上可以说明该行业的概括。比如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>这个关键词排前<span style="margin:0px; padding:0px">50 </span>名的基本上都是非常专业的站点,而且绝大部分是主域名,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 域名中包含 <span style="margin:0px; padding:0px">SEO </span>的居多。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>你所熟悉的站点,包括这个站点的建站时间、专业性、站点规模、主关键词等。比<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如对于 <span style="margin:0px; padding:0px">SEO </span>这个关键词,你熟悉 <span style="margin:0px; padding:0px">www.seowhy.com</span>那么它排在哪一个位置?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>在行业关键词搜索结果的前<span style="margin:0px; padding:0px">10 </span>个站点,主要是竞价网站?行业网站?企业网站?还<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 是个人网站?如果竞价网站和行业网站居多,则说明关键词商业价值强;个人网站,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 该行业大部分采用广告联盟形式,具有创新赢利模式者可以考虑切入;简单企业网<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 站,则说明行业竞争性不强。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 从这些方面,你可以大体把握行业概况。同理,你可以了解建材行业、减肥行业、旅游行业、<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 有色金属、滤材行业等。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 行业关键词集合<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>搜索行业主关键词,点击搜索结果第一页底部的更多相关搜索。从这里获得行业关<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 键词的集合,做适当的筛选。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>从<span style="margin:0px; padding:0px; color:blue">百度指数</span>获得每个关键词的每日搜索量。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>如果你需要更多的行业关键词,可以采用中文版 <span style="margin:0px; padding:0px; color:blue">Google </span><span style="margin:0px; padding:0px; color:blue">关键字工具</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键词竞争性分析<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>从行业关键词集合中选择适合你自己的。包括:关键词相关性、关键词搜索量、关<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 键词商业价值。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>针对选择的关键词(我们称为二级关键词),按了解行业概况的方式了解二级关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 的排名概况。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>二级关键词的竞争往往没有那么强,如果搜索结果第一页出现目录链接或内容页如:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">http://www.seowhy.com/5_71_zh.html</span>则可以确定为目标关键词之一。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>需要对自然排名前<span style="margin:0px; padding:0px">5 </span>位的站点进行分析,包括<span style="margin:0px; padding:0px">SEO </span>水平、主关键词、网站规模、建<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 站时间、<span style="margin:0px; padding:0px">PR </span>值等。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>一般需要<span style="margin:0px; padding:0px">3-6 </span>个月时间的发展,你是否有这样的耐心?如果不能忍受这样的时间,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 则需要考虑竞争性更低的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键词发展规划和流量预计<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>确定一个可发展的主关键词,对网站流量的提升大有裨益。如:刚开始可以确定<span style="margin:0px; padding:0px">SEO</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 优化为主关键词,将来随着网站的发展,<span style="margin:0px; padding:0px">SEO </span>的搜索结果中也会有好的排名。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>关键词的发展规范,需要有一个明确的层次。如:快速减肥方法 与 减肥 是一个很<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 大的层次,但与快速减肥、减肥方法可以很好过度。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>流量预计是一个需要经验的活儿,一些关键词虽然每日搜索量很多,但流量主要被<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 前三(后二)或竞价网站<span style="margin:0px; padding:0px">“</span>拦截<span style="margin:0px; padding:0px">”</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>对于大型行业网站,这个步骤是显得非常重要。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 确定目标关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以上的分析,基本上可以帮你确定目标关键词了。对于主站(主域名或说首页),往往可以<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 确定三个目标关键词。目录页、内容页的关键词可以以此类推。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">关键词怎么确定?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 尚奇公司的欧朝晖曾谈到一个案例:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 他为一个全球著名的手机网站做优化时,该公司的营销策略不允许使用任何带有<span style="margin:0px; padding:0px">“cheap”</span>字<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 眼的词,因为他们认为这个词对产品有负面影响。然而,在搜索引擎关键字分析数据中,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">“cheap”</span>确实一个<span style="margin:0px; padding:0px">“</span>非常受欢迎<span style="margin:0px; padding:0px">”</span>的词。比如:<span style="margin:0px; padding:0px">cheap cell phone </span>和<span style="margin:0px; padding:0px">cheapmobile phone</span>。经过一<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 番论证,公司的营销部门同意使用这个词,最有意思是的,再后来的传统营销广告中,他们<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 也用上这个词了。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我举这个案例,要说明的是:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站要确定什么关键词,不是凭空想象的,而应该把这个决定权交给搜索引擎的关键词分析。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 比如,一个减肥的网站,可以确定的关键词非常多:减肥方法、如何减肥、快速减肥、冬季<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 减肥、减肥产品、健康减肥、减肥网、瘦身、瘦身方法。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 那么到底如何来确定关键词呢?这里涉及到三点:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>关键词的相关性和密度。是的,<span style="margin:0px; padding:0px">“</span>瘦身<span style="margin:0px; padding:0px">”</span>和<span style="margin:0px; padding:0px">“</span>减肥<span style="margin:0px; padding:0px">”</span>意思一样,但如果你的网站上很少<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 出现<span style="margin:0px; padding:0px">“</span>瘦身<span style="margin:0px; padding:0px">”</span>字眼,则搜索引擎认为<span style="margin:0px; padding:0px">“</span>瘦身<span style="margin:0px; padding:0px">”</span>和你的站点并无相关,你不会获得<span style="margin:0px; padding:0px">“</span>瘦身<span style="margin:0px; padding:0px">”</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 的排名。你确定的关键词,一定要在你的站点上经常被提及的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>关键词的搜索频率。在中文意义上,我们认为<span style="margin:0px; padding:0px">“</span>快<span style="margin:0px; padding:0px"></span>速减肥方法<span style="margin:0px; padding:0px">”</span>和<span style="margin:0px; padding:0px">“</span>快速减肥办法<span style="margin:0px; padding:0px">”</span>应<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 该是一样的。但搜索引擎却不这样认为,百度的数据表明,<span style="margin:0px; padding:0px">“</span>快速减肥方法<span style="margin:0px; padding:0px">”</span>每日<span style="margin:0px; padding:0px">300</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 次左右的搜索,而<span style="margin:0px; padding:0px">“</span>快速减肥办法<span style="margin:0px; padding:0px">”</span>每天的搜索量几乎为<span style="margin:0px; padding:0px">0</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词的竞争对手。比如,<span style="margin:0px; padding:0px">“</span>减肥<span style="margin:0px; padding:0px">”</span>这个关键词,虽然每日的搜索量在万计,但其竞<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 争对手都比较成熟,还不是小站可以轻易匹敌。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 总结:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 确定的关键词一定是和你的站点高度相关的。太热门的关键词小站或许做不来,但如果是没<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 有流量的关键词,则排第一也是没有意义。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 确定关键词的秘诀是:想想你是搜索者或消费者,而不是站长。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">关键字也有权重吗?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">怎么看关键字优化得好不好?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">关键词放在什么位置最好?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 页面上的什么位置放着关键词最好?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 搜索引擎认为,网页上重要的地方往往放着关键词。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>首先关键词应该在文章的每个段落里;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>网页头部标签(如:<span style="margin:0px; padding:0px">Description Tag-</span>描述标签、关键词标签等)应该放着关键词;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>网页上图片的<span style="margin:0px; padding:0px">ALT </span>标签里应该写上关键词;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>可以考虑把关键词作为子目录;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>网页中谈到其他网页的关键词时,不要忘了添加链接并指向那个网页;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 添加关键词时,应该考虑的对象是网站的用户,而不是搜索引擎。不要采用任何手段欺骗搜<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 索引擎。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 本文的读者还阅读:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">描述标签到底应该怎么写?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">关键词密度控制多少比较好?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">关键字也有权重吗?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这似乎是一个很新的概念。但,对<span style="margin:0px; padding:0px">SEO </span>颇懂行的人就明白,搜索引擎显然会这样做的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 决定关键字权重的大参数(之所以用大参数,是因为小参数还很多):<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、这个网页的<span style="margin:0px; padding:0px">PR </span>值、这个网页主域名的<span style="margin:0px; padding:0px">PR </span>值;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、关键字在网页标题中的比重(就是比例)和位置;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3</span>、关键字在<span style="margin:0px; padding:0px">meta </span>标签中是否被提及;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4</span>、网页内是否有很多与该关键字相关的关键字词组;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5</span>、关键字在网页上的密度(<span style="margin:0px; padding:0px">3-8%</span>)为佳,显眼度(加粗、变大、换字体等),位置(<span style="margin:0px; padding:0px">h1</span>,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">h2</span>,还是网页底部?)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6</span>、以这个关键字链接向本页面的外部链接和内部链接数量。分别按一个阻尼指数线性叠加。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 通俗说法是,一个外部链接投一票。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这<span style="margin:0px; padding:0px">6 </span>个大的参数重要性相当,都为这个网页在某个<span style="margin:0px; padding:0px">“</span>关键字<span style="margin:0px; padding:0px">”</span>中的排名起到大概六分之一的力<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 量。其中<span style="margin:0px; padding:0px">2-5 </span>点告诉搜索引擎该关键字在这个页面中属于什么档次,也就是说,告诉搜索引<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 擎,我们这个页面关于这个关键字有多专业。(如果该关键字是所有关键字中的是老大,或<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 者是唯一的,那显然要牛很多)。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:22pt; color:blue">第三章 网站导航与链接<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">什么是死链接?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 简单地讲,死链接指原来正常,后来失效的链接。死链接发送请求时,服务器返回<span style="margin:0px; padding:0px">404 </span>错误<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 页面。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这些情况下出现死链:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>动态链接在数据库不再支持的条件下,变成死链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>某个文件或网页移动了位置,导致指向它的链接变成死链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>网页内容更新并换成其他的链接,原来的链接变成死链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>网站服务器设置错误。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 从用户的角度来看,死链接和<span style="margin:0px; padding:0px; color:blue">错误链接</span>的表现是一样的,所以一般我们并不需要区别死链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 和错误链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 作为 <span style="margin:0px; padding:0px">SEO </span>人员或网站管理员,我们要避免网站出现死链接,因为从死链接的多少可以评价<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一个网站的权威性。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">404 </span><span style="margin:0px; padding:0px; color:blue">页面该怎么做?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">什么是错误链接?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 根本不存在的链接,就是错误链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 错误链接与<span style="margin:0px; padding:0px; color:blue">死链接</span>的区别:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>错误链接是由于用户的疏忽,请求的链接不存在。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>死链接是原来访问正常,后来因为网站的变故而不能访问。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 发生错误链接的情况:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>用户对域名拼写错误。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. URL </span>地址书写错误。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. URL </span>后缀多余了或缺少了斜杆。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. URL </span>地址中出现的字母大小写不完全匹配。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以上 <span style="margin:0px; padding:0px">3</span>、<span style="margin:0px; padding:0px">4 </span>点的情况,专业的 <span style="margin:0px; padding:0px; color:blue">SEO </span>人员要注意避免。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还阅读:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">404 </span><span style="margin:0px; padding:0px; color:blue">页面该怎么做?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">重写优化<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">什么叫反向链接?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 经常听到大家在<span style="margin:0px; padding:0px; color:blue">答疑论坛</span>里说反向链接多么重要,但我一头雾水,到底什么是反向链接?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 看以上这行内容中,<span style="margin:0px; padding:0px">“</span>答疑论坛<span style="margin:0px; padding:0px">”</span>这几个字链接指向了 <span style="margin:0px; padding:0px">http://www.seowhy.com/bbs/</span>。这个链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我们称为直接链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 对于答疑论坛来讲,这个链接是它的反向链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 简单概括如下:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网页<span style="margin:0px; padding:0px">A </span>上有一个链接指向网页<span style="margin:0px; padding:0px">B</span>,则网页<span style="margin:0px; padding:0px">A </span>上的链接是网页<span style="margin:0px; padding:0px">B </span>的反向链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>中谈到的反向链接又叫<span style="margin:0px; padding:0px; color:blue">导入链接</span>(<span style="margin:0px; padding:0px">Backlinks</span>),<span style="margin:0px; padding:0px; color:blue">外部链接</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注意:以上的定义只是在<span style="margin:0px; padding:0px">SEO </span>中的说法。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如需了解反向链接更广泛的意思请往下看。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如以上第一个例子,本文可以通过代码(如:<span style="margin:0px; padding:0px">href=</span>)直接指向到其他的已经存在的网页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 那么能否在本文的网页中也添加某代码,使得已经存在的网页自动地链接指向本文呢?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 那么这里的反向链接是什么意思?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 不修改已经存在的网页,而要求其链接指向新产生的网页。目前本技术并没有广泛使用。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何查看反向链接更准确?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">什么叫反向链接</span>?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 简单讲,有几个网页链接指向你的站,你就有了几个反向链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我如何知道有多少个站链接指向我的站?如何查看反向链接更准确?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我们推荐使用 <span style="margin:0px; padding:0px">Google </span>网站管理员工具。该工具的主要特征有:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>可以同时查询网站所有内页的反向链接,其他的工具或许只可以查询网站首页的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>除了查询反向链接的个数,还可以查看具体链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>可以查询内部链接,即内页直接的互联。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span>可以下载所有外部链接,以备对比。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注:在搜索引擎上直接用<span style="margin:0px; padding:0px; color:blue">link </span><span style="margin:0px; padding:0px; color:blue">和</span><span style="margin:0px; padding:0px; color:blue">domain </span>或在第三方网站上查看反向链接不一定是准确的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 包括<span style="margin:0px; padding:0px">Google </span>管理员工具也声明无法全部列出所有反向链接。但这是我们目前发现的最好的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 查询工具。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 查看反向链接有什么用?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很多人都明白,网站排名与反向链接有很大的关系。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这里,我们告诉大家的是,使用<span style="margin:0px; padding:0px">Google </span>网站管理员工具查看网站的反向链接,可以更清楚<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站哪些页面外部链接比较多,网站改版时要注意保留这些链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 阅读本文的人还感兴趣<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">link </span><span style="margin:0px; padding:0px; color:blue">和</span><span style="margin:0px; padding:0px; color:blue">domain </span><span style="margin:0px; padding:0px; color:blue">的区别<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">增加反向链接的</span><span style="margin:0px; padding:0px; color:blue">35 </span><span style="margin:0px; padding:0px; color:blue">个技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">关于不带</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">www </span></span><span style="margin:0px; padding:0px; font-size:16pt">的域名<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在做域名解析时,应该设置一个不带<span style="margin:0px; padding:0px">www </span>的域名。这样,当用户使用不带<span style="margin:0px; padding:0px">www </span>的域名时,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 可以正常访问你的网站。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 做<span style="margin:0px; padding:0px">SEO </span>时需要正确处理带<span style="margin:0px; padding:0px">www </span>和不带<span style="margin:0px; padding:0px">www </span>域名的关系:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>我们讲过<span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化的概念</span>,在搜索引擎看来,带<span style="margin:0px; padding:0px">www </span>和不带<span style="margin:0px; padding:0px">www </span>的<span style="margin:0px; padding:0px">URL </span>是不<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 同的两个<span style="margin:0px; padding:0px">URL</span>,当它们指向同一个网站时,会让搜索引擎不懂应该选择哪一个<span style="margin:0px; padding:0px">URL</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 作为主要的。所以,我们建议部分符合条件的主机采用<span style="margin:0px; padding:0px; color:blue">301 </span><span style="margin:0px; padding:0px; color:blue">重定向进行</span><span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">设置</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>如果你的主机不支持<span style="margin:0px; padding:0px">301 </span>重定向,把首页的所有链接采用绝对地址的链接形式也可<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以很好解决这个问题。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>带<span style="margin:0px; padding:0px">www </span>和不带<span style="margin:0px; padding:0px">www </span>的域名对搜索引擎是同等的,任意选择其中一个作为主域名,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在内部链接和友情链接时,都使用主域名,这样不会使<span style="margin:0px; padding:0px">PR </span>值分散。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 菜鸟指南:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 不带<span style="margin:0px; padding:0px">www </span>的域名如何设置?假设你的域名是 <span style="margin:0px; padding:0px">seowhy.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在域名管理后台,域名解析时,设置两个<span style="margin:0px; padding:0px">A </span>记录:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">www.seowhy.com</span>指向网站<span style="margin:0px; padding:0px">IP</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 空格<span style="margin:0px; padding:0px">.seowhy.com </span>指向网站<span style="margin:0px; padding:0px">IP</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 生效后,通过<span style="margin:0px; padding:0px">www.seowhy.com </span>和<span style="margin:0px; padding:0px">seowhy.com </span>都可以正常访问网站首页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">什么是绝对地址和相对地址?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在电脑操作学习和互联网使用中,我们经常会接触绝对地址和相对地址的概念。这里,重点<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 谈互联网上的,具体谈在做网站时,绝对地址和相对地址有什么区别?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 绝对地址:互联网上的独立地址,在任何网站通过这个地址可以直接到达目标网页。包含主<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 域名和目录地址。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 相对地址:相对于网站的地址,当域名改变时,相对地址的<span style="margin:0px; padding:0px">“</span>绝对地址<span style="margin:0px; padding:0px">”</span>也发生变化。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 假设<span style="margin:0px; padding:0px">2 </span>个网站<span style="margin:0px; padding:0px">A</span>:<span style="margin:0px; padding:0px">www.seowhy.com B</span>:<span style="margin:0px; padding:0px">www.baidu.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这<span style="margin:0px; padding:0px">2 </span>个网站的根目录下有都一个网页,比如:<span style="margin:0px; padding:0px">404.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在这两个网站上,我们做同样的一个链接<span style="margin:0px; padding:0px">/404.html </span>(相对地址)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在网站<span style="margin:0px; padding:0px">A </span>上,指向的是 <span style="margin:0px; padding:0px">www.seowhy.com/404.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在网站<span style="margin:0px; padding:0px">B </span>上,指向的是 <span style="margin:0px; padding:0px">www.baidu.com/404.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如果你希望在<span style="margin:0px; padding:0px">A </span>网站上的 <span style="margin:0px; padding:0px">/404.html </span>指向<span style="margin:0px; padding:0px">B </span>网站,那么你需要写 <span style="margin:0px; padding:0px">www.baidu.com/404.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> (绝对地址)。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 深刻理解相对地址和绝对地址的概念对<span style="margin:0px; padding:0px">SEO </span>有很重要的意义。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、当你做站内链接时,要使用绝对地址。如:<span style="margin:0px; padding:0px; color:blue">长尾关键词 </span>这个<span style="margin:0px; padding:0px; color:blue">链接锚文本</span>使用的是绝对地<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 址:<span style="margin:0px; padding:0px">http://www.seowhy.com/2_76_zh.html </span>,那么当本文被转载或被<span style="margin:0px; padding:0px">Rss </span>阅读器爬取时,链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 不会发生变化。相反,如果使用相对地址:<span style="margin:0px; padding:0px">/2_76_zh.html </span>那么本文被转载到其他网站时,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 可能变为:其他网站域名<span style="margin:0px; padding:0px">/2_76_zh.html</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、首页的每个链接要使用绝对地址。特别是一些独立<span style="margin:0px; padding:0px">IP </span>的网站,使用绝对地址可以防止<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站被其他域名镜像。假如<span style="margin:0px; padding:0px">www.seowhy.com </span>首页都用相对地址,那么当有其他域名指向本<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 站<span style="margin:0px; padding:0px">IP </span>时,在搜索引擎和用户看来,那个站和本站的内容是一模一样的。首页使用绝对地址<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 后,用户第一次点击,就来到<span style="margin:0px; padding:0px">www.seowhy.com </span>域名下。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何增加导入链接?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如何增加<span style="margin:0px; padding:0px; color:blue">导入链接</span>?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>向目录网站(如<span style="margin:0px; padding:0px; color:blue">DMOZ-</span><span style="margin:0px; padding:0px; color:blue">开放目录</span>)提交你的网址。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>与相关、相似内容的网站交换友情链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>书写<span style="margin:0px; padding:0px">“</span>宣传软文<span style="margin:0px; padding:0px">”</span>,并发表在合适的站点上。软文上带着站点的链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>站点上的文章写明版权声明。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>高质量的文章,将获得转载和导入链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>在人气旺的论坛上发表文章和留言,并带着签名指向你的站点。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. </span>在博客上留言,名称指向你的站点。(适当)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8. </span>参与百度知道、百度贴吧、<span style="margin:0px; padding:0px">Google </span>论坛等,留着站点链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO“</span>公理<span style="margin:0px; padding:0px">”</span>:增加导入链接,可以让网站排名提高!<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">网站导航如何</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">SEO </span></span><span style="margin:0px; padding:0px; font-size:16pt">优化?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站导航指什么?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一般情况下,网站的栏目、文章分类、<span style="margin:0px; padding:0px">“</span>您当前位置<span style="margin:0px; padding:0px">”</span>等称为网站导航。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 比如 <span style="margin:0px; padding:0px">www.seowhy.com </span>这个网站的网站导航指:左侧文章分类、顶部功能分类、以及每篇文<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 章的类别说明。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站导航的目的:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>告诉浏览者网站的主要内容和功能。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>告诉浏览者他们所在网站的位置。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>告诉浏览者他们访问过的页面。本站访问过的页面,链接变为紫色。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网站导航如何<span style="margin:0px; padding:0px">SEO </span>优化?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>在页脚添加一行关键词,并指向相应的页面。比如本站页脚的<span style="margin:0px; padding:0px">SEO </span>指向到<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">http://www.seowhy.com, </span>如果需要, 也可以添加<span style="margin:0px; padding:0px">“SEO </span>目的<span style="margin:0px; padding:0px">” </span>指向到<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">http://www.seowhy.com/9_40_zh.html</span>。当你的主要关键词不在网站导航中时,采用该<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 技巧。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>如果更规范一点,本文的所在位置应该是:<span style="margin:0px; padding:0px">SEO></span>网站导航与链接<span style="margin:0px; padding:0px">></span>网站导航如何<span style="margin:0px; padding:0px">SEO</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 优化? 第一个链接以网站主关键词指向首页,第二个链接以类别的关键词指向类别<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 页面,第三部分不加链接,显示文章名称。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>文章内容中应该根据需要添加<span style="margin:0px; padding:0px; color:blue">链接锚文本</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:22pt; color:blue">第四章 <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">URL </span></span>重写优化<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">URL </span></span><span style="margin:0px; padding:0px; font-size:16pt">标准化是什么意思?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">URL </span>标准化,英文:<span style="margin:0px; padding:0px">url canonicalization </span>来自<span style="margin:0px; padding:0px">matt cutts </span>的博客文章:<span style="margin:0px; padding:0px; color:blue">SEO advice: url</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">canonicalization</span>中文翻译:<span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">的建议:</span><span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化 </span><span style="margin:0px; padding:0px">“URL </span>标准化<span style="margin:0px; padding:0px">”</span>是一个动名词,不好直<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 接解释,我把它反过来一下:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 什么是一个标准化的<span style="margin:0px; padding:0px">URL</span>?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很多情况下,我们认为以下这几个链接都指向同一个页面(首页):<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">www.example.com</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">example.com/</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">www.example.com/index.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-family:'Arial Unicode MS'"></span><span style="margin:0px; padding:0px; font-family:FPEF"> </span><span style="margin:0px; padding:0px">example.com/index.php</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 但是从<span style="margin:0px; padding:0px">URL </span>发送请求并返回网页内容的过程来看,这些<span style="margin:0px; padding:0px">URL </span>都是互不相同的。对于上述<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">URLs</span>,<span style="margin:0px; padding:0px">Web </span>服务器完全可以返回完全不同的内容。当这些<span style="margin:0px; padding:0px">URL </span>所对应的内容都一样时(一<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 般情况下都一样的),谷歌需要从上述<span style="margin:0px; padding:0px">URLs </span>中选一个具有代表性的,而忽略其余的。那么<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这个被谷歌选择了的<span style="margin:0px; padding:0px">URL</span>,就是一个标准化的<span style="margin:0px; padding:0px">URL</span>。谷歌选择的这个过程称为<span style="margin:0px; padding:0px">“</span>标准化<span style="margin:0px; padding:0px">”</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 谷歌是怎么<span style="margin:0px; padding:0px">URL </span>标准化的?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一般情况下,谷歌根据被外链的数量来判断。采用多的,则是标准化<span style="margin:0px; padding:0px">URL</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我想告诉谷歌我想要的标准化<span style="margin:0px; padding:0px">URL</span>,怎么办?<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 采用<span style="margin:0px; padding:0px; color:blue">301 </span><span style="margin:0px; padding:0px; color:blue">重定向进行</span><span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何把动态链接静态化?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这是<span style="margin:0px; padding:0px">SEO </span>过程中最经常碰到的问题,也是必须解决的问题。因为搜索引擎喜欢静态页面。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 从<span style="margin:0px; padding:0px">Web </span>服务器的角度,这个问题转变为:如何将静态化的文件名称转化成参数。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 需要两步来处理:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、把网页上带链接的地方,都换上新的静态化链接。搜索引擎和浏览器将通过该链接来发<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 生请求。(有些人做修改不是在网页上,而是进行动态链接向静态链接的转向,这是严重错<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 误的)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、在<span style="margin:0px; padding:0px">httpd.conf</span>或<span style="margin:0px; padding:0px">.htaccess </span>中使用<span style="margin:0px; padding:0px">RewriteRule</span>:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteRule"^/dir/ ([^./]*) \.html" "/dir/script.cgi?doc=$1" [PT]</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">[PT]</span>标记告诉<span style="margin:0px; padding:0px">Apache</span>执行后续的所有操作。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 通过这个功能,使动态页面以静态链接的形式展示给搜索引擎,从而达到<span style="margin:0px; padding:0px">URL </span>优化的目的。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如<span style="margin:0px; padding:0px">SEO </span>十万个为什么整站都是通过该方式实现。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 了解以下文章,有助于你加深对该功能的理解:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">标准化是什么意思?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">如何替换请求</span><span style="margin:0px; padding:0px; color:blue">URL </span><span style="margin:0px; padding:0px; color:blue">中的文字<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; color:blue">改版时,如何保留原链接,创建新的</span><span style="margin:0px; padding:0px; color:blue">URL</span><span style="margin:0px; padding:0px; color:blue">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">改版时,如何保留原链接,创建新的</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">URL</span></span><span style="margin:0px; padding:0px; font-size:16pt">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 具体操作办法(仅适用于<span style="margin:0px; padding:0px">apache </span>网络服务器):<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 文件位置:<span style="margin:0px; padding:0px">apache->conf->httpd.conf</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 请在<span style="margin:0px; padding:0px">httpd.conf </span>中使用<span style="margin:0px; padding:0px">Alias </span>指令:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">Alias /newurl /www/htdocs/oldurl</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 如:用户访问新的地址<span style="margin:0px; padding:0px">example.com/newurl/id34.html </span>服务器将提供的内容原地址是<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">example.com/www/htdocs/oldurl/id34.html</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注意:<span style="margin:0px; padding:0px">Alias </span>只会改变本地<span style="margin:0px; padding:0px">URL</span>,如<span style="margin:0px; padding:0px">seowhy.com/newurl/id34.html </span>的<span style="margin:0px; padding:0px">/newurl/id34.html</span>部分,<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 而无法改变<span style="margin:0px; padding:0px">URL </span>的主机名称部分(如:<span style="margin:0px; padding:0px">http://www.seowhy.com/</span>部分)。若要更改<span style="margin:0px; padding:0px">URL </span>的主<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 机名称部分,请使用<span style="margin:0px; padding:0px">Redirect </span>或<span style="margin:0px; padding:0px">RewriteRule </span>指令。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 菜鸟指南:本功能的<span style="margin:0px; padding:0px">Alias </span>指令在 <span style="margin:0px; padding:0px">httpd.conf </span>中是这一句: <span style="margin:0px; padding:0px">#Alias /webpath /full/filesystem/path</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 去掉前面的<span style="margin:0px; padding:0px">#</span>,并做下相应的修改即可。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEO </span>过程中一般在这些情况下需要用到该功能:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、当文件移动或文件目录名称发现改变,出于<span style="margin:0px; padding:0px">SEO </span>需要,你需要保持旧的<span style="margin:0px; padding:0px">URL</span>;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、网站改版了,网站导航和链接发生变化,为了继续持有原链接带来的流量,你需要保持<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 旧的<span style="margin:0px; padding:0px">URL</span>;<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3</span>、你希望不同的人用不同<span style="margin:0px; padding:0px">URL </span>来链接同一个的内容。(<span style="margin:0px; padding:0px">SEO </span>一般不建议这样做)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 等等。。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何替换请求</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">URL </span></span><span style="margin:0px; padding:0px; font-size:16pt">中的文字<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 以下解决方案,仅适用于<span style="margin:0px; padding:0px">Apache </span>服务器。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在<span style="margin:0px; padding:0px">.htaccess </span>文件中添加以下语句:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteCond%{REQUEST_URL} "string1"</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteRule"(.*)"string1(.*)" "$1string2$2" [N,PT]</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 例如当客户端发出请求<span style="margin:0px; padding:0px">URL</span>:<span style="margin:0px; padding:0px">example.com/string1/abcstring1.html</span>,则转换为目标<span style="margin:0px; padding:0px">URL</span>:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">example.com/string2/abcstring2.html</span>。其中<span style="margin:0px; padding:0px">[N]</span>标记告诉<span style="margin:0px; padding:0px">Apache</span>重新执行重写规则,直到<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">RewriteCond </span>失效为止。只要请求<span style="margin:0px; padding:0px">URL </span>中包含需要替换的字符串,它就会一直重复地执行。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 当所有的<span style="margin:0px; padding:0px">string1 </span>都被替换完毕,则<span style="margin:0px; padding:0px">RewriteCond </span>失效。本例子中,<span style="margin:0px; padding:0px">RewriteCond </span>执行了<span style="margin:0px; padding:0px">2 </span>次。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">[PT]</span>告诉<span style="margin:0px; padding:0px">mod_rewrite</span>把重写的<span style="margin:0px; padding:0px">URL </span>传送到<span style="margin:0px; padding:0px">Apache </span>来进行接下来的处理工作。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 我们都知道,关键字是否在<span style="margin:0px; padding:0px">URL </span>中对于网站<span style="margin:0px; padding:0px">SEO </span>至关重要。对于建站初期不注重<span style="margin:0px; padding:0px">SEO </span>的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 站点,特别是大型站点,本功能真是雪中送炭。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 注意:使用本功能时,有时会把非目标字符也做了修改,假如例子中的<span style="margin:0px; padding:0px">“abcstring1”</span>不是目<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 标字符,但这个功能也会替换了它。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 当然,你或许可以通过这个功能获得另外的启发:<span style="margin:0px; padding:0px; color:blue">改版时,如何保留原链接,创建新的</span><span style="margin:0px; padding:0px; color:blue">URL</span><span style="margin:0px; padding:0px; color:blue">?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">如何将无效的</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">URL </span></span><span style="margin:0px; padding:0px; font-size:16pt">重定向到其他页面?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很多时候,我们考虑把无效的<span style="margin:0px; padding:0px">URL </span>比如:用户拼错的<span style="margin:0px; padding:0px">URL</span>、不存在的<span style="margin:0px; padding:0px">URL </span>重定向到别的<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 网页,例如网站的首页、<span style="margin:0px; padding:0px">404 </span>页面等。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 在<span style="margin:0px; padding:0px">httpd.conf </span>或<span style="margin:0px; padding:0px">.htaccess </span>文件中使用<span style="margin:0px; padding:0px">ErrorDocument </span>来捕获<span style="margin:0px; padding:0px">404 </span>(找不到文件)错误:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">ErrorDocument404 /index.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">DirectoryIndexindex.html /path/to/notfound.html</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 本功能会让所有的<span style="margin:0px; padding:0px">404 </span>错误<span style="margin:0px; padding:0px">——</span>每次当某人请求无效的<span style="margin:0px; padding:0px">URL </span>时,都返回<span style="margin:0px; padding:0px">URL / index.html </span>提<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 供的网站首页。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 这里需要注意两点:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1</span>、直接指向首页是否是合适的?或者让它指向到一个<span style="margin:0px; padding:0px">404 </span>页面会更好些?如果在<span style="margin:0px; padding:0px">404 </span>页面<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 用<span style="margin:0px; padding:0px">JavaScript </span>做一个跳转到首页,也是<span style="margin:0px; padding:0px">SEO </span>允许的做法。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2</span>、即使返回有效的文件,仍然会将<span style="margin:0px; padding:0px">404 </span>状态码返回给客户端和搜索引擎。这表示搜索引擎<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 机器人来确认网站上的链接时,仍然会得到正确的结果(<span style="margin:0px; padding:0px">404 </span>状态码)。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关于状态码,你需要了解下:<span style="margin:0px; padding:0px; color:blue">日志中的</span><span style="margin:0px; padding:0px; color:blue">HTTP </span><span style="margin:0px; padding:0px; color:blue">状态码都代表什么?<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:22pt; color:blue">第五章 <span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px">SEO </span></span>技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">提高关键词排名的</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">28 </span></span><span style="margin:0px; padding:0px; font-size:16pt">个</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">SEO </span></span><span style="margin:0px; padding:0px; font-size:16pt">技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">28 </span>个让关键词排名明显改观的<span style="margin:0px; padding:0px">SEO </span>技巧:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 关键词位置、密度、处理<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. URL </span>中出现关键词(英文)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>网页标题中出现关键词(<span style="margin:0px; padding:0px">1-3 </span>个)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>关键词标签中出现关键词(<span style="margin:0px; padding:0px">1-3 </span>个)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>描述标签中出现关键词(主关键词重复<span style="margin:0px; padding:0px">2 </span>次)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>内容中自然出现关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>内容第一段和最后一段出现关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. H1</span>,<span style="margin:0px; padding:0px">H2 </span>标签中出现关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8. </span>导出<span style="margin:0px; padding:0px; color:blue">链接锚文本</span>中包含关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">9. </span>图片的文件名包含关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">10. </span><span style="margin:0px; padding:0px; color:blue">ALT </span><span style="margin:0px; padding:0px; color:blue">属性</span>中出现关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">11. </span>关键词密度<span style="margin:0px; padding:0px">6-8%</span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">12. </span>对关键词加粗或斜体<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 内容质量、更新频率、相关性<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>原创的内容最佳,切忌被多次转载的内容<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>内容独立性,与其他页面至少<span style="margin:0px; padding:0px">30%</span>互异<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. 1000-2000 </span>字,合理分段<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>有规律更新,最好是每天<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>内容围绕页面关键词展开,与整站主题相关<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>具有评论功能,评论中出现关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 导入链接和锚文本<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>高<span style="margin:0px; padding:0px">PR </span>值站点的导入链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>内容相关页面的导入链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>导入链接锚文本中包含页面关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>锚文本存在于网页内容中<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>锚文本周围出现相关关键词<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>导入链接存在<span style="margin:0px; padding:0px">3 </span>个月以上<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. </span>导入链接所在页面的导出链接少于<span style="margin:0px; padding:0px">100 </span>个<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8. </span>导入链接来自不同<span style="margin:0px; padding:0px">IP </span>地址<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">9. </span>导入链接自然增加<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">10. </span>锚文本多样化(如,<span style="margin:0px; padding:0px">SEO </span>和<span style="margin:0px; padding:0px">SEO </span>十万个为什么)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 掌握以上<span style="margin:0px; padding:0px">SEO </span>技巧,可以让你的关键词排名有明显改善。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px; font-size:16pt">增加反向链接的</span><span style="margin:0px; padding:0px"><span style="margin:0px; padding:0px; font-size:16pt">35 </span></span><span style="margin:0px; padding:0px; font-size:16pt">个技巧<span style="margin:0px; padding:0px"></span></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 增加反向链接的<span style="margin:0px; padding:0px">35 </span>个技巧:<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 列表策略<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>建立一个<span style="margin:0px; padding:0px">“35 </span>个<span style="margin:0px; padding:0px">×××”</span>。这样的文章经常会成为权威文件而被大量引用,引用者会链<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 接向这样的文章。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>写一篇<span style="margin:0px; padding:0px">“</span>帮你<span style="margin:0px; padding:0px">×××</span>的<span style="margin:0px; padding:0px">10 </span>大窍门<span style="margin:0px; padding:0px">”</span>。非常容易获得<span style="margin:0px; padding:0px; color:blue">反向链接</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>整理一篇针对某个话题的参考资料列表。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>总结某特定行业的十大谜团。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>列出行业专家的名单。如果你能够让这些专家印象深刻,并把项目做得看起来挺权<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 威,这些专家可能会对你表示感谢并把链接指向你。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 权威的内容<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>把内容写得简单易懂,这样更多的人可以看懂并为你传播。<span style="margin:0px; padding:0px; color:blue">SEO </span><span style="margin:0px; padding:0px; color:blue">十万个为什么</span>的内<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 容受欢迎就是得益于此。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>尽量减少语法或拼写错误,如果想获得权威站点的链接,这一点非常重要。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>为站点添加<span style="margin:0px; padding:0px">“</span>隐私政策<span style="margin:0px; padding:0px">”</span>和<span style="margin:0px; padding:0px">“</span>关于我们<span style="margin:0px; padding:0px">”</span>页,这样看起来更值得信任。博客的话,放上<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 一张你的照片可以建立权威性。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 新闻和聚合<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>在艾瑞、<span style="margin:0px; padding:0px">Donews</span>等<span style="margin:0px; padding:0px">IT </span>行业新闻网站发布高质量文章。这些网站的排名很好,除了<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 增加反向链接,还会给你带来高质量的流量。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>向行业网站和论坛提交文章。如<span style="margin:0px; padding:0px">SEO </span>的研究性文章,提交给<span style="margin:0px; padding:0px">SEO </span>信息资料网站或<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">SEOWHY </span>论坛。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>发送新闻稿。高质量的新闻稿提交给新闻门户网站。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>跟踪发布你文章的站点。给他们提供稿件来源。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>与其他网站交换文章发表。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>把文章发送给<span style="margin:0px; padding:0px">RSS </span>网站如抓虾、鲜果等。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. </span>做一个让人觉得自己很重要的调查,比如关于家庭主妇的研究等。如果你让别人觉<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 得自己重要,别人会免费为你宣传。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 目录、社会化书签<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>很老但很有用。把网站提交给<span style="margin:0px; padding:0px; color:blue">DMOZ-</span><span style="margin:0px; padding:0px; color:blue">开放目录</span>或其他免费目录。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>让你的文章加入百度搜藏、雅虎搜藏、<span style="margin:0px; padding:0px">Google </span>书签、<span style="margin:0px; padding:0px">QQ </span>书签等社会化书签。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>让用户通过<span style="margin:0px; padding:0px">Google </span>阅读器、<span style="margin:0px; padding:0px">RSS </span>等订阅你的文章。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 合作伙伴、专业交换<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>问问你的合作伙伴或商业伙伴是否可以给你一个链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>与合作伙伴互相推荐链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>友情链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. </span>交换链接。但注意与链接养殖场远一点。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">5. </span>用专业与其他网站交换链接。如提供开源程序,采用者会留有链接。(如一些开源程<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 序有一个链接指向<span style="margin:0px; padding:0px">www.seowhy.com</span>)<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">6. </span>给内容管理系统<span style="margin:0px; padding:0px">CMS </span>或<span style="margin:0px; padding:0px">Blog </span>系统等开源网站系统提供免费精美模板。别忘了在模<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 板中添加<span style="margin:0px; padding:0px">“</span>由<span style="margin:0px; padding:0px">×××</span>设计<span style="margin:0px; padding:0px">”</span>。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">7. </span>为开源网站程序开发插件,并留有作者链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">8. </span>开发有用的工具,发表并留有下载地址。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 免费链接<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>参与问答平台如百度知道、雅虎知识、问问等等。可以为站点添加链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>参与相关论坛如<span style="margin:0px; padding:0px">Google </span>论坛等。可以为站点添加链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>参与社会化<span style="margin:0px; padding:0px">wiki </span>平台如百度百科,维基百科等的编辑。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">4. Google page</span>建立专业网页并建立指向。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 评论<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>博客的评论,并留有自己的名字和链接。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>如果你在网上购买了产品,则把产品评论写下来,会带来链接。你也可以写产品推<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 荐,注意:要写得可信,如果有具体情况最佳。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">3. </span>对专业帖子进行评论,并留有签名指向。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 会议和社会关系<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">1. </span>行业会议时,拍摄行业名人(喝醉酒了)的照片,并留有你的精彩解说。这可能是<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 很好的链接诱饵。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> <span style="margin:0px; padding:0px">2. </span>有意思的有用的访谈很容易成为原创,并迅速传播。<span style="margin:0px; padding:0px"></span></p> <p style="margin-top:1em; margin-bottom:1em; padding-top:0px; padding-bottom:0px"> 本文参考:<span style="margin:0px; padding:0px; color:blue">101 Link Building Tips to Market Your Website </span>作者:<span style="margin:0px; padding:0px; color:blue">AndyHagans </span><span style="margin:0px; padding:0px">& 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