1.为自己即将开设的店铺做一个基础定位，包括目标用户，产品定位，进货渠道，预计的SKU等，并给出开设的店铺地址。
我要开一家 耐克鞋店
目标用户:
喜爱运动与时尚的年轻人、中等及较高收入阶层的渴望运动的年纪较大的人群。其特点是喜欢运动，对于产品外观及性能要求较高。
产品定位:
将“伟大”观植入消费者心智
耐克传达的是一种体育精神，既什么是伟大？
进货渠道
1、找国内如涛博、胜道、锐力等代理商，交一定的加盟费做加盟商，投资较高。
2、找专卖店、折扣店拿货，较为实惠。
预计sku
先进三款鞋子，分别两种不同颜色，每个款式每个颜色各有七个尺码。
一共是四十八个sku
二.英文文章
1.文章链接
alibaba's singles day
2.文章主旨
I am running up to Shenzhen this week to help out with Singles' Day, which has become not just the largest e-commerce shopping day in China but the largest in the world. Alibaba launched this annual November 11 online sale in 2009 with just 27 participating merchants. Since then, they’ve turned it into a series of activities that captures the national conversation in China, sets the pace for marketing and advertising, dominates the entire logistics chain, and turns China’s retail ecosystem upside down.
3.重要单词
dominates 占主导地位
virtual 事实上的
emerging 新兴的
promotional 促销