W9L9-商业基础-跨境和社交＆W9L10-商业基础-常见电商经营指标和概念

1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

战略分析师

2.举例说明做得特别好的社交电商app或卖家。

闲鱼

通过用户的推荐吸引了更多的新用户。

3.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

kns.cnki.net/KCMS/detail/detail.aspx

With the rapid development of cross-border e-commerce, the demand for and importance of cross-border logistics service (CBLS) also increase. A satisfactory CBLS can help promote business activities in cross-border e-commerce. Because customers’ logistical needs are increasingly complex and the logistics market is increasingly competitive, a CBLS provider has to be devoted to continually improving and differentiating services to maintain its competitive advantage. Kansei engineering (KE) is an approach to design the elements which satisfy customers’ affective and emotional perceptions into services and products. In this study, the KE approach is applied to derive ideas for the development of CBLS. For this purpose, Partial Least Squares (PLS) is used to analyze the relationships between the feelings of customers and service elements of CBLS. Moreover, this study demonstrates the applications of text mining techniques to analyze the online contents regarding CBLS

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1.写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。

收入=流量x转化率x客单价x顾客数

2.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容

kns.cnki.net/KCMS/detail/detail.aspx

Mobile ARPU levels differ widely between the regions of the world; however on the whole all regions have experienced declines in ARPU over the past few years and this is set to continue in the current economic environment. In addition, subscriber growth is mainly coming from the lower-income emerging markets, where monthly mobile ARPU can be as little as $3. This report provides a broad overview of global mobile ARPU developments, including an historical account and information on current ARPU trends and statistics. The report also includes an overview of mobile phone minutes of use and trends in mobile service packages. Overall mobile industry revenue growth and mobile operator CAPEX is also provided. Brief data for selected countries, regions and carriers is provided when used for supporting examples.