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Rise of the player-fan: The growing opportunity of mobile esports in Asia
Number of video gamers worldwide 2020, by region
HOW CHINA IS SUPPORTING THE GROWTH OF ESPORTS THROUGH EDUCATION
GAMING IN CHINA: LUNAR NEW YEAR AND THE CORONAVIRUS OUTBREAK
What marketers can learn from online gamings winning playbook
Newzoo, The Global Games Market Will Generate $152.1 Billion in 2019 as the U.S. Overtakes China as the Biggest Market, June 18, 2019, Accessed May 2020.
Google Data, Global English, April 12, 2020April 18, 2020 vs. April 5, 2020April 11, 2020.
Google Data, Global English, Feb. 26, 2020April 25, 2020 vs. Feb. 25, 2019April 25, 2019.
Google/Ipsos, COVID-19 tracker, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ES, U.K., U.S., n=1000 online consumers 18+ per market, April 24, 2020April 26, 2020.
Google Trends, Global, May 12, 2019May 9, 2020.
Google Trends, Global, Feb. 2020March 2020.
Google Trends, Global, past 90 days ending March 27, 2020.
Connecting with gamers on YouTube: 4 things marketers should know
Google Preferred Brand Lift Meta Analysis, Global, 2017.
Google/Ipsos Connect, U.S., Human Stories, n=4,917 U.S. respondents aged 1854, May 2017.
Statista, Number of video gamers worldwide 2020, by region, 2020.
Esports Earnings, Yearly Totals 20172019.
Esports Earnings, Highest Earnings by Country, 2020.
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Niko Partners, Southeast Asia + Chinese Taipei Mobile Market Report, 2019.
Niko Partners, Analysis of Sensor Tower Data, 2020.
Niko Partners, Evolution of Mobile Esports for the Mass Market, 2019.
Niko Partners, COVID-19 Impact Survey, 2020
Niko Partners, Gaming in China: Lunar New Year and the Coronavirus Outbreak, 2020.
Global System for Mobile Communications Association, 2019.
Niko Partners, 2019 Southeast Asia + Chinese Taipei Mobile Games Report.
2020 China Mobile Games Report.
Niko Partners, 2019 GSEA Report;
Niko Partners, China Mobile Market Report 2020.
Niko Partners, 2018 GSEA Mobile Games Report, 2019.
Niko Partners, 2019 GSEA Report.
Niko Partners, 2020 China Mobile Games Report.
Niko Partners, Japan China Report, 2019.
Niko Partners, India Snapshot: Battle Royale Games Lead in Fast Growing Market, 2019.
Niko Partners, Streaming Tracker 2019.
Niko Partners, Mobile Esports for the Mass Market.
Esports ChartsThe most popular tournaments of April
PUBG Corp Financialshttp://youxiputao.com/articles/17547
App Annie2020 1 ¨°è
VentureBeat.com±¤¤è§é¨é°§éEleanor Semeraro
Googlehttp://youxiputao.com/articles/19967
Tubular LabsYouTube 2020èé°
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