www.kekenet.com/cet6/201609/464239_8.shtml
www.kekenet.com/cet6/201609/464245.shtml
2016年6月第一套
Conversation One 对话一
So how long have you been a Market Research Consultant? 你做市场调查顾问多长时间了？
Well, I started straight after finishing university. 我大学毕业后就开始做了。
Did you study market research? 你学的是市场调查吗？
Yeah, and it really helped me to get into the industry, 是的，这帮助我进入了这个行业，
but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in. 但是我不得不说，你需要有各种市场研究的经验才能找出你真正感兴趣的事物，这很重要。
So what are you interested in? 你对什么感兴趣？
Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. 目前来说，我专门做量化广告调查，也就是说我做两个项目。
Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. 追踪调查，这是个正在进行的项目，研究很长一段时期内的趋势和客户满意度。
The only problem with trackers is that it takes up a lot of your time. 追踪调查的唯一问题是太费时间。
But you do build up a good relationship with the client. 但是你真的能和客户建立良好的关系。
I also do a couple of ad-hoc jobs which are much shorter projects. 我也做一些临时工作，这些项目的耗时较短。
What exactly do you mean by ad-hoc jobs? 你说的临时工作是什么？
It's basically when companies need quick answers to their questions about their consumers' habits. 主要是，当企业需要快速解答关于消费者习惯的问题时，
They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short. 比如，他们需要发出一份问卷调查，所以你花费在临时工作上的时间非常短。
Which do you prefer, trackers or ad-hoc? 你更喜欢哪种工作，最终调查工作还是临时工作？
I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety. 我两个都喜欢。实际上，需要同时做这两种工作以防我疯掉。我需要工作多样化。
Can you just explain what process you go through with a new client? 你能解释一下你和新客户的交流过程吗？
Well, together we decide on the methodology and the objectives of the research. 我们一起找到研究方法并设定研究的目标。
I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. 然后我设计一份问卷调查。问题的摘要制定好后，我把计划书发给顾客，然后他们按最后的期限返回给我。
Once the final charts and tables are ready, I have to check them and organize a presentation. 把最终的图标准备好后，我需要进行检查，然后整理报告。
Hmm, one last question, what do you like and dislike about your job? 最后一个问题，你喜欢和不喜欢的工作分别是什么？
As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables. 就像我之前说的，工作的多样性很重要，至于我不喜欢的内容就是图表的核对了。
Questions 1 to 4 are based on the conversation you have just heard. 问题5-8是基于刚才你所听到的这段对话的。
Question 1: What position does the woman hold in the company? 问题1：女士在公司的职位是什么？
Question 2: What does the woman specialize in at the moment? 问题2：目前，女士专门做什么？
Question 3: What does the woman say about trackers? 问题3：女士对于追踪调查都说了些什么？
Question 4: What does the woman dislike about her job? 问题4：女士不喜欢的工作内容是什么？
重点单词
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presentation
[.prezen'teiʃən]
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联想记忆
check
[tʃek]
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联想记忆
questionnaire
[.kwestʃən'ɛ]
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联想记忆
variety
[və'raiəti]
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conversation
[.kɔnvə'seiʃən]
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联想记忆
quantitative
['kwɔntitətiv]
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specialize
['speʃəlaiz]
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联想记忆
methodology
[.meθə'dɔlədʒi]
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organize
['ɔ:gənaiz]
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satisfaction
[.sætis'fækʃən]
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Section A
Conversation One
M: So how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It's basically when companies need quick answers to their questions about their consumers' habits. They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm, one last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables.
1 What position does the woman hold in the company?
2 What does the woman specialize in at the moment?
3 What does the woman say about trackers?
4 What does the woman dislike about her job?
Conversation Two
W: Hello, I'm here with Frederick. Now Fred, you went to university in Canada?
M: Yeah, that's right.
W: OK, and you have very strong views about universities in Canada. Could you please explain?
M: Well, we don't have private universities in Canada They're all public. All the universities are owned by the government, so there is the Ministry of Education in charge of creating the curriculum for the universities and so there is not much room for flexibility. Since it's a government-operated institution, things don't move very fast. If you want something to be done, then their staff do not have so much incentive to help you because he's a worker for the government. So I don't think it's very efficient However, there are certain advantages of public universities, such as the fees being free. You don't have to pay for your education. But the system isn’t efficient, and it does not work that well.
W: Yeah, I can see your point, but in the United States we have many private universities, and I think they are large bureaucracies also. Maybe people don't act that much differently, because it's the same thing working for a private university. They get paid for their job. I don't know if they're that much more motivated to help people. Also, we have a problem in the United States that usually only wealthy kids go to the best schools and ifs kind of a problem actually.
M: I agree with you. I think ifs a problem because you're not giving equal access to education to everybody. It's not easy, but having only public universities also might not be the best solution. Perhaps we can learn from Japan where they have a system of private and public universities. Now, in Japan, public universities are considered to be the best.
W: Right. It’s the exact opposite in the United States.
M: So, as you see，it's very hard to say which one is better.
W: Right, a good point.
5 What does the woman want Frederick to talk about?
6 What does the man say about the curriculum in Canadian universities?
7 On what point do the speakers agree?
8 What point does the man make at the end of the conversation?
Section B
Passage One
A recent International Labor Organization report says the deterioration of real wages around the world calls into question the true extent of an economic recovery, especially if government rescue packages are phased out too early. The report warns the picture on wages is likely to get worse this year despite indications of an economic rebound. Patrick Belser, an international labor organization specialist, says declining wage rates are linked to the levels of unemployment. The quite dramatic unemployment features, which we now see in some of the countries, strongly suggest that there will be a great pressure on wages in the future as more people will be unemployed, more people will be looking for jobs and the pressure on employers to raise wages to attract workers will decline. So we expect that the second part of the year would not be very good in terms of wage growth. The report finds more than a quarter of the countries experienced flat or falling monthly wages in real terms. They include the United States, Austria, Costa Rica, South Africa and Germany. International Labor Organization economists say some nations have come up with policies to lessen the impact of lower wages during the economic crisis. An example of these is work sharing with government subsidies. Under this scheme, the number of individual working hours is reduced in an effort to avoid layoffs. For this scheme to work, the government must provide wage subsidies to compensate for lost pay due to the shorter hours.
9 What is the International Labor Organization's report mainly about?
10 According to an International Labor Organization's specialist, how will employers feel if there are more people looking for jobs?
11 What does the speaker mean by the work sharing scheme?
Passage Two
Is there really a magic memory pill or a herbal recall remedy? I have been frequently asked if these memory supplements work. You know, one of the first things I like to tell people when they ask me about the supplements, is that a lot of them are promoted as a cure for your memory. But your memory doesn't need a cure. What your memory needs is a good workout. So really those supplements aren't going to give you that perfect memory in the way that they promise. The other thing is that a lot of these supplements aren't necessarily what they claim to be, and you really have to be wary when you take any of them. The science isn't there behind most of them. They're not really well-regulated unless they adhere to some industry standard. You don't really know that what they say is in there, isn't there. What you must understand is that those supplements，especially in some eastern cultures, are part of a medical practice tradition. People don't just go in a local grocery store and buy these supplements. In fact, they are prescribed and they're given at a certain level, a dosage that is understood by a practitioner who's been trained. And that's not really the way they're used in this country. The other tiling people do forget is that these are medicines, so they do have an impact. A lot of times people are not really aware of the impact they have, or the fact that taking them in combination with other medications might put you at increased risk for something that you wouldn't otherwise being countering or be at risk for.
12 What question is frequently put to the speaker?
13 What does the speaker say about most memory supplements?
14 What do we learn about memory supplements in eastern cultures?
15 What does the speaker say about memory supplements at the end?
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重点单词
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satisfaction
[.sætis'fækʃən]
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联想记忆
credit
['kredit]
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联想记忆
variety
[və'raiəti]
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methodology
[.meθə'dɔlədʒi]
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current
['kʌrənt]
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decline
[di'klain]
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solution
[sə'lu:ʃən]
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unlikely
[ʌn'laikli]
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essential
[i'senʃəl]
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promotion
[prə'məuʃən]
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