镇海seo优化指南
If you’re looking for a WordPress SEO plugin, then you will likely come across All in One SEO Pack because it is one of the most popular WordPress plugins ever created (over 27 million downloads). In this beginner’s guide, we will show you how to install, setup, and use All in One SEO plugin in WordPress.
如果您正在寻找WordPress SEO插件,那么您很可能会遇到All in One SEO Pack,因为它是有史以来最受欢迎的WordPress插件之一(下载量超过2700万)。 在此初学者指南中,我们将向您展示如何在WordPress中安装,设置和使用All in One SEO插件。
Search Engine Optimization (SEO) helps make your website rank higher in Google and other search engines.
搜索引擎优化(SEO)帮助您的网站在Google和其他搜索引擎中排名更高。
While WordPress provides a SEO friendly setup right out the box, there are still many things that you can do to improve your SEO such as adding meta tags, generating XML sitemap, avoiding duplicate content, etc.
尽管WordPress提供了开箱即用的SEO友好设置,但是您仍然可以做很多事情来改善SEO,例如添加元标记,生成XML网站地图,避免重复内容等。
All in One SEO Pack helps you do all these things with an easy to use interface that blends into your WordPress dashboard.
多合一SEO包通过易于使用的界面(可与WordPress仪表板融合)来帮助您完成所有这些事情。
Note: At WPBeginner, we use the Yoast SEO plugin, but both All in One SEO pack and Yoast SEO are great plugins to optimize your website for search engines.
注意:在WPBeginner,我们使用Yoast SEO插件 ,但是All in One SEO包和Yoast SEO都是出色的插件,可以优化搜索引擎的网站。
The basic All In One SEO plugin is available for free.
基本的All In One SEO插件是免费提供的。
There is an All in One SEO Pack Pro version that adds additional features such as video sitemaps, eCommerce SEO, 1 year of professional support, and several other features. It costs $79 per year, and they are offering WPBeginner readers a $20 discount if you use our All In One SEO Pack coupon.
有一个多功能的SEO Pack Pro版本 ,其中添加了其他功能,例如视频站点地图,电子商务SEO,1年的专业支持以及其他一些功能。 它的价格为每年79美元,如果您使用我们的All In One SEO Pack优惠券 ,他们将为WPBeginner读者提供20美元的折扣。
Having that said, let’s take a look at the setup process.
话虽如此,让我们看一下设置过程。
First thing you need to do is install and activate the All in One SEO Pack plugin. For more details, see our step by step guide on how to install a WordPress plugin.
您需要做的第一件事是安装并激活All in One SEO Pack插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。
Upon activation, the plugin will add an All in One SEO menu item in your WordPress admin menu.
激活后,该插件将在您的WordPress管理菜单中添加“多合一SEO”菜单项。
You need to click on All in One SEO » General Settings to configure the plugin settings.
您需要单击All in One SEO»常规设置来配置插件设置。
On the settings page, you will notice a bunch of settings. Each setting option has a question mark next to it and clicking on it will show you a help message about the option and what it does.
在设置页面上,您会注意到很多设置。 每个设置选项旁边都有一个问号,单击它会显示有关该选项及其功能的帮助消息。
The first option on the General Settings page is to set canonical URLs. Specifying a canonical URL for each post allows you to avoid duplicate content penalty from Google.
“常规设置”页面上的第一个选项是设置规范的URL。 为每个帖子指定一个规范的URL,可以避免Google重复进行内容惩罚。
In a typical WordPress installation, a single post is displayed on several locations such as your homepage, archives page, author page, category and tag pages. That’s why we recommend using article summary or excerpts instead of full posts in WordPress archive pages. Publishing full articles on all pages creates duplicate content.
在典型的WordPress安装中,单个帖子会显示在多个位置,例如您的主页,档案页面,作者页面,类别和标签页面。 这就是为什么我们建议使用文章摘要或摘录,而不是 WordPress存档页面中的完整帖子 。 在所有页面上发布完整文章会创建重复的内容。
Under homepage settings section, you can specify a title for your homepage. This title can be different from your WordPress website’s title. You want to make it catchy and use your most important keywords in the title.
在首页设置部分下,您可以为首页指定标题。 该标题可能与您的WordPress网站的标题不同。 您想使其醒目并在标题中使用最重要的关键字。
If you leave this field blank, then All in One SEO will use the default WordPress website title. Whether you use a different title or the same title as your blog, make sure that it contains your website’s main keywords. For example, our homepage title is WPBeginner – Beginner’s Guide for WordPress.
如果将此字段留空,则“多合一SEO”将使用默认的WordPress网站标题。 无论您使用与博客不同的标题还是相同的标题,请确保其包含您网站的主要关键字。 例如,我们的首页标题是WPBeginner – WordPress入门指南 。
In the homepage description field, you need to provide a brief description of your website. Keep it under 156 characters and try to use your website’s most important keywords in the description. However do not go overboard with keywords in the description. You want to make sure that it is readable and easy to understand.
在首页描述字段中,您需要提供网站的简短描述。 请勿超过156个字符,并尝试在说明中使用您网站的最重要关键字。 但是,请勿在说明中过度使用关键字。 您要确保其可读性和易于理解。
If you leave description field blank, then All in One SEO will not use them on your homepage. If you want to get maximum benefits, then you must fill these in.
如果您将说明字段留空,则“多合一搜索引擎优化”将不会在您的首页上使用它们。 如果您想获得最大的利益,那么您必须填写这些。
If you are using a static front page, then you can click enable next to ‘Use Static Front Page Instead’. You can now edit your front page and add title and description under All in One SEO meta box.
如果您使用的是静态首页 ,则可以单击“使用静态首页”旁边的启用。 现在,您可以编辑您的首页,并在All in One SEO元框中的所有标题下添加标题和描述。
Title settings allow you to set the default title templates for every page generated by WordPress. This could be a single post, main page, archives, tags, or category pages.
标题设置可让您为WordPress生成的每个页面设置默认标题模板。 这可以是单个帖子,主页,档案,标签或类别页面。
Each page generated by WordPress has a
set with in your WordPress theme files. The first option, rewrite titles, allows All in One SEO Pack to rewrite titles. It is enabled by default to override any theme settings.
WordPress生成的每个页面在您的WordPress主题文件中都有一个
设置。 第一个选项是重写标题,允许“一个SEO包中的所有内容”重写标题。 默认情况下启用它以覆盖任何主题设置。
We recommend that you leave this setting as is because we believe that themes should not add SEO options.
我们建议您保留此设置不变,因为我们认为主题不应添加SEO选项 。
You can also modify how titles for your single, archive, and other pages appear by changing the predefined tags used for different page titles.
您还可以通过更改用于不同页面标题的预定义标签来修改单个页面,存档页面和其他页面标题的显示方式。
We would recommend leaving them as it is for optimal results. if you are creating a lot of landing pages, then the only thing you should change is your page title format. Get rid of | %blog_title% part from page title format, so your site title is not taking up your 60 character limit, and your entire page title shows up in search.
我们建议将其保留为最佳结果。 如果要创建很多登录页面,则唯一应更改的是页面标题格式。 摆脱| %blog_title%部分来自页面标题格式,因此您的网站标题未占用60个字符的限制,并且整个页面标题都显示在搜索中。
Under custom post type settings, you can enable All in One SEO plugin for any custom post types used on your site.
在自定义帖子类型设置下,您可以为网站上使用的任何自定义帖子类型启用All in One SEO插件。
For example, if you are using WooCommerce then your products are a custom post types and they will be shown here. You can enable the SEO options for products.
例如,如果您使用的是WooCommerce,则您的产品是自定义帖子类型,它们将显示在此处。 您可以启用产品的SEO选项。
Not all post types will need Advanced SEO settings. For example, if you are using Envira Gallery plugin, then your galleries will appear here as a custom post type titled ‘Envira Galleries’. Since galleries are usually added into WordPress posts and pages, you don’t need to have advanced SEO option for them.
并非所有帖子类型都需要高级SEO设置。 例如,如果您使用的是Envira Gallery插件,则您的画廊将在此处以标题为“ Envira Galleries”的自定义帖子类型显示。 由于通常将画廊添加到WordPress的帖子和页面中,因此您无需为它们提供高级SEO选项。
However if you’re using Envira’s standalone gallery addon to create standalone galleries, then yes you should enable SEO for that custom post type.
但是,如果您使用Envira的独立画廊插件来创建独立画廊,那么可以,您应该为该自定义帖子类型启用SEO。
Display settings will allow you to show post’s SEO title and description on posts screen. It is enabled by default and you can leave this setting as it is.
显示设置将使您可以在帖子屏幕上显示帖子的SEO标题和说明。 默认情况下启用它,您可以保留此设置。
This is where you will add webmaster verification code provided by Google, Bing or Pinterest to verify ownership of your website.
您将在此处添加Google,Bing或Pinterest提供的网站站长验证代码,以验证您网站的所有权。
We highly recommend that you sign up for Google Webmaster Tools and Bing Webmaster Tools because it will help your SEO. Connecting your site will help these search engines to notify you when there is something wrong with your website.
我们强烈建议您注册Google网站管理员工具和Bing网站管理员工具,因为这将有助于您的SEO。 连接您的网站将帮助这些搜索引擎在您的网站出现问题时通知您。
These webmaster tools will also provide you with useful insights about your site, and your search engine rankings. You can then use that information to plan your content strategy and improve your site’s SEO.
这些网站管理员工具还将为您提供有关您的网站和搜索引擎排名的有用见解。 然后,您可以使用该信息来计划您的内容策略并改善网站的SEO。
If you use Pinterest to bring traffic to your WordPress site, then verifying your site with Pinterest will allow you to use Pinterest Analytics.
如果您使用Pinterest将流量引至WordPress网站,则通过Pinterest验证您的网站将使您可以使用Pinterest Analytics。
Under the Google settings section, you can enter your Google Plus profile URL to add google verified authorship. Once you add the link there, you must go to your Google+ profile about page and add your site in the contributors section. Refer to the authorship tutorial that we linked above.
在Google设置部分下,您可以输入Google Plus个人资料网址以添加Google验证的作者身份 。 在此处添加链接后,您必须转到Google+个人资料页面,然后在贡献者部分添加您的网站。 请参阅我们上面链接的作者指南。
Even though Google has discontinued using author profiles in search results, some SEO folks believe that having it is harmless if not useful.
即使Google停止在搜索结果中使用作者个人资料,但一些SEO人士仍然认为拥有它是无害的,即使没有用。
You can also add your Google Analytics ID for your website, and All in One SEO will automatically add your Google Analytics code to your site.
您还可以为网站添加Google Analytics(分析) ID,“多合一搜索引擎优化”会自动将Google Analytics(分析)代码添加到您的网站。
This section allows you to disable indexing of category and archive pages on your site by search engines. Some SEO experts believe that this is duplicate content, and it is better not to get these pages indexed.
本部分允许您通过搜索引擎禁用对网站上的类别和存档页面编制索引。 一些SEO专家认为这是重复的内容,最好不要将这些页面编入索引。
However, others argue that you should disable the ones that you don’t think are necessary and keep useful archives like category archives and tag archives. All in One SEO enables noindexing for category and archive pages by default, we would recommend that you un-check categories.
但是,其他人则认为您应该禁用那些不必要的文件,并保留有用的文件,例如类别文件和标签文件。 默认情况下,多合一SEO启用对类别和存档页面的noindexing,我们建议您取消选中类别。
If you run a single author blog, then we recommend that you enable noindex for author archives too. But if you run a multi-author site, then you should let search engines index author archives.
如果您运行单个作者博客,则建议您也为作者档案启用noindex。 但是,如果您运行一个多作者站点,则应让搜索引擎索引作者档案。
Advanced settings section allows experienced webmasters to modify certain aspects of their website’s optimization. Like excluding pages, adding code to headers, auto-generate descriptions, and so on.
高级设置部分允许经验丰富的网站管理员修改其网站优化的某些方面。 就像排除页面一样,将代码添加到标题,自动生成描述等。
Unless you know what you are doing, we recommend you to leave this section as it is.
除非您知道自己在做什么,否则建议您保留本节的内容。
Many SEO experts believe that there is no benefit of using the meta keywords tag any more. On the other hand, some experts believe that they are still useful.
许多SEO专家认为,不再使用meta关键字标签有任何好处。 另一方面,一些专家认为它们仍然有用。
All in One SEO has keywords disabled by default. If you want to use keywords, then you can enable them here. We use meta keywords on our website because we believe that even if they are not useful, there is no harm in adding a few keywords with each post.
默认情况下,所有合一SEO均禁用关键字。 如果要使用关键字,则可以在此处启用它们。 我们在网站上使用meta关键字是因为我们相信,即使它们没有用,在每个帖子中添加几个关键字也没有什么害处。
All in One SEO Pack is a powerful plugin, and as you have seen it has tons of options. Some of its features are not available to users out of the box. You will need to activate them by visiting All in One SEO » Features Manager page.
SEO Pack中的所有功能都是一个功能强大的插件,正如您所看到的,它有很多选择。 开箱即用的用户无法使用其中的某些功能。 您需要通过访问All in One SEO»功能管理器页面来激活它们。
Creators of All in One SEO believe that some users may already be using other plugins for XML sitemaps and for Facebook Open Graph meta tags. If you are not already using other plugins for that, then you must activate these two addons to gain maximum SEO advantage.
多功能搜索引擎优化(SEO)的创建者认为,某些用户可能已经在将其他插件用于XML网站地图和Facebook Open Graph元标记 。 如果尚未使用其他插件,则必须激活这两个插件才能获得最大的SEO优势。
Enabling these features will add Social Meta and XML Sitemap items under your All in One SEO settings.
启用这些功能将在您的All in One SEO设置下添加Social Meta和XML Sitemap项。
All you need to do is visit All in One SEO » XML Sitemap page and check the box next to ‘Notify Google’ and ‘Notify Bing’ options.
您需要做的就是访问All in One SEO»XML Sitemap页面,然后选中“ Notify Google”和“ Notify Bing”选项旁边的框。
Leave rest of the settings as they are and click on the update options button.
其余设置保持不变,然后单击更新选项按钮。
First you need to visit All in One SEO » Social Meta page and Scroll down to the homepage settings section. This is where you will set the title, description, and an image for your site’s home page.
首先,您需要访问All in One SEO»社交元页面,然后向下滚动到首页设置部分。 您可以在此处设置站点主页的标题,描述和图像。
However, since we have already set homepage title and description in the General settings, you can check the box that says ‘Use AIOSEO Title and Description’.
但是,由于我们已经在“常规”设置中设置了首页标题和描述,因此您可以选中“使用AIOSEO标题和描述”复选框。
Next you need to upload an image because this image will be used by social sites like Facebook and Twitter to accompany your link when it is shared on these platforms.
接下来,您需要上传图片,因为当这些链接在这些平台上共享时,该图片将被Facebook和Twitter之类的社交网站用来陪伴您的链接。
When you scroll down on this page, you will see the social profiles link section where you can add your social profile URLs one link per line.
向下滚动此页面时,您会看到“社交个人资料”链接部分,您可以在其中添加您的社交个人资料网址,每行一个链接。
The next section allows you to set up Facebook admin and app ID. Settings in this section will allow you to add Facebook author tag, and get Facebook Insights for your website.
下一部分将允许您设置Facebook管理员和应用ID。 本部分中的设置将允许您添加Facebook作者标签 ,并为您的网站获取Facebook Insights 。
All in One SEO plugin adds a meta box in your WordPress post/page edit screen. However, many beginners are often confused about how to use that properly.
多合一SEO插件在您的WordPress帖子/页面编辑屏幕中添加了一个meta框。 但是,许多初学者经常对如何正确使用它感到困惑。
What kind of title should I use? Or how to write a description?
我应该使用哪种标题? 或如何写描述?
So before you move on to setting up All in One SEO Pack, we would like you to check out our guide on how to properly use SEO functions to optimize your WordPress posts. Even though this guide shows Yoast SEO plugin in the screenshots, the basic concepts are the same, so it will be helpful for all.
因此,在继续设置All in One SEO Pack之前,我们希望您查看有关如何正确使用SEO功能来优化WordPress帖子的指南 。 即使本指南在屏幕快照中显示了Yoast SEO插件,其基本概念也是相同的,因此对所有人都将有所帮助。
To optimize single posts and pages, you can enter SEO title, description, and keywords for each post you write.
要优化单个帖子和页面,可以为所写的每个帖子输入SEO标题,描述和关键字。
Settings on this meta box will override your global All in One SEO settings. If you leave them blank, then All in One SEO will use your global settings to fill in these fields for you.
此meta框上的设置将覆盖您的全局All in One SEO设置。 如果将它们留为空白,则“多合一SEO”将使用您的全局设置为您填写这些字段。
It will use your post title as title, posts excerpt as description, and tags as keywords. If you want to get maximum results, then we recommend that you fill these fields manually rather than leaving them blank.
它将使用您的帖子标题作为标题,使用帖子摘录作为描述,并使用标签作为关键字。 如果您想获得最大的结果,那么我们建议您手动填写这些字段,而不要留空。
Apart from these, you can also set nofollow and noindex options if you do not want to get a specific post or a page indexed on search engines. For beginners, its best to avoid using these options.
除此之外,如果您不想在搜索引擎上获得特定的帖子或页面索引,还可以设置nofollow和noindex选项。 对于初学者,最好避免使用这些选项。
Lastly, you can even disable All in One SEO for a particular post or page, but we’re not sure why you would want to do that.
最后,您甚至可以针对特定帖子或页面禁用“多合一SEO”,但是我们不确定为什么要这么做。
That’s all you have optimized your single post or page for maximum SEO benefit.
仅此而已,您就可以优化单个帖子或页面,以实现最大的SEO收益。
We hope this user’s guide for All in One SEO Pack helped you set it up on your site. You may also want to see our list of 9 best WordPress SEO plugins and tools that you should use.
希望本《一站式SEO包用户指南》能帮助您在网站上进行设置。 您可能还想查看我们应使用的9种最佳WordPress SEO插件和工具的列表。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
翻译自: https://www.wpbeginner.com/plugins/users-guide-for-all-in-one-seo-pack/
镇海seo优化指南