W9L9-10

W9L9

一.我对市场经理这个岗位感兴趣

内容:

1.认真努力学习,在完成自身专业课作业情况下,对专升本多做了解。

2.利用周末时间去多接触社会,多与人打交道。

3.空闲时间可以多看一些与市场经理的职能相挂钩的书。

二.

拼多多

拼多多通过拼团这个方式,使其与用户的互动得以提升;在通过买下一些娱乐节目的冠名权来进行进一步的宣传。

三.

链接:

https://www.shopify.com/free-trial/ecommerce/short?jk=e%20commerce&utm_source=yabing&utm_medium=cpc&utm_campaign=Global5%20-%20Ecommerce%20(phrase)&bingadgroupid=1241348689810255&bingadid=77584321620031&bingkeywordid=77584349272249&bingnetwork=o&BOID=none

标题:

Create your ecommerce store with Shopify

主旨:

Beautiful themes that are responsive and customizable

No design skills needed. You have complete control over the look and feel of your website, from its layout, to content and colors.

Pricing as low as $9/month

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. Start selling anywhere for just $9/month.

Trusted by over 500,000 businesses worldwide

Shopify handles everything from marketing and payments, to secure checkout and shipping

重点词汇:

customizable

design skills



W9L10

一.

网店:销售额=流量×转化率×客单价

方法:

1.做广告来使流量增加

2.自身商品的设计已经店铺的设计来吸引顾客;对客服的沟通能力进行进一步的培训

3.适当加价或减少供应量使客单价变大

二.

链接:https://en.m.wikipedia.org/wiki/Average_revenue_per_user

标题:

Average revenue per user

主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.


This term is used by companies that offer subscription services to clients for example, telephone carriers, Internet service providers, and hosts. It is a measure of the revenue generated by one customer phone, pager, etc., per unit time, typically per year or month. In mobile telephony, ARPU includes not only the revenues billed to the customer each month for usage, but also the revenue generated from incoming calls, payable within the regulatory interconnection regime.


Digital media and social media companies, which rely heavily on ad revenue generated by users with free accounts, pay particularly close attention to their ARPU. Variations in ARPU reflect changes in the companies' ability to generate revenue and heavily impact their stock prices[1]. This provides the company a granular view at a per user or unit basis and allows it to track revenue sources and growth.


There is a trend[citation needed] by telecommunications and Internet companies and their suppliers to sell extra services to users and a lot of the promotion that is used by these companies talks of increased ARPU for these operators. It typically manifests[citation needed] in the form of value-added services such as entertainment being sold to customers especially in markets where the primary service offered to the customer, such as the telephony or Internet service, is sold at a commodity rate.

重要词汇:

Internet service providers

telephone carriers

value-added services

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