【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 5（V）对话 Driving Demand
Rachel Wood 女， the host of Tech Talk.
Bob Evans 男， head of economic research at CiCi Taxi.
Rachel
I'm Rachel Wood and this is Tech Talk from New York City.
Today I am joined by Bob Evans, head of economic research at CiCi Taxi. 【填空】
Welcome Bob!
Bob
Thank you Rachel. Very happy to be here.
【选择】-Which of the following is true about Rachel? -She's the host of Tech Talk.
Rachel
Now Bob, since it was founded in 2011, CiCi Taxi has been very successful.
But your company has also upset some users with its surge pricing policy.
Can you explain to us what surge pricing is?
Bob
Surge pricing is when CiCi raises driver rates when many people need a ride at the same time. 【填空】
【选择】-When does CiCi Taxi raise its drive rates? -when there is a high demand for rides
surge pricing 动态定价，峰时价格
For example, if there has been a concert, the area will be very crowded afterwards. 【跟读】
And when all these people log on to the CiCi app and call for a ride, driver rates will go up. 【填空】【朗读】
This means users will need to pay more money than usual to get a ride.
【选择】-What will happen if many users call for a ride at the same time? -They need to pay more than usual.
【跟读】He is the head of economic research at CiCi Taxi.
【跟读】The company's surge pricing policy has upset some users.
Rachel
Now why would CiCi do this?
The policy has been criticized for taking advantage of users.
It's been said that you are charging people more money when they need rides the most. 【填空】【朗读】
Bob
Well, I can understand why some people may feel that way. 【跟读】
But they need to think about surge pricing in terms of supply and demand.
【选择】-What has CICI surge pricing policy been criticized for? -taking advantage of users.
Rachel
What do you mean?
Bob
In the case of CiCi, users are on the demand side, and drivers are on the supply side.
When there's heavy demand in an area, a greater supply of drivers will be needed there. 【填空】
Raising driver rates encourages them to travel to that specific area.
It helps to balance supply with increased demand.
【选择】-Who is on the supply side in the case of CICI? -drivers
【选择】-What encouges drivers to go to areas with heavy demand? -raising their rates
【选择】-When there is a high demand for rides, the company will... increase its prices.
【跟读】If there is heavy demand in an area, the supply of drivers needs to increase.
Bob
So surge pricing gives drivers a financial incentive.
If there's not enough supply to meet demand, users will be waiting longer for a ride. 【填空】
Right. And when your supply is people, it's especially important to take care of them.
Otherwise, a competitor will eventually take away your supply source and slow your growth rate. 【朗读】
【选择】-Why does surge pricing encouge drive to head to areas with higher demand? -It gives them a financial incentive.
incentive n. 动机；刺激 adj. 激励的；刺激的
Rachel
So are you saying that users should stop complaining and accept surge pricing?
Bob
No, but the perspective of our drivers should be considered.
This is the reality.
CiCi did not invent surge pricing. It's used in many industries.
It's basic economic principles really.
Rachel
Alright. Thank you Bob. Let's take a break. We'll be back in 2 minutes.
【选择】-How many companies use surge pricing? -It's used in many industries.
【跟读】Surge pricing gives drivers a financial incentive.
【跟读】He thinks the perspective of the drivers should be considered.
【跟读】An area may become very crowded after a large event.