KDD2021| 工业界搜推广nlp论文整理

本文整理了KDD21的Accepted Papers^[1]中，工业界在搜索、推荐、广告、nlp上的文章。整理的论文列表比较偏个人口味，选取的方式是根据论文作者列表上看是否是公司主导的，但判断比较偏主观，存在漏掉的可能。整理的方式主要按照公司和方向来划分，排名不计先后顺序。

1. 按照方向分类

主要挑选了一些笔者比较感兴趣的方向，并整理了对应的文章名称。读者可以大致读一下文章名，判断是否和自己的研究方向或工作方向一致，从中选择感兴趣的文章进行精读。

1.1 推荐系统

1.1.1 样本

涉及到采样、负样本等。

• Google: Bootstrapping for Batch Active Sampling

• Google: Bootstrapping Recommendations at Chrome Web Store

• Alibaba：Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling

1.1.2 表征学习

• Google: Learning to Embed Categorical Features without Embedding Tables for Recommendation

• 华为：An Embedding Learning Framework for Numerical Features in CTR Prediction

• 腾讯：Learning Reliable User Representations from Volatile and Sparse Data to Accurately Predict Customer Lifetime Value

• 阿里：Representation Learning for Predicting Customer Orders

1.1.3 跨域推荐

• 阿里：Debiasing Learning based Cross-domain Recommendation

• 腾讯：Adversarial Feature Translation for Multi-domain Recommendation

1.1.4 纠偏

• 阿里：Contrastive Learning for Debiased Candidate Generation in Large-Scale Recommender Systems

• 阿里：Debiasing Learning based Cross-domain Recommendation

1.1.5 图神经网络

• 华为：Dual Graph enhanced Embedding Neural Network for CTR Prediction

• 美团：Signed Graph Neural Network with Latent Groups

• 阿里：DMBGN: Deep Multi-Behavior Graph Networks for Voucher Redemption Rate Prediction

• 百度：MugRep: A Multi-Task Hierarchical Graph Representation Learning Framework for Real Estate Appraisal

1.1.6 多任务学习

• Google：Understanding and Improving Fairness-Accuracy Trade-offs in Multi-Task Learning

• 美团：Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning for Customer Acquisition

• 百度：MugRep: A Multi-Task Hierarchical Graph Representation Learning Framework for Real Estate Appraisal

1.1.7 多模态/短视频推荐

• 阿里：SEMI: A Sequential Multi-Modal Information Transfer Network for E-Commerce Micro-Video Recommendations

1.1.8 知识图谱

• Microsoft：Reinforced Anchor Knowledge Graph Generation for News Recommendation Reasoning

1.1.9 推荐系统架构

• Facebook：Training Recommender Systems at Scale: Communication-Efficient Model and Data Parallelism

• Facebook：Hierarchical Training: Scaling Deep Recommendation Models on Large CPU Clusters

• 阿里，FleetRec: Large-Scale Recommendation Inference on Hybrid GPU-FPGA Clusters

• 腾讯，Large-Scale Network Embedding in Apache Spark

• Microsoft，On Post-Selection Inference in A/B Testing

1.2 搜索

1.2.1 向量检索

• 阿里：Embedding-based Product Retrieval in Taobao Search

1.2.2 查询/内容理解

• Facebook：Que2Search: Fast and Accurate Query and Document Understanding for Search at Facebook

1.2.3 概念图谱

• 阿里巴巴：AliCG: Fine-grained and Evolvable Conceptual Graph Construction for Semantic Search at Alibaba

• 阿里巴巴：AliCoCo2: Commonsense Knowledge Extraction, Representation and Application in E-commerce

1.2.4 预训练

• 百度：Pretrained Language Models for Web-scale Retrieval in Baidu Search

• 微软：Domain-Specific Pretraining for Vertical Search: Case Study on Biomedical Literature

1.2.5 Query改写/自动补全

• 微软：Diversity driven Query Rewriting in Search Advertising

• 百度：Meta-Learned Spatial-Temporal POI Auto-Completion for the Search Engine at Baidu Maps

1.2.6 图神经网络

• 百度：HGAMN: Heterogeneous Graph Attention Matching Network for Multilingual POI Retrieval at Baidu Maps

1.2.7 多模态

• Google: Mondegreen: A Post-Processing Solution to Speech Recognition Error Correction for Voice Search Queries

• Facebook：VisRel: Media Search at Scale

1.2.8 边缘计算

• 阿里：FIVES: Feature Interaction Via Edge Search for Large-Scale Tabular Data

1.2.9 搜索引擎架构

• 百度：Norm Adjusted Proximity Graph for Fast Inner Product Retrieval

• 百度：JIZHI: A Fast and Cost-Effective Model-As-A-Service System for Web-Scale Online Inference at Baidu

1.3 广告

这一块文章不是很多，就不细分了。

• Google: Clustering for Private Interest-based Advertising

• 阿里：A Unified Solution to Constrained Bidding in Online Display Advertising

• 阿里：Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning

• 阿里：Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

• 阿里：We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

1.4 NLP

1.4.1 预训练

• 微软：NAS-BERT: Task-Agnostic and Adaptive-Size BERT Compression with Neural Architecture Search

• 阿里：M6: Multi-Modality-to-Multi-Modality Multitask Mega-transformer for Unified Pretraining

• 微软：TUTA: Tree-based Transformers for Generally Structured Table Pre-training

1.4.2 命名实体识别

• 微软：Reinforced Iterative Knowledge Distillation for Cross-Lingual Named Entity Recognition

1.4.3 少样本学习

• 微软：Generalized Zero-Shot Extreme Multi-label Learning

• 微软：Zero-shot Multi-lingual Interrogative Question Generation for "People Also Ask" at Bing

1.4.4 摘要

• 微软：Reinforcing Pretrained Models for Generating Attractive Text Advertisements

1.4.5 意图识别

• 阿里：MeLL: Large-scale Extensible User Intent Classification for Dialogue Systems with Meta Lifelong Learning

1.4.6 多模态

• 阿里：M6: Multi-Modality-to-Multi-Modality Multitask Mega-transformer for Unified Pretraining

2.按照公司分类

2.1 Google

• Learning to Embed Categorical Features without Embedding Tables for Recommendation

• NewsEmbed: Modeling News through Pre-trained Document Representations

• Understanding and Improving Fairness-Accuracy Trade-offs in Multi-Task Learning

• Bootstrapping for Batch Active Sampling

• Bootstrapping Recommendations at Chrome Web Store

• Clustering for Private Interest-based Advertising

• Dynamic Language Models for Continuously Evolving Content

• Mondegreen: A Post-Processing Solution to Speech Recognition Error Correction for Voice Search Queries

• On Training Sample Memorization: Lessons from Benchmarking Generative Modeling with a Large-scale Competition

2.2 Facebook

• Training Recommender Systems at Scale: Communication-Efficient Model and Data Parallelism

• Preference Amplification in Recommender Systems

• Hierarchical Training: Scaling Deep Recommendation Models on Large CPU Clusters

• Network Experimentation at Scale

• Que2Search: Fast and Accurate Query and Document Understanding for Search at Facebook

• VisRel: Media Search at Scale

• Balancing Consistency and Disparity in Network Alignment

2.3 Microsoft

• Generalized Zero-Shot Extreme Multi-label Learning

• Learning Multiple Stock Trading Patterns with Temporal Routing Adaptor and Optimal Transport

• NAS-BERT: Task-Agnostic and Adaptive-Size BERT Compression with Neural Architecture Search

• Reinforced Anchor Knowledge Graph Generation for News Recommendation Reasoning

• Table2Charts: Recommending Charts by Learning Shared Table Representations

• TabularNet: A Neural Network Architecture for Understanding Semantic Structures of Tabular Data

• TUTA: Tree-based Transformers for Generally Structured Table Pre-training

• Contextual Bandit Applications in a Customer Support Bot

• Diversity driven Query Rewriting in Search Advertising

• Domain-Specific Pretraining for Vertical Search: Case Study on Biomedical Literature

• On Post-Selection Inference in A/B Testing

• Reinforced Iterative Knowledge Distillation for Cross-Lingual Named Entity Recognition

• Reinforcing Pretrained Models for Generating Attractive Text Advertisements

• Zero-shot Multi-lingual Interrogative Question Generation for "People Also Ask" at Bing

2.4 阿里

• A Unified Solution to Constrained Bidding in Online Display Advertising

• AliCG: Fine-grained and Evolvable Conceptual Graph Construction for Semantic Search at Alibaba

• AliCoCo2: Commonsense Knowledge Extraction, Representation and Application in E-commerce

• Contrastive Learning for Debiased Candidate Generation in Large-Scale Recommender Systems

• Debiasing Learning based Cross-domain Recommendation

• Device-Cloud Collaborative Learning for Recommendation

• Deep Inclusion Relation-aware Network for User Response Prediction at Fliggy

• DMBGN: Deep Multi-Behavior Graph Networks for Voucher Redemption Rate Prediction

• Dual Attentive Sequential Learning for Cross-Domain Click-Through Rate Prediction

• Embedding-based Product Retrieval in Taobao Search

• Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning

• FIVES: Feature Interaction Via Edge Search for Large-Scale Tabular Data

• FleetRec: Large-Scale Recommendation Inference on Hybrid GPU-FPGA Clusters

• Intention-aware Heterogeneous Graph Attention Networks for Fraud Transactions Detection

• Live-Streaming Fraud Detection: A Heterogeneous Graph Neural Network Approach

• M6: Multi-Modality-to-Multi-Modality Multitask Mega-transformer for Unified Pretraining

• Markdowns in E-Commerce Fresh Retail: A Counterfactual Prediction and Multi-Period Optimization Approach

• MeLL: Large-scale Extensible User Intent Classification for Dialogue Systems with Meta Lifelong Learning

• Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search

• Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

• Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling

• Representation Learning for Predicting Customer Orders

• SEMI: A Sequential Multi-Modal Information Transfer Network for E-Commerce Micro-Video Recommendations

• We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

2.5 百度

• Norm Adjusted Proximity Graph for Fast Inner Product Retrieval

• Curriculum Meta-Learning for Next POI Recommendation

• Pretrained Language Models for Web-scale Retrieval in Baidu Search

• HGAMN: Heterogeneous Graph Attention Matching Network for Multilingual POI Retrieval at Baidu Maps

• JIZHI: A Fast and Cost-Effective Model-As-A-Service System for Web-Scale Online Inference at Baidu

• Meta-Learned Spatial-Temporal POI Auto-Completion for the Search Engine at Baidu Maps

• MugRep: A Multi-Task Hierarchical Graph Representation Learning Framework for Real Estate Appraisal

• SSML: Self-Supervised Meta-Learner for En Route Travel Time Estimation at Baidu Maps

• Talent Demand Forecasting with Attentive Neural Sequential Model

2.6 腾讯

• Why Attentions May Not Be Interpretable?

• Adversarial Feature Translation for Multi-domain Recommendation

• Large-Scale Network Embedding in Apache Spark

• Learn to Expand Audience via Meta Hybrid Experts and Critics

• Learning Reliable User Representations from Volatile and Sparse Data to Accurately Predict Customer Lifetime Value

2.7 美团

• Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning for Customer Acquisition

• User Consumption Intention Prediction in Meituan

• Signed Graph Neural Network with Latent Groups

• A Deep Learning Method for Route and Time Prediction in Food Delivery Service

2.8 华为

• An Embedding Learning Framework for Numerical Features in CTR Prediction

• Dual Graph enhanced Embedding Neural Network for CTR Prediction

• Discrete-time Temporal Network Embedding via Implicit Hierarchical Learning

• Retrieval & Interaction Machine for Tabular Data Prediction

• A Multi-Graph Attributed Reinforcement Learning Based Optimization Algorithm for Large-scale Hybrid Flow Shop Scheduling Problem

结语

后续笔者会针对感兴趣的文章进行解读。如果大家有感兴趣的文章，也欢迎在公众号后台跟我留言，我会优先挑选大家感兴趣的文章进行解读。当然，如果你有解读好的笔记，也欢迎投稿或交流~~

参考

[1] KDD2021 Accepted Papers: https://kdd.org/kdd2021/accepted-papers/index

[2] KDD2021 | 推荐系统论文集锦