"Fifty years ago, when I began exploring the ocean, no one imagined that we could do anything to harm the ocean by what we put into it or by what we took out of it. It seemed, at that time, to be a sea of Eden, but now we know, we are facing paradise lost." said Sylvia Earle in 2009.I'm haunted by the thought of what Ray Anderson calls "tomorrow's child," asking why we didn't do something on our watch to save sharks and bluefin tuna and squids and coral reefs and the living ocean while there still was time. Well, now is that time.
It's no secret that saving sea life is a daunting challenge while faced with insufficient participants and inefficient current methods.Although Some responsible pioneers have taken some steps such as NOAA, announced measures to reduce overfishing and protect essential fish habitat,and SSCS,paticipated in " direct action" including destruction and other physical obstruction with the whalers' operations,We still have a long way to go.
To understand our prospects，we conduct the research by means of market research.We consider it the most suitable to get accurate data for it can help us better understand about the current situation and market demand as well as help us optimize our product combination.
Ultimately, we pinpointed the target market:one,the governments of the countries that have marine territory;two,the NGOs that focus on saving marine life ;three,individuals who want to protect marine life and those who have the need for sea going,Who are not satisfied with the current solutions.
Then,we have a rough idea of their pain points: Firstly,The survival of Marine life is affected by multiple factors, and it is difficult to solve the problem if the government and social organizations remain in line. Secondly,not enough people realize the importance of conservation. Thirdly,The current system of processing information is too slow and too difficult to provide effective information for governments to intervene in a timely manner.
Pain points that are not satisfied are as follows:the range of coverage ,information transmission efficiency and lack of cooperation.
We have also learnt that the actually needs are valid information and direct result,more efficient management,better allocation of resourses, professional guidance together with valid systematic cooperation.
When it comes to users analysis,we turn to empathy map . Section one:SAYS ,which enables us to understand our users' inner thoughts.one,"far sea protection is not efficient in the past";two,"it's difficult to balance conservation and exploitation of the oceans";three,"it's my duty to have a good manegement and protection of the sea."
Section two:THINKS, which gives us a glimpse into the users' needs from bottom of the heart. It reads"I want to purchase a complete set of accurate and effective marine management services."
Section three:DOES, which can help us in learning about users' action in the past. one,"the client has used public opinion of conduct publicity and education on ocean protection."two, "customers invest a lot of equipment and manpower ,but it's hard to stop illegal hunting."
Section four: FEELS ,which can let us experience the user experience.one,"a mutually beneficial model may attract investors."two,"customers worry that the work cycle may be long ."
After all that talk,to convince you of our capability,let me introduce you to our company,cybersea.
Our shared value is,life come first .Our Slogan is,if you use ,you are in .High effciency as well as more cooperation and participation is our value proposition.Besides,we have two types of customer relationship:1.service and clients.2. partners that save marine life together.
Our core capabilities:1.providing system of Internet of things.2. information collecting and analyzing abilities.Cost structure:advertisement35%, technology support40%, salary20%,others15% approximately.(这个百分数我觉着有点古怪，你自己看着办）
And you won't be worried about the feasibility of our projects after you know our revenue model:
Simply put, we make money by providing information services，and it can be divided into three levels: firstly,we charge government using fees, which are higher and paid annually. secondly, we charge using fees from NGOs at moderate prices and on a monthly basis.But when it comes to individuals,they can share information for free.It is important to note that we have also created revenue generating channels to generate advertising revenue by providing platforms to advertisers while ensuring security and reliability.
In short, choose us, make us all. Thank you for listening.