苹果审核拒绝处理

最近公司开发了一款工具类APP，只给公司内某些部门使用，但苹果审核出不是面向用户使用的，一直被拒绝

1. 审核被拒说明

Guideline 3.2 - Business
Users come to the App Store expecting to find apps they can pick up and use, so we check every app to see if it is meant for a wide audience. For apps designed to be used by a specific business or organization, we work with developers to choose the right distribution option for their app.
We found in our review that your app is designed to be used by a specific business or organization, including partners or employees. Custom app distribution through Apple Business Manager or Apple School Manager is the best way to make these kinds of business apps available to your target audience.
Next Steps
Follow these steps to distribute your app using custom app distribution:
1. Have the business or organization your app is designed for enroll in Apple Business Manager or Apple School Manager.
2. Change your Pricing and Availability setting in App Store Connect to make your app available to specific businesses or organizations.
3. Resubmit your app for review. Once the app has been published, businesses and organizations will be able to find your app on Apple Business Manager or Apple School Manager.
Resources

• Learn more about distributing apps on Apple Business Manager and Apple School Manager.
• See the availability of Apple education and business programs in your region.

2. 答复

亲爱的苹果团队，您好：
我们的app主要在中国发布。我们面对的不仅仅是一个具体的企业，也面向单个个体用户。
例如，个体持有多个设备或者操作流程，在与我公司合作后，会分配账号和密码。他可以通过这个app登录并查看他所属设备巡检和隐患治理情况，所以可以理解这个app也是为所有人服务的。我们APP主要目的是辅助用户对所持有设备资产以及操作流程的检查记录工作，提高他们对资产的巡检监管。它是一个用户的工具软件。本软件是整个系统模块中不可缺少的一个环节，它对我们来说非常重要。
目前APP还有一些功能没有完善，这只是初代版本，随着项目的发展，我们会开发更多相关功能，解决方案示例、巡检示例新闻等功能。毕竟，应用程序商店是苹果唯一官方认可的应用程序商店，所以我们希望APP可以面向全面用户，提供相应功能。
致以亲切的问候

3. 思路

• 1. 千万不要承认仅给企业用户或者合作方使用
• 2. 阐述一下普通用户使用APP能干嘛
• 3. 可以说一下我们这是初版，后续会有面向大众的功能
• 4. 如果不小心承认了仅面向企业，那么换个bundleId 重新申请