Psychological research shows that the first encounter between people depends on the first 6 seconds of a certain face, and the response to the brain is 6 seconds later than the emotion. People named this phenomenon "a six-second emotional hijacking theory." That is to say, in the first six seconds, people's perceptual cognition is far greater than rationality. To a large extent, this perceptual cognition often directly determines whether there are below, or what is the following.
When doing business plan PPT, this "six-second hijacking theory" also applies to the cover design of the business plan. If the cover doesn't motivate the investor's "good feeling" within 6 seconds, your probability of success is self-evident.
Cover three elements
In general, the cover mainly contains three categories of information.
- Company name and slogan
The name and slogan are closely related to the company's market positioning. The core foundation of positioning is to tap its own unique value, to allocate all resources, to establish effective communication with consumers, and to reach a relationship with consumers. Basically, by company name and slogan, you can determine what you are doing and the value you want to shape.
For example, Alibaba - let the world have no difficult business.
- Contact and contact information
Contacts are generally founders or partners for a new company. There are many ways to contact them, email, WeChat, and phone.
- Date and confidentiality statement
Write the date, attach a confidential statement, and the cover is over.
Making Essentials
Today we are not considering the production of the cover from the perspective of design, but from the perspective of content. I will introduce the points that need attention.
1.Graphic correspondence
Through the above analysis, we have made it clear that the role of the cover is to give investors the most effective delivery of your company's information, then all the elements on the cover will play a vital role. In addition to text, the most important element on the cover is the image, which is also the way to help us convey information, so it needs to match the text content.
How to understand? It is the picture that matches the information of the industry company described in my text or can represent one thing in this industry. For example, I am a new consumer project. I can choose the scene of consumption or the new consumption form in my PPT cover. If I put a plant on it, I can't intuitively reflect the theme I want to express.
2.The color is consistent with the theme information
The second element in the cover that can carry information is color, and different industries generally have different color types. Every company also has its own VI system. When using color, we must conform to the color specification of this industry, and it must conform to the company's own color specification. This is a manifestation of professionalism.
I think the most important information in the cover of the business plan is the company name and slogan. We have to do everything we can to highlight and express your name and slogan.