一、拼多多平台优势:
1、独创拼团模式
拼团拼单是拼多多独创的营销模式,其特点是基于人脉社交的裂变传播,非常具有传播性。
由于本身走低价路线,加上拼单折扣,商品的分享和人群裂变效果非常明显,电商前期最难在于吸引用户,拼多多初期利用低价拼团模式,快速大量的分享曝光可以把产品知名度很快打出去。
2、开店简单便捷
拼多多作为新平台,其开店简单,成本低,一张身份证目前个人可以开两家店,一张营业执照可以开店。
拼多多主打低价商品,只要价格有优势,不需要投入太多的推广及运营费用。相比成熟的电商平台,拼多多的低门槛其实具有很大的优势。
3、卖家数量不多
相比其他平台,拼多多的卖家还没有到白热化的阶段。拼多多发展短短几年,虽然平台交易额节节攀升,用户数量翻了几番,但是卖家数量还远远没到淘宝的那种地步。
二、拼多多上的助力享免单收邮费吗?
拼多多的助力享免单不需要收取邮费的。
三、那么该如何获取拼多多商品数据比价呢?
为了进行电商平台 的API开发,首先我们需要做下面几件事情。
1)开发者注册一个账号
2)然后为每个拼多多应用注册一个应用程序键(App Key) 。
3)下载 拼多多 API的SDK并掌握基本的API基础知识和调用
4)利用SDK接口和对象,传入AppKey或者必要的时候获取并传入SessionKey来进行程序开发。
5)利用拼多多 平台的文档中心和API测试工具,对接口进行测试。从而了解返回信息,方便程序获取。
以上是一般拼多多 API应用开发的关键流程,其中通过拼多多 文档中心和API测试工具,进行概念了解和接口信息查询很重要。因为这些数据就是我们需要在逐步显示出来的。拼多多 的API很多,不过都分为了好几个领域,慢慢就会了解深入了。
注册链接(获取Key和secret):https://o0b.cn/iinoah
代码演示
{
"item": {
"num_iid": "1620002566",
"title": "【2件套】套装秋冬新款仿獭兔毛钉珠皮草毛毛短外套加厚大衣女装",
"price": 95.4,
"minGroupPrice": 95.4,
"maxGroupPrice": 95.4,
"cid": 8484,
"desc_short": "",
"total_price": "",
"orginal_price": 95.4,
"nick": "果果家气质女装",
"num": 0,
"sales": 0,
"detail_url": "https://mobile.yangkeduo.com/goods1.html?goods_id=1620002566",
"desc": "",
"item_imgs": [
{
"url": "https://omsproductionimg.yangkeduo.com/images/2017-12-12/bcf848aa71c6389607ae7a84b70f1543.jpeg"
},
{
"url": "https://omsproductionimg.yangkeduo.com/images/2017-12-12/176019babfdecffa1d9f98f40b7e99b4.jpeg"
},
{
"url": "https://omsproductionimg.yangkeduo.com/images/2017-12-12/efb5db42397550bffd3211ca6f197498.jpeg"
},
{
"url": "https://omsproductionimg.yangkeduo.com/images/2017-12-12/d209ef7bcc9183c3bb8ca1dfdb108d49.jpeg"
},
{
"url": "https://omsproductionimg.yangkeduo.com/images/2017-12-12/74257ab65f3f00da7a90fde9042fe640.jpeg"
},
{
"url": "https://img.pddpic.com/goods/images/2019-08-17/e8fbd9cb-cc74-4caa-9380-84c46d27b008.jpg"
},
{
"url": "https://img.pddpic.com/goods/images/2019-08-17/d76f515b-e375-4060-b94e-cf64f6b0964e.jpg"
},
{
"url": "https://img.pddpic.com/goods/images/2019-08-17/f2f279b5-6000-4fbe-b99b-7c1cbd7884ea.jpg"
}
],
"pic_url": "omsproductionimg.yangkeduo.com/images/2017-12-12/bcf848aa71c6389607ae7a84b70f1543.jpeg",
"props_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1215:1115501666:颜色:米色两件套(外套+裙子);1215:105309781:颜色:蓝色两件套(外套+裙子);1226:119128:尺码:S(90斤以下);1226:96784:尺码:M(90-100斤);1226:33651:尺码:L(100-110斤);1226:33652:尺码:XL(110-120斤);1226:33653:尺码:2XL(120-130斤);1226:33656:尺码:3XL(130-140斤);",
"prop_imgs": {
"prop_img": [
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115500378",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:1115501666",
"url": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/48b30664f0f7e526ab1b956e813f25cf.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/3660b7893ca5cda1ffcea745d10b2506.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/a4a5a671afbb2d8e1f4c21c0ced3bea8.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/f0551176629bf81f25757c160198dba1.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/801a2e23140bfe76229f02aab0a8a5fe.jpeg"
},
{
"properties": "1215:105309781",
"url": "https://t00img.yangkeduo.com/goods/images/2018-11-17/2f202934f16f0eee41257b77bf489262.jpeg"
}
]
},
"props": [
{
"name": "面料材质",
"value": "仿皮草"
},
{
"name": "成分含量",
"value": "71%(含)—80%(含)"
},
{
"name": "版型",
"value": "修身"
},
{
"name": "领型",
"value": "圆领"
},
{
"name": "衣长",
"value": "短款"
},
{
"name": "是否带毛领",
"value": "不带毛领"
},
{
"name": "主风格",
"value": "气质名媛"
}
],
"skus": {
"sku": [
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:119128",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:119128:尺码:S(90斤以下)",
"quantity": 108,
"sku_id": 57114357891
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:96784",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:96784:尺码:M(90-100斤)",
"quantity": 41,
"sku_id": 57114357892
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:33651",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:33651:尺码:L(100-110斤)",
"quantity": 60,
"sku_id": 57114357893
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:33652",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:33652:尺码:XL(110-120斤)",
"quantity": 117,
"sku_id": 57114357894
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:33653",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:33653:尺码:2XL(120-130斤)",
"quantity": 200,
"sku_id": 57114357895
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115500378;1226:33656",
"properties_name": "1215:1115500378:颜色:粉色两件套(外套+裙子);1226:33656:尺码:3XL(130-140斤)",
"quantity": 126,
"sku_id": 57114357896
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:119128",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:119128:尺码:S(90斤以下)",
"quantity": 962,
"sku_id": 57114357897
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:96784",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:96784:尺码:M(90-100斤)",
"quantity": 135,
"sku_id": 57114357898
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:33651",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:33651:尺码:L(100-110斤)",
"quantity": 139,
"sku_id": 57114357899
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:33652",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:33652:尺码:XL(110-120斤)",
"quantity": 578,
"sku_id": 57114357900
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:33653",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:33653:尺码:2XL(120-130斤)",
"quantity": 124,
"sku_id": 57114357901
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:1115501666;1226:33656",
"properties_name": "1215:1115501666:颜色:米色两件套(外套+裙子);1226:33656:尺码:3XL(130-140斤)",
"quantity": 249,
"sku_id": 57114357902
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:119128",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:119128:尺码:S(90斤以下)",
"quantity": 556,
"sku_id": 103851107855
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:96784",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:96784:尺码:M(90-100斤)",
"quantity": 516,
"sku_id": 103851107856
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:33651",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:33651:尺码:L(100-110斤)",
"quantity": 844,
"sku_id": 103851107857
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:33652",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:33652:尺码:XL(110-120斤)",
"quantity": 547,
"sku_id": 103851107858
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:33653",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:33653:尺码:2XL(120-130斤)",
"quantity": 561,
"sku_id": 103851107853
},
{
"price": "95.4",
"orginal_price": "95.4",
"properties": "1215:105309781;1226:33656",
"properties_name": "1215:105309781:颜色:蓝色两件套(外套+裙子);1226:33656:尺码:3XL(130-140斤)",
"quantity": 570,
"sku_id": 103851107854
}
]
},
"props_list": {
"1215:1115500378": "颜色:粉色两件套(外套+裙子)",
"1215:1115501666": "颜色:米色两件套(外套+裙子)",
"1215:105309781": "颜色:蓝色两件套(外套+裙子)",
"1226:119128": "尺码:S(90斤以下)",
"1226:96784": "尺码:M(90-100斤)",
"1226:33651": "尺码:L(100-110斤)",
"1226:33652": "尺码:XL(110-120斤)",
"1226:33653": "尺码:2XL(120-130斤)",
"1226:33656": "尺码:3XL(130-140斤)"
},
"props_img": {
"1215:1115500378": "https://t00img.yangkeduo.com/goods/images/2018-08-28/062d42b525a7c786920cbb83ac772af7.jpeg",
"1215:1115501666": "https://t00img.yangkeduo.com/goods/images/2018-08-28/415bed99d5a925123d7b7c39547205de.jpeg",
"1215:105309781": "https://t00img.yangkeduo.com/goods/images/2018-11-17/2f202934f16f0eee41257b77bf489262.jpeg"
},
"property_alias": "",
"data_from": "yke",
"shop_id": "461742",
"seller_info": {
"nick": "果果家气质女装",
"score": "",
"delivery_score": "",
"item_score": "",
"shop_type": "",
"user_num_id": "461742",
"shop_name": "果果家气质女装",
"zhuy": "https://mobile.yangkeduo.com/mall_page.html?mall_id=461742",
"sid": "461742"
},
"format_check": "ok",
"desc_img": [
"https://img.pddpic.com/mms-material-img/2022-09-18/3f89d470-1af8-4dee-b529-6d62aa2ea3b7.png",
"https://t00img.yangkeduo.com/goods/images/2019-02-15/ddf6fe7b-b536-4183-932d-69a1189a3f59.png",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/20f659b04d3e7e5851c27ff9931c96fc.jpeg",
"https://t00img.yangkeduo.com/goods/images/2019-11-14/4420a8c3-49ed-46d8-ab55-15e7a638ca31.jpg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/26c3e9d5cfbaf4e8f13b2bdd38f48d71.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/0aa872fa74599dad7b6aefe6b6c035c0.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/6bc959e32a30424c7a5284a37676999c.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/1fa9861a8c99c5e9e8119fd2239fef5a.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/b62cabf1d2320c5761e3f4c15203fb20.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/6f6e54376a66cbc78e16700d4c424fe1.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/2f60753dfc875a6876adc35833a69d31.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/ae0116e589d8de712f8dafd0c356cefe.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/da910c98fcc8de1b4d2d1498cd7899fd.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/140349649d8b7d08c8e88bfbbaa2f900.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/a953bae2eeb7364ef3ef2976a97d07eb.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/4da59828136c3b1308aad0aa990778a7.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-09-02/4a365b61a80e47288c8609ccd5982396.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-11-17/cd0a8a96b783a51236812ce24c59a329.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-11-17/16008ac19768d05e7dee16406ff958a1.jpeg",
"https://t00img.yangkeduo.com/goods/images/2018-11-17/ef1d17b69ebf9449a8bb52459b168c26.jpeg"
],
"shop_item": [],
"relate_items": []
},
"error": "",
"secache": "38dc3c822554ca397f00e5e9b681e8fb",
"secache_time": 1681366595,
"secache_date": "2023-04-13 14:16:35",
"translate_status": "",
"translate_time": 0,
"language": {
"default_lang": "cn",
"current_lang": "cn"
},
"reason": "",
"error_code": "0000"