How Leaders Inspires Us 1
How do you explain when things don't go we assume?
Or better, how do you explain when others are able to achieve things that they seem to defy all of assumptions?
For example, why is apple so innovative?
Year after year, after year, after year, they are more innovative than all their competition.
And yet, they are just computer company, they are just like everyone else.
They have the same access to the same talent, the same agencies, the same consultants, the same media.
Then why is it that they seem to have something different?
Why is that Martin Luther King led the civil right Movement?
He wasn't the only man who suffered in the pre-civil right America?
And certainly he wan't the only great orator (演讲者 雄辩家)of the day? Why him？
And why is it that the Wrighte brothers were able to figure out controlled, powered man flight?
When there were certainly other teams were better qualified and better funded-
but they didn't that achieve powered man flight? that the White brothers beat them to it.
There's something else at play here.
About 3 and half years ago, I made this discovery.
And this discovery profoundly(极大地 深刻的) changed my view on how I thought the world worked.
Then it even profoundly changed the way in which I operate in it.
As it turns out, there is a pattern.
As it turns out, all the great and inspiring leaders and organizations in the world,
Whether it's Apple or Martin Luther King or the White Brothers,
they all think, act and communicate exact the same way.
And it's the complete opposite to everyone else.
And I did was codify(把。编成法典) it, and it's probably the world's simplest idea,
I call it the Golden Circle.
Why? How? What?
This little idea explains why some organizations and some leaders are able to inspire where others aren't.
Let me define the terms really quickly,
every single person, every single organization on the planet knows what to do, 100 percent.
Some know how they do it, whether you call it identified value proposition or your proprietary process or your USP.
But very very few people or organizations know why they do what they do.
And "By why" I don't mean" to make a profit"
That's a result, it's always a result.
But "why" , I mean what's your purpose? what's your causes? what's your belief?
Why does your organization exist?
Why do you get out of bed in the morning? and why should anyone care?
Well, as a result, the way we think, the way we act, the way we communicate, is from the outside in, it's obvious.
We go from the clearest thing to the fuzziest thing.
But the inspired leaders and the inspired organizations-
regardless of their size, regardless of their industry,
all think and communicate from the inside out.
1. How does the sinake engage the audience from the start?
He asks several rhetorical questions.
2. What makes a leader inspiring?
They are driven by why they do things.
3.If a plan is fuzzy, it is..not very detailed and hard to distinguish.
4. The idiom " beat somebody to it" means ...to do something before someone else.
5. Why is it that the Wright brothers were able to figure out controlled, powered man fight when there were certainly other teams who were better qualified and better funded- but they didn't achieve human powered flight?
听 & 复述
6. How do you explain when things don't go as we assume?
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